Mobile internet traffic is expected to surpass desktop traffic by the end of 2014. That said, are you currently using mobile-friendly marketing tactics and strategies? Here are a few tips to help you get started.

1. Internet Marketing
And The Mobile Market

2. Do you agree?
It Wasn’t So Long Ago When Everyone Could Barely
Be Pried Away From Their Desktop Computers
Now, there are predictions that say
mobile is set to takeover desktop
Internet usage by the end of 2014.

3. Let’s Take A Look
At The Facts

4.  Over 75% of the world’s population has mobile
phone access.
 There are 4 billion mobile phones in use—1.08
billion are smartphones.
 Americans spend an average of an hour and 22
minutes per day using mobile devices.

5. Mobile does look like it has
the potential to overtake desktop.
Should you now abandon your original digital
marketing campaign and focus on
this fast-rising medium?

6. No, you shouldn’t!

7. But you should definitely
make an effort to start to
“think mobile” where you can.

8. There are huge opportunities on
mobile that you just can’t afford
to miss.
Here are a few that you can try
for your own business—

9. 1. Use Responsive Website Themes That Go
From Desktop To Mobile
• Responsive website theme means the
website automatically adjust to the screen
size
• It also means you don’t need to create a
separate mobile site
• Using a responsive theme reflects a
business’ understanding of what different
users need depending on what device
they are using

10. 2. Consider Consumers And Not Just The Device
• It’s about understanding your consumers and how
they’re using it
• Consider:
– Half of local searches are done on mobile devices.
– Over 80% of mobile Internet users use their devices
while watching TV
– Nearly 100% of mobile users use it to connect to
their social networking sites
• You can introduce something via mobile that will make
your brand stand out and still cater to your customer’s
old media habits

11. 3. Use Social Media Wisely
• Mobile device usage stats:
– They spend average of an hour and
22 minutes per day using mobile
devices
– 91% access their social networks via
mobile Internet
– These days, 79% of people have their
smartphones with them 22 hours a
day
• You may know by now just how
important social media is to your entire
online marketing campaign, but on
mobile, expect more eyes to be on it

12. Your Seriously Simple Marketing Hack
1. Take your smartphone and type in your website’s address.
2. Note the following as it loads:
 How long it takes to load the entire page?
 Does the entire page load properly on a small screen, both
horizontally and vertically?
 Is the text still readable on a mobile phone or tablet?
 Can you still easily navigate through the pages of your
website?
3. Is there any part of your website that isn’t loading properly? If
you have a WordPress site, you might want to shift to a
responsive theme.

13. For More Information Visit:
www.SeriouslySimpleMarketing.com