Enterprise application integration can facilitate both customer service improvements and innovation within an organization. When implemented effectively, it allows for knowledge sharing and collaboration between an organization and its customers. This improves communication and allows customers to provide feedback, which organizations can use to develop new innovative ways to better serve customers. Enterprise application integration also encourages innovation within an organization by facilitating collaboration, knowledge sharing, and efficiencies that free up resources for innovative approaches. Ultimately, innovation can lead to enhanced customer service, while improved customer service can inspire further innovation.

1. Shannon Pickering
Business Administration Conversations……..
Evaluating Enterprise Application Integration
Workbook
Adopt strategies to continue learning about Enterprise Application
Integration through conversations with my peers.

2. Shannon Pickering
ACTIVITY #1: The Big Ideas
Consider the “big ideas” that I learned about in the first 7 weeks of the course about Enterprise Application Integration based on
three themes: 1) Project Management and Process, 2) Stakeholder Roles, 3) Data and Database.
Step 1: What is the one big idea I am taking away from this course for the following themes:
Business Processes Integration Data and Database
Collaboration Efficiencies Knowledge
Step 2: Using point form, enhance the big idea for each of the themes by adding more detail
Business Processes Integration Data and Database
 Functional silos,suchasmarketing,
accountingand humanresourcesdo
not workintoday’sbusiness
environment.
 Collaborationisrequiredacross
functional areasinorderto facilitate
the sharingof informationandideas.
 Collaboration providesthe
opportunityforemployeeswithinan
organizationtobuildoneach other’s
ideas.
 Sharinginformationandideasleads
to innovation,whichisessential in
stayingcompetitive.
 Functional areasmaybegintoblur,
withemployeesexpectedto
seamlesslyworkacrossfunctional
areas.
 The integrationof business
processesallowsorganizationsto
be more efficientandproductive.
 It reduces redundancies,suchas
duplicate work,orduplicate
informationbeingkept.
 Integrationfacilitatesquickand
easysharinginformationand
ideasacrossan organizations.
 Efficientbusinesspractices
reduce costs,increase
productivityandallow
organizationstoprovide better
customerservice.
 Effective use of databasescan
provide accesstovast amounts
of knowledge.
 Databasescan be analyzedfor
informationrelevanttoproviding
bettercustomerservice,and
informationthatwill assistan
organizationmeetingitsstrategic
objectives.
 Organizationsneedtobe aware
of privacyconcernsregarding
keepingandhavingaccessto
large amountsof personal
information.

3. Shannon Pickering
Step 3: Summarize your “big ideas” in a way that portrays your learning throughout the first 7 weeks of the semester.
In this class, I have learnedabout the importance of organizationsadopting a collaborative approach in their businessprocedures.A
collaborative businessapproach can be accomplishedthrough integratingdata processes, whichallows informationto be easily
shared throughout an organization. Collaborationis very important in a company meetingits strategic objectives. The successof a
businessdependsonits abilityto satisfy its customers,and integratingdata allows for bettercustomer service.Basedon these
ideas,I have beenable to formulate some ideasregarding enterprise applicationintegration:
Innovationandexcellentcustomerservicesare arguablytwoof the mostimportantfactorsin buildingasuccessfulbusiness.
Enterprise applicationintegrationcanfacilitatebothcustomerservice improvementsandinnovation.Enterprise applicationintegration
facilitatescollaboration,the sharingof knowledgeand efficiencies.Throughcollaborationandsharingknowledge,organizationscan
uncoverwaysto improve theirbusinesspractices andbetterserve theircustomers.Thisinformationcanbe gleanedfrom collecting
and sharingcustomerfeedback,orcollectingandanalyzingcustomerinformationstoredindatabases,providedthese practicesare
completedethicallyandtransparently.Toeffectivelyuse database informationtobetterserve the customer,the customerneedstobe
aware of howtheirinformationisbeingused,and mustgive consenttohave theirinformation collected. Furthermore,efficienciesin
an organizationleadtomore efficientcustomerservice.Itallowsorganizationstohave salesinformation,addresses,andother
pertinentinformationon-handwhenaddressingacustomer,therebysavingthe customertime.Complaintsorconcernscan be ina
more seamlessmanner, reducingcustomerfrustrationwiththe organization.
Innovationisalsofacilitatedthroughenterprisedataapplications.A more collaborative workenvironmentallowsideastobe shared
and builtonthroughoutanorganization. Functional areaswhichmayhave hadlittle contactinthe pastare nowintegrated,giving
employeesdifferentdepartmentsperspective howtheirbusinessactivitiesimpactothersinthe organization.Newperspectives may
leadto newandinnovative businesspractices. Enterprise application integrationalsoallowsorganizationstocollectandshare vast
amountsof information.Byanalyzingthisinformation,anorganizationmaybe able touncoverinformationthatmayhave gone
unnoticedinthe past, suchas consumertrends, anduncoverit at an unprecedentedrate.Thisinformationmaybecomeacatalystfor
newwaysof thinking,andfacilitate the developmentof newandinnovative businessideas.
Step 4: Share your “big ideas” with your peers at your table.
A satisfied customer is key in an organization achieving its strategic objectives.

4. Shannon Pickering
ACTIVITY #2: Business Conversations
At your assigned table make notes of all the ideas during each discussion session. You will be asked to move to another table so
that you cover all three areas during this round robin session. Seek out innovative ideas from others at the table or ask
questions that will shed light on your thoughts about innovations you can use in your professional development. .
Business Processes Integration Data and Database
 Application integration within an
organization results in a
common product or service. A
consumer can expect
consistency in its interactions
with an organization, or its
product or service.
 Brainstorming and collaboration
are encouraged.
 It allows organizations to better
serve its customers, and develop
innovative ways to better serve
them.
 Application integration in
business processes results in a
saleable product.
 Blendedlearning is an
example of integration. It
facilitates self-learning inan
efficient manner by
streamlining learning
content.
 Withinan organization,
integrationresults in
employees becoming better
informedabout other
departments.
 Databases allow
organizations to keep data
organized, facilitating
information management.
 Enterprise application
integration allows data to
be stored in a clear and
concise format.
 All organizational data can
be kept in one place,
reducing redundancies
such as duplicate data sets
or inefficiencies through
each functional area having
to develop and maintain its
own data set.

5. Shannon Pickering
ACTIVITY #3: Big Ideas to Development of Skills and Knowledge
From the Big Ideas synthesis, and your table talk sessions, bring together your personal viewpoints and the collective viewpoints –
regarding IDEAS to help you develop a plan to improve skills and knowledge pertinent to information management systems. Record
your more developed ideas under the appropriate category. Use the following questions to reflect on my learning for the assigned
theme.
Theme
Question Business Processes Integration Data and Database
Where am I now in regard to
the theme?
I tendto prefertowork
independently,whichmayresult
inlostopportunitiestolearn
frommy classmates,andto
impartknowledge onothers.I
enjoycollaborationina
productive environment,where
people buildonthe ideasof
others.
I findthatinefficienciesoftenoccur
ingroup collaborationasa resultof
an inabilitytoshare knowledge.
The inability toshare information
oftenleadstocontradictoryresults,
and makesaggregationof the final
productdifficultandtime-
consuming.
I am familiarwith using
databases to obtain basic
information, such as names
and phone numbers.
Where am I heading and where
would I like to be?
I thinkthat ourprogram at
Mohawkhas provideduswith
plentyof opportunities acquire
skillsrelevanttoa varietyof
functional areas,and todevelop
collaborative skills.Iwouldliketo
utilize the opportunities provided
throughour program to further
enhance these skills.
I wouldlike tolearnhowtouse
technologieswhichfacilitateeasy
collaborationandsharingof ideas,
such as OneDrive andGoogle
Cloud.
I would like to learn how to
analyze data effectively. The
thought of uncovering new
knowledge and using it to
develop new ideas and
innovative processes is very
appealing.
What strategic alliances should
I be forming internally and
externally to develop skills and
knowledge relevant to these
themes?
I wantto focus ondevelopinga
large networkof individualsto
share ideaswith.Ican develop
thisnetworkthrough
professionaldevelopment
events,andestablishinglong
termrelationshipswithstudents
I enjoyworkingwith. Information
managementcould assistin
Group projectsprovide aperfect
opportunitytolearnaboutthese
platforms,providedothersare
interested. We couldlearnthese
technologiestogether,andutilize
themina waythat created
efficienciesinthe collaborative
process.
I would like to learn as much
as possible from our Database
Management class. Next
semester I can tutor others in
using Microsoft access,
allowing me to share
knowledge with others and

6. Shannon Pickering
buildingandmaintainingthis
network.
reinforce the development of
my own skills.
ACTIVITY #4: Final Synthesis
Outline your big idea as a result of this session. Consider whether or not your big idea has changed based on interaction with your
peers.
Whenenterprise applicationintegrationisusedeffectively,knowledge sharingandcollaborationoccurbetweenanorganizationandits
customers.Furthermore,communication betweenthe twopartiesbecomesincreasinglyefficient.Asthisprocessoccurs,improvedcustomer
service becomesameansof innovation,andinnovationbecomesameansof providing bettercustomerservice.Innovationwithinthe
organizationresultsinbetterproductsandservices,aswell asinnovative waystobetterserve the customersof anorganization.Through
enterprise applicationintegration,customersare betterequippedtoprovide feedback,andcanshare theirthoughts,concernsand
suggestionswiththe organization. Theirinsightscanprovide organizationswithnewandinnovativewaystoserve theircustomersand
improve theirbusinesspractices.Inshort,innovationcanleadtoenhancementsincustomerservice,andimprovedcustomerservice can
inspire innovationwithinanorganization.
Enterprise applicationintegration
encourages innovation within an
organization. Knowledge is
shared,collaboration is
encouraged, and organizational
efficiencies make available
additional resources for use in
innovativeapproaches.
Enterprise applicationintegration
leads toimprovedcustomer
service. It provides customers with
a means ofsharing their opinions
with organizations inan efficient
manner. Organizations canuse
this feedback tobetter serve its
customers.
When completing this
assignment, I was able to
better formulate my ideas
and gather interesting
informationthroughour
collaborative exercise.
AlthoughI prefer towork
independently, I appreciated
the opportunity todevelop
ideas withfellowclassmates.

7. Shannon Pickering