In our latest edition - 10 MostTrusted Healthcare Staffing Companies 2021, where we have featured their services and their unique approach in doing so.
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10 most trusted healthcare staffing companies 2021
1. RN Express
STAFFING REGISTRY
Sculpting Aspiring Nursing Professionals into Expert Caregivers
Sally Nuñez
President and CEO
Maria Lea Batomalaque
VP for Marketing
Florida Lucas
VP for Finance/
Chief Finance Officer
2021
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VOL.
03
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ISSUE-
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10 MOST TRUSTED HEALTHCARE STAFFING COMPANIES 2021
DIY Business
Tips to start your own
healthcare staffing business
Timeless tech
Evolution of
medical technology
2.
3.
4. That we are living in turbulent times is axiomatic,
but it has once again reminded us of the
significance of the healthcare sector. And this in
turn has affirmed the need for qualified and skilled
healthcare professionals. Here is where healthcare staffing
companies come into the picture.
Patient satisfaction plays a major role in the treatment,
recovery, and reputation of the healthcare facility. To rope
in the right talent and skill, healthcare organisations have
resorted to healthcare staffing companies. These companies
provide placement services in healthcare by recruiting
qualified staff and help professionals to find the right kind
of work that suits their qualifications, needs and expertise.
Healthcare staffing is crucial as the healthcare employees
are largely responsible for the patient’s care and well-being
during his/her stay in the hospital or nursing home or even
after that. Having the right healthcare staff is pivotal for any
healthcare organisation and is responsible factor in
providing the best in patient care.
Healthcare facilities, be it private or government, always
have a demand for qualified healthcare professionals.
Employees on the other hand want job security and
positions suitable for them. There is no dearth of skills yet
there seems to be shortage of skilled manpower. On the
other hand, qualified medical and allied professionals do
not seem to land the right kind of job for themselves.
Healthcare staffing companies come to the rescue of such
employers and jobseekers by providing staffing solutions
that satisfy the needs of all.
The ongoing Covid-19 pandemic has made staffing more
challenging for these companies, not just in recruiting
healthcare professionals but also experts to administer the
vaccine. Some of the companies stood up to brave the
challenge and provide the best during such precarious
conditions.
These healthcare staffing companies have a tailored
approach while supplying healthcare professionals like
general physicians, specialists, surgeons, lab technicians.
registered nurses and midwives, radiologists, medical
imaging professionals, physiotherapists and allied staffs in
all medical disciplines to hospitals, nursing homes and for
in-home care.
Understanding the requirements of the clients and sourcing
healthcare staff to them, is a challenge that some of the
staffing companies are taking up with grit. They are
responsible for screening, recruiting, and retaining the right
candidates in healthcare facilities. It helps healthcare
facilities to find the appropriate staff and it saves their time.
But, pandemic or no pandemic, health is of paramount
importance today and people are unwilling to compromise
on it.
Taking note of the service that these healthcare staffing
companies are providing to cater to the needs of medical
facilities and health requirements of the society, we at
Insights Care handpicked some outstanding ones.
Learn more about them in our latest edition - 10 Most
Trusted Healthcare Staffing Companies 2021, where we
have featured their services and their unique approach in
doing so.
Healthcare Staffing Companies
The Backbone of the Healthcare Sector
Sumita Sarkar
6. NursesEverywhere
Expanding Nursing Care to Achieve Health Equity
RN EXPRESS STAFFING REGISTRY
Sculpting Aspiring Nursing Professionals into Expert Caregivers
cover story
Interview with Insights Care
Articles
8
0
18
26
Timeless tech
Evolution of medical technology
40
DIY Business
Tips to start your own healthcare staffing business
7. CareStaf of Dallas
Extending Care Beyond
Healthcare Institutions
Dean’s Professional Services
Delivering Competent Staffing
Solutions in the Healthcare Arena
GetMed Staffing
Improving Care with
Expertise and Excellence
Healthcare Staffing
Professionals
Integrating Innovation
to Improve Lives
Kavin Group
Aiding the Healthcare Space
with Skilled Workforce
MSG Staffing
Improving Lives,
One Assignment at a Time
Pinnacle Health Group
Touching Lives by Making Healthcare Widely Accessible
Stability Healthcare
Bringing Transparency in
Healthcare Staffing
22 30 34
38 44 46
50 54
9. Brief
Company Name
CareStaf of Dallas
carestafofdallas.com
Steve Tips
President/Administrator
CareStaf provides nurses and healthcare professionals on
a PRN or contract basis to Hospitals, Nursing Homes,
Surgery Centers, and other healthcare providers in the
greater Dallas Fort Worth area.
Dean’s Professional
Services
deansprofessionalservices
.com
Jennifer Dean
President
Dean's Professional Services is a national, award-winning
staffing solutions firm. Since 1993, the company has
provided customized staffing solutions for clients.
GetMed Staffing
getmedstaffing.com
Linda Hotchkiss
Owner
Healthcare Staffing
Professionals
hsp-inc.com
Maxie Juzang
President and CEO
Healthcare Staffing Professionals (HSP) is a dedicated team
of recruiters focused on matching Clinical, Executive, Sales
and Information Technology Professionals with the right
opportunities for your personal and career goals.
MSG Staffing
msgstaffing.com
Jamal Mahijibhai
President and Founder
Founded in 2005, MSG is one of the top healthcare and
medical personnel staffing companies in New England, with
opportunities to connect top healthcare organizations with
professional nursing and allied health candidates throughout
the U.S.
GetMed Staffing is a diversity owned company with over
20 years of medical recruiting experience.
Kavin Group
kavingroup.ca
Steve Vincic
President and
Managing Partner
The Kavin Group is a leading integrated solutions and
services company which collaborates with customers and
strategic partners to deliver real-time people solutions and
operational efficiency.
Management
NursesEverywhere
nurseseverywhere.com
Dr. Tim Raderstorf
Chief Innovation
Officer
Pinnacle Health Group
phg.com
Michael P. Broxterman,
President and CEO;
Rob Rector
Executive Vice President
of Recruiting
Pinnacle Health Group (PHG) offers the most
comprehensive physician recruiting expertise available.
Stability Healthcare
stabilityhealthcare.com
Jason Casani
CEO
Stability HealthCare is a premier Per Diem and Travel Nurse
Company providing the most qualified Nurses great
opportunities throughout the US.
NursesEverywhere is a voluntary nonpartisan coalition
based in New Orleans comprised of nationally and
internationally recognized nursing and healthcare leaders
and innovators committed to improving health outcomes.
RN Express Staffing
rnexpressregistry.com
Sally Nuñez, President and
CEO; Maria Lea Batomalaque,
VP for Marketing; Florida
Lucas, VP for Finance/
Chief Finance Officer
RN Express Staffing Registry LLC is on a mission to deliver
excellent Healthcare Services to all ages by providing
experienced, competent, specialized,highly-skilled staff
trained to meet the increasing demands of the healthcare
industry.
HEALTHCARE
COMPANIES 2021
MOST
TRUSTED
STAFFING
10
10. Sally Nuñez
President and CEO
Maria Lea Batomalaque
VP for Marketing
Florida Lucas
VP for Finance/
Chief Finance Officer
11. Rnexpress
STAFFING REGISTRY
Sculpting Aspiring Nursing Professionals into Expert Caregivers
T
he COVID-19 pandemic was a testament to the
fact that healthcare workers play a
quintessential role in the sustenance and
development of the healthcare industry. The impact
endured by healthcare providers in terms of the
pandemic being an evident threat to their staff and the
subsequent shortage of the medical workforce, was
grievously significant.
Considering the same, healthcare service providers
transitioned towards leveraging the solutions offered
by staffing companies, with the intent of possessing a
flexible workforce. Being the experts in recruiting the
right talent, staffing companies cater to every
manpower-related need of their clients, to address
deficiency in skills or at times, shifting demand in skilled
staff.
This edition titled, 10 Most Trusted Healthcare Staffing
Companies 2021, emphasizes on bringing into
spotlight, companies that have ceaselessly delivered
expert staffing solutions to associated healthcare
facilities and service providers. And one prominent
name among such companies is RN Express Staffing
Registry, LLC.
Established in 2009, RN Express Staffing Registry is a
C
O
V
E
R
S
T
O
R
Y
12. healthcare staffing agency based in
New York. The company is a
provider of qualified and skilled
healthcare personnel in the
industry. The company’s mission is
to deliver excellent healthcare
services to all ages by providing
experienced, competent,
specialized, and highly skilled staff –
trained to meet the increasing
demands of the medical industry.
RN Express aims to provide and
maintain ongoing high standard
quality of care and client
satisfaction. Its vision has always
been to be recognized as one of the
prestigious providers in the delivery
of the finest healthcare services in
the United States.
The company was founded by three
exceptional women, ,
Sally Nuñez
the and ;
President CEO Maria Lea
Batomalaque VP for
, the
Marketing Florida Lucas
; and , the
VP for Finance/Chief Finance
Officer – who are also nurses by
profession with over 100 years of
combined experiences in the
medical field.
“We personally give our time and
enthusiasm to teach nurses,
especially the ones who are just
starting their career in nursing, an
in-depth account of the nurses’
functions and expectations from
them on the field,” the trio
expresses.
The team at RN Express educates
the recruits with a strong focus on
basic documentation and
competencies in nursing especially
in the long-term care setting and
ensure that they can support the
recruits’ career development once
they are deployed in the company’s
partner facilities. “We live by the
values of gratitude, empathy,
humility, and kindness, which is the
heart of our organization,” says the
team.
Redefining Excellence
Having been established and run by
nurses is one of RN Express’ biggest
advantages in the industry and the
company knows the needs and
concerns of both ends: the
healthcare professional and the
hospitals and facilities. The team at
RN Express works to match its
nurses with the right healthcare
facilities, and train them themselves.
“We transition our clinicians from
nursing school to the first step in
their career and help them with
their career development by
working with the Directors of
Nursing in our partner facilities to
encourage and advance them into
nursing leaders,” says the team.
Aside from this, the team continues
to offer competitive salary and
develop a comprehensive benefits
package with their future in mind, so
their time with RN Express is not
wasted.
The team is also extensively mindful
of its customer service. It believes,
most clinicians, once they are
deployed to their respective
facilities, say that they do not know
who to contact in case they
encounter problems on the job, or
worse, no one responds to their call.
This is never the case for RN
Express’ healthcare professionals.
“We take pride in always
communicating with them, as well as
with our partner facilities and
hospitals,” the team asserts.
13. To guarantee that RN Express’
operations meet the standard
acceptable practices in the US,
every two years the company is
certified by the Joint Commission, a
non-profit organization that
evaluates policies and procedures in
the healthcare industry that ensures
safe and effective care of the
highest quality and value.
RN Express also values its corporate
social responsibility through the
Saleaflor Foundation (derived from
the owners’ names, Sally, Lea, and
Florida). It ensures that giving back
to the local community is always
included in its plans and programs.
Through this medium, RN Express
also supports and collaborates with
other organizations.
Setting Benchmarks
The prominent services delivered by
RN Express Staffing Registry
include:
• Staffing Assistance – Started to
solely provide staffing assistance
to nursing homes across
Manhattan, Queens, and the
Bronx in 2010, the company has
then expanded to have presence
in over 30 nursing homes in New
York. The company’s partnership
with AMN also enabled it to
provide clinicians to the
Presbyterian Groups of Hospitals,
and in 2018 it partnered with the
vendor management of New York
City Health and Hospitals, Vizient
(MedAssets Performance
Management Solutions, Inc.), and
in 2020 with RightSourcing. The
company now delivers nurse
staffing all over New York,
including Staten Island, Long
Island, and upstate, along with:
• Homecare Services
• Hospice Services
• Visiting Nurses
• Allied Healthcare Services
• Auxiliary Services
• Immigration Program – Apart
from providing employment for
those who encounter difficulties
in finding a nursing job, RN
Express’ commitment to help
foreign nurses is one of the most
rewarding services that it offers.
The company’s business can
provide opportunities to aspiring,
10 Most Trusted Healthcare Staffing Companies 2021
14. qualified nurses outside the US to
fulfill their American dream to work
and live in this country. This is one of
the best contributions it has in filling
the gap of shortage of nurses.
• Mobile App Staffing Solution –
‘BackApp’ originated from the
word ‘Back-up’, which means ‘to
support’. It is an
additional service by
RN Express Staffing to
its contracted facilities
that will provide 24/7
staffing solution. To
know more about this,
visit the company’s
website at
www.rnexpressregistry.
com
The Guiding Lights
Sally, Lea and Florida are
known as RN Express’
‘power trio’. The company
believes that they are
more than capable of
running the agency as
they have worked hand in
hand for years to build a
name in the healthcare
industry in New York. It is
with the founders’
experience that the
associated healthcare
workers are personally
trained by these veteran nurses
which make them stand out from
the rest in terms of training,
experience, and work ethics as they
are trained one-on-one before being
deployed to various healthcare
facilities.
Here’s what the founders have to
say about their experiences and
roles at RN Express Staffing
Registry:
Sally Nuñez, the President and
CEO:
My 23 years of clinical experience
started in 1991 when I entered the
US and became a floater nurse, then
a Charge Nurse, and after a few
years, a Head Nurse. Though I was
not fully confident at that time, I
rose to the challenge and eventually
became a Nursing Supervisor.
In 2013, I decided to pursue RN
Express full-time. To see through the
potential of the company my
partners and I established, I
sacrificed the nursing career that I
love to do and focused my time and
energy here.
My experience both as an employee
and an employer in the past 30 years
here in New York gives me the
balance of making decisions in terms
of what is important in the
company’s operations.
Being a nurse and running a
business, my heart is always set on
the quality of the services, while the
business side of RN Express is
perfectly handled by our
15. Administrators, Mr. Alexander
Alejandrino and Mrs. Nimfa
Gregorios, and our AVP for Finance,
Mrs. Aida Duran. Their respective
backgrounds in management,
operations, and finance enables the
company to perform to its fullest
potential as they oversee the
execution of the day-to-day tasks.
Together, we share the same vision,
and we take pride in our meaningful
contribution to our clients’
operations and organizational
efficiency that gives us a sense of
wholeness and accomplishment.
That is what it means to work in RN
Express.
Maria Lea Batomalaque, VP for
Marketing
I came to NYC in March of 1990.
This was the start of my nursing
career here in the US. From this date
till I left the bedside in late 2017, I
should say I had a ‘taste’ of the
different fields and responsibilities
of nursing in both long-term care
and acute care settings. I have
navigated myself from a Staff Nurse,
a Charge Nurse, a Head Nurse, a
Nursing Supervisor, a Medicare
Special Project Coordinator and a
certified MDS coordinator in long-
term care.
With about over 20 years of
seasoned nursing experience both
personally and professionally, I am
happy to open up opportunities for
my fellow nurses especially those
who just graduated from nursing
school and couldn’t find
employment due to lack of clinical
experience.
RN Express helps them develop
their skills, further their knowledge
and boost their self confidence in
the absence of clinical experience.
We encourage our nurses to learn
from their mistakes, grow from their
experience, love their jobs, reach
greater heights in their career and
most of all to seek guidance from
Above in times of difficulties and
confusion.
The power trio, in their advice to the
budding entrepreneurs who aspire
to venture into the healthcare
staffing space, say, “Service first,
before business. Understanding a
medical professional—their role in
the community and their natural
heart to serve—that is where you
can start. Once you have a clear
understanding of this, you can
create and build strong
relationships with your employees
and partners, which is essential for
the business to grow.”
Florida Lucas, VP for Finance/Chief
Finance Officer
I have extensive experience as a
professional nurse in different
healthcare settings with varying
roles and positions. In the US, my
area of nursing practice centered
around long-term care setting
where I rose through the ranks from
being a Nursing Supervisor to Rehab
Nursing Coordinator and Infection
Preventionist.
Currently, I am the Assistant
Director of Nursing in a nursing
home in Manhattan. As a co-founder
of RN Express, I am directly involved
in the education and training of our
nurses to ensure confidence and
preparedness before deploying
them to our partner facilities.
My heart belongs to nursing, and
fulfilling my dream of becoming a
nurse, and overcoming the obstacles
and barriers of all sorts, I am happy
to impart my experience to my
fellow nurses and help them reach
new heights.
Overcoming Adversities
As a Healthcare Personnel (HCP)
provider, planning for a community
outbreak of COVID-19 is critical for
maintaining availability of
healthcare service providers during
a response. RN Express referred to
state and federal pandemic
guidelines to ensure that the
company protocols comply with
applicable state and federal
regulations and with standards set
by the Joint Commission on
Accreditation of Healthcare
Organizations (JCAHO).
The company drafted a customized
COVID-19 guidelines and protocols
to meet its unique needs and
circumstance, which included
creating a task force within its
administrative team to ensure the
health and safety of its healthcare
professionals. This is carefully
updated as needed.
16. • Continuous delivery of care kits,
PPE, medication, vitamins, and
food supply, especially for those
who unavoidably contracted the
virus.
• Daily monitoring of illness for
those who were sick.
• Providing housing for those who
need to quarantine away from
their families.
Like the rest of the world, RN
Express’ office staff had to quickly
adapt to working from home to keep
themselves and their families safe.
PPP assistance from the
government came in to cover for
payroll, sick payment, and hazard
incentives for the frontline heroes.
And thankfully, the company has
partnered with facilities who did not
delay their payments for the
services rendered by its dedicated
front liners.
Voyaging towards New Horizons
We asked the trio about how they
predict the healthcare staffing
market to be in 2021and how the
company is going to scale its
offerings to align with that
prediction, to which they said, “This
pandemic not only changed our way
of life but created a new norm. The
causative factor is still affecting all
of us and is continuously changing
its movements – COVID-19 is
unpredictable in nature.”
“Even before the pandemic, the
need for healthcare workers is
increasing. There are so many
factors, one of many in our opinion
is the implementation of electronic
medical records in all healthcare
settings.”
“Some veteran nurses, with 30-40
years of experience, face the
challenges of adapting to the quick
changes in technology in
documentation, and opt to retire
early. With this, the shortage of
nurses is evident, and the need to
train new healthcare workers
continues to rise.”
“Indeed, the demand for staffing in
2021 is a good problem for us. The
company is aligned with this
prediction, and we are excited to
take in new blood, prepare and mold
them to be the next generation of
nursing leaders.”
“We are proud of where we are right
now, and we plan to consistently
direct our efforts in maintaining our
vision and mission. We continue to
work towards being #1 in delivering
outstanding healthcare
professionals in the industry.”
“In addition, we aim to partner with
a tech company to help us develop a
software that will streamline our
company’s process of recruitment,
hiring, onboarding, maintaining of
employee records, invoicing and
payroll that is specific to our
company’s setup,” the trio
concludes.
Exhibiting Excellence…
• “The Amsterdam Nursing Home
and the Amsterdam at Harborside
have been working with RN
Express Staffing Registry for ten
years. They have provided their
services in two locations: a large
skilled nursing facility in
Manhattan and a Continuing Care
Retirement Community in Port
Washington, NY. I have primarily
worked with Alex Alejandrino,
Sally Nuñez, and Maria Lea
Batomalaque. Each of these
individuals have always been
responsive and sensitive to all our
needs in an effort to ensure
adequate staffing levels with the
goal of promoting the highest
level of care possible. Whether on
an on-going basis or in emergency
situations, they have always risen
to the occasion to make sure our
staffing needs were met both in
the numbers of staff required and
in the quality of the staff as well. I
could not speak more highly about
Alex, Sally and Lea.
Both Amsterdam facilities have high
reputations, as measured by CMS
Star ratings, rates of re-admission to
hospitals and many other quality
indicators. The only way these kinds
of results can be achieved is by
having outstanding registered
nurses. RN Express has been
responsible for providing
Amsterdam with the quality of
nurses that is necessary to achieve
the results that Amsterdam has
been able to attain for so many
years. Our partnership with RN
Express has unequivocally resulted
in the remarkably high level of care
Amsterdam provides and the
outstanding reputation it enjoys, RN
Express has clearly made a major
difference in the success of our
business. They have my highest
recommendation!” – Jim Davis,
President/CEO, Amsterdam Nursing
Home
• “RN Express shows high sense of
accountability and responsibility
as a staffing agency. They are very
professional in their dealings both
to the facility staff and their staff.
I have been in business with their
agency for a year, through Sally
Nunez and Alex Alejandrino. RN
express made a difference in both
my professional and personal life
because I know that I can depend
on them during times of crisis.
They prove themselves to be
dependable, resilient to the
various demands of the facility
and able to deliver their promises
consistently; something that is
often not seen in staffing
agencies. With RN Express at the
helm of our staffing needs, we
know our patients and residents
17. are provided with quality and
professional care and for this we
know we can sleep at night.” –
Randolf Palmaira, PT, MSA,
LHNA, Executive Director and
Administrator, Citadel Corp./The
Plaza Rehab and Nursing Center,
Citadel Corp.
• “My business has dealt with RN
Express for more than 10 years.
Sally, Lea, Ms. Lucas, Nimfa and
Alex—they are all very
responsive to the needs of my
business. RN Express nurses are
of the highest quality. They are
exceptionally reliable. There was
a time when I needed so many
MDS assessors to assist the
facilities and RN Express was
able to supply quality nurses. I
admire the humility of the
stakeholders. They have helped
so many nurses and their
families.” – Nemcy Cavite Duran,
President/CEO, Duran
Consulting Services, Inc.
• “I have so many good words to
say about RN Express. I am a
proud RN Express nurse from the
very start. I’m one of their very
first nurses 10 years ago. I met
the company through Alex
Alejandrino, and while I was
petitioned by and working full-
time in a NY hospital, I worked
with RN Express per diem. They
would send me to new facilities,
which I love, as it helped enrich
my career. The owners, Ms. Sally,
Ms. Lea, and Ms. Florida, know
how to take care of their nurses.
They build relationships with us
all—so much so that even when I
got busy in my full-time job, they
still treated me like family, always
included me in company
activities, and kept in touch the
way they would with their
nurses. I love how they
appreciate the value that one
contributes to the company. It
was my personal decision to leave a
good full-time position in a hospital,
but I did not think twice because I
know that I have RN Express to
manage my career. I have worked
with other agencies per diem, so I
know that RN Express can give me
the long-term benefits and career
growth that I am looking for. I
always share this with my fellow
nurses: I will only work full-time
with RN Express because they
give me more than what I can get
elsewhere, and the relationships
you will have with the company is
something that is hard to find. As
a nurse, I admire their passion to
help other nurses and believe in
their mission, vision and
advocacy.”
– Rowena Alba, RN, BSN
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19.
20. Expanding Nursing Care to Achieve Health Equity
The ongoing COVID-19
pandemic has tested the
prowess of the healthcare
industry across the world. This
highlighted the extensive need for
accessible healthcare services and
nursing care.
A recent Harris Poll commissioned by
NursesEverywhere found 87% of
Americans say nurses have been
indispensable during the Covid-19
pandemic. The survey also found that
89% Americans expressed the need of
same high-quality care received from
nurses during the pandemic should
remain a national standard for all.
Furthermore, the survey uncovered a
high demand for nurses to address
urgent societal needs related to
improve nurse staffing in hospitals and
nursing homes, reopening schools,
providing safety in nursing homes and
greater equality in healthcare including
telehealth. While these may sound
facts for many, only a healthcare
professional would understand the
burning issue underneath giving rise to
health inequality.
Dr Tim Raderstorf, COO of
NursesEverywhere, has been on a
mission to tackle this challenge
through his non-profit organization. In
the following interview with Dr
Raderstorf, he shares the organization’s
mission of making healthcare more
accessible across America and his
views on the need of leveraging
technology to provide quality
healthcare.
Below are the highlights of the
interview:
Please brief our audience about
NursesEverywhere, its values, vision,
and mission.
NursesEverywhere is a voluntary
nonpartisan organization dedicated to
keeping everyone in America healthy
and well through exceptional nursing
care. Dedicated to educating people
about their rights to access nursing
care, our core values are Justice,
Access, Respect, and Health Equity.
Our founding members are
internationally recognized nurses and
health care leaders committed to
improving health outcomes on an
individual, regional, and national level.
We believe everyone in America
should expect and demand high quality
and equitable nursing care at all levels
and in all settings and that these nurses
will help them achieve a greater degree
of health and well-being.
The health and well-being of our
nation can be enhanced if more diverse
nurses are available at all levels of
service from the front lines to
corporate, governmental, and health
services board rooms, responsible for
making the most of policymaking
decisions.
Brief us about how you have set
yourself apart from the competition
through your expertise?
Many wonderful organizations
represent nurses, but
NursesEverywhere highlights its
uniqueness by representing the trusting
relationship between nurses and the
public. With one in every 10 families
in this country including a nurse,
nurses truly are everywhere. We span
beyond healthcare clinics and hospitals
and serve as neighborhood and
community leaders.
With an engaged and educated public
on the role of nursing care, together we
can make changes based on the best
available evidence to improve the
health and wellness of the communities
we serve.
What services does your
organization offer, and how are you
making an impact on the global
healthcare industry?
NursesEverywhere provides
educational resources about health,
wellness, and the role of nurses in
improving health outcomes. We have
conducted a Harris Poll to evaluate the
public’s view of nurses and weren’t
surprised to find that the public wants
more engagement with the nursing
profession.
We’ve also got feedback from the
18 | March 2021 | www.insightscare.com
21. Dr Tim Raderstorf is the Chief
Operating Officer of the non-
profit NursesEverywhere also
serves as the Chief Innovation
Officer at The Ohio State
University College of Nursing
and The Head of Academic
Entrepreneurship at the Erdős
Institute. From TED talks to
textbooks, Tim uses every
platform he can to empower
those at the frontlines to initiate
patient-centric change in
healthcare.
As the first nurse holding the
Chief Innovation Officer in
academia, Dr Tim takes pride in
educating the world about a
nurse’s role as an innovator. He
is the founder of the Innovation
Studio, known for democratizing
innovation, providing every
interprofessional team with
funds, tools, and mentorship to
turn ideas into actions. In
addition, Tim is an Assistant
Professor of Clinical Practice in the Master of Healthcare
Innovation program at Ohio State.
Throughout his career, Tim has founded and led multiple
businesses, including a profitable healthcare startup. Co-
authored with Dr Bern Melnyk, Dr Tim’s latest textbook,
Evidence-Based Leadership, Innovation, and Entrepreneurship
in Nursing and Healthcare: A Practical Guide for Success, was a
#1 new release on Amazon and the American Journal of
Nursing Management & Leadership Book of the Year.
Some of Dr Tim’s recognitions include the Distinguished Recent
Alumni at the Ohio State University as well as the Early Career
Innovator of the Year. The Innovation Studio was named Non-
Profit of the year by Columbus Business First in 2019. Dr Tim was
recently inducted into the 2020 Class of 40 under 40 by
Columbus Business First.
ABOUT THE LEADER
Tim Raderstorf
Chief Operations Officer
Interview with Insights Care
19 | March 2021 | www.insightscare.com
22. communities speaking of their need to
access meaningful ways to show
gratitude for the sacrifices nurses are
making during these challenging times.
Our nursing colleagues are telling us
that the best way to thank them is by
following safe COVID-19 prevention
measures. So, we created a Public
Service Announcement and partnered
with country duo Brown & Gray to
produce a music video encouraging
mask adherence and other prevention
measures.
Being an experienced leader, share
with us your opinion on how the
adoption of modern technologies in
the healthcare discipline has
transformed the industry and what
more could be expected in the near
future?
New technologies are changing
healthcare, but we have not yet been
able to match the rate of adoption with
the rate of creation. The adoption rate
in the clinical setting is mostly
dependent upon the amount of
behavior change the technology
integration requires. The electronic
health record was particularly
disruptive as it required significant
behavior change without providing
much, if any, benefit for clinicians.
Conversely, the amazing technology
used to create the mRNA vaccines that
are helping us adapt to the pandemic
required very little change to clinical
behavior. We’ve always given shots, so
the delivery of this technology was no
different. In the future, I expect new
technologies to prioritize integration
into existing clinical behavior as they
look to drive adoption and increase
impact.
Taking into consideration, the
current pandemic, and its impact on
global economies, how are you
driving your organization to sustain
operations and ensuring the safety of
your employees at the same time?
The pandemic has been an exceptional
catalyst for healthcare innovation.
Latent technologies like telehealth that
struggled to find a pathway to adoption
were suddenly the gold standard of
practice overnight. But most
importantly a new sense of urgency has
electrified healthcare, showcasing what
can be possible. The key to this success
will be caring for our clinicians and
making sure they have the support and
resources to be successful at this new
pace.
What would be your advice to
budding entrepreneurs who aspire to
venture into the healthcare sector?
Partner with a nurse or clinician as a
co-founder from the start. A nurse
founder will help you recognize
problems before they arise and keep
you from making mistakes that only
clinical expertise can foresee.
You likely have no idea how your
technology will impact those at the
frontlines and integrating a clinical
founder will help you navigate the
immense challenge of creating WIIFM
(What’s In It For Me?) for the people
who will determine your success.
Where do you envision your
organization to be in the long run
and what are your future goals?
NursesEverywhere is on the pathway
to becoming an internationally
recognized organization, with the goal
of every person across the planet
viewing a nurse as the linchpin to their
health and wellness.
The key to
success will be
caring for our
clinicians and
making sure they
have the support
and resources to
be successful at
this new pace.
20 | March 2021 | www.insightscare.com
23.
24. T
here’s no doubt your
employees’ good health will
help you achieve better
business. Just as Mark Halperin,
American Journalist, has said,
“Sufficient sleep, exercise, healthy food,
friendship, and peace of mind are
necessities, not luxuries.”
The ongoing pandemic further
highlighted the importance of
ensuring people’s well-being while
struggling for survival during
difficult times. CareStaf of Dallas
has been diligently helping people
ensure good health by providing
medical staffing and in-home care
since 1996.
Steve Tips, President of CareStaf of
Dallas, has been ambitious about
venturing into both medical staffing
and in-home care. “We take to the
heart the ‘care’ and ‘staff’ in everything
we do. We realize the importance of
matching the right caregiver to meet
both the clients’ medical needs, as well
as their personalities. While we put
technology to use where it makes
sense, we still believe in answering
phone calls 24/7,” he says.
Furthermore, CareStaf has proved
its uniqueness in the healthcare
staffing niche with the company’s
Client Service Representatives
(CSRs) matching the caregivers’
personality traits to best meet the
clients’ needs and a full-time RN on
staff for clinical concerns as well as
private duty admissions.
Read the following interview where
Steve shared his motivation behind
entering the healthcare industry
and how CareStaf is aiding in making
healthcare widely accessible.
Please brief our audience about
your company, its values, vision,
and mission.
CareStaf of Dallas has been
providing medical staffing and
private in-home care since 1996.
Our vision is to give healthcare
providers the quality, assurance, and
flexibility they need to provide
excellent patient care by providing
prescreened (tested, background
checked, drug screened), healthcare
professionals to meet their needs.
Our mission is to provide healthcare
workers (RN’s, LVN’s, and CNA’s) to
meet the needs of both healthcare
providers and individuals in our
community. We provide these
services with the commitment that
we stand behind our obligations
with no “passing the buck”.
How CareStaf is impacting the
global healthcare industry through
its services?
CareStaf venturing in both medical
staffing services as well as private
home care set us apart from our
competitors. This often allows for
better continuity from the moment
care is provided.
Additionally, our in-home care
services allow our clients to reside
in the safety and familiarity of their
homes. This also keeps them away
CareStaf of Dallas
Extending Care Beyond Healthcare Institutions
22 | March 2021 | www.insightscare.com
10 Most Trusted Healthcare Staffing Companies 2021
25. from the concentrated populations
of an assisted living or nursing home
where outbreaks such as COVID-19
can spread quickly.
Brief us about your journey in the
healthcare sector.
Both I and my wife Belinda come
from families of healthcare
providers. My father was an MD,
and my mother was an RN. My wife’s
father was an Orthodontist and his
wife worked in the office along with
him. Belinda and I both knew up
front going into the healthcare
business is a 24/7 job. It is a full-time
commitment to care for people in
their time of need, whatever the
circumstance.
Taking into consideration, the
current pandemic, and its impact
on global economies, how are you
driving your company to sustain
operations and ensuring the safety
of your employees at the same
time?
Because of our mix of staffing and
in-home care we had to change our
course rapidly. We constantly
monitor local, state, and CDC
guidelines and implement them
accordingly. Additionally, our
business model changed from
helping staffing clients (with COVID
positive patients) to, only providing
care to non-COVID patients.
We walked away from a lot of
business to protect the health of our
in-home care, private duty clients,
and front-line first responder staff.
This was necessary because many of
our caregivers, nurses, and CNA’s
crossover from in-home care
assisted living care and nursing
home care, as well as other
healthcare providers.
What would be your advice to
budding entrepreneurs who aspire
to venture into the healthcare
sector?
It depends on the individual and
how they utilize their drive, talents,
and passions to help others. Some
people are wired to be more hands-
on with care, such a nurse, CNAs,
PCT, MA, etc. While others are more
comfortable being engaged but in a
more indirect way, administrators,
coordinators, etc. However, with
evolving technologies such as
Telehealth, individuals looking into
providing care in the future, may be
able to do both.
AI will dominate everyday
healthcare in ways we are just
beginning to realize. We need
brilliant minds in the healthcare
industry to make AI/human
interaction as user-friendly and
helpful as possible, especially with
handheld devices like cell phones,
tablets, etc. Most people struggle
with computerized scheduling,
terminology, and the ability to
negotiate the ever-changing
software used for their care. An
Steve Tips, President/Administrator
23 | March 2021 | www.insightscare.com
26. “First of all, we just wanted to say how much we
loved & appreciated your services for my mom
during her last 2 and a half weeks. Every single
nurse that came was spectacular, and so caring
for my mom. We could not have done it without
CareStaf! We have a few Thank-You gifts that
we would like to send to a few of the nurses
that were especially near and dear to our
family. Michelle, Meme, Brenda, and Lindzi.”
– Ellen
“A great job at a difficult time. Thank you!” – Jim
B.
“Every aid that came was compassionate and
efficient in my father’s care. My mother and I
appreciate their sensitivity and willingness to do
difficult jobs. We will recommend CareStaf.”
– Katy K.
“Every caregiver who came to aid was wonderful
to my mother. It was invaluable to feel she was
in trusting care since both my sister, and I have
families to care for. If I need CareStaf again, and
I may, I will not hesitate to call.” – Melody B.
“Our family was blessed to have CareStaf assist
us. We are very thankful and appreciative of all
CareStaf employees.” – Debi A.
“The care staff was fabulous; they met my every
need. Not only did they assist me medically, but
they also made me feel comfortable and were
extremely caring. I felt as if it were my mom
caring for me. I appreciate everything you did for
me.” – Catherine B.
WORDS OF WORTH
emphasis needs to be placed on this gap in service
understanding and training.
In the end, you have to look no further than the
current HIPPA laws to see this. Additionally, people
with healthcare issues still want the interaction with a
skilled physician, nurse, or caregiver to be assured
that they are in good hands. Look into and work for as
many different types of healthcare services as you
can. Then take the plunge into the field, modality, of
healthcare where you can enjoy and help others with
their healthcare needs.
Where do you envision your organization to be in
the long run and what are your future goals?
I believe there will always be a need for healthcare
staffing and private duty in-home care. One on one
patient care is not going away anytime soon.
Flexibility in workloads, location will always be a
logistical challenge. After all, no one knows when they
will be sick, for how long, along with how many others
at the same time.
CareStaf has positioned itself as a company of
integrity and trust within the greater Dallas and will
continue to adopt strategies that will benefit our
healthcare providers and our client's health care
nd
needs well into the 22 century.
24 | March 2021 | www.insightscare.com
27.
28. “Intelligence is the ability to adapt to change.” –
Stephen Hawking
Humans are intelligent beings. And it's our
ability to adapt and evolve that has made us
the superior race. Take the ongoing COVID-
19 pandemic, for example, scientists and research
institutes successfully developed the COVID vaccine
within a year of declaring a pandemic.
Along with advanced medical science, technology in
healthcare has played a huge role during the pandemic.
When the healthcare institutes across the world were
facing an enormous talent void the humanoid robots
filled in to assist healthcare professionals to provide
accurate and timely care to patients. From the
invention of a magnifying glass in 1250 to adapting AI
and Robotics to provide better care, healthcare
technology has come along way. And this sure is a
positive sign during the ongoing global healthcare
crisis, that we can survive and evolve to this new
challenge because we have before.
So, this time instead of persisting over the possibilities
of the post-COVID era, let'sgo back and reminisce the
fast-forward history of the evolution of healthcare
technology.
Evolution of medical technology
1250: The first magnifying glass
26 | March 2021 | www.insightscare.com
30. The magnifying capacities of crystal chips had long been
discovered. However, the world had to wait for over a
hundred years when in 1250, Roger Bacon developed the
first magnifying glass for scientific purposes.
1752: Flexible catheter
Benjamin Franklinin 1752 developed the first flexible
catheter to help his brother who had bladder stones. This
device made with hinged metal parts not only made his life
but many other individuals' lives easier who wassuffering
froma similar condition.
1841: First surgery using anesthesia
American surgeon Dr.Crawford Longcarried out the first
surgery using anesthesia. However, the way anesthesia was
used during the surgical procedure was a little different
years ago. Dr long pressed a towel dipped in diethyl ether
against the patient's face. In turn, the patient fell
unconscious and the doctor then operated and removed the
tumor from the patient's neck.
1874: detecting the electrical impulses in the brain
In 1874, British scientist Richard Caton used a
galvanometer to first detect the electrical impulses in the
brains of animals. This innovation later played a huge part
in developing ECGs which are commonly used by
physicians today.
1903: First electrocardiogram
Dr.W. Einthoven, the Netherlands-born scientist, developed
the first electrocardiogram. While the device today can be
easily handled by a single person, at the inception, it needed
at least five operators. The device used huge electromagnets
that needed a complex water-cooling system to cool down.
For his invention in the medical technology field, Dr. W.
Einthoven was awarded a Nobel Prize in 1924.
The 1970s: First CT scanner and NMR technique
Fats-forward to 1971 when Dr. G. Hounsfield invented and
used the first CT scanner on the patient admitted to a
London hospital.Dr. G. Hounsfield was awarded a Nobel
Prize for this fascinating invention, which has been a boon
in medical science.
In 1978, Raymond Damadian patented his technique of
using Nuclear Magnetic Resonance (NMR) to differentiate
between the normal tissue and cancerous tissue which
played a crucial role in cancer treatments later such as
radiotherapy, chemo, and pills.
st
Medical technology in the 21 century
st
Since the start of the 21 century, medical technology has
been taking huge strides.In 2000, for example, scientists
researchedthe human genome using sophisticated medical
equipment.
In 2004, the first prosthetic knee was developed by Ossur
Corporation which could easily adapt to changes in the
user's walking style.
The artificial liver developed by Nico Forraz and Colin
McGucklin using stem cells in 2006 led to a strong
foundation to better analyze and treat liver conditions.
Fast-forward to 2019 when the rising strain on the
healthcare industry encouraged AI and robotics space to
step in. And we saw the results in 2020 when the humanoid
robots joined the staff at several healthcare institutes across
the world during the COVID-19 pandemic.
Telehealth: Future of healthcare technology
“Necessity – the mother of innovation.” – Plato, Athenian
philosopher
The necessity of staying home and maintaining social
distance during the COVID-19 pandemic charged the
digital revolution in every sector from essentials and retail
to healthcare. Moreover, with the rising COVID patients
and lack of manpower and facilities like PPE kits, telehealth
became more necessary to assess and treat patients at a
certain level.
Compact portable devices ideal for home use is another
trend on the rise in the medical technology field. This will
help individuals keep a tab of their health and contact a
healthcare professional when needed.
These booming medical technologies are leading the future
of healthcare to the much-needed and much-awaited period
of accessible and affordable healthcare. Just like many other
issues such as sustainability happened this year, this will
also be a healthcare blessing for humankind in disguise asa
COVID-19 pandemic.
- Vrushali R.
28 | March 2021 | www.insightscare.com
31.
32. I
n today’s challenging situations,
there is a massive shortage of
assistance in the healthcare
industry. As a result, there is a
tremendous requirement of medical
staff to fill up the gaps. This is where,
the leading medical staffing
companies play their role. They use
their massive network to connect
the employers with the best
employees.
These medical staffing companies
carry out in-depth research of
candidates and provide employers
with highly skilled professionals.
They maintain a strong network to
scout for talented individuals across
the country. The leading medical
staffing companies give their best
efforts to discover and select the
most talented and dedicated
healthcare professionals, who would
deliver their very best in serving the
healthcare industry and the society
at large.
One such pioneer in the field of
medical staffing is Dean’s
Professional Services (DPS). It is a
national award-winning staffing firm
which provides temporary, temp-to-
hire, and direct hire staffing
solutions. From inception, the
company has provided staffing
services to the healthcare industry.
However, it has branched out to
provide staffing solutions to the
food and environmental,
administrative, finance, and
information technology industries.
The company’s goal is to create a
match for every organization. It not
only matches skill, but personality to
fit the needs of the client’s facility.
DPS becomes an extension of any
organization, providing a
partnership they can rely on. The
employees of the company are
generated on a 48% referral basis.
Team DPS understands that word of
mouth is the greatest form of
advertising, and its professionalism
and customer service reflect just
that. All team members, whether in
house or out in the field are
employees of DPS and are treated
as such.
Staying Ahead of the Competition
Since 1993, Dean’s Professional
Services has placed over 45,000
employees across the United States.
Recruiting and interviewing
applicants is only the beginning of
its vetting process for potential new
hires. The company takes the time
to review and verify all essential
qualifying factors for its applicants.
DPS is a Joint Commission Certified
Health Care Staffing service. The
Gold Seal of Approval is a symbol of
quality that reflects an
organization’s commitment to
providing qualified and competent
health care professionals.
Every applicant is processed
through its DPS 5-Point Check
System, which includes an interview,
specialty evaluation, background
check, education/license
verification and employment
verification, as well as the client’s
specific healthcare compliance
requirements before being placed.
All DPS’s patient care providers are
required to have at least a verifiable
license, certification, or diploma
from an accredited organization, as
well as an American Heart
Association (AHA) CPR
Certification. It provides efficient
services to the clients and
employees 24 hours a day, 7 days a
week. “Our clients and our employees
can contact us whenever there is an
issue. Everyone is accessible - from our
president to your personal staffing
coordinator”, says team DPS.
Delivering a Wide Array of
Solutions
Dean’s Professional Services
provides temporary, temp to hire,
and direct hire staffing solutions. It
supports traditional staffing
requests; however, its area of
expertise lies within its ability to
provide contingent labour solutions
large and small, while maintaining
flexibility and high customer service
standards.
The company’s workforce solutions
combine its expertise in staffing and
supplier management with leading
vendor management system (VMS)
technology to best meet the clients’
business requirements.
Each solution is customized to
provide them with quality talent,
seamless implementation, strong
Dean’s Professional Services
Delivering Competent Staffing Solutions in the Healthcare Arena
30 | March 2021 | www.insightscare.com
10 Most Trusted Healthcare Staffing Companies 2021
33. governance and compliance,
comprehensive and customized
program management, and tangible
savings with a goal of creating
operational excellence and yielding
sustainable value.
These workforce solutions include on-
call / PRN solutions, full time pool
management, customized technology
solutions, pre-employment and
healthcare compliance management,
vacancy workflow solutions, and
utilization reporting.
Excellent Leadership
The personality responsible for the
success of DPS is Jennifer Lynn Dean,
the President & Founder. In 1993,
Jennifer had an idea that was designed
by a higher power. She set out to move
through time and space to make her
new goal a reality. She quickly realized
that without her clients as her main
priority, she would not be able to
deliver the quality of service that
would edify her dream and make
Dean’s Professional Services the
company it is today.
As a business owner, Jennifer
developed a strong desire to share her
knowledge with others through public
speaking. Her company, Outspoken,
provides professional development,
customer service training, and
customized workshops.
A highly sought-after speaker and life
coach, Jennifer speaks more than 60
times per year to various medical
associations, physician’s offices,
educational centers, churches, and
graduation commencements
throughout the United States.
Adopting Modern Technology
Team DPS believes that in America
today, customer experience ratings,
communication tools, and technology
solutions are at the top of the
priority list for most healthcare
organizations. New technology
innovations are transforming the
staffing and hiring process.
From simple, mobile-friendly web
options to accessible electronic
medical records for patients, the
healthcare industry is already in a
technology dependent era.
It believes, “This is not lost on those
that are responsible for recruitment
and staffing. Applicants must not only
understand the technical acumen of
their specific roles and the level of
Jennifer Lynn Dean, President and Founder
Our goal
is to deliver
150% and we
never settle
for 100%
“
“
31 | March 2021 | www.insightscare.com
34. patient satisfaction with care
necessary but be proficient in the
current technology requirements put
on them by the ever-changing
technological advances”.
Leading through the Pandemic
Sustaining operations during the
pandemic for Dean’s Professional
Services has ultimately been about
its ability to pivot. Flexibility within
its internal operations to its service
offerings have allowed the company
to thrive in this environment. DPS’s
pivot, although it benefitted from
being in healthcare, was focused on
quickly adapting its services to fit
the needs of its clients.
The company immediately began
providing staffing services for
positions that were supporting the
pandemic relief such as temperature
readers, COVID screeners,
epidemiology professionals, and
other essential staff.
In addition, its adult education
division, EdVantage Training
Solutions, began providing free
stress management and career
transition workshops and online
courses as well as micro-
certifications for temperature
readers to assist its applicants with
necessary tools for surviving the
pandemic.
Internally, DPS immediately went to
a remote operations model, like
most organizations that can
function remotely. The company
was able to immediately begin using
tools that were already at its
disposal such as Microsoft Teams
and Zoom. These tools allowed
different teams to remain at home,
but also allowed for remote
interviews and onboarding
conferences with the applicants.
Guidelines for the Entrepreneurs of
Tomorrow
Team DPS advises the future leaders
that healthcare is constantly
evolving in many aspects, however
patient care and service are
foundational. This industry requires
personable, competent engagement
and high levels of service from a
person. Technology can assist but
cannot replace how human
interaction impacts healthcare. It
further states that even in the area
of contingent labour, it is impossible
to succeed without a level of
discernment about how the patient
will ultimately respond.
The Future Run
Marching ahead, Dean’s
Professional Services will continue
to build a strong foundation around
customizable, service-oriented
business. Team DPS states, “The
future of our organization is dependent
on our ability to evolve with the
industry and find solutions for the
challenges that will face the future of
healthcare”. The company intends to
continue to be a pioneer solution
provider.
32 | March 2021 | www.insightscare.com
35.
36. Ayear into the pandemic, with
COVID-19 cases still surging,
doctors and medical staff have
been facing physical and mental
burnout. The huge demand for skilled
and expert healthcare staff has boosted
the shouldering healthcare services
market viz., healthcare staffing.
GetMed Staffing is one such company
that has been helping healthcare
organizations bridge the talent gap
since before the pandemic. GetMed
works with medical facilities including
acute care hospitals, LTC/Rehab
facilities, and outpatient clinics across
the country in need of contingency
nursing staff.
During the COVID-19 pandemic, the
company went far and beyond to meet
the demand for healthcare workers. In
the interview given for the latest
edition of Insights Care, Linda
Hotchkiss, CEO, and Owner of
GetMed Staffing shared her experience
during the pandemic.
“I have never been prouder to be in the
medical staffing field than during the
COVID-19 pandemic,” she says, “As
our nurses were being deployed, we
truly felt we were making a positive
impact on the critical demand for
healthcare workers in crisis areas. We
cannot thank our travelers enough for
the sacrifices they made this past
year.”
Keep reading the interview further to
know how under Linda’s leadership
GetMed Staffing is making an impact
in the healthcare sector through their
efforts and expertise.
Please brief our audience about
GetMed Staffing, its values, vision,
and mission.
GetMed Staffing is a rapidly growing
medical staffing agency in Omaha NE.
We are women (63%) and minority
(63%) owned. Before forming
GetMed, the founding partners all had
success in different business niches
including healthcare administration,
commodities trading, banking and
finance, and franchise ownership.
The culmination of these experiences
brought together a unique team,
equipped to face, and overcome the
challenges that come with starting a
new company. Our core values are
simple yet imperative to all our
operational decisions: Quality,
Excellence, Integrity.
Brief us about how you have set
yourself apart from the competition
through your expertise in healthcare
staffing?
I joined the GetMed team with over 16
years of industry experience, with roles
including Nurse Recruiter, Client
Marketer, Account Manager, and
Branch Manager. I was involved with
several committees including Quality,
Assurance, and Compliance. I have
drawn from all these positions in
building the GetMed structure, taking
the best of what I learned and adapting
our processes to create something
better.
What sets GetMed apart from our
competition is our highly skilled and
knowledgeable workforce. Every
GetMed recruiter has extensive
industry experience, ensuring our
candidates and clients are working
with experts in the field.
Brief us about your journey in the
healthcare industry.
I am one of the owners of GetMed
Staffing. My previous jobs held in the
healthcare industry include supporting
staff of RN Case Managers at Mutual
of Omaha, working as a medical
transcriptionist for Immanuel Medical
Center, and then joining a local
medical staffing company in 2002. I
spent more than 16 years working for
the latter and learned to love this fast-
paced, unpredictable industry. I am a
people person and enjoy the lifelong
friendships made with our travelers.
Being an experienced leader, share
with us your opinion on how the
adoption of modern technologies in
the healthcare discipline has
transformed the industry and what
more could be expected in the near
future?
Telehealth has created unique
opportunities in the healthcare space,
for providers, nurses, and individual
patients. Getting healthcare safely to as
many people as possible was an
absolute necessity during the
pandemic, creating extremely fast
growth for this sector.
Telehealth is especially vital in the
treatment of mental health patients,
providing faster, accessible care for
this vulnerable patient population.
Telehealth will continue to grow even
as the pandemic slows as patients have
become accustomed to the process,
which will continue to create new
opportunities for the healthcare staffing
industry.
GetMed Sta ng
Improving Care with Expertise and Excellence
10 Most Trusted Healthcare Staffing Companies 2021
34 | March 2021 | www.insightscare.com
37. Taking into consideration, the current
pandemic, and its impact on global
economies, how are you driving your
company to sustain operations and
ensuring the safety of your employees
at the same time?
During the pandemic, our team did a very
good job diversifying our client base. We
did not focus solely on crisis rate
positions, which has helped position
ourselves to adapt as the market begins to
normalize. We were also very diligent
about compensating our travelers for
quarantine/COVID pay.
For in-house staff, when the pandemic
started in March 2020, we were able to
quickly mobilize our team to be able to
work from home without any disruption
in workflow or production. As we
returned to the office, safety guidelines
were put in place to protect the safety of
all in-house employees.
What would be your advice to budding
entrepreneurs who aspire to venture
into the healthcare sector?
Do your research and choose your
partners carefully. And love what you do.
If you don’t have a passion for the
industry, you will likely burn out quickly
– the long hours go by fast if you love
what you do.
Where do you envision your
organization to be in the long run and
what are your future goals?
Our vision is to continually grow into a
mid-sized company while maintaining
our high-end talent pool and positive
team environment. GetMed will be the
gold standard to which our competitors
will be measured.
Linda Hotchkiss – Owner/CEO
What sets GetMed apart from our
competition is our highly skilled and
knowledgeable workforce. Every GetMed
recruiter has extensive industry experience,
ensuring our candidates and clients are
working with experts in the field.
“
“
Words of Worth
“Amazing company! I’ve worked with bigger travel nurse companies
and can honestly say I prefer the personal attention I get from GetMed
Staffing. My recruiter, Emily, is a long-distance work bestie and I’m
lucky to work with such a dedicated, knowledgeable woman.”
– Becky F, RN
"I know we’ve discussed that I work with multiple agencies as not to get
lost and stuck out in the cold (literally). But you have been on it and a
real lifesaver. My word is my bond and I will always be honest and
upfront. I love working with you. You are an awesome recruiter and
damn great at your job. AND QUICK! Your dedication to me as a client,
I don't know how anyone else can compete!” – W. Martin, LPN
35 | March 2021 | www.insightscare.com
38.
39.
40. “You treat a disease, you win, you lose.
You treat a person, I guarantee you,
you’ll win, no matter what the
outcome.” – Patch Adams, American
Physician
Healthcare Professionals have
been doing more than
treating diseases, they are
treating the ailing souls through the
care of compassion and words of
comfort. However, these healthcare
professionals faced huge difficulties to
carry out their noble work with
compassion during the COVID-19
pandemic due to the lack of resources.
Most healthcare institutions face the
dilemma of utilizing their current
resources to provide high-quality
healthcare to patients or invest some to
recruit new talents to fill the gap. That
is where organizations such as
Healthcare Staffing Professionals
have been aiding with their recruitment
services.
Based in Reseda, CA, Healthcare
Staffing Professionals (HSP) have been
providing long-term temporary staffing
and permanent hiring services in
Healthcare and beyond.
And CEO and President Maxie
Juzang have been leading the company
with his decades-long experience and
expertise in healthcare and technology.
“Our ability to adjust our processes to
meet the special needs and programs
of our clients makes it easy for clients
to do business with HSP,” he says.
Read the following interview to get a
glimpse of Maxie’s journey from being
a healthcare executive to CEO at HSP
and how the company, with its
services, has been aiding government
agencies and private organizations to
improve lives.
Please brief our audience about
Healthcare Staffing Professionals, its
values, vision, and mission.
HSP is a nationwide and diverse long-
term temporary staffing and recruiting
firm. Our mission has always been to
provide top talent on time for our
clients with excellent service and
integrity while being socially and
environmentally responsible.
Brief us about how you have set
yourself apart from the competition
through your expertise in healthcare
staffing?
HSP has integrated technology with
marketing and recruiting teams to
deliver top talent to our clients. Our
ability at HSP to deliver the hardest to
find talent is what sets us apart.
What services does your company
offer and how are you making an
impact in the global healthcare
industry?
Our primary services are long-term
temporary staffing and permanent hire
recruiting. We offer talent in
Healthcare, IT, Administration,
Finance, Science, and Engineering.
During the COVID-19 pandemic, our
ability to help critical healthcare
entities, universities, and government
agencies with the talent, they need for
critical care, covid outbreak
management, and vaccine distribution
has been second to none.
Brief us about your journey in the
healthcare industry.
My 40-year career started in
engineering and IT with IBM. I then
gravitated to Healthcare IT with
WebMD and now to Staffing in both
Healthcare and other key segments
over the last 13 years.
My experience as an executive in
healthcare and technology and as a
leader in delivering and implementing
technology platforms to improve
efficiency and developing effective
teams for elite performance has helped
HSP to be efficient and very effective
in sourcing talent for our clients.
Also, our ability to adjust our
processes to meet the special needs and
programs of our clients makes it easy
for clients to do business with HSP.
Being an experienced leader, share
with us your opinion on how the
adoption of modern technologies in
the healthcare discipline has
transformed the industry and what
more could be expected in the near
future?
In the staffing industry, in particular,
technology has been critical in
improving efficiencies in sourcing
talent, communications with
candidates, skills and background
testing, and onboarding talent.
Taking into consideration, the
current pandemic, and its impact on
global economies, how are you
driving your company to sustain
operations and ensuring the safety of
your employees at the same time?
HSP implemented a detailed program
Healthcare Sta ng Professionals
Integrating Innovation to Improve Lives
10 Most Trusted Healthcare Staffing Companies 2021
38 | March 2021 | www.insightscare.com
41. for adhering to LA County guidelines for
safety during COVID. We already had the
technology to support remote work, so the
transition was easier because we only had
to implement some new processes. We
have had great success in keeping our
employees safe and productive during the
pandemic.
What would be your advice to budding
entrepreneurs who aspire to venture
into the healthcare sector?
Work hard, stay on top of frequent
regulatory changes, and build a solid
management team as you grow. Invest in
marketing and sales so that most
importantly you can grow your client
base. Make sure you deliver quality
products/services with excellent customer
service to your clients. Focus on what you
are at and grow with discipline, so you
don’t get overwhelmed trying to do
everything vs. being great at a few things.
Where do you envision your
organization to be in the long run and
what are your future goals?
Our firm has been growing at 25%
annualized for the last 6 years and will
almost double in size in 2021. We
continue to focus on excellence, investing
in our internal employees and technology,
and most importantly delivering for our
clients. We always continue to expand
our client base to achieve more diversity.
We want to continue to honor our mission
and continue to have a positive social and
environmental impact. Visit our website
at www.hsp-inc.com to learn more about
how we give back to our communities.
Maxie Juzang – President/CEO
Focus on where you are at and
grow with discipline, so you
don’t get overwhelmed trying
to do everything vs. being great
at a few things.
“
“
39 | March 2021 | www.insightscare.com
42. Tips to start
your own
healthcare staffing
Business
40 | March 2021 | www.insightscare.com
43. The rising cases of COVID-
19 in 2021 have again
started straining the
healthcare sector with a lack of
facilities and manpower.On the other
hand, people across diverse sectors
and industries are losing jobs in the
second wave of coronavirus. If only
there existed a bridge to fill the gap
of the surging demand of healthcare
professionals and a hoard of job
aspirants entering the market?
Although the lack of talent in the
healthcare space has only been
highlighted now, it has been a
problem for healthcare institutes
across the world and will soon be a
burning issue due to the rising
population. The staffing sector,
however, has started to notice the gap
and has taken major steps with many
healthcare staffing organizations
specializing in recruiting hospital
staff, matching the right caregivers,
and travel nurses.
But the demand is huge, the
problems are unique, and so is the
need for more staffing agencies
dedicated to the healthcare industry.
This, for aspiring entrepreneurs, is an
excellent opportunity to take a leap
and make an impact with their
unique and effective healthcare
staffing business.
DIY Business
41 | March 2021 | www.insightscare.com
44. But what it takes to start your own healthcare staffing
business? Let's find out.
#1 Tackle a pain point.
We all have seen or closely experienced the pain and loss
of loved ones. The panic of emergencies, the pressure of
finding the right and timely care. Most of us have also
seen the skills and compassionate medical professionals
or caregivers possess and use to treat patients. What was
the pain point that affected you the most? Or was it
thecompassion of the healthcare staff that touched you
deeply? Find out your pain point or mystic moment and
make this the core of your business.
#2 Identify unique advantage.
Since the rise of the travel nursing industry in the 1980s,
the healthcare staffing space has evolved to keep up with
the needs and the demands of the healthcare industry.
However, there remain flaws and issues in the traditional
industry such as skills mismatch, employee burnout, and
cordial and affordable care on clients' side have left a lot
of room for new businesses to venture. Identifying and
establishing your unique policies, values, and unique
services will give you a competitive advantage right
from the beginning.
#3 Data-driven and skilled approach
Let's face it, the experience might give you a good start
but alone it won't take you any farther down the success
road. To succeed in business and make a mark in a niche
market, one needs to follow a data-driven approach to
understand the core issues of your target audience and
have skilled expertise to solve those issues with
innovative and practical solutions.
While starting a business is tough, maintaining success
by retaining skilled employees is tougher. Want a tip on
how to retain your skilled employees? Don't just limit
your data acquisition and analysis to your consumers,
apply it to your employees as well to understand and act
upon their needs and desires to perform better.
#4 Invest in the right technology.
Technology has long changed the face of healthcare.
Don't you agree? Think about how scientists and
research institutes have successfully developed the
COVID vaccine within a year. From diagnosing disease
to treatment through medication or surgery and even
post-medical care, technology is playing a huge role. It's
essential for healthcare and its supporting industries to
adapt and invest in the right technology to fast-track the
right treatment and maintain a low casualty rate.
However, here you may not always need to invest in
your own innovation,but you can stay ahead of the
competition by using the existing technology. Think
LinkedIn Recruiter Seats, for example. It is a great way
to get exposure right alongside your competition right
from the start.
#5 Wait for the right time.
Owning a business seems always exciting. But not
everyone has the knack of pulling it off successfully.
While there can be many reasons for failing in business,
starting too early is one of them. Even when you know
that you want people to know you as an entrepreneur,
you should take time to lay a strong foundation. Gather
skills, experience, and make contacts. Feel the essence of
the business and market and then plunge into the ocean
of possibilities with all your might.
- Vrushsli R.
42 | March 2021 | www.insightscare.com
45.
46. The ongoing COVID-19
pandemic has tested the
prowess of every sector across
the globe, especially healthcare. Not
only the technology but the healthcare
space highly demanded skilled staff
and caregivers to continue to provide
care while being cordial.
During these tough times, staffing
agencies like Kavin Group has been
aiding healthcare organizations with
their services, providing temporary as
well permanent staffing, catering to a
diverse clientele.
Steve Vincic, President and
Managing Partner at Kavin Group
further shares how the company has
managed to be a trusted partner for its
clients. “Our approach is about finding
and working through the right solution
for our customers. We take pride in
adapting to our customers’needs, this
is what makes Kavin Group a great
partner for many companies.”
This approach has further led Kavin
Group to pave several milestones
including being recognized as among
21 Fastest Growing Companies in
Canada for three years in sales issued
by Globe and Mail. The company has
also been nominated for several
Chamber of Commerce awards over
the few years.
Adapting automation one step at a
time
Technology advancement in the past
decade has affected every sector
including the staffing industry. The
staffing industry has undergone
significant change in the last few years.
AI as with any industry has entered the
staffing space as well. Now many
organizations have started to automate
their processes and business
operations.
However, Steve shares a caution about
adapting automated processes. “There
is a place for AI in the staffing
industry. However, staffing business is
built and centered around people.
Automating this process too early may
be detrimental in the engagement of
the potential candidates and ultimate
loss of revenue,” he says.
Balancing business and team safety
during the crisis
The ongoing COVID-19 pandemic has
forced businesses to change their
conventional ways of handling
businesses and adapt to the new
normal. While survival became the
instinct for many organizations it also
put forth the concern of employee
safety.
Steve shares how Kavin Group has
managed to balance on both fronts.
“We have been working closely with
our partners to ensure we have
adequate Personal Protective
Equipment (PPE) on hand,” he says.
“We stay in constant contact with our
deployed staff. We never compromise
safety for our staff and a safe and
healthy work environment,” Steve
further adds.
Wise words
When asked about advising the
budding entrepreneurs wishing to set
foot in the staffing industry, Steve was
quick to share his wisdom.
He says, “Data, Action, and
Sustainment are three critical factors
entrepreneurs need to understand and
execute. These are learned skills and
constantly need to be built into your
daily cadence.”
Steve further elaborated these three
aspects for the aspiring entrepreneurs
in the staffing industry.
Data
• Understand your market, roadblocks,
and challenges.
• Understand and analyze ‘what if’
scenarios.
• Perform your market research –
analyze your business model from a
business as well as client perspective.
• Find the gap in the market and think
about how you can fill it.
Action
• Formulate a plan to put into action.
• Thoroughly analyze your scenarios
and make sure you have an action
plan for each potential issue.
• Train your team, let them fully
understand what and why you took
certain action.
• Seek advice from your staff, they are
the best and most experienced at the
task. You are only a coach to put
them on the right path.
Sustainment
• Audit your process.
• Put measurables in place to capture
your deviation from the defined
processes.
• Train your staff to understand and
recognize the deviation in the
process.
Kavin Group
Aiding the Healthcare Space with Skilled Workforce
10 Most Trusted Healthcare Staffing Companies 2021
44 | March 2021 | www.insightscare.com
47. The future strategy
The economy has gone under a significant change in the
past couple of years. And businesses leading the
respective sectors like Kavin Group were the firsts to
recognize the shift and make strategic business
decisions.
While sharing the company’s pivotal strategies Steve
said, “Kavin Group’s strategic pivot has proven to be a
successful move. We see a continuation of our business
model growth well into the future. Kavin Group will gain
additional exposure nationally and Internationally. We
have also seen a strong shift in our potential customer
base and recognizing the value of quality service.”
Steve Vincic
President, and Managing Partner
We take pride in
adapting to our
customers’ needs, this is
what makes Kavin
Group a great partner
for many companies.
“
“
Words of Worth
“I rely on the Kavin Group exclusively for my recruiting needs, both for our operations, support,
and clerical staff. The speed at which the Kavin Group responds to my requests and the quality of
the candidates presented to me are consistently above average. I highly recommend their
services to anyone struggling with recruiting and staffing in today's market.” – Brandon,
Environmental Sector
“I just wanted to thank you for all your help and support through my transition into my new career.
I love my new job and the people I work alongside. It hasn't been easy going through a career
change in my early 40ies after being self-employed for many years, but with the help of the
Kavin Group I am working again.” – Phillip, Transportation & Logistics Sector
“We use the Kavin Group for all of our staffing needs. When we have an opening, their staff clarify
our needs and usually have a placement the next day. We love using the Kavin Group. They are
reliable and make our operations run smoothly. They treat their staff great, and that shows with
the attitudes of the staff that they send to us." – Craig, Environmental Sector
45 | March 2021 | www.insightscare.com
48. MSG Staffing
Improving Lives, One Assignment at a Time
“Burnout suggests that the problem
resides within the individual, who is in
some way deficient. It implies that the
individual lacks the resources or
resilience to withstand the work
environment.” – Dr. Wendy Dean,
Co-founder at Moral Injury of
Healthcare
Everyone faces burnout, even
the Healthcare Professionals.
And the ongoing pandemic has
further highlighted the issue for the
individuals to understand and
experience.
Healthcare Professionals have strong
moral compasses. They are
resourceful, resilient, and passionate
about caring for others. They sacrifice
time with their family, time for
themselves, and even their health.
Right now, 60% of Healthcare
Professionals say they are facing
burnout.
Unfortunately, it gets worse. When
HCP are unable to follow their moral
compass due to constraints outside of
their control, they suffer 'Moral Injury'.
While many have been appreciating
the efforts and sacrifices of healthcare
professionals especially during the
pandemic, very few could
empathize.However, CEO Jamal
Mahijibhai not only hadto face
burnout during his working as a
registered nurse but he decided to aid
his fellow healthcare professionals to
cure moral injury through his
organization, MSG Staffing.
Since its inception in 2005, MSG
Staffing has been helping healthcare
professionals and clients to connect for
per-diem assignments, long-term
assignments, direct hire for facilities,
and private pay care 24/7 for
homecare.
“We offer a cure for Moral Injury by
effectively filling the staffing shortages
that cause it. And we cure by providing
the right flexible opportunities, so
HCPs do not have to sacrifice one to
get the other,” Jamal explains.
“If that doesn't impact the global
healthcare industry, I don't know what
will,” he further says.
Read the following interview to know
how Jamal's personal experience as a
registered nurse led him to bring
change in the healthcare sector through
MSG Staffing.
Brief our audience about MSG
Staffing, its values, vision, and
mission.
MSG Staffing's mission is to improve
lives, one assignment at a time.We do
that by giving reliable Healthcare
Professionals (HCPs) access to
opportunities they'll enjoy. We've
transformed the job-hunting process
into a simple, fun, and result-focused
that brings fulfillment to people's lives.
This ensures patients receive
outstanding care, our clients receive
the help they require, and our HCPs
succeed both professionally and
financially.
Our vision is to dominate the local
staffing market with reliable HCPs. I
want MSG Staffing to impact tens of
thousands of HCPs, so they can impact
thousands of facilities and hundreds of
thousands if not millions of patients.
One local market at a time.
Brief us about how you have set
yourself apart from the competition
through your expertise in healthcare
staffing?
It's the people we hire, and how we
train and develop them according to
our values, systems, and processes that
sets us apart from the competition. We
built MSG Staffing to bring fulfillment
to people's lives, through a team that
takes care and support seriously.
Sadly, there is a lot of HCP turn-over
in our industry. Our business
significantly minimizes this turnover
because we gain deep insight into our
client's needs, wants, and desires. We
then analyze that information using our
innovative process to predict the
outcome. If a poor outcome is
predicted, we don't proceed.
Otherwise, we engage decisively, and
we don't stop until the promise made is
delivered. This is how we win, one
assignment at a time.
Some staffing companies see a
placement as their finish line, but for
us, that's more of a starting point. We
increase communication and solicit
feedback from HCPs and client
facilities after a successful placement.
This allows us to plan for back-to-back
opportunities while maintaining our
focus on one assignment at a time.
46 | March 2021 | www.insightscare.com
49. Do enough research to make
sure the solution you offer solves
an existing problem that keeps
your clients up at night.
Jamal Mahijibhai, CEO
Brief us about your journey in the
healthcare industry.
I started my healthcare career as a
laundry attendant. From there I became
a residential counselor, nurse aide, and
finally a registered nurse. I wanted to
work while I was in school so I could
pay my bills, but I also had to provide
exceptional care to my patients.
Providing exceptional care was a core
value.
There were times when unreliable
coworkers would bail on their shifts,
slack off at work, or neglect to provide
care at my standard (which I assumed
we all shared).
It's amazing how powerful the impact a
few can have on the many. Call-outs
made it very difficult for me to give
patients more than a minimum level of
care.
I had a choice; I could either work
hours that fit my schedule knowing
there wasn't enough staff to properly
support all the patients, or I could work
inconvenient hours and pick up extra
shifts to benefit the patients.
My paradox was I had to choose one or
the other: do what's right for me or do
what's right for my patients. Both were
a bad choice because I valued both.
That's the 'Moral Injury' dilemma many
HCPs face today.
My history has greatly impacted how
my company functions. Today, I solve
for others the problem I faced in my
20s. Healthcare Providers should not
have to sacrifice their values to do their
job.
We solve this with flexibility and
transparency. When HCPs have access
to thousands of opportunities, they can
find the ones that will fit their
schedules. We ask clients enough
47 | March 2021 | www.insightscare.com
50. questions so we can tell HCPs what to
expect before they accept an
assignment.
When there are fewer surprises, there
are fewer call-outs. When there are
fewer call-outs, patients receive better
care. When patients receive better care,
my clients flourish.
Job satisfaction skyrockets when HCPs
are paid well, get to do meaningful
work, and have the flexibility to have a
personal life.
Being an experienced leader, share
with us your opinion on how the
adoption of modern technologies in
the healthcare discipline has
transformed the industry and what
more could be expected in the near
future?
The adoption of modern technologies
can revolutionize any industry. The
speed of change and improvement only
moves faster and faster, and I believe
that trend will continue.
But adopting technology does nothing
without a unified vision and a system
of people behind it. Just look at the
Coronavirus Pandemic. If a year and a
half ago you had told me our
governing regulatory institutions
would work with not one, but three
separate pharmaceutical companies to
bring three vaccines to stave off the
same virus - I would have laughed out
loud!
Technology requires vision, systems,
and people to elicit change. We are at
the start of that now, and I expect that
trend to continue.
Taking into consideration, the
current pandemic, and its impact on
global economies, how are you
driving your company to sustain
operations and ensuring the safety of
your employees at the same time?
We pivoted just like the rest of the
world. We increased PPE measures for
all our Healthcare Professionals,
utilized the paycheck protection
program to the best of our ability, and
have successfully shifted from an
office environment to a virtual one.
At the end of the day, we are in the
recruitment business. The MSG
leadership team made sure long before
the pandemic was ever an issue, that
we recruited the right people to work
for us.
My employees are reliable. They are
the kind of people who hate mailing it
in. They take great personal
satisfaction in striving for excellence,
which is why they work here.
Truth be told, they are the reason we
were able to do so well in 2020 and the
reason I'm confident we'll continue that
trend in 2021.
What would be your advice to
budding entrepreneurs who aspire to
venture into the healthcare sector?
Do enough research to make sure the
solution you offer solves an existing
problem that keeps your clients up at
night. Also, don't doubt yourself. Too
many people never start because the
voice in their head holds them back.
Where do you envision your
organization to be in the long run
and what are your future goals?
Since 2005, we have improved the
lives of thousands of Healthcare
Professionals by placing them in
assignments that fit their lives both
personally and professionally.
Their work has impacted hundreds of
client facilities and it's impossible to
calculate how many patients' lives
they've touched.
Our vision is to dominate the local
staffing market. I want MSG Staffing to
impact tens of thousands of HCPs, so
they can impact thousands of facilities
and hundreds of thousands if not
millions of patients. One local
community at a time.
We've been honored to receive the Best
of Staffing Award for the past 4 years
in a row, as well as The Joint
Commission Seal of Approval for
Quality.
Words of Worth
“The agency does
everything in its
powers to assist with
the facility's staffing
needs. I appreciate
their partnership.”
“MSG is very
pro-action with
helping us find
coverage.”
“MSG has always
been reliable in filling
our staffing needs.”
48 | March 2021 | www.insightscare.com
51.
52. Acareer in the Healthcare
sector is more than just a
regular 9-5 job. It’s a noble
work to touching lives every day. No
wonder the cost and difficulty in
training physicians as always been
high, which often leads to creating a
huge talent gap to meet the demands
of the healthcare sector.
This is where the healthcare staffing
companies such as Pinnacle Health
Group step in to bridge the talent gap
with their years of experience and
expertise in the field. The company
helps find the best physician to meet
clients’ needs bringing quality
healthcare to the communities in
need. The capabilities and expertise
the team has developed and displayed
in the healthcare staffing field are
making a difference for healthcare
organizations.
However, what sets Pinnacle Health
Group apart is the ambition of
Michael P. Broxterman, President,
and CEO, Rob Rector Executive
Vice President of Recruiting.
“We will always be a company that
gives back through support
destroypancreaticcancer.org
foundation started by one of our
founders, late John R. Couvillon,”
explain Michael and Rob.
Read the following interview to
understand how Pinnacle Health
Group is touching lives by making
healthcare widely accessible.
Please brief our audience about
Pinnacle Health Group, its values,
vision, and mission.
Our Tag Line is ‘We Help Bring
Healthcare to Communities that Need
it.’ I believe that we impact the
communities we serve and as we have
all personally experienced, healthcare
is extremely important to every
individual in that community.
Our values are rooted in integrity in
everything we do, and I believe that
this is one of the reasons we have
been around for over 25 years and
have a reputation in the industry as
one of the best companies for
healthcare staffing services.
Our mission is to help our clients
grow their organizations by matching
ideal providers to their needs and
nurturing a long-term relationship.
Pinnacle creates a fun atmosphere of
team building and utilize technology,
invest in our people as well as 25+
years of knowledge to serve our
clients exceeding their expectations.
We as a company will give back to
charity organizations.
At Pinnacle Health Group, we aspire
to serve as the pathway that connects
providers to their future while
conducting honorable, ethical
business, tactfully responding to the
industry’s changing climate, and
continually striving to develop our
expertise and distinguish our efforts
utilizing our advanced technology.
Brief us about how you have set
yourself apart from the competition
through your expertise in
healthcare staffing?
I believe the tools and capabilities we
have built over 25 years of placing
thousands of physicians across the
country are our strong points. We
excel in executing a targeted plan
specific to the client’s situation and
target market.
Failing to plan is planning to fail in
my opinion, so we don’t simply put a
few steps in place, but we design a
comprehensive campaign that brings
results. We track everything so we can
effectively and efficiently design the
best ways to bring in leads and
convert them into presents,
interviews, and placements.
What services does Pinnacle Health
Group offer, and how are you
making an impact in the global
healthcare industry?
We place physicians of every
specialty as well as advanced
practitioners (Physician Assistants,
Nurse Practitioners, and Certified
Registered Nurse Anesthetists) in
Pinnacle Health Group
Touching Lives by Making Healthcare Widely Accessible
10 Most Trusted Healthcare Staffing Companies 2021
50 | March 2021 | www.insightscare.com
53. Michael P. Broxterman
President and CEO
Rob Rector
Executive Vice President of Recruiting
About the Leader
Coming from a science background, Michael P Broxterman was introduced
to the healthcare industry by his former business partner and mentor John
R. Couvillon. Together, the duo successfully led Pinnacle Health Group for
almost 25 years until John’s unfortunate demise. This further transferred
the entire responsibility to Michael.
The industry has seen many changes over the years and under Michael’s
leadership the company, now being a 30-year industry veteran, has well
adapted and excelled for its clients.
51 | March 2021 | www.insightscare.com
54. permanent positions as well as Locum
Tenens positions (temporary staffing).
We also have a division that offers a
job board subscription
(physiciancareer.com, PA-career.com,
and NP-career.com). Our impact on
the global community is that we
constantly work with providers from
other companies trying to practice in
the United xStates.
Being an experienced leader, share
with us your opinion on how the
adoption of modern technologies in
the healthcare discipline has
transformed the industry and what
more could be expected in the near
future?
Technologies have constantly affected
our industry and as a leader, I believe
we must constantly change to stay in
with the latest trends. Tried-and-tested
methodologies are often utilized but
some of the new ones have helped us
reach the newer physicians and
establish quick communication.
Multiple impressions are always
important, and we design our
campaigns to do just that.
Taking into consideration, the
current pandemic, and its impact
on global economies, how are you
driving your company to sustain
operations and ensuring the safety
of your employees at the same
time?
We have managed operations over the
phone and video meetings which were
held in the conference room in the
past. We have no plan at this time to
come back into the office as we can
manage operations well through
phone, video, and in-person client
meetings. Training has been the most
challenging for which we are utilizing
training programs to get new
employees up to speed.
What would be your advice to
budding entrepreneurs who aspire
to venture into the healthcare
sector?
Become an expert in a niche market
and focus on that. You can’t try to be
everything to everyone especially
because the key is being able to
perform over and above their
expectations.
Where do you envision your
organization to be in the long run
and what are your future goals?
Our goal is always 100% client
satisfaction. The organization will
grow as the market for our services
and demand for our services is
expected to have strong growth. I
personally want to triple the size of
the company but will never sacrifice
growth over-servicing our clients.
Become an
expert in a niche
market and focus
on that. You can’t
try to be
everything to
everyone
especially
because the key
is being able to
perform over and
above their
expectations.
“
“
52 | March 2021 | www.insightscare.com
