Suxin Guo, Researcher, eBay at MLconf SEA - 5/20/16

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Iron: Keyword Grouping Model for Text Ads Bidding in Paid Search: We present a keyword grouping model named Iron that helps determine keyword bidding prices for text ads auctions in Google paid search. In the grouping process, we first train a Gradient Boosting Machine to predict the conversion rate of every keyword based on eBay search log data, paid search performance and Google feedback for the keywords, then calculate the expected value of each keyword based on the predicted conversion rate and the price, and finally group keywords according to the expected value. After that, we set the bids of keywords based on group-level data. We demonstrate that the Iron model improves our incremental revenue greatly compared with the previous keyword grouping model, which groups keywords solely based on keyword category.

Iron: Keyword Grouping Model for
Text Ads Bidding in Paid Search
May 20, 2016
Suxin Guo

Google Paid Search – Text Ads and Product Listing Ads
Traffic Science – Text Ads Bidding 2
Text Ads PLA

Keyword Bidding – Data Scarcity
KW portfolio
KW with
impressions
KW with
clicks
KW with
conversions
Traffic Science – Text Ads Bidding 3

Text Ads Bidding Process
Traffic Science – Text Ads Bidding 4

Algorithm Structure
• Conversion rate prediction
• Revenue Prediction/Grouping
• Market-based feedback loop
Traffic Science – Text Ads Bidding 5

Data Pipeline
Traffic Science – Text Ads Bidding 6
Keyword Features
eBay Search
Data
Paid Search
Performance
Google
Feedback
Gradient
Boosting
Model
Predicted
Conversion
Rate
Keyword
Price
Parameter
Set Φ
Estimated
Revenue

Overall performance: ROI significantly increases by 27.7%
Traffic Science – Text Ads Bidding 7

Thank you!
PRESENTATION TITLE GOES HERE 8

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Data Labeling as Religious Experience One of the most common places to deploy a production machine learning systems is as a replacement for a legacy rules-based system that is having a hard time keeping up with new edge cases and requirements. I'll be walking through the process and tooling we used to help us design, train, and deploy a model to replace a set of static rules we had for handling invite spam at Slack, talk about what we learned, and discuss some problems to solve in order to make these migrations easier for everyone.

Josh Wills - Data Labeling as Religious Experience

Josh Wills - Data Labeling as Religious Experience

Josh Wills - Data Labeling as Religious Experience

Project GaitNet: Ushering in the ImageNet moment for human Gait kinematics The emergence of the upright human bipedal gait can be traced back 4 to 2.8 million years ago, to the now extinct hominin Australopithecus afarensis. Fine grained analysis of gait using the modern MEMS sensors found on all smartphones not just reveals a lot about the person’s orthopedic and neuromuscular health status, but also has enough idiosyncratic clues that it can be harnessed as a passive biometric. While there were many siloed attempts made by the machine learning community to model Bipedal Gait sensor data, these were done with small datasets oft collected in restricted academic environs. In this talk, we will introduce the ImageNet moment for human gait analysis by presenting 'Project GaitNet', the largest ever planet-sized motion sensor based human bipedal gait dataset ever curated. We’ll also present the associated state-of-the-art results in classifying humans harnessing novel deep neural architectures and the related success stories we have enjoyed in transfer-learning into disparate domains of human kinematics analysis.

Vinay Prabhu - Project GaitNet: Ushering in the ImageNet moment for human Gai...

Vinay Prabhu - Project GaitNet: Ushering in the ImageNet moment for human Gai...

Vinay Prabhu - Project GaitNet: Ushering in the ImageNet moment for human Gai...

Machine Learning Methods in Detecting Alzheimer’s Disease from Speech and Language Alzheimer's disease affects millions of people worldwide, and it is important to predict the disease as early and as accurate as possible. In this talk, I will discuss development of novel ML models that help classifying healthy people from those who develop Alzheimer's, using short samples of human speech. As an input to the model, features of different modalities are extracted from speech audio samples and transcriptions: (1) syntactic measures, such as e.g. production rules extracted from syntactic parse trees, (2) lexical measures, such as e.g. features of lexical richness and complexity and lexical norms, and (3) acoustic measures, such as e.g. standard Mel-frequency cepstral coefficients. I will present the ML model that detects cognitive impairment by reaching agreement among modalities. The resulting model is able to achieve state of the art performance in both supervised and semi-supervised manner, using manual transcripts of human speech. Additionally, I will discuss potential limitations of any fully-automated speech-based Alzheimer's disease detection model, focusing mostly on the analysis of the impact of a not-so-accurate automatic speech recognition (ASR) on the classification performance. To illustrate this, I will present the experiments with controlled amounts of artificially generated ASR errors and explain how the deletion errors affect Alzheimer's detection performance the most, due to their impact on the features of syntactic and lexical complexity.

Jekaterina Novikova - Machine Learning Methods in Detecting Alzheimer’s Disea...

Jekaterina Novikova - Machine Learning Methods in Detecting Alzheimer’s Disea...

Jekaterina Novikova - Machine Learning Methods in Detecting Alzheimer’s Disea...

Optimized Image Classification on the Cheap In this talk, we anchor on building an image classifier trained on the Stanford Cars dataset to evaluate two approaches to transfer learning -fine tuning and feature extraction- and the impact of hyperparameter optimization on these techniques. Once we define the most performant transfer learning technique for Stanford Cars, we will double the size of the dataset through image augmentation to boost the classifier’s performance. We will use Bayesian optimization to learn the hyperparameters associated with image transformations using the downstream image classifier’s performance as the guide. In conjunction with model performance, we will also focus on the features of these augmented images and the downstream implications for our image classifier. To both maximize model performance on a budget and explore the impact of optimization on these methods, we apply a particularly efficient implementation of Bayesian optimization to each of these architectures in this comparison. Our goal is to draw on a rigorous set of experimental results that can help us answer the question: how can resource-constrained teams make trade-offs between efficiency and effectiveness using pre-trained models?

Meghana Ravikumar - Optimized Image Classification on the Cheap

Meghana Ravikumar - Optimized Image Classification on the Cheap

Meghana Ravikumar - Optimized Image Classification on the Cheap

The Importance of Modeling Data Collection Data sets used in machine learning are often collected in a systematically biased way - certain data points are more likely to be collected than others. We call this "observation bias". For example, in health care, we are more likely to see lab tests when the patient is feeling unwell than otherwise. Failing to account for observation bias can, of course, result in poor predictions on new data. By contrast, properly accounting for this bias allows us to make better use of the data we do have. In this presentation, we discuss practical and theoretical approaches to dealing with observation bias. When the nature of the bias is known, there are simple adjustments we can make to nonparametric function estimation techniques, such as Gaussian Process models. We also discuss the scenario where the data collection model is unknown. In this case, there are steps we can take to estimate it from observed data. Finally, we demonstrate that having a small subset of data points that are known to be collected at random - that is, in an unbiased way - can vastly improve our ability to account for observation bias in the rest of the data set. My hope is that attendees of this presentation will be aware of the perils of observation bias in their own work, and be equipped with tools to address it.

Noam Finkelstein - The Importance of Modeling Data Collection

Noam Finkelstein - The Importance of Modeling Data Collection

Noam Finkelstein - The Importance of Modeling Data Collection

The Uncanny Valley of ML Every so often, the conundrum of the Uncanny Valley re-emerges as advanced technologies evolve from clearly experimental products to refined accepted technologies. We have seen its effects in robotics, computer graphics, and page load times. The debate of how to handle the new technology detracts from its benefits. When machine learning is added to human decision systems a similar effect can be measured in increased response time and decreased accuracy. These systems include radiology, judicial assignments, bus schedules, housing prices, power grids and a growing variety of applications. Unfortunately, the Uncanny Valley of ML can be hard to detect in these systems and can lead to degraded system performance when ML is introduced, at great expense. Here, we'll introduce key design principles for introducing ML into human decision systems to navigate around the Uncanny Valley and avoid its pitfalls.

June Andrews - The Uncanny Valley of ML

June Andrews - The Uncanny Valley of ML

June Andrews - The Uncanny Valley of ML

Deep Learning Architectures for Semantic Relation Detection Tasks Recognizing and distinguishing specific semantic relations from other types of semantic relations is an essential part of language understanding systems. Identifying expressions with similar and contrasting meanings is valuable for NLP systems which go beyond recognizing semantic relatedness and require to identify specific semantic relations. In this talk, I will first present novel techniques for creating labelled datasets required for training deep learning models for classifying semantic relations between phrases. I will further present various neural network architectures that integrate morphological features into integrated path-based and distributional relation detection algorithms and demonstrate that this model outperforms state-of-the-art models in distinguishing semantic relations and is capable of efficiently handling multi-word expressions.

Sneha Rajana - Deep Learning Architectures for Semantic Relation Detection Tasks

Sneha Rajana - Deep Learning Architectures for Semantic Relation Detection Tasks

Sneha Rajana - Deep Learning Architectures for Semantic Relation Detection Tasks

Building an Incrementally Trained, Local Taste Aware, Global Deep Learned Recommender System Model At Netflix, our main goal is to maximize our members’ enjoyment of the selected show by minimizing the amount of time it takes for them to find it. We try to achieve this goal by personalizing almost all the aspects of our product -- from what shows to recommend, to how to present these shows and construct their home-pages to what images to select per show, among many other things. Everything is recommendations for us and as an applied Machine Learning group, we spend our time building models for personalization that will eventually increase the joy and satisfaction of our members. In this talk we will primarily focus our attention on a) making a global deep learned recommender model that is regional tastes and popularity aware and b) adapting this model to changing taste preferences as well as dynamic catalog availability. We will first go through some standard recommender system models that use Matrix Factorization and Topic Models and then compare and contrast them with more powerful and higher capacity deep learning based models such as sequence models that use recurrent neural networks. We will show what it entails to build a global model that is aware of regional taste preferences and catalog availability. We will show how models that are built on simple Maximum Likelihood principle fail to do that. We will then describe one solution that we have employed in order to enable the global deep learned models to focus their attention on capturing regional taste preferences and changing catalog.In the latter half of the talk, we will discuss how we do incremental learning of deep learned recommender system models. Why do we need to do that ? Everything changes with time. Users’ tastes change with time. What’s available on Netflix and what’s popular also change over time. Therefore, updating or improving recommendation systems over time is necessary to bring more joy to users. In addition to how we apply incremental learning, we will discuss some of the challenges we face involving large-scale data preparation, infrastructure setup for incremental model training as well as pipeline scheduling. The incremental training enables us to serve fresher models trained on fresher and larger amounts of data. This helps our recommender system to nicely and quickly adapt to catalog and users’ taste changes, and improve overall performance.

Anoop Deoras - Building an Incrementally Trained, Local Taste Aware, Global D...

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Vito Ostuni - The Voice: New Challenges in a Zero UI World The adoption of voice-enabled devices has seen an explosive growth in the last few years and music consumption is among the most popular use cases. Music personalization and recommendation plays a major role at Pandora in providing a daily delightful listening experience for millions of users. In turn, providing the same perfectly tailored listening experience through these novel voice interfaces brings new interesting challenges and exciting opportunities. In this talk we will describe how we apply personalization and recommendation techniques in three common voice scenarios which can be defined in terms of request types: known-item, thematic, and broad open-ended. We will describe how we use deep learning slot filling techniques and query classification to interpret the user intent and identify the main concepts in the query. We will also present the differences and challenges regarding evaluation of voice powered recommendation systems. Since pure voice interfaces do not contain visual UI elements, relevance labels need to be inferred through implicit actions such as play time, query reformulations or other types of session level information. Another difference is that while the typical recommendation task corresponds to recommending a ranked list of items, a voice play request translates into a single item play action. Thus, some considerations about closed feedback loops need to be made. In summary, improving the quality of voice interactions in music services is a relatively new challenge and many exciting opportunities for breakthroughs still remain. There are many new aspects of recommendation system interfaces to address to bring a delightful and effortless experience for voice users. We will share a few open challenges to solve for the future.

Vito Ostuni - The Voice: New Challenges in a Zero UI World

Vito Ostuni - The Voice: New Challenges in a Zero UI World

Vito Ostuni - The Voice: New Challenges in a Zero UI World

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Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Manulife - Insurer Innovation Award 2024

Manulife - Insurer Innovation Award 2024

Manulife - Insurer Innovation Award 2024

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Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

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The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

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Boost PC performance: How more available memory can improve productivity

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Boost PC performance: How more available memory can improve productivity

Suxin Guo, Researcher, eBay at MLconf SEA - 5/20/16

1. Iron: Keyword Grouping Model for Text Ads Bidding in Paid Search May 20, 2016 Suxin Guo

2. Google Paid Search – Text Ads and Product Listing Ads Traffic Science – Text Ads Bidding 2 Text Ads PLA

3. Keyword Bidding – Data Scarcity KW portfolio KW with impressions KW with clicks KW with conversions Traffic Science – Text Ads Bidding 3

4. Text Ads Bidding Process Traffic Science – Text Ads Bidding 4

5. Algorithm Structure • Conversion rate prediction • Revenue Prediction/Grouping • Market-based feedback loop Traffic Science – Text Ads Bidding 5

6. Data Pipeline Traffic Science – Text Ads Bidding 6 Keyword Features eBay Search Data Paid Search Performance Google Feedback Gradient Boosting Model Predicted Conversion Rate Keyword Price Parameter Set Φ Estimated Revenue

7. Overall performance: ROI significantly increases by 27.7% Traffic Science – Text Ads Bidding 7

8. Thank you! PRESENTATION TITLE GOES HERE 8