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Whether you got your business education
within the hallowed halls of a prestigious
university,  from trusted mentors,  or ...
Whether it’s just so vague they can’t
understand what you do,  or so flat out
boring that they don’t care,  there are step...
Here are three ways to help you drop

the business buzzwords and get down to
what you really want to say,  creating a
clea...
.. m- SERDUS
” ‘VANWY

your one-stop multimedia partner
t= t=t4—LiL= '_~‘»t¢t= t=: _’ |  setioLIsva: nily. com
it’s important that your language be
natural to how you’re already
communicating,  especially if that’s
what is drawing in...
Using the right language could be as easy
as looking at what you’re already saying
at meetings,  on the phone,  or in emai...
B / ’ . "r: lQ‘; (j 8

If you’re not a natural writer and hate
blogging or copywriting but love talking, 

your one-stop m...
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get a mic for your laptop,  a tape recorder, 
or a voice recording app that will allow you

to ju...
I ' > r‘
3/ .3Q(. ,, ,3

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Talk about why you love your business. 
Talk ...
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flow much more naturally than trying to
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Learning how you speak gets you started, 
but not knowing when to stop can turn
your audience off before you get to the
he...
Don’t get so attached to your own phrasing, 
anecdotes,  or style that you lose sight of
your purpose.  Always ask yoursel...
B / ’ :3Q‘; (j "3

After a freewriting session,  challenge
yourself to edit your work down to a set

word count. 

SERTQLJ...
B / ’ :3Q‘; (j "3

You can break this down for the entire
piece,  by paragraph,  sentence,  or phrase; 
it’s just practice...
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Can your ten word headlines be
condensed to five,  more concisely
conveying your purpose? 

...
ERl
SVANCIDTRJ/ S

your one-stop multimedia partner
t= t=t4—LiL= '_~‘»t¢t= t=: _’ |  setioLIsva: nily. com
In one of the e—Learning programs I have
regularly voiced over the years for teens
and ESL students,  there’s always a
“Ch...
This always reminded me that testing your
audience’s comprehension is a crucial
part of effectively educating them. 

  

...
EA-’/0 F W133:
Use your mailing list,  surveys,  and
social media to get some feedback.
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Do people in your industry understand
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Do your friends or family or general public
who have no idea what you do or have no
use for w...
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Sometimes,  if you disqualify some people
as “not getting it”,  you can...
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Clear copy speaks directly to the clients
you want to land, 

      

your one- multimédiu...
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telling them who you are by reflecting
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and allowing them to get to the heart of
your message without having to cut
through clutter. 

GU...
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Spending time clarifying your copy with
these exercises will help you reach them
more effec...
Is your message still lost at sea? 

F ( F ( / '

«3«, «;—: J@9—«3<5«5z I 'f~~)l'| OLl'fi/9-_IlIlIy Lorri

ERI US
SVANCPTY
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3 Ways to Clarify Your Copy and Land More Clients

Whether you got your business education within the hallowed halls of a prestigious university, from trusted mentors, or on the street, odds are good you’ve been using typical, pretentious marketing language, turning off potential clients. Whether it’s just so vague they can’t understand what you do, or so flat out boring that they don’t care, there are steps you can take to clean up your message and attract them back.

Here are three ways to help you drop the business buzzwords and get down to what you really want to say, creating a clear message that will land more clients:

1. Speak your mind.

It’s important that your language be natural to how you’re already communicating, especially if that’s what is drawing in your current clients. Using the right language could be as easy as looking at what you’re already saying at meetings, on the phone, or in emails.

Exercise:

If you’re not a natural writer and hate blogging or copywriting but love talking, get a mic for your laptop, a tape recorder, or a voice recording app that will allow you to just hit record. Act like you’re talking to them, or just…talk. Talk about why you love your business. Talk about what your last project was like. You’ll find your language in it, and it will flow much more naturally than trying to imitate what another marketer or copywriter is doing.

2. Make big, bold edits.

Learning how you speak gets you started, but not knowing when to stop can turn your audience off before you get to the heart of your message. Don’t get so attached to your own phrasing, anecdotes, or style that you lose sight of your purpose. Always ask yourself, “How much of what I’m saying is really necessary?”

Exercise:

After a freewriting session, challenge yourself to edit your work down to a set word count. You can break this down for the entire piece, by paragraph, sentence, or phrase; it’s just practice, so there are no rules. Can your ten word headlines be condensed to five, more concisely conveying your purpose?

3. Check for Understanding.

In one of the e-Learning programs I have regularly voiced over the years for teens and ESL students, there’s always a “Check for Understanding” quiz at the end of each section. This always reminded me that testing your audience’s comprehension is a crucial part of effectively educating them.

Exercise:

Use your mailing list, surveys, and social media to get some feedback. Do people in your industry understand your copy? Do buyers or clients understand it? Do your friends or family or general public who have no idea what you do or have no use for what you sell understand it?

Hint: There’s no right or wrong on this one. Sometimes, if you disqualify some people as “not getting it”, you can hone in on the ones who really need to. Trust yourself to judge this!

Final Thoughts

Clear copy speaks directly to the clients you want to land, telling them who you are by reflect

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3 Ways to Clarify Your Copy and Land More Clients

  1. 1. K V Ways to Clarfi Your Copy and More pl
  2. 2. Whether you got your business education within the hallowed halls of a prestigious university, from trusted mentors, or on the street, odds are good you’ve been using typical, pretentious marketing language, turning off potential r-.3
  3. 3. Whether it’s just so vague they can’t understand what you do, or so flat out boring that they don’t care, there are steps you can take to clean up your message and attract them back. . =; -g :27 your one-stop multimedia partner L= L=L= ~L9L=9~8BL4:1 | seriousvatritycorn
  4. 4. Here are three ways to help you drop the business buzzwords and get down to what you really want to say, creating a clear message that will land more clients: . .—: -g 127 your one-stop multimedia partner L= l5L= ~L9L=9~BBL4:1 ISl5l‘lOL!5’Glllly. CUlll
  5. 5. .. m- SERDUS ” ‘VANWY your one-stop multimedia partner t= t=t4—LiL= '_~‘»t¢t= t=: _’ | setioLIsva: nily. com
  6. 6. it’s important that your language be natural to how you’re already communicating, especially if that’s what is drawing in your current clients. ‘ ‘ w , - ; . ' . . V, -x - , . : V , ~; ‘. » ' ' -. I‘ . ‘. - , .A ‘. ;:__§ . ‘ . A . v ‘ . ‘/1’ ‘ your one-stop multimedia partner L= l5l5~L9L=9~L= l.= L=:1 ISEll0L!5’Glllly. COlll
  7. 7. Using the right language could be as easy as looking at what you’re already saying at meetings, on the phone, or in emails. i / :1/, , f . your one-stop multimedia partner L= l5l5~L9l59~Bl. =L= :1 Iseliousvutiity. com ‘:3 "2 . .. ‘I. 1-, . ’ . _ V l _ . *. - . A ‘ *. ;.g _ , ‘ , A‘ r , 1 -
  8. 8. B / ’ . "r: lQ‘; (j 8 If you’re not a natural writer and hate blogging or copywriting but love talking, your one-stop m t= t=B~L%L=9»t= t=t=2 ls ultimedia partner er ioLIsi't: riit_v. com
  9. 9. I ' > r‘ 3/ f§Q(. ,, ,3 get a mic for your laptop, a tape recorder, or a voice recording app that will allow you to just hit record. your one-stop m t= t=B~L%L=9»t= t=t=2 ls: ultimedia partner : I lOLl$'L3llll_’. CUlll
  10. 10. I ' > r‘ 3/ .3Q(. ,, ,3 Act like you’re talking to them, orjust. ..ta| k. Talk about why you love your business. Talk about what your last project was like. your one-stop m t= t=B~L%L=9»t= t=t=2 ls: ultimedia partner : I lOLl$'L3llll_’. CUlll
  11. 11. 3/’ .3‘/ (.L, (;3 You’ll find your language in it, and it will flow much more naturally than trying to imitate what another marketer or copywriter is doing. SERTQLJS , ..%. N’lV ultimedia partner GI lOL|5"Gllll_’. CUlll
  12. 12. b0 i ‘:9 b ' b , J/00/_ S0//8 #70 61760 /496]. y ,0(/ ,. 6/ /760' 1/ "(L 0053 008 .700 /0 S‘ , ‘/; ,7S 6/ 79 61,4/W / oS6,S_J’o(, , ' l /790 8‘! ///79 . OM’ a-I/ -5'8 955-90’ / S 496/ 4/05 of 34' f 9, / , / 'é‘, j:0er J’ W76; ‘ Q90}, //779/71* . / ‘ {C/ /Geo, //bol/ /‘ / G/; I‘: /1/Cb as / 0/7 63- 0 / ‘ I 4/)” rd » i be C. [0 One] 6.9 .0 Se. S ERl SVANCIDTRJ/ S your one-stop multimedia partner t= t=t4—LiL= '_~‘»t¢t= t=: _’ | setioLIsva: nily. com
  13. 13. Learning how you speak gets you started, but not knowing when to stop can turn your audience off before you get to the heart of your message.
  14. 14. Don’t get so attached to your own phrasing, anecdotes, or style that you lose sight of your purpose. Always ask yourself, “How much of what I’m saying is really necessary? ”. . .—: -j 127 your one-stop multimedia partner L= l5L= ~L9L=9~BBL4:1 ISl5l‘lOL!5’Glllly. CUlll
  15. 15. B / ’ :3Q‘; (j "3 After a freewriting session, challenge yourself to edit your work down to a set word count. SERTQLJS , ..%. N’lV ultimedia partner GI ioLIsi't: riit_v. com
  16. 16. B / ’ :3Q‘; (j "3 You can break this down for the entire piece, by paragraph, sentence, or phrase; it’s just practice, so there are no rules. your one-stop m t= t=B~L%L=9»t= t=t=2 ls ultimedia partner GI ioLIsi't: riit_v. com
  17. 17. 3 / ' .3‘/ (-§. (’ 3 / ) / Can your ten word headlines be condensed to five, more concisely conveying your purpose? SERTQLJS , ..%. N’lV ultimedia partner GI ioLIsi't: riit_v. com
  18. 18. ERl SVANCIDTRJ/ S your one-stop multimedia partner t= t=t4—LiL= '_~‘»t¢t= t=: _’ | setioLIsva: nily. com
  19. 19. In one of the e—Learning programs I have regularly voiced over the years for teens and ESL students, there’s always a “Check for Understanding” quiz at the end of each section. . =; -g :27 your one-stop multimedia partner L= L=L= ~L9L=9~t= BL4:1 | seriousvlztiitycorn
  20. 20. This always reminded me that testing your audience’s comprehension is a crucial part of effectively educating them. i / ‘:3 "2 . .. ‘I. 1-, . ’ . _ V l _ . *. - . ‘ ‘. ;.‘ _ . ‘ . A‘ _ r 7 _. - .1}, f . your one-stop multimedia partner L= l5l5~L9l59~Bl. =L= :1 Iseliousvutiity. com
  21. 21. EA-’/0 F W133: Use your mailing list, surveys, and social media to get some feedback.
  22. 22. 8/’ :7’‘/ ‘.; (jV’ Do people in your industry understand yourcopy?
  23. 23. 3 / ’ 39 CV; 3 Do buyers or clients understand it?
  24. 24. I 8/ :3V‘: L.(j " r/ / Do your friends or family or general public who have no idea what you do or have no use for what you sell understand it? your one-stop m t= t=B~L%L=9»t= t=t=2 ls: ultimedia partner : I lOLl5'L3llll_’. CUlll
  25. 25. H/ )7z‘. 'There’s no right or wrong on this one. Sometimes, if you disqualify some people as “not getting it”, you can hone in on the ones who really need to. Trust yourself to judge this! . =; -g :27 your one-stop multimedia partner L= L=L= ~L9L=9~t= BL4:1 | seriousvlztiity. com
  26. 26. «; XN r—l; 3-: .: J e ‘en :3 Clear copy speaks directly to the clients you want to land, your one- multimédiu partner ~ . L= BL= ~5G9~ = = = ' ‘I$Gll0L! S'&llily. C0lll
  27. 27. zéxx ), r. ‘l_/ wr; ;ra‘. «‘t: tU telling them who you are by reflecting your individual voice, your one-stop m t= t=B~L%L= s»t= t=t=2 ls ultimedia partner er ioLIsv't: riity. com
  28. 28. zéxx )’rL wr; ;rax4.: t3 and allowing them to get to the heart of your message without having to cut through clutter. GUS . HY multimedia partner eriot ': ’t ne-stop L= 's‘»t¢t= t1§_’ | o .5 your 888 s “‘Vk Ill ’ t om
  29. 29. zéxx tel- “Y‘t: «‘ti: ;J®H“t"L Spending time clarifying your copy with these exercises will help you reach them more effectively. SERl©US , ..%. N’lV ultimedia partner GI ioLIsv't: riil_y. com
  30. 30. Is your message still lost at sea? F ( F ( / ' «3«, «;—: J@9—«3<5«5z I 'f~~)l'| OLl'fi/9-_IlIlIy Lorri ERI US SVANCPTY ©2015 Serious Vanity Music. All rights reserved. ‘688—'6U'-‘~388Z I SH i0U: ='GIiii_'. cuIii

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  • FabsanII

    Mar. 16, 2015

Whether you got your business education within the hallowed halls of a prestigious university, from trusted mentors, or on the street, odds are good you’ve been using typical, pretentious marketing language, turning off potential clients. Whether it’s just so vague they can’t understand what you do, or so flat out boring that they don’t care, there are steps you can take to clean up your message and attract them back. Here are three ways to help you drop the business buzzwords and get down to what you really want to say, creating a clear message that will land more clients: 1. Speak your mind. It’s important that your language be natural to how you’re already communicating, especially if that’s what is drawing in your current clients. Using the right language could be as easy as looking at what you’re already saying at meetings, on the phone, or in emails. Exercise: If you’re not a natural writer and hate blogging or copywriting but love talking, get a mic for your laptop, a tape recorder, or a voice recording app that will allow you to just hit record. Act like you’re talking to them, or just…talk. Talk about why you love your business. Talk about what your last project was like. You’ll find your language in it, and it will flow much more naturally than trying to imitate what another marketer or copywriter is doing. 2. Make big, bold edits. Learning how you speak gets you started, but not knowing when to stop can turn your audience off before you get to the heart of your message. Don’t get so attached to your own phrasing, anecdotes, or style that you lose sight of your purpose. Always ask yourself, “How much of what I’m saying is really necessary?” Exercise: After a freewriting session, challenge yourself to edit your work down to a set word count. You can break this down for the entire piece, by paragraph, sentence, or phrase; it’s just practice, so there are no rules. Can your ten word headlines be condensed to five, more concisely conveying your purpose? 3. Check for Understanding. In one of the e-Learning programs I have regularly voiced over the years for teens and ESL students, there’s always a “Check for Understanding” quiz at the end of each section. This always reminded me that testing your audience’s comprehension is a crucial part of effectively educating them. Exercise: Use your mailing list, surveys, and social media to get some feedback. Do people in your industry understand your copy? Do buyers or clients understand it? Do your friends or family or general public who have no idea what you do or have no use for what you sell understand it? Hint: There’s no right or wrong on this one. Sometimes, if you disqualify some people as “not getting it”, you can hone in on the ones who really need to. Trust yourself to judge this! Final Thoughts Clear copy speaks directly to the clients you want to land, telling them who you are by reflect

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