Tip Top K9 provides dog obedience training services and has helped Tulsa and Oklahoma dog owners for the last 8 years. The document provides guidelines on Tip Top K9's brand identity, including their logo, color palette, typography, stationery, and recommended imagery. It describes the services they offer, issues they address in training, and what types of training they do not offer (e.g. protection or service dog training). Brand guidelines cover appropriate usage of their logo, fonts, colors, and stationery templates to maintain a consistent brand identity.

1. IDENTITY
GUIDELINES
VERSION 01
AUGUST 2016
BRAND
MANUAL

2. TIP TOP K9
BRAND
MANUAL

3. TABLE OF
CONTENT
03 /
07 /
17 /
19 /
24 /
29 /
Introduction
The Logo
Color Palette
Typography
Stationery
Imagery

4. INTRO
DUCTION01/ BRAND IDENTITY

5. 01.1
INTRODUCTION
ABOUT US
Tip Top K9 provides dog obedience
training services.
For the last 8 years we have helped Tulsa
and Oklahoma dog owners every year fix
bad behavior and enjoy their furry com-
panion even more!!
We are dog trainers in Tulsa who have a passion to train dogs and help people to
better enjoy their dogs. Dogs are pack animals and the better people understand
how to interact with their dog and how to train their dog the more they will enjoy
their pet!
We got started full time about 8 years ago to help people be able to enjoy their dog
off leash, in the house, or anywhere. Our trainers all love dogs and want them to
have the best lives possible, not just be stuck in the back yard but to have freedom
and be able to be trusted by their owners.
Here at Tip Top K9 we do not train for competition obedience or agility, but our focus
is on off leash obedience and manners. We want the average dog owner to be able
to take their trained dog anywhere and everywhere off leash with them. We spe-
cialize in training aggressive dogs and dogs with issues. No dog is too hard, we
have seen many dogs saved from being put down that were labeled “red zone” or
“un-fixable” by other trainers.

6. 01.2
DOG TRAINING
SERVICES
A summary of our service provision
Issues our dog trainer handle include
- Behavioral issues
(anxiety, jumping, digging, licking, humping, jumping on furniture)
- Leash pulling
- Dog Aggression
- People Aggression
- Crate Training
- Potty Training
- Dog Dominance
- Obedience Training
- Manners
(No begging at table, sit and wait at the door humans first!)
- Human training
(Normally half the training is human)
Training services we do not offer include
- Protection training
(i.e. bite training, guard dog and or commonly referred to as attack dog training)
- Service dog training
we do not train service dogs, seeing eye dogs or assistance dogs
- Therapy dog training
we do not train therapy dogs, we have trained many dogs that are or have become
therapy dogs as obedience and manners and social skills is the #1 habit needed to
become a therapy dog, we give them the skills to be able to pass the Canine Good
Citizen test and become a therapy dog but this is not one of our focuses.
- Agility Training
As of yet we do not have a facility set up for agility or flyball or any of the dog
sports.

7. One other thing about us is we operate differently than most other
dog trainers in Oklahoma. We do not sign every client and dog up for
just any of our packages.
We like to come meet you and your dog and find out how where your
little buddy currently is training wise, where you would like them to
be and how much time you do or do not have for training and then we
will either recommend or customize a package based off your needs
and your budget.
Call today at 918-268-8176 to schedule a FREE demonstration or
an in-home assessment so we can come out and meet you and
your dog and see if we are a good fit!!

8. THE
LOGO02/ BRAND IDENTITY

9. 02.1
PRIMARY
LOGOTYPE
How we want our brand
to be represented.
Tip Top K9’s official logo is the
primary representation of Tip Top K9
brand. This logo is a unique trade-
mark used to identify all the brand’s
properties, products, services and
communication material.

10. 02.2
SECONDARY
LOGOTYPE
Black version of the logo
The black version of the logo usage
should be very exceptional and
limited.
If the Tip Top K9 official logo cannot
be printed or displayed in color, the
logo can appear in black and gray.
White is the preferred background
color for this option.

11. 02.3
GRAPHIC
ELEMENT
Brand Icon, Symbol or
Mark
The black version of the logo usage
should be very exceptional and
limited.
If the Tip Top K9 official logo cannot
be printed or displayed in color, the
logo can appear in black and gray.
White is the preferred background
color for this option.

12. 02.4
BRAND
WORDMARK
Tip Top K9
Tip Top K9
Standalone brand wordmark
Tip Top K9
Tip Top K9
“Tip Top K9” is the official wordmark that
represents our brand. The wordmark
must be presented use Roboto Slab font,
bold typeface. The wordmark colors
should be featured as described below.

13. 02.5
LOGO
CLEAR SPACE
This is the area of logo isolation
from other grahic elements.
The Clear space has been established
to ensure logo visibility and impact.
Maintaining the Clear space zone
between the logo and other graphic
elements such as type, images, other
logos, etc.
Ensures that the logo always appears unob-
structed and distinctly separate from any
other graphic elements.
The logo should be surrounded by clear
space equal to half the height of the logotype
(x = the logo height in the illustrations
below).
.5X
.5X

14. 02.6
MINIMUM
LOGO SIZE
The smallest size of
logo presentation
The Minimum size has been carefully
established to ensure our logo is
reproduced correctly in smaller sizes.
At Minimum size, the logo is still
clearly legible and provides a strong
level of identification. When using a
lower-quality printing technique (i.e.
screenprinting), it is recommended
that the logo be used in a larger size.
The logo must never be used in a
smaller size than the size described
on the right.
For printed applications (i.e. offset
printing), the width of the logotype
should not be reduced less than 27
mm. For screen applications (i.e. a
website or banner), the width of the
logotype should not be reduced any
smaller than 78 pixels.
97 Pixels / 34 MM

15. 02.7
LOGO ON
BACKGROUND
Colors that make our brand to
stand out.
Red and black colors are the pre-
ferred background colors for this
option.

16. 02.8
LOGO
PLACEMENT
The right way to position the logo
when using print media.
Proper placement of the logo
increases the visibility of the brand.
TipTop K9 logo is typically
anchored to the top or bottom left
of collateral, with at least one logo
height (x) of space from the edge
X
X
X
X

17. 02.9
LOGO
INCORRECT USAGE
Inappropriate use of our logo.
Do not alter the Tip Top K9 logo in any
way. Do not animate, color, rotate,
skew, or apply effects to the logo. Do
not separate the elements. Never
attempt to create the logo yourself,
change the font, or alter the size or
proportions.
Do not condense the
logo
Do not stretch the logo Do not rotate the logo
Do not filter the logo Do not alter the logo
color arrangement
Do not use tints on the
logo

18. COLOR
PALETTE03/ BRAND IDENTITY

19. 03.1
OFFICIAL
BRAND COLORS
RED
PMS
CMYK
RGB
HEX
80% 60% 40% 20%
80% 60% 40% 20%
: 485 C
: 6, 100, 100, 1
: 220, 30, 37
: #DC1E25
PMS
CMYK
RGB
HEX
: 419 C
: 70, 67, 64, 74
: 34, 31, 31
: #221F1F
BLACK
Colors that make our brand to stand
out.
Our Corporate colors are a distinct and
crucial part of our identity as they make
our brand instantly recognizable.
When applied consistently, our Corporate
colors also provide a strong visual link across
various materials and communications and
set our company apart from the competitors.
No colors other than the ones specified
below may be used.

20. TYPO
GRAPHY04/ BRAND IDENTITY

21. 04.1
CORPORATE
TYPEFACES
Our brand’s official fonts
ROBOTO
SLAB ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
@#$%*()=+/{}][/?
0 1 2 3 4 5 6 7 8 9
THIN
LIGHT
REGULAR
BOLD
Clear communication is an essential
part of the Tip Top K9 brand. Used
consistently, typography plays a
significant role in reinforcing the
brand.
Tip Top K9’s corporate font is Roboto
Slab with typefaces; thin, light, regu-
lar and bold. These should be used for
all print materials, events, and copy
set in online graphics when possible.

22. 04.2
SECONDARY
FONT
Recommended alternative font
Rokkitt is the recommended font for Tip
Top K9 brand in case where Roboto Slab
is not availabe. The font should be
featured both in print and web.
LIGHT
REGULAR
BOLD
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
o p q r s t u v w x y z
@#$%^*&/=<>?
0 1 2 3 4 5 6 7 8 9 11 10
ROKKITT

23. 04.3
CORPORATE
TYPOGRAPHY
Typefaces hierarchy
FOR HEADING USE
ROBOTOSLAB
POINT 24 0R POINT 28
This is a Sub head, Roboto Slab Pt 12 / Pt 14
Used as a call to action with a
period at the end.
Used to highlight the main idea
Bullets used to list point/items.
Custom spacing shoul be used.
Used to introduce section
Used to describe paragraph
Used to introduce the overall piece
This is a small title, Roboto Slab Pt 11 / Pt 12
This is a body paragraphy, Roboto Slab Pt 12
This is a callout, Roboto Slab Pt 12 / Pt 14
This is a call to action, CTA.
Roboto Slab Pt 20 / Pt 24
• This is a bullet, Roboto Slab Pt 10 / Pt11
• This is a bullet, Roboto Slab Pt 10 / Pt11
Line height should be 1.5 to create space between bullets
Typography is another important
element of our brand. By controlling
the type styles and alignment used,
we further strengthen the visual
distinctiveness of Tip Top K9.

24. 04.4
BRAND
NAME
Tip Top K9 the brand
name
TipTopK9
Tip Top K9
Tip Top K9
Tip Top K9
TipTopK9
Tip Top K9
Tip Top K9
Tip Top K9
TipTopK9
Tip Top K9
Tip Top K9
Tip Top K9
TipTopK9
Tip Top K9
Tip Top K9
Tip Top K9

25. CORPORATE
STATIONERY05/ BRAND IDENTITY

26. 05.1
CORPORATE
BUSINESS CARD
Use as formal introduction
Benjamin Kokan
Training Coordinator
1430 Haines Ave, Suite 108-186
Rapid City, SD 57701 USA
benk@scod.com
www.scod.com
+14 400 487 642
+14 406 787 041
Business cards are cards
bearing business infor-
mation about a company
or individual. They are
shared during formal
introductions as a con-
venience and a memory
aid.
Below is the proposed layout with the primary
elements of the Tip Top K9 stationery system of
the business card. The business cards will be used
for all official contact and communication of Tip
Top K9.
Dimension
85mm x 55mm - business card standard
Print
CMYK
Front Side
Back Side

27. 05.2
CORPORATE
LETTERHEAD
Exchanging confidential
information
1430 Haines Ave, Suite 108-186
Rapid City, SD 57701 USA
info@scod.com
www.scod.com
+14 400 487 642
+14 406 787 041
TO THE HUMAN
RESOURCE MANAGER
Dear Markson Makatz,
RE - APPLICATION FOR JOB INTERVIEW
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem
accusantium doloremque laudantium, totam rem aperiam, eaque
ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
dicta sunt explicabo.
Your Sincerely,
Markson Frank
MarksonFrank
A letterhead is the heading at
the top of a sheet of letter paper
(stationery). That heading
usually consists of a name and
an address, and a logo or corpo-
rate.
Below is the proposed layout with the prima-
ry elements of Tip Top K9 stationery system
for the letterhead. The letterhead will be used
for the effective communication that is going
out of Tip Top K9 Company.
Dimension
297 x 210 mm - letterhead standard
Print format
CMYK

28. 05.3
CORPORATE
ENVELOPE
Information mailing purpose
1430 Haines Ave, Suite 108-186
Rapid City, SD 57701 USA
info@scod.com
www.scodcom
+14 400 487 642
+14 406 787 041
The Tip Top K9 envelope or mailing label
should be used for all mailed correspon-
dence.
To the right is the proposed layout with
the primary elements of the Tip Top K9
stationery system of the envelope.
Dimension
220 x 110 mm - Envelope Stardand
Print
CMYK

29. 05.4
EMAIL
SIGNATURE
For marketing and brand-
ing purposes
Benjamin Kokan
Training Coordinator
1430 Haines Ave, Suite 108-186
Rapid City, SD 57701 USA
benk@scod.com
www.scod.com
+14 400 487 642
+14 406 787 041
Email signature is used to provide the recipi-
ent with your name, e-mail address, business
contact information, or Web site URL.
A signature file, or sig as it is often called, can
easily be created in most e-mail clients. You
will have the option to always attach the
signature to all outgoing e-mails, or add the
signature in specific outgoing e-mails.
Tip Top K9e-mail signature therefore should
comprise of; the company logo, name of the
and designation of the email owner plus
company contact information.

30. CORPORATE
IMAGERY06/ BRAND IDENTITY

31. 06.1
IMAGE
MOOD I
Brand corporate
image
The images you choose should lend well
to your message. Make sure they support
what you’re trying to say, whether that’s
visually representing your message, or
acting as an accent.

32. 06.2
IMAGE
MOOD II
Let the image tell
the story

33. TIP TOP K9
BRAND
...... helping
people to better
enjoy their dogs.