1. The document discusses creating a transmedia museum experience through a game about public health, pandemics, and science. 2. Three key challenges were identified: ensuring a common vision, understanding the target audience of 8-14 year olds, and integrating digital and physical experiences. 3. The challenges were addressed through tools like Gamestorm to align experts, playtesting to understand users, and iBeacon technology to create an accessible experience that bridges the digital and physical.

1. Opportunities & Challenges for
Creating a Transmedia Museum Experience

2. Our mission is to create unique & memorably
playful experiences.

3. Montreal based
2014
Kim Berthiaume
Creative director
Ux teacher
Pascal Nataf
CEO
Game design teacher
Avery Rueb
Educational Market
Project Manager

4. summary
1- Project description
2- “3” challenges encountered & solutions
3- Take aways

5. THE Last time you went to a museum…

7. I love roman history…
But this exhibit didn’t have enough context

8. General problems
1- Missing Storytelling
2- No scaffolding information
3- No take away
4- No follow-up

9. Montreal Science Center
Montreal, Canada.

10. Goal
Keep track of user’s data
Take away – Building Experiences
Incentive to go visit the Montreal Science Center
Accessible for everyone

11. TRAILER

12. LET’S PLAY!!!

14. Challenge #1
For each expert, their knowledge and experience
is the most important.

15. A 1 hour game about…
IMMUNITY, making a VACCINE, pathogens,
transhumanism, DNA, Genomics
PUBLIC HEALTH actions, contagion, difference between VIRUS and
BACTERIA, History of CANADA on Pandemics, biohacking, etc.

16. Solution#1.1
Making sure everyone has a common approach and vocabulary

17. Gamestorm tool
• Empowering non-game designer with game design thinking
• Maintaining one vision
• Selecting key elements / key concepts
• Scaffolding
• Choose appropriate game mechanics & dynamics

18. Result
Clear vision of the game for everyone
3 core scientific concepts

19. Challenge #2
We often forget the most important person in the
development of a game : the user

20. Our users
…Are 8-14 years old
…Have different Level of knowledge
In science
…Love killing zombies
…Like gore atmosphere
…Find Katniss Everdeen “badass”
…Want to be suave like James Bond

21. Solution#2.1
Playtesting

22. Result
Aesthetics preferences
Understanding of scientific concepts
Filtering concepts
Collaborative Design

23. Challenge #3
Bridging a digital game and a physical exhibit to create an
integrated experience for everyone

24. Design

25. Technology
Time for an exhibit:
40-55 minutes
Time spent in one place:
40-90 seconds

26. Technology
iBeacon
Blutooth
NFC Tag
RFID
Geolocation

27. Solution#3.1
iBeacon
Accessible for all devices

28. Morbus App Video

29. Solution#3.2
Social & Sharable experiences
Holograms

30. The future of museum
In conclusion :
1- Changing museum experience
2- Storytelling, intelligent integration of technology
3- Follow-up
4- Integrated solutions

31. The future of museum
In conclusion :
1- Bring together all stakeholders to understand the
core vision of the project
2- Users are at the core of the project
3- Accessible and elegant technology solutions
(non-invasive, user friendly)
4- Sharable user experience built in emotions & fun

32. A look at some museum experiences from
Around the world

33. Cooper Hewitt – Smithsonian design museum
Washington, D.C, USA.

34. Energy Experience Centre
Aurich, Germany.

35. Antwerp museum rubens house – classical art
Antwerpen, Belgium.

36. Acropolis museum – Archeological museum
Athina, Greece.

37. Avery Rueb
avery@affordancestudio.com
www.Affordancestudio.com
@Affordstudio
Thank you!