Professional with experience in the wholesale business for premium brands in Mexico and Latin America

1. SERGIO ALEJANDRO BERNAL CORONADO
Birth Date: February 4th, 1991.
Mobile: +52 1 44 34 10 80 13
E-mail: sergio.bernalc@gmail.com
Professional Experience
HUGO BOSS (2015- Present)
Position: Account Executive
Responsibilities
 Managing key retail accounts in markets such as: Mexico Department´s
stores, franchises in Latin America and Travel Retail.
 Conduct market appointments for the BOSS Smart Casual and BOSS Casual
at the NYC showroom, also previous experience presenting Bodywear,
Shoes & Leather Accessories.
 Constantly communication with partners about profitability, business
strategy, market needs and replenishment.
 Sales planning for Latin America & Mexico markets.
 Follow up on sales and monthly invoicing of my accounts, also follow up on
the sell in and sell out.
 On-site trainings for wholesale partners in Latin- America.
Achievements
 8% growth on the Season – to- date Pre Orders for BOSS Smart Casual.
 Projected closing of 8% up vs 2018 PC on my group of accounts.
 75.7 Days of Outstanding on the group of my accounts.
 Development of projects with marketing and PR impact such as “Owners
Conference 2018”, “Influencers: Social Sounds” Campaign (Palacio de
Hierro), BOSS Sailing Experience Cozumel and Porsche x BOSS Collection,
etc .
 UPT increase between 7% and 20% after on-site trainings.
 Redefined the brand strategy in El Salvador by closing an account and
opening a new one which suited better for the brand.
 Built a core range assortment for Latin America, in order to satisfy product
needs in warm weather and season delayed countries.
CINEPOLIS (2014- 2015)
4th Biggest Cinema Theatre Company in the world.
Position: Digital Strategy Analyst
Responsibilities
 In charge of all the Visual Print Fees strategies.
 Planning and achieving digital revenues of the company.
 Technical support to the regional managers for the implementation the
International Operations Model.
Achievements:
 Negotiated preferential prices on the Visual Print Fee per tittle with film
distributors.
 Reached the yearly VPFs, 3D and IMAX revenue goals.
 Total implementation of the International Operations Model in India, Brazil,
United States and Latin America.

2. 8AM Marketing and Communication (2013-2014)
Marketing and Communication agency.
Position: Account Executive
Responsibilities
 Account management and budgeting
 Develop the communication strategy for customers.
 Prospect new customers to the agency.
Academic Background
Bachelor in Business Administration
Instituto Tecnológico de Estudios Superiores de Monterrey (2013)
Diplomas
Luxury Management Diploma
Universidad Anáhuac del Norte & Instituto Europeo del Lujo (2019).
Business Strategy
Instituto Tecnológico de Estudios Superiores de Monterrey (2013)
Certificate in Competitive Communication
Toastmasters International (2014)
Languages
Spanish Native
English C2
Computer Skills
Microsoft Office (Excel, Power Point, Word, etc) SAP, BIS