Google Tag Manager allows digital marketers to better track and analyze website traffic and sales. It gives them control over tracking implementations and helps ensure data quality. Basic uses include firing tracking pixels on all pages and reporting transactions. More advanced uses leverage features like cross-domain tracking, automatically tracking all clicks, using timers, and integrating with the data layer to gather more insights. This helps digital marketers understand what content and products are most effective.

1. How Digital Marketer
Uses Google Tag
Manager To Improve
Sales & Leads
- Chris Mercer, SeriouslySimpleMarketing.com

2. Who is this
“Mercer” guy?

3. Who is this “Mercer” guy?
• Learned WordPress
• Taught WordPress
• Built WordPress Sites
• And then…

4. Who is this “Mercer” guy?
Optimization!

5. Who is this “Mercer” guy?

6. Who is this “Mercer” guy?

7. Connecting the dots…

8. And then
this guy…

9. Let’s talk about you!

10. Beginner? Go for the basics…
1’s, 2’s & 3’s…

11. Have some experience? Get ideas…
4’s, 5’s, 6’s & 7’s…

12. Advanced user? Find verification…
8’s & 9’s…

13. Expert already? Catch up on your email. 
and finally… the 10’s.

14. What to expect…
What this is…
(and what this isn’t.)

15. Google Tag Manager has a learning curve…

16. What is a “Tag Manager”?

17. Marketing
Creates a
Campaign

18. IT
Gets a
Request

19. And then…

20. Marketing waits…

21. Tag Managers give you control…

22. Lots of choices…

23. This is a sample of
bold
text on a full color
slide.
This is good for
quotes, stats, dividers,
Successful marketers
gather market insights &
adapt quickly.
#tcs2016 @mercertweets

24. Google Tag Manager gives
Digital Marketer better
control over their tracking so
they can get better insights.

25. Let’s talk about how…

26. 1’s, 2’s &
3’s…

27. Two Main Parts…

28. “Tags” are how GTM asks...
“What should I do?”

29. “Triggers” are how GTM asks...
“When should I do that?”

30. How tags & triggers work together…
(“What should I do?”)
“Fire a Facebook tracking pixel…”

31. How tags & triggers work together…
(“When should I do that?”)
“…on every page.”

32. How tags & triggers work together…
(“What should I do?”)
“Report an ecommerce transaction to
Google Analytics…”

33. How tags & triggers work together…
(“When should I do that?”)
“…whenever a purchase is made.”

34. Built in tags…

35. Built in tags…

36. Built in tags…

37. Built in tags…

38. Built in tags…

39. This is a sample of
bold
text on a full color
slide.
This is good for
quotes, stats, dividers,#tcs2016 @mercertweets
#gtmprotip: If you have
the option, use built in
tags.

40. No built in? No problem!

41. Not built in? No problem!

42. An Example…

43. Why use GTM for pixels & tracking?
A Story of
Trash Data

44. This is a sample of
bold
text on a full color
slide.
This is good for
quotes, stats, dividers,#tcs2016 @mercertweets
Get real insights when your
have a “useful truth” from
your data.

45. Traffic Attribution
4’s, 5’s, 6’s
& 7’s…

46. Cross Domain Tracking

47. WITHOUT Google Tag Manager…

48. WITH Google Tag Manager

49. Cross Domain Tracking

50. WITH Google Tag Manager

51. This is a sample of
bold
text on a full color
slide.
This is good for
quotes, stats, dividers,
Using GTM to track
across domains helps
Digital Marketer figure out
which traffic sources are
working.
#tcs2016 @mercertweets

52. Automatically track every click
An
Assembly
Line of
Clicks!

53. Automatically track every click
Why track
clicks?

54. Automatically track every click
Why track
clicks?

55. Automatically track every click
Useful
Data

56. This is a sample of
bold
text on a full color
slide.
This is good for
quotes, stats, dividers,
Using GTM to
automatically track clicks
helps Digital Marketer
figure out which blog
posts are producing.
#tcs2016 @mercertweets

57. Want more useful tracking?
Using
Timers

58. Tricks with timers…
Adjusted
Bounce
Rate

59. Tricks with timers…
Quality
Pixels

60. This is a sample of
bold
text on a full color
slide.
This is good for
quotes, stats, dividers,
Using GTM timers helps
Digital Marketer target &
remarket more efficiently.
(Spending less = Making more!)
#tcs2016 @mercertweets

61. And then
this guy…

62. Into the deep end…
8’s, 9’s,
(and even 10’s)

63. This guy had
a problem…

64. Supercharge Google Tag Manager
The Data
Layer

65. Supercharge Google Tag Manager
The Data
Layer

66. This is a sample of
bold
text on a full color
slide.
This is good for
quotes, stats, dividers,
Using GTM with the data
layer to send ecommerce
transactions helps Digital
Marketer know which
products are selling
and…
#tcs2016 @mercertweets

68. Supercharge Google Tag Manager
Use the Data
Layer to Tell
Your Story
(And grow into GTM)

69. Now
what?

70. Now what? 1’s, 2’s & 3’s…
Create an
Account &
Setup a
Tracking
Pixel

71. Now what? 4’s and above…
Start Using
Events,
Timers
& the
Data Layer

72. Helpful?

73. ssm.tips/tcs2016

74. Want More?
mercer@seriouslysimplemarketing.com

75. ssm.tips/tcs2016