User Research / Design Thinking Meetup in Warsaw

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This presentations shows how User Research is applied in real project work. Examples of different User Research methods are given. The slides were presented at the Design Thinking Meetup in Warsaw in June 2014.

Design Travel Technology

User Research
Examples
D e s i g n T h i n k i n g M e e t u p Wa r s aw | 2 3 J u n e 2 0 1 4
Katrin Dribbisch &
Manuel Großmann,
Service Design Berlin

Martin
User Experience,
Nokia
Katrin
PhD Candidate,
University of
Potsdam
Who are we?
Olga
Business
Consultant,  
FuxBlau
Manuel
Service
Designer, 
FuxBlau

Research should never stop
S o u rc e : T h e P ro c e s s o f D e s i g n S q u i g g l e by D a m i e n N ew m a n
Exploratory Generative Evaluative

Photo: Linda Hanses
Be surprised by what’s out there

Talk to people on the street
Photo: Service Design Berlin

Choose an optimal research setting
Photo: FuxBlau

Observe actual user behaviour
Photo: FuxBlau

Learnings
#2 You can do user research anytime and anywhere.
#1 Don’t be afraid to talk to your users.
#3 Let’s start now.

!
Service Experience Camp
www.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin
Photos: Service Design Berlin

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1. User Research Examples D e s i g n T h i n k i n g M e e t u p Wa r s aw | 2 3 J u n e 2 0 1 4 Katrin Dribbisch & Manuel Großmann, Service Design Berlin

2. Martin User Experience, Nokia Katrin PhD Candidate, University of Potsdam Who are we? Olga Business Consultant,   FuxBlau Manuel Service Designer,  FuxBlau

3. Research should never stop S o u rc e : T h e P ro c e s s o f D e s i g n S q u i g g l e by D a m i e n N ew m a n Exploratory Generative Evaluative

4. Examples of WHY?

5. Photo: Linda Hanses Be surprised by what’s out there

6. Examples of HOW?

7. Talk to people on the street Photo: Service Design Berlin

8. Do informal interviews Photo: FuxBlau

9. Choose an optimal research setting Photo: FuxBlau

10. Remote user research Photo: FuxBlau

11. Observe actual user behaviour Photo: FuxBlau

12. Make your ideas tangible Photo: FuxBlau

13. Spontaneous user testing Photo: FuxBlau

14. Learnings #2 You can do user research anytime and anywhere. #1 Don’t be afraid to talk to your users. #3 Let’s start now.

15. ! Service Experience Camp www.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin Photos: Service Design Berlin