Ce diaporama a bien été signalé.

Content Analysis for IRC 2013

0

Partager

Chargement dans…3
×
1 sur 20
1 sur 20

Plus De Contenu Connexe

Content Analysis for IRC 2013

  1. 1. MEDIA COVERAGE OFMEDIA COVERAGE OF POPULAR MUSIC FEUDSPOPULAR MUSIC FEUDS A Content Analysis of Media Coverage of Popular Music Feuds in Jamaica 1970-2010 by Donna P. Hope and Livingston White University of the West Indies, Mona.
  2. 2. INTRODUCTION DANCEHALL:  Birthed from Reggae.  Originated in Jamaica.  One of the most recognised musical genres worldwide.  21st century dubbed “dancehall generation” even though dancehall begun in the 2oth century.  Major source of analyses of dancehall culture originated from print and electronic media.
  3. 3. INTRODUCTION  Gully/Gaza conflict between two popular dancehall artistes, David “Mavado” Brooks and Adidja “Vybz Kartel” Palmer in 2009 sparked interest in the Jamaican populace.  Kartel/Mavado infarction seemed radically differentiated from the usual artiste-artiste clash.  No major work has been done to capture the configuration of these artiste-artiste engagements in Jamaican music culture.
  4. 4. PURPOSE  To provide critical insight on music industry trends to allow society to understand dancehall feuds.  To provide a point of reference for future recurrences of dancehall feuds.  To offer a historical review of dancehall feuds by content analyzing the Jamaican media’s coverage during the period of 1970-2010.  To address reactions to dancehall’s feuds, especially, the most recent Gully/Gaza phenomenon.
  5. 5. LITERATURE REVIEW Jamaican Popular Music Clashes/Feuds The clash motif resonates throughout in dancehall because of the role of high competition and its resultant benefits to the champion. The Gaza/Gully Clash Of 2007 And Beyond Barnett, Paul, Spence, Stanley-Niaah presented research at the IRC 2010 as an initial attempt to provide academic attention. McCarthy pilot study 2011- coverage of Kartel/Mavado feud in Jamaica’s mainstream.
  6. 6. THEORETIC FRAMEWORK  Agenda setting function of the media  Who sets the public agenda versus who sets the media agenda?  First level agenda setting – issue salience – what issues to think about?  Second level agenda setting – attribute salience – how to think about issues?
  7. 7. METHODOLOGY  Content Analysis – systematic objective and quantitative descriptions of media content.  Manifest/Latent Content (Pattern and Projective)  Variables  Inter-Coder Reliability
  8. 8. PRELIMINARY FINDINGS  Based on work completed to date, approx. 700 newspaper articles about dancehall feuds located after a 3-month archive research.  Work to be completed : content analysis of television content and interviews with journalists.
  9. 9. Frequency of The Coverage X Newspaper Newspaper Number of Stories Percentage Chat 32 4.8% Gleaner 47 7.2% Herald 13 2.0% Observer 63 9.6% Star 427 65.2% X-News 73 11.2% Total 655 100%
  10. 10. Frequency of The Coverage X day of week Day of Week Number of Stories Percentage Monday 64 12.0% Tuesday 102 19.2% Wednesday 73 13.7% Thursday 74 13.9% Friday 150 28.2% Saturday 45 8.5% Sunday 24 4.5% Total 532 100%
  11. 11. Frequency of The Coverage x year Year Number of Stories Percentage 1995 10 1.7% 1996 16 2.7% 1997 29 4.8% 1998 20 3.3% 1999 8 1.3% 2000 29 4.8% 2001 29 4.8% 2002 15 2.5% 2003 24 4.0% 2004 28 4.6% 2005 16 2.7% 2006 56 9.3% 2007 46 7.6% 2008 49 8.1% 2009 117 19.4% 2010 60 9.9% Total 604 100%
  12. 12. The characteristics of the headlines Headline Position 65% 72% 68% 49% 35% 9% 5%   6%   5%   5%   3%   2% 2%   2%   2%   1%   1%   1%  
  13. 13. Type of article Type of Article Frequency Percentage Opinion 88 12.7% News 428 61.8% Feature 135 19.5% Editorial 10 1.5% Letter to Editor 21 3.0% Other 10 1.5% Total 692 100%
  14. 14. Byline Type Type Frequency Percentage None 201 32% Contributed 115 18.3% Byline 312 49.7% Total 628 100%
  15. 15. Story appears to be sensationalized Sensationalized Frequency Percentage Yes 161 27.7% No 341 58.7% Unsure 79 13.6% Total 581 100%
  16. 16. Tone of stories Tone Frequency Percentage Positive 78 13.5% Negative 101 17.5% Both negative & positive 85 14.7% Neutral 313 54.2% Total 577 100%
  17. 17. THE VISUAL ELEMENTS ASSOCIATED WITH THE COVERAGE Stories including a visual element Story includes picture(s) Frequency Percentage Yes 572 81.8% No 127 18.2% Total 699 100.0%
  18. 18. THE VISUAL ELEMENTS ASSOCIATED WITH THE COVERAGE Picture: single or montage? Picture Frequency Percent Single 518 94% Montage 34 6% Total 553 100%
  19. 19. THE VISUAL ELEMENTS ASSOCIATED WITH THE COVERAGE Photo Attribution Attribution Frequency Percent Contributed 37 12.5% On file 175 58.9% Taken by an identified photographer 85 28.6% Total 297 100%
  20. 20. CONCLUDING REMARKS  Future research in this on-going study will involve interviews with key informants from the media industries.  Through in-depth quantitative and qualitative analysis, the research should provide the Jamaican society with a critical understanding of the nature of dancehall feuds and their media coverage.

×