Go Freemium with your B2B Marketing Content
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Uncover Hidden profits in your b2b marketing communications
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Go Freemium with your B2B Marketing Content
- 1. Uncover hidden profits in your B2B marketing communications. GO FREEMIUM. MAKE MONEY! Stuart Crow, Client Services Director.
- 2. Think about your B2C world for a moment…
- 3. B2C How on Earth do you determine ‘quality’ here?
- 4. And now your B2B world...
- 5. B2B How do you differentiate & determine ‘quality’ here?
- 6. Until we consume, our only indicators of quality are...
- 8. B2B marketers in 2010 are effectively b2b publishers. We give away lots of good stuff for free. So, by Thor’s Hammer why not charge for it? But, hang on a moment. Will prospects and customers pay for content that was once free?
- 9. This was a free download. But people still paid for the CD.
- 10. Free or £1.38?
- 11. But will YOUR prospects pay for YOUR content?
- 12. Good News! Yes they will! Consumers have spent over $Billion (yep, you read that right!) on $100 e-books over the last ten years with ClickBank. That’s consumers. Just how much will corporate budget holders be prepared to pay?
- 13. Well, how big is the itch that needs scratching.
- 14. How valuable, career enhancing, useful, engaging, relevant and insightful... is your content? And then, what about the packaging?
- 15. “ 5 Best kept secrets” “ 8 key profit strategies to…” “ Grow your net margin XX%… ” “ 11 critical mistakes…” “ Find out…” “ How to…” “ Step by step…” Is it a Toolkit, Proven Formula, Guide, Workbook, Action Plan, Manual or a System?
- 16. Your leads could be paying for themselves.
- 17. Information marketers do this all the time. And they have a name for it: Self liquidating leads. Take the Freemium model and apply it to your own content creation model.
- 18. Freemium is a business model that works by offering basic web services, or a basic downloadable digital product, for free, while charging a premium for advanced or special features. Sounds good, huh? So, what exactly does a Freemium look like then?
- 19. Freemium in action!
- 20. 5% will pay for a premium version. 95% will take it for free. Start thinking Freemium ! Do the math. If 95 prospects download a free ‘lite version’ of your next whitepaper. Then offer a paid premium version. 5 will pay for it. Those 5 paying prospects are effectively subsidising the marketing costs of engaging with the 95 free prospects.
- 21. You could even turn a profit. Goodtimes!
- 22. Your marketing dept. is no longer an overhead.
- 23. You are now a profit centre!
- 24. Go Freemium and conquer.
- 25. A right rollicking recommendation.
- 26. For Serious B2B Marketing Fun, get online and get social. IT’S BEEN EMOTIONAL. www.marketecturegroup.co.uk