When the preschool at Congregation Shaare Emeth opened its first infant room, I sent press releases, coordinated a ribbon cutting and mezuzah hanging (a mezuzah is a piece of Judaica affixed to doorways), and arranged for a photographer from the local Jewish newspaper to cover the ribbon cutting. A relatively short time later, the preschool opened its second infant room. This is the press release I sent to the Jewish media (I had an adapted version for local secular media).