CASE STUDY ON....
AMAZON
BY SHALAKA SITRE

JOURNEY OVER YEARS......
 BEGAN AS ONE OF THE FIRST MAJOR COMPANIES TO SELL GOODS OVER THE INTERNET
 STRATED AS SOLELY AS AN ONLINE BOOKSTORE'
 DUE TO SUCCESS DIVERSIFIED INTO MANY OTHER PRODUCT LINES AND SERVICES
 MULTINATIONAL E-COMMERCE COMPANY
 WORLDS LARGEST ONLINE RETAILER

Types of services
RETAIL SERVICES
 BOOKS
 ELECTRONIC GOODS
 KINDLE
 BAGS
 LUGGAGE
 CLOTHING
 FOOTWEAR
NON RETAIL SERVICES
 AMAZON WEB SERVICES
 REFERALS

AMAZON VS E-COMMERCE

Barriers to entry =high
• Economies of scale
• Differentiation
• Total capital requirements
• Access to distribution
• Government policy

Barriers to exit= medium
• Specialized assets
• Fixed cost of exit
• Management commitment
• Contractual commitment

Substitutes or complimentary goods
Brick and mortar retail stores
Catalogs(low)
Rental services(high)

Swot analysis
STRENGTH
OPPORTUNITIES
WEAKNESS
THREAT

KEY STRATEGY CHALLENGES
• FIND NEW AREAS OF GROWTH
• HOW TO MAINTAIN LONG TERM
PROFITABILITY

STRATEGIC
ALTERNATIVES

CONSISTENT WITH
STRATEGY BECAUSE
IT FAVOURS LOMNG
TERM PROFITABILITY
CONSISTENT WITH
MARKET PLACE
SINCE
GRWOTH IN E-
COMMERCE
CAPITAL TO EXPAND
ABROAD

THANKYOU!