1. How Local Businesses Benefit From
Email Marketing

2. In the Internet marketing world, Email
marketing is very popular and successful. It’s not
just for business professionals that work in a
virtual office, local small businesses benefit the
rewards of email marketing, too.

3. A great way for you to remain in
contact with people who identify
themselves with interest in your
products and services may come from
Email marketing.

4. Email allows you to
do the following:

5. Create And Maintain Relationships
The principle of having an email list so that you can
develop a relationship with others who are already
purchasing your products and services, as well as those
who are considering it. These are the customers and
potential prospects that should be kept on separate lists.
The relationships you develop may lead to future
purchases, but this shouldn’t be your primary goal as you
send your emails. Your readers will become clients when
they are able to like and trust you over time.

6. Circulate Reminders
For example, should your business be closed for
renovations, or if you may closed consecutively
on Fridays during a certain season, don’t just
post a sign about the situation. Take the next step
and send an individual email to your lists so that
your customers won’t drive to your business
location and find your shop closed.

7. Always keep your customers experience in mind.
How would you feel if this were to happen to
you? Your customers will love you if you over
deliver to them. They may even spread the word
to friends and family about the extra step you
took.

8. Promoting Yourself
It’s okay to promote yourself, products and
achievements without filling every email with
some sort of pitch. Inform your list when
something happens such as receiving an award
from the Chamber of Commerce or will be
sponsoring a charity event.

9. Being conceited and being proud of
accomplishments holds its differences. Say you
were to mention how your accomplishment will
enhance your customer service, your audience
will be happy that you are keeping them in
mind. Answer & Update Your FAQ

10. Are you repeatedly being asked the same
questions? In your list, keep track of the most
common questions that are asked and email the
answers to those in your list.

11. The questions you are being asked, may be
specific to your business- such as your address,
billing information and hours of operation. They
may even be more specific such as a mother
calling a pediatrician to ask how long she should
wait before going to the hospital for an illness.

12. Create a FAQ page or update one as needed on your
website and compile the answers to these
questions there. You should then email your list the
page link. Another option is to answer each
question on a separate email that is loaded to your
autoresponder, so that each person who is
subscribed to your list will receive the answers.

13. Excelling Affiliate Marketing
Commissions from sales are often received from
business owners, when sales are made from
products or services from other businesses. This
process is better known as affiliate marketing, it’s
not however exclusive to online businesses. Any
person or business can become an affiliate for any
product that is related to an affiliate program.

14. For example, a yoga instructor recommends one
brand of yoga mat, they would become an
affiliate and tell their email readers about the
benefits of this mat. When the readers click on
the unique referral link and make a purchase, the
yoga instructor will receive a portion of that sale.

15. As you may now see, email lists are not only for
online businesses, but for local business as well.
Physical locations can help local businesses
benefit by using email to stay in touch with their
customers.