Dan White, CEO, Filament Games
Carrie Ray-Hill, Director of Content, iCivics
This presentation was given at the 2016 Serious Play Conference, hosted by the UNC Kenan-Flagler Business School.
Upon her retirement, Supreme Court Justice Sandra Day O’Connor made it her mission to promote civics education for young people. Today, iCivics is the most widely adopted game-based learning solution in America. Boasting a reach of over 7 million students, 100,000 registered teachers, and users in all 50 United States, the platform is having a massive impact on how America teaches civics. Session attendees will hear Carrie Ray-Hill, iCivics Director of Content, and Dan White, Filament Games CEO, discuss how a focus on purpose, process, practicality, and playability contributed to the overall success of iCivics. Additionally, the team will talk about how the development of curriculum, including readings, activities, and discussions provided essential support for individual, small group, and whole-class learning across a variety of settings. With an eye toward the future, the team will talk about how they updated an existing platform to better support classrooms and districts as they increase tablet utilization.
2. • Founded in 2005
• 107 games developed for 45 clients
• Located in Madison, WI
• Founded in 2010
• 18 video games, 130 lesson plans, 2
learning tools, & more
• Based in Cambridge, MA
3.
4. iCivics Curriculum
• Product Lines
• Games- simulate civic actions and concepts
• Lesson Plans- core content needs, knowledge
delivery
• WebQuests- incorporates light internet research
of civic topics
• Drafting Board- longer form digital tool to
scaffold argumentative writing
• DBQuest- digital tool scaffolding primary source
analysis.
• Scope and Sequence
• Navigates teachers through all iCivics content
• Teacher may do as much or as little as they want.
• Each content element is created to stand alone or
act as a unit
• Teacher and Student Accounts
• Assignable digital content
• Avatars and light gamification with achievements
and Impact Projects
5. Get the
Word Out
Early large
media wins
Consistent
campaigns
Having a big
supporter helps
Find a
Need &
Meet It
Focus on your
audience, serve
them
High-quality,
easy to use
solutions
Reach critical
mass of content
early
Tap into
Networks
Word of mouth
in education is
key
Underserved
audiences help
you help them
Listen to
feedback, all
the time
Find Money
to Sustain
Mission
Content isn’t
cheap
Maintenance is
a must
Know where to
go and where
to stop
Cycle for Success
7. Purpose
What learning objectives and standards to teachers need help with?
• Instructional pain points, challenging concepts
• Some things need to have more show than tell
• Other things are better for traditional instruction- don’t push a round peg into a square
hole.
Bottom Line: If it doesn’t help teachers do their job, they won’t give up
valuable class time to play your game.
8. Process
How well do learning objectives translate into game play? What data is needed to
show learning?
• Quiz games are so 2008
• Challenges and rewards must be contextual, seem natural
• Instant and applicable feedback is a big reason learning games work
• Points don’t always tell the player’s story
Bottom Line: The play should allow for contextual learning- not provide kill and drill
instruction.
9. Practicality
How well does the game fit into classroom instruction?
• Length of play and complexity of instructions
• Meta-game materials are critical to teachers
• What setting(s) work best: One-to-one? Partner play? Whole class?
Bottom Line: The game has to be worth the time teachers take to teach with it, so support the game-
support the teacher.
*Technology is another part of this consideration. What will the classroom bear? Broadband,
hardware, access to IT support.
10. Playability
Is it fun? Will they keep playing?
• If students want to play, teachers will have willing learners.
• Game play can’t be sacrificed for learning objectives and learning objectives can’t lose out to
flashy game features. The magic is in the balance.
• Replayability is critical- content and paths need to be diverse
Bottom Line: Fun and persistence in play matters to students and to teachers, and in
turn to developers.