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Picturing a Thousand
W         R D S
Data Visualization as a Teaching Tool

              Shannan Butler, Ph.D
     Assistant Professor of Communication
             St. Edward’s University
           shannanb@stedwards.edu
    Presented at the 2010 ELI Annual Meeting
many eyes
        Provided by IBM’s Visual
           Communication Lab
  Their goal is to “democratize
   visualization and to enable a
new social kind of data analysis.”
                Absolutely FREE!
many eyes
94,000 user provided data sets
     both textual and numeric
U.S. Gov, OECD, Employment,
Climate, Income, Diversity, etc.
         18 Visualization Types
                    Share data
             Foster discussion
data sets


                 Choose one
                  Create one
View raw data as table or text
  Check validity & formatting
visualize




Choose an appropriate visualization type
                    Play with your data!
share



      Create an account
  Add your visualization
Solicit or share feedback
of   Tag Clouds
        & Word Trees
Cluster
 Criticism

•Based on the work of
 Kenneth Burke

•Select key terms based on
 Frequency & Intensity
Chart the Clusters
•Identify terms that cluster
 around the key terms

•Look for proximity, conjunctions,
 and cause-and-effect
Iraqi People




www.many-eyes.com
Construction of an Enemy
in George W. Bush’s State of the Union Speech, 2003
    by Nowlen, Jensen, Gibbs, Murphy, Taylor & Wang
Four Key Terms

      •Saddam Hussein
      •Iraq
      •United States / America
      •Iraqi People
Character
  •Deceived               Hussein
  •Dominated
  •Intimidate

Tools
  •  Terrorist
  •  Hijackers
  •  Al Qaeda
  •  Biological Weapons
  •  Nuclear Weapons

Action
  • Kill
  • War
  • Death
  • Hiding
Iraq   Character
           •Evil
           •Enemy
           •Dictator
           •Regime

       Tools
           •Biological Weapon
           •Illegal Weapon
           •Burning
           •Rape
           •Mutilation
           •Electric Shock
       Action
           • Not disarm
           • Denying
           • Blocking
           • Intimidating
Character
                    • Honorable
                    • Resolute
United States       •
                    •
                      Strong
                      Free
                    • Brave
/ America           •
                Tools
                      Innocent


                    • Armed Forces
                    • Military
                    • Power
                    • God
                    • Allies
                    • Friends
                    • U.N.
                Actions
                    •  Battle
                    •  Force
                    •  Risk
                    •  Peace
Iraqi People
•Character
  •Brave
  •Oppressed
  •Refugee
•Tools
  •Food
  •Medicine
  •Supplies
•Action
  •Freedom
  •Liberty
Terms
Devil

  •Hussein
  •Iraq
God

  •America
  •Iraqi People
Tag Cloud
Iraqi People




Word Tree
Iraqi People




Word Tree
Iraqi People




Word Tree
Iraqi People




Word Tree
Iraqi People




Word Tree
For More info...


Weisgerber, C. & Butler, S. (2009). "Visualizing the Future of
Interaction Studies: Data Visualization Applications as a
Research, Pedagogical, and Presentational Tool for Interaction
Scholars." Electronic Journal of Communication, 19(1-2) .

www.thedigitalrhetorician.com

www.many-eyes.com

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Visualization as a Rhetorical Criticism Tool

  • 1. Picturing a Thousand W R D S Data Visualization as a Teaching Tool Shannan Butler, Ph.D Assistant Professor of Communication St. Edward’s University shannanb@stedwards.edu Presented at the 2010 ELI Annual Meeting
  • 2. many eyes Provided by IBM’s Visual Communication Lab Their goal is to “democratize visualization and to enable a new social kind of data analysis.” Absolutely FREE!
  • 3. many eyes 94,000 user provided data sets both textual and numeric U.S. Gov, OECD, Employment, Climate, Income, Diversity, etc. 18 Visualization Types Share data Foster discussion
  • 4. data sets Choose one Create one View raw data as table or text Check validity & formatting
  • 5. visualize Choose an appropriate visualization type Play with your data!
  • 6. share Create an account Add your visualization Solicit or share feedback
  • 7. of Tag Clouds & Word Trees
  • 8. Cluster Criticism •Based on the work of Kenneth Burke •Select key terms based on Frequency & Intensity
  • 9. Chart the Clusters •Identify terms that cluster around the key terms •Look for proximity, conjunctions, and cause-and-effect
  • 11. Construction of an Enemy in George W. Bush’s State of the Union Speech, 2003 by Nowlen, Jensen, Gibbs, Murphy, Taylor & Wang
  • 12. Four Key Terms •Saddam Hussein •Iraq •United States / America •Iraqi People
  • 13. Character •Deceived Hussein •Dominated •Intimidate Tools • Terrorist • Hijackers • Al Qaeda • Biological Weapons • Nuclear Weapons Action • Kill • War • Death • Hiding
  • 14. Iraq Character •Evil •Enemy •Dictator •Regime Tools •Biological Weapon •Illegal Weapon •Burning •Rape •Mutilation •Electric Shock Action • Not disarm • Denying • Blocking • Intimidating
  • 15. Character • Honorable • Resolute United States • • Strong Free • Brave / America • Tools Innocent • Armed Forces • Military • Power • God • Allies • Friends • U.N. Actions • Battle • Force • Risk • Peace
  • 16. Iraqi People •Character •Brave •Oppressed •Refugee •Tools •Food •Medicine •Supplies •Action •Freedom •Liberty
  • 17. Terms Devil •Hussein •Iraq God •America •Iraqi People
  • 24. For More info... Weisgerber, C. & Butler, S. (2009). "Visualizing the Future of Interaction Studies: Data Visualization Applications as a Research, Pedagogical, and Presentational Tool for Interaction Scholars." Electronic Journal of Communication, 19(1-2) . www.thedigitalrhetorician.com www.many-eyes.com