Marketing Plan for an Android App

Marketing Plan for Android App
App Name: Hola Cabs
EXECUTIVE SUMMARY
✤ Brief Overview of the situation:
In India, people have seen some revolutionary changes in the Cab system.
However, the discounts that were provided before helped them to garner a huge
user database. In order to earn revenue, the service providers have recently
increased the prices. So we have come up with an idea of VERY cheap cab service,
a considerable revenue of the same would be obtained through branding.
✤ About the App
Through the app, users will be able to book a cab using the traditional GPS
service, but the fares will be much less than the competitors, depending on the
branding amount that is being received by the cab.
✤ Proposed course of action:
The first task would be to attract a user base through first use bonuses and app
referrals. Advertising through billboards, sponsorships, brand integration could
also prove to be effective. Corporate firms who want to advertise will be contacted
with the proposed plan so that we can estimate the amount from pilot branding.
Taxi drivers who have their own cars will be the key partners.
✤ Company’s Goal:
The primary goal would be to become the best taxi aggregator in India.
Uber & Ola must face serious competition from this new player in the market.
SITUATION ANALYSIS
Company Overview
Market Overview
Target Customers
✤ Company Overview:
The company’s first product is "Hola Cabs”.
✤ Market Overview:
The app will be available for Android users in India. Here are some of the statistics of
the android users in India-
120 Million!Android Users in India
✤ Target Consumers:
- Anyone who wants to travel within city limits with comfort.
- Office Going People.
- Families who travel together at some place for some time.
- Regular Commuters(Can use the shuttle service)
Marketing Plan for an Android App
✤ Short term goal includes improving the rental cabs
system in India.
✤ Use technology to reach more and more consumers in
tier II and tier III cities of India.
✤ Build strong relationships with companies who
advertise a lot in order to garner more funds through
branding.
✤ Provide employment opportunities to people in India.
Marketing Plan for an Android App
TARGET MARKET
Collaborators
➤ Private Taxi Owners
➤ Car Companies
➤ Corporate Firms looking for branding their products/services
➤ Driving Schools that could provide proper training
➤ Radium Stickers company that could make personalized
branding material.
➤ Mobile Wallet Companies to promote digital transactions
TARGET MARKET
Competitors
➤ Uber & Ola are the two main players in the segment and they
occupy the maximum market share.
➤ In India, other competitors like Meru Cabs & Taxi for sure
have also made their mark in the industry.
TARGET MARKETS
Company
➤ The company would be divided into various sections. Some of
them are:
1. Branding section(Responsible for contacting companies for
taxi branding)
2. Technical section(Responsible for creating the app and
maintaining the database of users)
3. Operations department( Responsible for contacting taxi
drivers to join the service and operational work)
VALUE PROPOSITION
ConsumerValue:
➤ People will be able to book a cab within city limits with equipped facilities like
free Wifi, AC at cheap and affordable prices by just clicking some buttons.
CollaboratorValue:
➤ The Taxi drivers will earn more since our app will help them to give service to
more and more customers. They will get a fixed amount of $1, $2 or $3 extra
from the company(apart from the amount collected from the consumer) that
will be based on the amount of distance travelled by the customer.
➤ The companies which approach us for branding will be benefited since the
exposure of their brand to the consumers will increase & ultimately will help them
to build brand equity.
✤ PRODUCT
✤ SERVICE
✤ COMMUNICATION
✤ DISTRIBUTION
PRODUCT & SERVICES
➤ The app would be available for free.
➤ Options like Ride Estimate & comparison among different cab
services would be provided in the App.
➤ There would be an option of emergency buzzer that would
inform the emergency contacts of the passenger in case of any
emergency situation
➤ After the app gets a considerable user base, it will start
services like food delivery in branded cabs of the food
company.
COMMUNICATIONS
➤ Using billboards and sponsoring various local events can help
the company in order to gain more and more customers.
➤ Using Social media like Facebook, twitter can also help in
publicity.
➤ The companies which are branding themselves through our
cabs must post the branded taxi pictures through their social
media handles.
DISTRIBUTION
➤ The product will be distributed through Google Play Store.
➤ There are also other apps like GetJar, SlideMe, Opera &
Amazon App store where the product can be put for download
which can ultimately increase the total downloads by 200%.
➤ After the users download the app, the first five rides would be
free for them & they will earn free rides if they refer the app to
their friends.
✤ INFRASTRUCTURE
✤ KEY ACTIVITIES
✤ SCHEDULE
INFRASTRUCTURE
➤ As more and more users download the app, through
consumer feedback, more functionalities would be added by
the technical team.
➤ Collaborators like Taxi Drivers would get a separate app
through which they can counter rides and get their pay outs
every month.
➤ As a part of collaborator relationships, the companies which
are branding the taxis will be sent a branding proof every
month in order to show them that the money they spent was
worth it.
KEY ACTIVITIES
➤ Verification of drivers
➤ Online & Offline Marketing
➤ Ensuring that the rides were hassle free & comfortable
➤ Giving incentives to drivers on a timely basis
➤ Raise funds from investors and accordingly reach the required
consumers base on time
➤ Ensure that the branding of the companies is being done
properly
SCHEDULE
FIRST ACQUIRE A CONSIDERABLE USER BASE BY GIVING FREE RIDES
AND REFERRAL CODES FOR THE FIRST SIX MONTHS. ALSO, TAKE NO
COMMISSION ON FARES FROM THE TAXI DRIVERS IN ORDER TO
ENCOURAGE THEM TO BE LOYAL TO THEIR PLATFORM.
AFTER ACQUIRING A CONSIDERABLE USER BASE, START TAKING
COMMISSION FROM THE TAXI DRIVERS & ALSO BRING OUT
IMPROVEMENTS IN THE APP THROUGH CONSUMER FEEDBACK
THANK YOU!
These slides were created by
Shail Daswani, UG Student,
IIT Kharagpur, as a part of a
summer internship under
Prof. Sameer Mathur, IIM
Lucknow.
1 sur 23

Recommandé

Brand audit and recommendations on careem online cab par
Brand audit and recommendations on careem online cabBrand audit and recommendations on careem online cab
Brand audit and recommendations on careem online cabFaizan Tariq
1.5K vues46 diapositives
A Test of Service Quality #Careem Versus #Uber par
A Test of Service Quality #Careem Versus #UberA Test of Service Quality #Careem Versus #Uber
A Test of Service Quality #Careem Versus #UberMuhammad Husayn
1.1K vues21 diapositives
uber social media marketing par
uber social media marketinguber social media marketing
uber social media marketingGursimar Sethi
916 vues11 diapositives
Uber and its expansion strategy in China par
Uber and its expansion strategy in ChinaUber and its expansion strategy in China
Uber and its expansion strategy in ChinaChristian Inda
15.8K vues14 diapositives
Grab Conceptual Task par
Grab Conceptual TaskGrab Conceptual Task
Grab Conceptual TaskAnne David
5K vues27 diapositives
SWOT and Market and Demand Analysis of Uber Inc. par
SWOT and Market and Demand Analysis of Uber Inc.SWOT and Market and Demand Analysis of Uber Inc.
SWOT and Market and Demand Analysis of Uber Inc.Niyaj Kureshi
2.8K vues42 diapositives

Contenu connexe

Tendances

Radio taxi service providers in india par
Radio taxi service providers in indiaRadio taxi service providers in india
Radio taxi service providers in indiaSocial Samosa
3.5K vues22 diapositives
Uber for business imc final presentation par
Uber for business imc final presentationUber for business imc final presentation
Uber for business imc final presentationJorge Tatto
4.4K vues23 diapositives
CompetitorAnalysis par
CompetitorAnalysisCompetitorAnalysis
CompetitorAnalysisShivayogi Kumbar
229 vues27 diapositives
Marketing management project of OLA Cabs par
Marketing management project of OLA Cabs Marketing management project of OLA Cabs
Marketing management project of OLA Cabs Rudresh Kumar
9.1K vues22 diapositives
Uber technologies, Inc. Business analysis par
Uber technologies, Inc. Business analysisUber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysisOmar Khafagy
8K vues74 diapositives
Uber in China: What's next? (Study from DDIM 10 class) par
Uber in China: What's next? (Study from DDIM 10 class)Uber in China: What's next? (Study from DDIM 10 class)
Uber in China: What's next? (Study from DDIM 10 class)Alessio Mascolo
2.9K vues49 diapositives

Tendances(20)

Radio taxi service providers in india par Social Samosa
Radio taxi service providers in indiaRadio taxi service providers in india
Radio taxi service providers in india
Social Samosa3.5K vues
Uber for business imc final presentation par Jorge Tatto
Uber for business imc final presentationUber for business imc final presentation
Uber for business imc final presentation
Jorge Tatto4.4K vues
Marketing management project of OLA Cabs par Rudresh Kumar
Marketing management project of OLA Cabs Marketing management project of OLA Cabs
Marketing management project of OLA Cabs
Rudresh Kumar9.1K vues
Uber technologies, Inc. Business analysis par Omar Khafagy
Uber technologies, Inc. Business analysisUber technologies, Inc. Business analysis
Uber technologies, Inc. Business analysis
Omar Khafagy8K vues
Uber in China: What's next? (Study from DDIM 10 class) par Alessio Mascolo
Uber in China: What's next? (Study from DDIM 10 class)Uber in China: What's next? (Study from DDIM 10 class)
Uber in China: What's next? (Study from DDIM 10 class)
Alessio Mascolo2.9K vues
THE BATTLE OF TAXI APPLICATIONS (Grabtaxi Vs Easy taxi) par Long Nguyen
THE BATTLE OF TAXI  APPLICATIONS (Grabtaxi Vs Easy taxi)THE BATTLE OF TAXI  APPLICATIONS (Grabtaxi Vs Easy taxi)
THE BATTLE OF TAXI APPLICATIONS (Grabtaxi Vs Easy taxi)
Long Nguyen870 vues
10 Step Marketing Plan - UBER par KEN5JK
10 Step Marketing Plan - UBER10 Step Marketing Plan - UBER
10 Step Marketing Plan - UBER
KEN5JK58.8K vues
Uber Analytics Test par Coursetake
Uber Analytics TestUber Analytics Test
Uber Analytics Test
Coursetake125.7K vues
UBER 2.0 Final Presentation - Final Project - IIM Lucknow Internship par Arijit Mondal
UBER 2.0   Final Presentation - Final Project - IIM Lucknow InternshipUBER 2.0   Final Presentation - Final Project - IIM Lucknow Internship
UBER 2.0 Final Presentation - Final Project - IIM Lucknow Internship
Arijit Mondal650 vues
Uber and Ola are the Biggest Rivals on Social Media par Simplify360
Uber and Ola are the Biggest Rivals on Social MediaUber and Ola are the Biggest Rivals on Social Media
Uber and Ola are the Biggest Rivals on Social Media
Simplify3605.5K vues
Ola business model par Anil Bharti
Ola business modelOla business model
Ola business model
Anil Bharti13.4K vues
Uber a modern age business strategy par Dhruvajyoti Roy
Uber   a modern age business strategyUber   a modern age business strategy
Uber a modern age business strategy
Dhruvajyoti Roy2.2K vues
Uber's Business Model _ Abii-Ndoh, Godwin par Godwin Abii-Ndoh
Uber's Business Model _ Abii-Ndoh, GodwinUber's Business Model _ Abii-Ndoh, Godwin
Uber's Business Model _ Abii-Ndoh, Godwin
Godwin Abii-Ndoh5.6K vues
Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond par DEVCON
Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyondBrian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond
Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond
DEVCON 2.3K vues

Similaire à Marketing Plan for an Android App

Commute App Marketing Strategy par
Commute App Marketing StrategyCommute App Marketing Strategy
Commute App Marketing StrategyAman Bharti
256 vues40 diapositives
Carnama mobile app par
Carnama mobile appCarnama mobile app
Carnama mobile appAayush Sharma
400 vues41 diapositives
Plain sailing services par
Plain sailing servicesPlain sailing services
Plain sailing servicesNikhil Katiki
381 vues42 diapositives
RideConnect Pitch Deck par
RideConnect Pitch DeckRideConnect Pitch Deck
RideConnect Pitch DeckRideConnect.com
2.8K vues17 diapositives
13-benefits-of-building-an-app-like-uber-dmsblog.pdf par
13-benefits-of-building-an-app-like-uber-dmsblog.pdf13-benefits-of-building-an-app-like-uber-dmsblog.pdf
13-benefits-of-building-an-app-like-uber-dmsblog.pdfDMSInfosystem1
2 vues7 diapositives
Marketing Plan For Android App par
Marketing Plan For Android AppMarketing Plan For Android App
Marketing Plan For Android AppSai Pranav Rao Pulakonti
88 vues41 diapositives

Similaire à Marketing Plan for an Android App(20)

Commute App Marketing Strategy par Aman Bharti
Commute App Marketing StrategyCommute App Marketing Strategy
Commute App Marketing Strategy
Aman Bharti256 vues
13-benefits-of-building-an-app-like-uber-dmsblog.pdf par DMSInfosystem1
13-benefits-of-building-an-app-like-uber-dmsblog.pdf13-benefits-of-building-an-app-like-uber-dmsblog.pdf
13-benefits-of-building-an-app-like-uber-dmsblog.pdf
A simple guide to developing an Uber-like app for trucks par Noman Shaikh
A simple guide to developing an Uber-like app for trucksA simple guide to developing an Uber-like app for trucks
A simple guide to developing an Uber-like app for trucks
Noman Shaikh79 vues
The marketing plan for a new android app par Amitabh Thakur
The marketing plan for a new android appThe marketing plan for a new android app
The marketing plan for a new android app
Amitabh Thakur62 vues
Marketing plan for an android app par Anu Abraham
Marketing plan for an android appMarketing plan for an android app
Marketing plan for an android app
Anu Abraham53 vues
Valet service marketing plan par Sumit Rajan
Valet service marketing planValet service marketing plan
Valet service marketing plan
Sumit Rajan4.9K vues

Dernier

FIMA 2023 Neo4j & FS - Entity Resolution.pptx par
FIMA 2023 Neo4j & FS - Entity Resolution.pptxFIMA 2023 Neo4j & FS - Entity Resolution.pptx
FIMA 2023 Neo4j & FS - Entity Resolution.pptxNeo4j
7 vues26 diapositives
DSD-INT 2023 Wave-Current Interaction at Montrose Tidal Inlet System and Its ... par
DSD-INT 2023 Wave-Current Interaction at Montrose Tidal Inlet System and Its ...DSD-INT 2023 Wave-Current Interaction at Montrose Tidal Inlet System and Its ...
DSD-INT 2023 Wave-Current Interaction at Montrose Tidal Inlet System and Its ...Deltares
11 vues32 diapositives
Dev-HRE-Ops - Addressing the _Last Mile DevOps Challenge_ in Highly Regulated... par
Dev-HRE-Ops - Addressing the _Last Mile DevOps Challenge_ in Highly Regulated...Dev-HRE-Ops - Addressing the _Last Mile DevOps Challenge_ in Highly Regulated...
Dev-HRE-Ops - Addressing the _Last Mile DevOps Challenge_ in Highly Regulated...TomHalpin9
6 vues29 diapositives
DSD-INT 2023 Simulation of Coastal Hydrodynamics and Water Quality in Hong Ko... par
DSD-INT 2023 Simulation of Coastal Hydrodynamics and Water Quality in Hong Ko...DSD-INT 2023 Simulation of Coastal Hydrodynamics and Water Quality in Hong Ko...
DSD-INT 2023 Simulation of Coastal Hydrodynamics and Water Quality in Hong Ko...Deltares
14 vues23 diapositives
Short_Story_PPT.pdf par
Short_Story_PPT.pdfShort_Story_PPT.pdf
Short_Story_PPT.pdfutkarshsatishkumarsh
5 vues16 diapositives
360 graden fabriek par
360 graden fabriek360 graden fabriek
360 graden fabriekinfo33492
38 vues25 diapositives

Dernier(20)

FIMA 2023 Neo4j & FS - Entity Resolution.pptx par Neo4j
FIMA 2023 Neo4j & FS - Entity Resolution.pptxFIMA 2023 Neo4j & FS - Entity Resolution.pptx
FIMA 2023 Neo4j & FS - Entity Resolution.pptx
Neo4j7 vues
DSD-INT 2023 Wave-Current Interaction at Montrose Tidal Inlet System and Its ... par Deltares
DSD-INT 2023 Wave-Current Interaction at Montrose Tidal Inlet System and Its ...DSD-INT 2023 Wave-Current Interaction at Montrose Tidal Inlet System and Its ...
DSD-INT 2023 Wave-Current Interaction at Montrose Tidal Inlet System and Its ...
Deltares11 vues
Dev-HRE-Ops - Addressing the _Last Mile DevOps Challenge_ in Highly Regulated... par TomHalpin9
Dev-HRE-Ops - Addressing the _Last Mile DevOps Challenge_ in Highly Regulated...Dev-HRE-Ops - Addressing the _Last Mile DevOps Challenge_ in Highly Regulated...
Dev-HRE-Ops - Addressing the _Last Mile DevOps Challenge_ in Highly Regulated...
TomHalpin96 vues
DSD-INT 2023 Simulation of Coastal Hydrodynamics and Water Quality in Hong Ko... par Deltares
DSD-INT 2023 Simulation of Coastal Hydrodynamics and Water Quality in Hong Ko...DSD-INT 2023 Simulation of Coastal Hydrodynamics and Water Quality in Hong Ko...
DSD-INT 2023 Simulation of Coastal Hydrodynamics and Water Quality in Hong Ko...
Deltares14 vues
360 graden fabriek par info33492
360 graden fabriek360 graden fabriek
360 graden fabriek
info3349238 vues
20231129 - Platform @ localhost 2023 - Application-driven infrastructure with... par sparkfabrik
20231129 - Platform @ localhost 2023 - Application-driven infrastructure with...20231129 - Platform @ localhost 2023 - Application-driven infrastructure with...
20231129 - Platform @ localhost 2023 - Application-driven infrastructure with...
sparkfabrik5 vues
.NET Developer Conference 2023 - .NET Microservices mit Dapr – zu viel Abstra... par Marc Müller
.NET Developer Conference 2023 - .NET Microservices mit Dapr – zu viel Abstra....NET Developer Conference 2023 - .NET Microservices mit Dapr – zu viel Abstra...
.NET Developer Conference 2023 - .NET Microservices mit Dapr – zu viel Abstra...
Marc Müller38 vues
SUGCON ANZ Presentation V2.1 Final.pptx par Jack Spektor
SUGCON ANZ Presentation V2.1 Final.pptxSUGCON ANZ Presentation V2.1 Final.pptx
SUGCON ANZ Presentation V2.1 Final.pptx
Jack Spektor22 vues
DSD-INT 2023 The Danube Hazardous Substances Model - Kovacs par Deltares
DSD-INT 2023 The Danube Hazardous Substances Model - KovacsDSD-INT 2023 The Danube Hazardous Substances Model - Kovacs
DSD-INT 2023 The Danube Hazardous Substances Model - Kovacs
Deltares8 vues
Headless JS UG Presentation.pptx par Jack Spektor
Headless JS UG Presentation.pptxHeadless JS UG Presentation.pptx
Headless JS UG Presentation.pptx
Jack Spektor7 vues
DSD-INT 2023 Process-based modelling of salt marsh development coupling Delft... par Deltares
DSD-INT 2023 Process-based modelling of salt marsh development coupling Delft...DSD-INT 2023 Process-based modelling of salt marsh development coupling Delft...
DSD-INT 2023 Process-based modelling of salt marsh development coupling Delft...
Deltares7 vues
Copilot Prompting Toolkit_All Resources.pdf par Riccardo Zamana
Copilot Prompting Toolkit_All Resources.pdfCopilot Prompting Toolkit_All Resources.pdf
Copilot Prompting Toolkit_All Resources.pdf
Software evolution understanding: Automatic extraction of software identifier... par Ra'Fat Al-Msie'deen
Software evolution understanding: Automatic extraction of software identifier...Software evolution understanding: Automatic extraction of software identifier...
Software evolution understanding: Automatic extraction of software identifier...
DSD-INT 2023 Thermobaricity in 3D DCSM-FM - taking pressure into account in t... par Deltares
DSD-INT 2023 Thermobaricity in 3D DCSM-FM - taking pressure into account in t...DSD-INT 2023 Thermobaricity in 3D DCSM-FM - taking pressure into account in t...
DSD-INT 2023 Thermobaricity in 3D DCSM-FM - taking pressure into account in t...
Deltares9 vues
DSD-INT 2023 3D hydrodynamic modelling of microplastic transport in lakes - J... par Deltares
DSD-INT 2023 3D hydrodynamic modelling of microplastic transport in lakes - J...DSD-INT 2023 3D hydrodynamic modelling of microplastic transport in lakes - J...
DSD-INT 2023 3D hydrodynamic modelling of microplastic transport in lakes - J...
Deltares9 vues
DSD-INT 2023 European Digital Twin Ocean and Delft3D FM - Dols par Deltares
DSD-INT 2023 European Digital Twin Ocean and Delft3D FM - DolsDSD-INT 2023 European Digital Twin Ocean and Delft3D FM - Dols
DSD-INT 2023 European Digital Twin Ocean and Delft3D FM - Dols
Deltares7 vues

Marketing Plan for an Android App

  • 1. Marketing Plan for Android App App Name: Hola Cabs
  • 3. ✤ Brief Overview of the situation: In India, people have seen some revolutionary changes in the Cab system. However, the discounts that were provided before helped them to garner a huge user database. In order to earn revenue, the service providers have recently increased the prices. So we have come up with an idea of VERY cheap cab service, a considerable revenue of the same would be obtained through branding. ✤ About the App Through the app, users will be able to book a cab using the traditional GPS service, but the fares will be much less than the competitors, depending on the branding amount that is being received by the cab.
  • 4. ✤ Proposed course of action: The first task would be to attract a user base through first use bonuses and app referrals. Advertising through billboards, sponsorships, brand integration could also prove to be effective. Corporate firms who want to advertise will be contacted with the proposed plan so that we can estimate the amount from pilot branding. Taxi drivers who have their own cars will be the key partners. ✤ Company’s Goal: The primary goal would be to become the best taxi aggregator in India. Uber & Ola must face serious competition from this new player in the market.
  • 5. SITUATION ANALYSIS Company Overview Market Overview Target Customers
  • 6. ✤ Company Overview: The company’s first product is "Hola Cabs”. ✤ Market Overview: The app will be available for Android users in India. Here are some of the statistics of the android users in India- 120 Million!Android Users in India
  • 7. ✤ Target Consumers: - Anyone who wants to travel within city limits with comfort. - Office Going People. - Families who travel together at some place for some time. - Regular Commuters(Can use the shuttle service)
  • 9. ✤ Short term goal includes improving the rental cabs system in India. ✤ Use technology to reach more and more consumers in tier II and tier III cities of India. ✤ Build strong relationships with companies who advertise a lot in order to garner more funds through branding. ✤ Provide employment opportunities to people in India.
  • 11. TARGET MARKET Collaborators ➤ Private Taxi Owners ➤ Car Companies ➤ Corporate Firms looking for branding their products/services ➤ Driving Schools that could provide proper training ➤ Radium Stickers company that could make personalized branding material. ➤ Mobile Wallet Companies to promote digital transactions
  • 12. TARGET MARKET Competitors ➤ Uber & Ola are the two main players in the segment and they occupy the maximum market share. ➤ In India, other competitors like Meru Cabs & Taxi for sure have also made their mark in the industry.
  • 13. TARGET MARKETS Company ➤ The company would be divided into various sections. Some of them are: 1. Branding section(Responsible for contacting companies for taxi branding) 2. Technical section(Responsible for creating the app and maintaining the database of users) 3. Operations department( Responsible for contacting taxi drivers to join the service and operational work)
  • 14. VALUE PROPOSITION ConsumerValue: ➤ People will be able to book a cab within city limits with equipped facilities like free Wifi, AC at cheap and affordable prices by just clicking some buttons. CollaboratorValue: ➤ The Taxi drivers will earn more since our app will help them to give service to more and more customers. They will get a fixed amount of $1, $2 or $3 extra from the company(apart from the amount collected from the consumer) that will be based on the amount of distance travelled by the customer. ➤ The companies which approach us for branding will be benefited since the exposure of their brand to the consumers will increase & ultimately will help them to build brand equity.
  • 15. ✤ PRODUCT ✤ SERVICE ✤ COMMUNICATION ✤ DISTRIBUTION
  • 16. PRODUCT & SERVICES ➤ The app would be available for free. ➤ Options like Ride Estimate & comparison among different cab services would be provided in the App. ➤ There would be an option of emergency buzzer that would inform the emergency contacts of the passenger in case of any emergency situation ➤ After the app gets a considerable user base, it will start services like food delivery in branded cabs of the food company.
  • 17. COMMUNICATIONS ➤ Using billboards and sponsoring various local events can help the company in order to gain more and more customers. ➤ Using Social media like Facebook, twitter can also help in publicity. ➤ The companies which are branding themselves through our cabs must post the branded taxi pictures through their social media handles.
  • 18. DISTRIBUTION ➤ The product will be distributed through Google Play Store. ➤ There are also other apps like GetJar, SlideMe, Opera & Amazon App store where the product can be put for download which can ultimately increase the total downloads by 200%. ➤ After the users download the app, the first five rides would be free for them & they will earn free rides if they refer the app to their friends.
  • 19. ✤ INFRASTRUCTURE ✤ KEY ACTIVITIES ✤ SCHEDULE
  • 20. INFRASTRUCTURE ➤ As more and more users download the app, through consumer feedback, more functionalities would be added by the technical team. ➤ Collaborators like Taxi Drivers would get a separate app through which they can counter rides and get their pay outs every month. ➤ As a part of collaborator relationships, the companies which are branding the taxis will be sent a branding proof every month in order to show them that the money they spent was worth it.
  • 21. KEY ACTIVITIES ➤ Verification of drivers ➤ Online & Offline Marketing ➤ Ensuring that the rides were hassle free & comfortable ➤ Giving incentives to drivers on a timely basis ➤ Raise funds from investors and accordingly reach the required consumers base on time ➤ Ensure that the branding of the companies is being done properly
  • 22. SCHEDULE FIRST ACQUIRE A CONSIDERABLE USER BASE BY GIVING FREE RIDES AND REFERRAL CODES FOR THE FIRST SIX MONTHS. ALSO, TAKE NO COMMISSION ON FARES FROM THE TAXI DRIVERS IN ORDER TO ENCOURAGE THEM TO BE LOYAL TO THEIR PLATFORM. AFTER ACQUIRING A CONSIDERABLE USER BASE, START TAKING COMMISSION FROM THE TAXI DRIVERS & ALSO BRING OUT IMPROVEMENTS IN THE APP THROUGH CONSUMER FEEDBACK
  • 23. THANK YOU! These slides were created by Shail Daswani, UG Student, IIT Kharagpur, as a part of a summer internship under Prof. Sameer Mathur, IIM Lucknow.