2. This Week...
The sweetest treat, #pretzellovesongs, WhatsCook, 99 days of freedom, the idea
catchers
The sweetest treat
Colgate
#PretzelLoveSongs
Wendy’s
WhatsCook
Hellmans
99 days of freedom
Just
The idea catchers
DDB Group Asia Pacific
3. The sweetest treat
Colgate
How do you make young people aware of dental hygiene?
This idea does it at one of the most relevant moments
imaginable. When people buy sweets or snacks on the go.
Colgate sampled toothpaste tubes inside vending machines
and they came out when someone bought a sweet snack.
For Colgate Toothpaste the objective was to revitalize the
habit of brushing after eating. The target audience was
mostly young adults, on-the-go, who tend to consume
sweet snacks at any time as a way to keep energized.
They buy this food at the spur of the moment when they
feel a craving. The Colgate brand promise of long-lasting
anti-cavity protection has given them permission to be less
careful about their oral care.
4. #PretzelLoveSongs
Wendy’s
When restaurant chain Wendy’s removed the Pretzel Bun
from their menu there was an outcry. So to appease the
masses the brand brought the delicacy back.
How better to celebrate it’s return than with an R&B ode
to the product based on Tweets about the product.
And who better to sing it than legendry crooners Boyz II
Men. In the words of bandmember Nathan Morris
"We know all about romance, heartache, love lost and
found, but we have never had the chance to sing sweet
harmonies about a pretzel bun”
5. WhatsCook
Hellman’s
Hellman’s is delivering cooking lessons on demand via
WhatsApp. The mayonnaise brand has launched
WhatsCook in Brazil, a campaign that provides instant
recipes and cooking advice from pro chefs via the popular
WhatsApp messaging service.
Amateur cooks simply enter their phone number into the
campaign website and arrange a time to chat with a
professional chef about a meal they need help with — so
long as it involves mayonnaise. As well as real-time chat,
the service takes advantage of WhatsApp’s photo and
video capabilities. Users can show chefs what’s in their
fridge, and chefs can take videos to demonstrate a
particular technique.
WhatsCook’s cooking team and chefs are available from
Monday to Friday, between 12 noon and 2 PM for lunch
and between 7 and 10 PM for dinner.
7. 99 days of freedom
Just
In response to Facebook's controversial mood experiment
involving some 700,000 unwitting users, Dutch Creative
agency Just have created an online study called ‘99 Days
of Freedom’ on how life without Facebook impacts user
happiness.
In those 99 days we would normally spend 28 hours on
Facebook. That is based on research that the average user
spends 17 minutes a day perusing the social media site.
The hope is that participants in the experiment will find
better uses of their time.
8. The Idea Catchers
DDB Group Asia Pacific
Ideas are our biggest asset. But are we letting them go
too easily? DDB have put together a short video that
features ad campaigns from over the years and challenges
the industry to value its work.
Perfect Monday morning inspiration!
