1. GAMING
Market Survey

2. GAMING Industry
Every week people across the globe spend
3 billion hours playing video games !
The number of hours spent playing games has hit
156 billion a year !

3. GAMING Industry
Examples of
time spent
playing

4. GAMe FUNDING
2009 : $819 million
2010 : $1.89 billion
Total value of funding & acquisitions
rose 130% !

5. GLOBAL GAME SALES
2010 : $60 billion
2015 : $70 billion
US GAME SALES
2011 : $21.6 billion

6. US - GAMING PoPulation
72% of Americans play video games
Median age of gamers = 37 58% 42%
52% of online consumers play video
games for at least 2H / week

7. EUROPE GAMING PoPulation
More than 50% of U.K, France and
Germany Adults play games
UK: 68% of men and 59% of Women
play Games
Germany: 63% of men and 54% of
women play games
France: 61% of men and 52% of
women play games

8. GAMING economy
US: £13.2bn per year on gaming
GERMANY : £4bn from 24m payers
U.K: £3.6bn from 16.1m payers
FRANCE: £2.8bn from 10.4m payers

9. GAME average Spending
FRANCE: £22.3 per month per player
USA: £17.5 per month per player
U.K: £18.6 per month per player
GERMANY: £13.9 per month per player

10. Social Gaming Industry
2011 : $8 billion
2014 : $11,4 billion

11. Social Gaming Market
2010 : $856 million
2012 : $1.32 billion
2015 : $4 billion

12. USA Social Gaming REVENUES
2011:
$653 millions in Virtual
Goods
$192 millions in-Game
Advertising

13. SOCIAL GAMING Population
600 million social game players around the world

14. SOCIAL GAMING population
Most Internet users between the age of 18-44
play social games on a daily basis

15. SOCIAL GAMING population
Males play because of
competition
Females play because they
are bored

16. USA SOCIAL GAMING population
Americans spending :
906 million hours per month on social networks
407 million hours per month on games

17. USA SOCIAL GAMING population
50% of US internet users play
social games
2010 : 62 million of U.S. internet
users play at least 1 game on a
social network monthly
2012: 68.7 million Americans will
be playing social games

18. MOBILE ENTERTAINEMENT
Industry
2010 : $33 billion
2015 : $54 billion !

19. Population of Mobile
Gamers
53% Female
47% Male

20. A few words on Freemium
Model
80% of all mobile downloads
video games are Free
51% of the top 25 games in the
AppStore are « Free »

21. A few words on Freemium
Model
Mobile gamers spend an
average of $14/month in
freemium games
30% of all mobile free-to-play
game revenue coming from
purchases worth $50 or more

22. Ads Vs In-Game Purchases
2010 : Advertising revenue for Game Developers = $87 millions
2015 : Advertising revenue X10 = $894 million

23. In-Game Purchases market
2010 : Virtual goods represent a $4 billion global
market
2013 : In-Game Purchases should overtake pay-per-
downloads
2015 : In-Game Purchases should reach $11 billion

24. A few words on Mobile Gaming
3,4 billion mobiles phone on the planet !
The Next Evolution of the Gaming
Market is MOBILE
Players looking more & more for
continuous gameplays
The Best way to target individuals

25. A FEW WORDS ON Social Gaming
« Virality » is the Master Key !
People who play games on social networks
have groups of friends they like to play with
200 million monthly active users playing
games on Facebook !

26. "If you are not building social games, then you are not
building games for the majority of the market...You are
building games for a shrinking market"
Sean Ryan, Director of game partnerships at Facebook

27. Facebook connected Only?
"Be your own bitch, meaning don't be overly dependent on
one platform"
Fred Wilson, Zynga investor

28. USE OTHER SOCIAL NETWORKS
Google+ (Worldwide)
Orkut (Brasil)
RenRen (Asia)
…

29. REFerences
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