1.
TESLA INNOVATION
CENTRE
Tesla, is an American electric vehicle and clean energy company based in
Palo Alto, California. The company specializes in electric vehicle
manufacturing, battery energy storage from home to grid scale and,
through its acquisition of SolarCity, solar panel and solar roof tile
manufacturing.

2.
Tesla’s mission is to accelerate the world’s transition to
sustainable energy.
• Tesla was founded by a group of engineers who wanted to prove that
people didn’t need to compromise to drive electric vehicles.
• That electric vehicles can be better, quicker and more fun to drive
than gasoline cars.
• Today, Tesla builds not only all-electric vehicles but also infinitely
scalable clean energy generation and storage products.
• Tesla believes the faster the world stops relying on fossil fuels and
moves towards a zero-emission future, the better.

3.
SEOUL, SOUTH KOREA
1. MASSING AND PROJECTIONS
• South Korea is a crowded country, with almost 50 million people living in an area about the size of the
US state of Indiana.
• Approximately 90% of that land is mountainous, meaning that the Koreans have had to use space
ingeniously to make room for everybody. This means mostly building up instead of out.

4.
There are three main types of living quarters
in South Korea-
• APARTMENTS
Apartments are usually
stacked above one
another in identical
blocks that can be found
throughout the country.
One development will
consist of several
massive concrete
buildings that are
identical to each other
and facing one another
in a small community.
• OFFICETELS
Unlike the concrete
apartments, officetels
are often glass-and-steel
affairs, with shiny
facades that look sleek
and ultra-modern. Also
unlike apartments, they
usually have a number
of restaurants and shops
in their bottom floors.
• VILLA
The Korean villa usually
stands no more than
four stories tall and
doesn’t have an
elevator. Many are
made out of red brick,
but more recent builds
tend to be made out of
granite.

5.
•MATERIALS
Traditional Korean houses included an enclosed courtyard. The homes of the well-
to-do had tile roofs and walls of stone or colored brick.
The dwellings of poorer Koreans usually had thatched roofs and mud or stone
walls.
The floors were covered with a kind of oiled paper. People ate, sat, and slept on
the floors of the main rooms.
Heat was provided by the ondol system, in which flues conducted heat from the
fireplace to stones beneath the floor.
Today most city dwellers live in brick homes or modern apartment houses that are
heated with gas or electricity. Nevertheless, some or all of the rooms are still kept
warm in winter using the traditional floor-heating system.

6.
• TRADITIONAL ONDOL HEATING SYSTEM
Ondol is a heating system hidden beneath the floor.
In its traditional form, the ondol utilizes direct heat transferred from
wood smoke to the underside of a thick masonry floor. In modern
times, the term ondol refers to any type of under-floor heating in
Korean housing. "Gudeul," meaning "baked stone," is another name for
an ondol.

7.
• FENESTRATION
Because of the cramped neighborhoods and limited view, houses have
smaller windows although most houses will have a huge floor-to-ceiling
window and balcony connected to the living room.

8.
• CLIMATE
The climate of Seoul features a humid continental climate with dry
winter. Seoul is classed as having a temperate climate with four distinct
seasons, but temperature differences between the hottest part of
summer and the depths of winter are extreme.

9.
CLIMATE ANALYSIS
SEOUL SOUTH KOREA
TEMPERATURE :-
RAIN FALL:-
SUNSHINE:-
SUN PATH DIAGRAM:-
Wind diagram:-

10.
CONTEMPORARY RESPONSES :-
• Spurred on by its winning bid to be the World Design Capital in 2010, the city
government and major construction firms went on a building spree, hiring such
luminaries as the late Zaha Hadid for the Dongdaemun Design Plaza and Park, and
US architecture firm Kohn Pedersen Fox for the 123-storey Lotte World Tower –
Korea's highest building.
• The work of these celebrated international architects shouldn’t overshadow that of
local talents, who have imposed their creative visions on a series of small- and large-
scale projects adding to Seoul’s built beauty. The shopping complex Ssamziegil in
Insa-dong (designed by Choi Moon-gyu and Gabriel Kroiz) and Bae Dae-young’s Why
Butter building in Hongdae (housing KT&G SangsangMadang) are both fine
examples of contemporary buildings with a strong point of view.
• https://www.lonelyplanet.com/south-korea/seoul/background/other-
features/9d719a2b-df4f-49ac-b8a5-a2a3eb953ddf/a/nar/9d719a2b-df4f-49ac-
b8a5-a2a3eb953ddf/357441

11.
NOTABLE ARCHITECTS AND THERE PROJECTS:-
• Architectural Buildings in seoul.Dongdaemun Design Plaza - Zaha Hadid Architects
• Leeum Samsung Museum - Rem Koolhaas, Mario Botta, Jean Nouvel
• Ewha Woman's University - Dominique Perrault
• Ssamziegil Mall / Ga.A Architects
• Samsung Jong-ro Tower - Rafael Vinoly
• Seoul City Hall - iArc Architects
• Museum of Modern and Contemporary Art - mp_Art Architects
• Kukje Gallery 3 - SO-IL
• Chungha Building – MVRDV
• Boutique Monaco - MASS Studies
• Lotte World Tower – KPF
• 63 Building (Korea Life Insurance Building) – SOMS
• Trenue Tower - MASS Studies.

12.
NOTABLE ARCHITECTS AND THERE PROJECTS:-

13.
NOTABLE ARCHITECTS AND THERE PROJECTS:-

14.
NOTABLE ARCHITECTS AND THERE PROJECTS:-

15.
NOTABLE ARCHITECTS AND THERE PROJECTS:-

16.
• South Korea’s green building growth:
As South Korea is undergoing rapid industrialisation and growth, there
has been an increase in energy use and environmental impact.
There’s also growing need for energy reduction strategies and
environmental action to make a sustainable city.
The most effective strategy is to start early in the design process
with low cost, no cost passive design strategies to reduce energy
loads. Building energy simulation is key to linking passive design
strategies to the financial model, as it can help maximize energy
cost savings and minimize upfront costs, thereby optimizing
investment returns.

17.
• SWOT ANALYSIS.
https://seoulinfo.weebly.com/swot.html.