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CONSULTATIVE MARKETERS AND DIGITAL MEDIA PUBLISHERS

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Servosell is a leading marketing consulting firm for companies who want solutions built on analytical expertise, customer science, growth economics and deep research.  
 
We work closely with more than 75,000 CxO across the globe and are the preferred medium for many to express their point of views and perspectives.  We are instrumental in driving many innovative ideas, validating new concepts and providing actionable insights to Technology companies. 
 
Our marketing solutions help companies to drive thought leadership, devise customer engagement for loyalty and retention, win deals, maximise opportunities, vet prototypes, plan expansion and prepare for change.

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CONSULTATIVE MARKETERS AND DIGITAL MEDIA PUBLISHERS

  1. 1. CORPORATE DECK February 2017 Ajeesh Venugopalan Insights. Precision. Impact
  2. 2. ABOUT US Insights. Precision. Impact 02 www.servosell.com WE ARE CONSULTATIVE MARKETERS AND DIGITAL MEDIA PUBLISHERS Servosell is a leading marketing consulting firm for companies who want solutions built on analytical expertise, customer science, growth economics and deep research. We work closely with more than 75,000 CxO across the globe and are the preferred medium for many to express their point of views and perspectives. We are instrumental in driving many innovative ideas, validating new concepts and providing actionable insights to Technology companies. Our marketing solutions help companies to drive thought leadership, devise customer engagement for loyalty and retention, win deals, maximise opportunities, vet prototypes, plan expansion and prepare for change.
  3. 3. STRONG TEAM Insights. Precision. Impact 03 www.servosell.com Ajeesh Venugopalan CEO Ajeesh has rich experience in customer engagements, Services and Digital Marketing. He is a McAfee trained campaign management specialist and have deployed Marketing Automation solutions on multiple occasions for businesses in Education, Information Technology, Telecoms, Real Estate and Retail. He comes with more than 14 years of experience in sales and Marketing. Read More Arun Krishnamoorthy CSO He has more than 12 years of experience in consulting, solution selling and implementing strategic initiatives in leading global software and technology companies. He has successfully performed several client facing functions delivering significant value and growth in India, Middle East and South Asia working with Pitney Bowes and Xerox. He has received many accolades and awards for solution consultancy. Read More Ganeshwar Mohanta HEAD DESIGNS Ganeshwar has over 10 years of experience in electronics and print media. He manages all electronic and print media designs for Servosell Inc. He has been instrumental in bringing out cxousa on a monthly basis to our reader group of more than 75,000 CXO’s across the globe. Read More. Saurabh Singh HEAD RESEARCH Saurabh brings over 10 years of experience in PR and content development. He drives digital content, market and business research driven insights, value-based branding and communication for Servosell Inc. Saurabh acts as a liaison to enable PR for our esteemed clients. Read More.
  4. 4. Solutions Insights. Precision. Impact 04 www.servosell.com CXO Insights Under our flagship solution, CXO Insights we provide strategic and tactical guidance in enabling a seamless and an easier Account Harvesting strategy which allows you to maintain relationship and leverage further opportunity and thereby reducing any of your sales overheads. The following mentioned are the deliverables under this solution. Customer Advisory Board A CAB is a strategy level focus group – a sounding board for our leadership team to learn from and better understand our most strategic customers. During the CAB meetings, these customers interact with our company’s senior staff who have the authority and responsibility to act on the information gathered, they may also interact with you and each other, via webinars or through email correspondence through out the year Thought Leadership Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.
  5. 5. CXO INSIGHTS ACCOUNT BASED MARKETING Under our flagship solution, CXO Insights we provide strategic and tactical guidance in enabling a seamless and an easier Account Harvesting strategy which allows you to maintain relationship and leverage further opportunity and thereby reducing any of your sales overheads. The following mentioned are the deliverables under this solution.
  6. 6. CXO Insights Insights. Precision. Impact 06 www.servosell.com BUDGET ANALYSIS How much will your customer spend on IT next year? COMPETITION ANALYSIS AND INSIGHTS Know who else will be talking to your customer GROWTH ANALYSIS AND INSIGHTS How would you go about growing your account? CONTENT INSIGHTS What do your customers read? CUSTOMER ENGAGEMENT How do you engage them consistently? Solution Offerings Business Imperative1 Business Imperative2 Business Imperative3 Business Imperative4 Business Imperative5 Solution 1 Play 1 Service 1 Budget Analysis Play 2 Content Insights Service 2 Competition Play 3 Play 5 Service 3 Engagement Play 4 Growth Analysis Required Partner No No Yes No Yes ACCOUNT MAPPING BASED ON BUSINESS IMPERATIVES
  7. 7. CXO Insights Insights. Precision. Impact 07 www.servosell.com BUDGET ANALYSIS How much will your customer spend on IT next year? COMPETITION ANALYSIS AND INSIGHTS Know who else will be talking to your customer GROWTH ANALYSIS AND INSIGHTS How would you go about growing your account? CONTENT INSIGHTS What do your customers read? CUSTOMER ENGAGEMENT How do you engage them consistently? Solution Offerings Business Imperative1 Business Imperative2 Business Imperative3 Business Imperative4 Business Imperative5 Solution 1 Augmented Reality Service 1 Budget Analysis IOT Content Insights Service 2 Competition Workforce Automation Networks Service 3 Engagement Consulting Growth Analysis Required Partner No No Yes No Yes RELATIONSHIP MAPPING BASED ON BUSINESS IMPERATIVES John Doe VP Field Engineering John Doe Head of IOT John Doe CTO John Doe CIO John Doe CSO
  8. 8. CXO Insights - Outcome Insights. Precision. Impact 08 www.servosell.com 35% 85% GTM $ 250 Mn+ ADM $ 250 Mn+ Service Desk $ 50 – $ 80 Mn • Virtual Desk • Eco Energy • M2M • Accelerate 840+ Caped Apps Decommissioning of these Apps Reduction by 65% Virtual desk to be 50,000 seat Exclusive and expecting 35% Subsidy from the Government of Louisiana The deal will support the Local Economy. Will have to look at hiring strategy from Communit colleges in Louisiana. Business Imperative Increase in revenue from 35% to 85% from a single account Three major deals with ABC Inc. – starting with the GTM, ADM and Service Desk – Creates significant employment opportunities in the state of Kentucky and a large revenue opportunity for XYZ, INC.
  9. 9. CUSTOME R ADVISORY BOARD CUSTOMER ADVISORY BOARD A CAB is a strategy level focus group – a sounding board for our leadership team to learn from and better understand our most strategic customers. During the CAB meetings, these customers interact with our company’s senior staff who have the authority and responsibility to act on the information gathered, they may also interact with you and each other, via webinars or through email correspondence through out the year
  10. 10. CUSTOMER ADVISORY BOARD Insights. Precision. Impact 10 www.servosell.com CONCEIVE Work closely with your team to identify the key patrons from your customer organizations and entice them to be part of your advisory board. DESIGN You are what you speak. Our objective is to ensure that you are discussing the most relevant topics with your advisors to ensure a meaningful strategic meet. The solutioning will be implemented using our CXO Insights solution to be able to create the best experience for your customers. SERVICE AND ENGAGE Post the customer advisory board, it is imperative that you engage with them consistently to ensure that they come back again and again to be an advisor to your organization. REALIZE Right from booking your venue, air tickets to ensure that your advisors reach back safely to their destinations, we provide them the best experience everBRAND IMPACT HOSPITALITY MARKETING STRATEGIC IMPACT ENGAGEMENT 85% 63% 58% 87% 98%
  11. 11. CUSTOMER ADVISORY BOARD Insights. Precision. Impact 11 www.servosell.com Knowledge sharing and Joint Strategy Development Identification and Sourcing Talent for Cross – Border and Localization strategy Cross-Cultural / Linguistic Training Programmes - Bridging the Gap Co-Innovation on solutions to meet businesses need An active community development What will the Customer Advisory Board do?
  12. 12. THOUGHT LEADERSHI P THOUGHT LEADERSHIP Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.
  13. 13. THOUGHT LEADERSHIP Insights. Precision. Impact 13 www.servosell.com POINT OF VIEWS Quite often a senior leader is unable to write this himself as his bandwidth is sucked into business needs. We do it for them based on an interview model. CASE STUDIES Clearly articulating the business outcomes and carving out the success story INDUSTRY ACADEMIA COLLABORATION Work with HBR or Warton’s of the world to bring in an academic perspective ANALYST RELATIONS A dedicated task to ensure that you create a compelling brand recall among the Analysts. Be it a magic quadrant or Forrester Wave, we help you get there. BESPOKE RESEARCH Custom research to bring insights and drive conversation. We are into the business of driving conversations among the C-Suite. BLOGS Your daily domestic core to enable SEO, back linking and website traffic ranking.
  14. 14. DIGITAL TRANSFORMATIO N DIGITAL TRANSFORMATION With our marketing and technology expertise we design meaningful digital interactions to engage in real time, Map customer journey's, measure purchase intent thereby derive the value for your organization.
  15. 15. WEB SITE PERFORMANCE Analytics and customer science driven Digital transformation Journey for CMO’s NEW SOLUTION Segment of One marketing based Real time engagement to drive conversations online OLD SOLUTION Enquiry form based lead generation
  16. 16. ANALYSIS Insights. Precision. Impact 16 www.servosell.com ANALYSIS PERFORMANCE 1 2 3 4 0 1 2 3 4 5 6 Number 1 Number 2 Number 3 Number 4 1 2 3 4 USER EXPERIENCE DESIGN REAL TIME ENGAGEMENT CONTENT CONVERSATIONS
  17. 17. DESIGN MOCK UPS Insights. Precision. Impact 17 www.servosell.com MARKETING & MANAGEMENT FOR USER EXPERIENCE DESIGN Before we get to any development, we perform a deep analysis basis which we apply design thinking to come up with the most appropriate design for your system. We bring in Analytics, Customer Science, Design science to enable a seamless real time engagement with your customers and prospects. 45% 20% 35% Analyze Design Develop
  18. 18. CXO CONNECTIONS Insights. Precision. Impact 18 www.servosell.com www.cxousa.co m CIO CTO CMO CDO CDMO CXO CISO CXOUSA CXOUSA is our technology publication, which enables us to seamlessly promote content and drive traffic, interactions and engage prospects for our customers. We reach out to 75,000CXO’s across the world. We know the C-Suite better. That’s our biggest strength!
  19. 19. ALL ROUND THE WORLD Insights. Precision. Impact 19 www.servosell.com +40 % +35 % +25 % EUROPE ASIA PACIFIC .. NORTH AMERICA FROM 3 CONTINENT,75,000CXO’s
  20. 20. CLIENTS Insights. Precision. Impact 20 www.servosell.com AND MANY MORE…
  21. 21. TESTIMONIALS Insights. Precision. Impact 21 www.servosell.com MICHAEL L MATHEWS CIO, ORAL ROBERTS UNIVERSITY CXOUSA is an incredible service to bring information and intelligence across all major industries who are dependent on technology, innovation, and expertise to thrive in a digital and global society BOB KARSCHNIA Vice President and General Manager of Wireless EMERSON We appreciated sharing our viewpoints with CXOUSA and other industry leaders who read the publication. We look forward to publishing with them again JOHN HORNICK Author of the award- winning book: 3D PRINTING WILL ROCK THE WORLD What a pleasure working with CXOUSA. From first contact to publication, the process was smooth, painless, and rewarding, and my article is getting great exposure. And what a great platform! I don’t know of another resource with the broad reach of CXOUSA DAVID RODRIGUEZ CMO, GREENROAD Working with CXOUSA was unique and rewarding. Their editors were precise in targeting Green Road for thought leadership around our specific market of smart mobility and IOT. And when pressed for specific topics they helped identify what the readers wanted and promoted our content directly to them on the right channels.
  22. 22. CONTACT US Insights. Precision. Impact 23 USA OFFICE ADDRESS SERVOSELL INC. 395, SpringLake,Unit C, Aurora Illinois, 60504 SERVOSELL CONSULTING LLP #584, Jumde House, 5th MAIN, 8TH CROSS RT Nagar block 2 Bangalore 560032 CONNECT TO YOU CAN ALSO FIND US AT Facebook.com/cxousa google.com/107855422055007279808 Twitter.com/cxousaservosell www.servosell.com +91 80 4850 9165 | +1 708-738-8541 enquiry@servosell.com THANK YOU

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