The 10 most influential business leader of 2020

MarkoPodgornik
Committed to Solve Every Problem in the
Experimental Environment of the Laboratory
+
A Connected
World
VOL 10 | ISSUE 09 |2020
10
Business
Leader of
2020
Most Influential
The
Networking
and Business
Laboratoire
Huckert's
Tech Insights

Discover and
Implement Solutions
that serve Priorities
here is no doubt that the world is facing an
Tunprecedented challenge. In the world of
business, leadership now is not just restricted
to meeting rooms. Today, business leaders with vision
and determination are more visible and reachable than
ever before. Leadership will have to navigate,
organize, display, and demonstrate optimism in such
situations.
Leaders can face problems better, manage operations,
and make decisions quickly enough to respond
eﬀectively. In such a situation, a leader’s instinct can
organize a network of teams. This will solve and
execute a common purpose to work together as a
single team. Another important part of the leader’s
role in a tense environment is promoting
psychological safety, this shows the concern for the
employees. Leaders need to acknowledge personal
and professional challenges that demonstrate empathy
and remain attentive to the employees. After all, the
employees are the biggest asset of the company.
Leadership is the accomplishment of an aim through
the direction of human aides. The person who
triumphantly assembles his people to achieve
particular ends is a leader. He should invest in his own
personal growth as well as stay open to new ideas and
challenges. A leader that has the potential to motivate
employees, will lead to innovation in the company.
Having one such great leader at the front is something
that all investors, consumers, and employees want.
While some moments require immediate action,
leaders can cope up better by collecting information
and thinking ahead before making further moves. The
Editor’s Desk

ability to focus, prioritize, think strategically out
of the box, and taking good decisions resembles
the traits of a good leader. An influential leader
is one who can do so persistently, year after
year, in a wide variety of circumstances. This
way they prepare themselves to become an
entrepreneur, whereas some entrepreneurs are
born. There are innate skills that take an
individual on the entrepreneurial path.
Embracing such practices, Insights Success is
taking leaders of companies and organizations
of every sector in its edition of “The 10 Most
Influential Business Leader of 2020”.
Reinforcing such values is Marko Podgornik,
Partner and CEO of Mikro+Polo, who is
bringing music and dance to the serious
laboratory business. In 2006, Marko started
working as a CEO. Since then, he developed his
leadership in the direction of inclusive, family,
employees, and pets-friendly company with a
human touch.
Lastly, while flipping pages, do not forget to
take a good look at the articles and CXOs
written by our in-house editorial team and the
industry-experts respectively.
Have a good read!
rohit.chaturvedi@insightssuccess.com

Committed to Solve
Every Problem in
the Experimental
Environment
of the Laboratory
08
MARKO
PODGORNIK
COVER
STORY
TECH INSIGHTS
Laboratoire Huckert's
30
Article
NETWORKING AND BUSINESS
A Connected World42

Anna Homenko
An Inspiring Leader with
Proven Track Record
20
Alex Radetich
A Leading Name in
Healthcare Innovation
16
Leigh Rust
A Winning Entrepreneur
24
Dr. Paul Guenther
An Astute Leader Advocating
Constant Innovation
38
Louisa Maliako Mojela
Empowering Women
and Youth in Africa
34
Pete Pallares
An Active Associate in
Autism Awareness and
Treatmen
46
Ran Rachlin
A Dedicated, Productive
& Natural Leader
50 Saana Azzam
Creating an Enlightened
World through Dialogue
and Knowledge Transfer
52

sales@insightssuccess.com
October, 2020
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Sumita Sarkar
Managing Editor
Anish Miller
Executive Editor
Rohit Chaturvedi
Assistant Editors
Jenny Fernandes
Visualizer
David King
Art & Design Director
Asha Bange
Associate Designer
Sanket Zirpe
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Maneesh
Business Development Executives
Steve, Joe, Aidan, PrathameshJacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Kushagra Gupta
Co-designer
Copyright © 2020 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :

BriefCompany Name
Pete Pallares
Founder/Chief
Executive Officer
CSD uses a family-centric, multidisciplinary, multicultural, and
evidence-based approach to treating individuals with autism
and other developmental delays.
Alertgy has recently been founded by a small team of
innovators that have collaborated on challenging technical
programs over the years, specifically to address the highly
desired ability to measure blood sugar levels with an external
wearable sensor device.
Paul Guenther
Corporate
Strategy & Development
Knowledge Hub Media helps business professionals by
providing useful insight and analysis on the most current topics
within their industry, and across multiple job functions,
including: IT, marketing, finance, human resources, mobility,
operations, sales and more.
LOUISA MOJELA
Chairman
Halo is on the vanguard of modern cannabis extraction
technique and cannabinoid isolation – possessing proprietary
trade secrets and leading-edge technology that is setting the
standard in a new and booming industry.
Saana Azzam
Chief Inspiration Office
Ran Rachlin
Co-founder & CEO
Ubertesters is a mobile application beta testing management
software tool that allows mobile development businesses to
easily manage all of their beta testing resources in a single
environment.
Anna Homenko
Managing Director
Fiduciana Trust (Cyprus) Limited is a “boutique” Cyprus
trustee and fiduciary services company with international
coverage.
Leigh Rust
Founder & Director
Safetyline Jalousie louvre windows are well known for
challenging and overcoming the design, safety and security
limitations of conventional louvre windows.
Scott Pritchard
Founder
Transplant Transportation Services, Inc. ("TTSI") has been one
of the nation's leaders leaders in transplant transportation for
well over a decade.
Center for Social
Dynamics Autism
Services csd.me
Alertgy
alertgy.com
Knowledge Hub Media
knowledgehubme
dia.Com
Halo
halocanna.com
Mena-Speakers
mena-speakers.com
Ubertesters Inc
ubertesters.com
Fiduciana Trust
(Cyprus) Ltd
fiduciana.net
Safetylinejalousie
safetylinejalousie.
com.au
Transplant
Transportation
Services
transplanttransportat
ionservices.com
MIKRO+POLO
d.o.o. mikro-polo.si
Mikro+Polo is a family company founded by Vojko Podgornik
in 1990 in Maribor. During this twenty-year period, it has
grown into the largest Slovenian supplier of laboratory
accessories, equipment, chemicals, and diagnostics.
Marko Podgornik
CEO
Featured Person
Alex Radetich
Chief Business
Development Officer
Business
of 2020
The Most Influential
The company is a UAE based MCs and Speakers bureau that
educates, engages, and empowers by connecting speakers,
MCs, and trainers to events, companies, and governments
around the World. The company received the Best Speakers’
Bureau award in the Middle East in 2019.

MarkoPodgornik
Committed to Solve Every Problem
in the Experimental Environment of the Laboratory
“Our motto »Your partner in the
laboratory« really applies here!
Come and try us out!”
“
The 10 Most Inﬂuential Business Leader of 2020

Marko Podgornik
Partner & CEO
Mikro+Polo
COVER STORY

Below are the highlights of the interview conducted
between Insights Success and Marko:
Introduce us to your company and its solutions which
address the needs of your customers and make you a
prominent market player.
In the last 14 years under my leadership Mikro+Polo
developed into No 1 wholesaler for everything needed in
laboratory environment with 30 % market share in Slovenia
and 100+ employees. Our slogan is Your Partner for
Laboratory.
We established a daughter company in Bosnia and
Herzegovina in 2009, introduced our own label of
laboratory furniture Lab Interior in 2015, which is sold
globally to more than 20 countries, and in 2018 we invested
in new production line. In 2008 we implemented SAP ERP,
which almost completely automatized our sales process
document flow from order to delivery and shortened our
delivery time.
In 2011 we developed own online store – Mikro Polo
Market, a sales channel which today represents 40 % of our
sales.
In 2012, we introduced a CRM System. We keep doing
things our own way and are a leader in innovative practices
and original business initiatives with a strong company
culture of commitment, self-initiative, fault tolerance and
responsibility by every employee. We also nurture relaxed
working climate and openness to all kinds of diversity. In
2016 we presented our “behind the scenes” practices to our
customers with a promo video. It went viral (300.000+
views) and since then we do not have problems with
“At MIKRO+POLO, we have been following
and realizing our mission of solving
every problem our customer might
encounter in the experimental
environment of their laboratory for 30
years now.”
eadership is the achievement of a goal through the
Ldirection of human aides. The person who
successfully marshals his/her supporters to achieve
particular ends is a leader. An influential leader is one who
can do so persistently, and year after year, in a wide variety
of circumstances. One such business leader is Marko
Podgornik, Partner and CEO of Mikro+Polo, who is
bringing music and dance to the serious laboratory
business.
Marko started working at the company Mikro+Polo, owned
and directed by his uncle – first, as a child, later as a student
and employee. But he wanted to prove himself elsewhere
first, so he went to work at IKEA Graz Austria and took
over the re-organization of their sale to B2B customers. In a
year, he introduced the same model to all IKEAAustria and
was consequently offered a position at IKEA Vienna. At the
same time his uncle asked him to take over the family
company due to his health problems and he agreed.
In 2006, Marko started working as a CEO (at 32 years).
Since then he developed his leadership in the direction of
inclusive, family, employees, and pets-friendly company
with human touch. He strongly agrees with Richard
Branson: if the company takes good care of its employees,
they will take excellent care of company's customers.
“I myself as a leader developed with every step the
company successfully implemented. I started being a
'classical' white collar manager, but I today operate at a
completely different level, being able to combine my
personal lifestyle and wellbeing with being a leader.” says
Marko.
The company has more than 100 employees who make sure
that the link between more than 4000 buyers on the one
hand and 300 suppliers on the other hand is a successful
one. A high level of professional competence is achieved by
employing 25 sales agents, each of them having a university
degree in various fields: chemistry, biochemistry,
microbiology, health care, pharmacy, etc., who make over
9000 sales visits per year. The product line contains more
than 500,000 products; most of them are represented and
made available in the first Slovenian online application
(market.mikro-polo.si).
Marko asserts “We take particular pride in our own brand
of laboratory furniture LAB INTERIOR with which we have
equipped 1000 laboratories in Slovenia and other countries
around the globe.”

recruiting new employees. We regularly present our good
practices at different business events.
In 2019, we won European Business Award for the
development of workplace and employees. We are a holder
of AAA Gold Credit Rating for a second year in a row, ISO
9001:2015 and ISO 17025 certified, a certified Family
Friendly Company, LGBT and seniors friendly company.
Provide us with a little insight into your philosophy of
impactful leadership and how you implement that
philosophy within your organization.
In my opinion an impactful leadership means understanding
people you work with, giving them voice, but also knowing
your priorities, being able to focus on them and remain
strategic-oriented. A leader should always be aware that the
needs of the company come first. If not, company cannot
take care of its employees and their well-being. That
includes personal needs of CEO, who has to remain humble
and in touch with people (s) he works with.
What are some of the vital attributes, in your opinion,
that every leader should possess?
Ability to focus, to prioritize, to think strategically and out
of the box, to take good decisions based on incomplete data,
to remain authentic and above all – to remain human.
As a business leader, what challenges have you faced
with an unforeseen pandemic? And how do you envision
on sustaining your organization's competency post the
pandemic?
Our company has so far had “sweet worries” in terms of
dealing with the pandemic. We operate in the sector that has
enlarged needs – health system, laboratories, etc. Our main
challenge was how to organize work to be able to fulfill
these needs during the time of lock-down. Over the
weekend 70% of the employees started to work from home.
It was a big test and we passed it with excellence.
Nevertheless, it is possible that the recession which would
most probably follow the pandemic, will affect our
customers and consequently our company as well. I believe
that the good work during the lock-down and the constant
investment in our people, their skills and personal growth
will support our existence and development under these
circumstances as well.
What would be your advice to the next generation of
entrepreneurs and business leaders?
First and foremost – be human, stay human and bear in
mind that the employees are the biggest asset of the
company – their knowledge, their skills and their attitude.
Treat them just, and they will be loyal, committed and take
good care of your customers. Invest in your own personal
growth, stay open to new ideas and challenges. Do not be
afraid to stay loyal to yourself and your personal values.
What are your company's future aspirations? What
strategies are you undertaking to achieve those goals?
Our vision is to become our customers' first choice and
remain a leading player in the Slovenian market. In the field
of laboratory furniture, we want to be one of TOP 5 players
in the global market. In order to achieve that we invest in
ICT and people's skills, we develop top services to our
customers at all levels and we plan to build new production
facilities to be able to address larger demand.

“Our vision is to
become our
customers'
ﬁrst choice
and remain a
leading player
in the
Slovenian
market”
“
COVER STORY

There is no doubt that the world is facing an unprecedented challenge. In the world
of business, leadership is now not just limited to conference rooms. Today, business
leaders with vision and determination are more visible and reachable than
ever before.
Insights Success in its upcoming edition The 10 Most Influential Business Leader of 2020,
is bringing stories of such leaders, and Alex Radetich the Chief Business Development
Officer of Alertgy is one of them. Alex is known for his persistence and drive to achieve
goals and consistency in delivering high impact results for his customers and colleagues.
Being the Chief Business Development Officer and an early investor, Alex is in charge of
company’s strategic development efforts, including managing industry partner relationships
across a variety of medical device manufactures, clinical facilities, healthcare organizations
and investment sources and also serves on the company’s Board of Directors. Prior to
Alertgy, he successfully founded, developed, and exited several companies in the data
marketing space.
An Improvement with Advancement
Unlike existing continuous glucose monitoring (CGM) companies that use chemical
reactions to measure glucose, Alertgy is patenting dielectric spectroscopy as a way to
measure blood glucose levels up to 3 times a minute, without needles, patches, discomfort,
and constant fear. The final product will be in the form of a wristband, wearable device the
size of a women’s iWatch.
Current CGMs use patch sensors that are attached to/and puncture the skin to measure
glucose just under the skin. Because of the skin barrier and the time of glucose molecule
travel to the readings are delayed, and leading to what is called “interstitial lag.” Conversely,
Alertgy’s radio frequency wave tech measures glucose in the actual blood, real time.
Thriving with Young Talents
Alertgy is an SMB, integrated across multiple locations and 100% entrepreneurial in
everything it does from technology innovation, business development, and critical thinking.
The company is attracting world-class engineering talent whose ability to think of out the
box has allowed it to grow significantly over the last 3 years and break new barriers.
16 | October 2020 www.insightssuccess.com

Alex RadetichA Leading Name in
Healthcare Innovation
17|October 2020www.insightssuccess.com

Additionally, the advisory and directors board is made up
of industry leaders with expertise in engineering,
technology, materials, military, healthcare, business, law,
ethics, and medicine.
Alertgy believes in ’paying it forward’ and investing its
resources in young local talent and supporting local
businesses, such as its clinical partners on the Space
Coast. During these challenging times it is working with
NIH and other healthcare organizations on pivoting its
technology to provide breakthrough solutions for mask-
contained Covid 19 sensors.
Future Aspirations
Alex asserts “Our mission is to improve diabetes
management for hundreds of millions of people
worldwide.” He further added that while Type 1 diabetes
is life threatening, the real danger lies with Type 2
diabetics and pre-diabetics, who often fail to heed the
signs. These groups represent 95% of the diabetic
population worldwide, growing by millions each month.
By allowing them to monitor their glucose levels easily
and painlessly, Alertgy hopes to improve their quality of
life.
In addition, the company is funding a grant with Florida
Atlantic University to research and develop Covid 19
monitoring and tracking technology, using common
masks. Just like with diabetes, our goal is to provide an
easily manageable solution for Covid 19 tracing and
contact management.
What Clients Say
“As a data provider, Alex and his company have played a
crucial role in the List Brokerage group at Merkle for
several years. Alex has always been hands-on with any
business we do with Take 5 and has never been anything
but professional, responsive, and extremely easy to work
with. He is one of the top vendors we turn to with
complicated data requests. With his knowledge of data
and the industry, he always has a creative solution for
us” - Kacey Moore
“Alex is a superior partner and a great direct marketer.
In working with him and his company, we received
superior customer service -- in essence, he made us look
like heroes to our clients. In addition, Alex has the ability
to think outside-of-the-box. When faced with some of our
most challenging customer needs, he would always take
the time to brainstorm with us to ensure that we were
able to provide the best solutions to our valued clients.
Sometimes this meant proposing other solutions along
with his own. He makes it his business to be an expert in
all areas of direct marketing so that he can assist his
clients with full solutions. Alex is a great business
partner and I highly recommend him -- you’ll be
delighted with the level of creativity and integrity that
you’ll experience when working with him” - Nancy
Arter, Senior Vice President at Escalent
Improving
Diabetic
HEALTH Through
INNOVATION.
“
“

Anna
HomenkoAn Inspiring Leader with Proven Track Record
s the Founder and Managing Director of
A Fiduciana Trust (Cyprus)
Limited, Anna Homenko has brought her 20 years of experience,
knowledge and resources to the table. Well known and respected in the
industry, Anna leads by example, taking a hands-on approach and inspiring her
teams to utilize all that they learn, create and believe in. She is solution oriented
and believes there is never a problem that cannot be resolved. Her approach is
to take responsibility and focus on the desired outcomes rather than any
obstacles that may get in the way.
Anna has cemented her reputation in Cyprus and abroad as one of the most
knowledgeable people in the administrative services industry. Her passion for
her work and for striving for excellence in all that she does, has made her the
inspirational leader she is today.
Below are the highlights of the interview conducted between Insights Success
and Anna Homenko:
What led to an inception of the company?
It is often the case that service providers lose that personal touch with their
clients. The increased workloads often result in larger teams and less day to
day contact with the people they are actually working for. From my vantage
point within these large international entities, I could see a real gap in the
industry and a true need for a more hands-on approach. This is where the
concept for my boutique company was born – oﬀering high level services with
a commitment to building long lasting and truthful relationships with all our
clients. Clients want to feel that their service providers are a part of their
'internal' teams and this is what we strive for.
Could you throw some light on your mission and vision statement?
Our mission is to become our client's one and only port of call for all their
corporate, tax, legal and administrative needs. By ensuring our services are of
the highest standard, our team of experts is well equipped to handle even the
most complex of international transactions. We combine our legal knowledge,
ﬁduciary experience and business sense to ensure the best possible outcome for
our clients.
“Trust,
integrity
and a
dedicated
commitment
to success.”

Anna Homenko
Founder &
Managing Director
Fiduciana Trust
(Cyprus) Limited

Our vision is to create long lasting relationships and
conscious corporate and fiduciary services built on
transparency, efficiency and excellence.
Describe your company and its cutting-edge (domain of
the respective project) solutions which addresses all the
needs of your customers.
Fiduciana Trust (Cyrus) Limited is a “boutique”
administrative and fiduciary services company established
in Cyprus, July of 2009. By using the very best of our
collective knowledge, experience and abilities, we keep
evolving, enriching our services, expanding our operations
and strengthening our presence.
At Fiduciana, we focus on offering the highest level of
personalized corporate and accounting services and
solutions to our clients, operating as their own home office.
The boutique nature of our business ensures that our clients'
affairs are kept strictly confidential whilst our teams are
highly responsive when offering a personalized approach in
the handling of all matters
Our teams consist of chartered accountants, lawyers and
paralegal administrators - high caliber professionals,
carefully recruited and suitably trained. For each client we
create their own dedicated team of professionals who
undertake the administration and management of their
corporate needs locally as well as internationally. We lead
the field in providing added value to our clients.
Describe in detail about the work culture and the values
that drive your company.
Fiduciana is very much focused on the creation of a
conscious working environment, focusing on and investing
in the wellbeing of our employees together with their
professional development and training. We balance our
client needs with the needs of our own teams and ensure
that the culture is open, compassionate, honest and reliable.
We love what we do and this shows through, not only in our
work, but also in that our working environment has
cultivated friendships and real camaraderie within all
departments. This teams focus on working together to get
things done – to supporting each other and stepping up to
take responsibility whenever we can, really drives us all
forward.
What is your idea of Corporate Social Responsibility?
Corporate Social Responsibility goes beyond a yearly
donation to a charity of choice. At Fiduciana, we look at
the concept of CSR as encompassing the transparent nature
of the work we do, the ethical nature of our clients'
businesses and how we can support our community and fill
the needs that arise outside our doorstep. We support many
community initiatives by providing resources, funding and
time wherever we can so that we give back, with gratitude.
In this way we lead by example – not only through our day
to day work, but as an active and involved member of our
community. A corporation can only be socially responsible
when it takes responsibility for its own actions also – caring
for our people, our planet and raising awareness whenever
we can.
What are your company's future aspirations? What
strategies are you undertaking to achieve those goals?
Fiduciana has grown rapidly during its first 10 years of
operations. We are striving to continue this growth as we
become the leaders in the provision of top quality corporate
and business services through promotion of holistic
business, conscious management and investment in our
people.
To do this we continue to work through our growth strategy
but with flexibility and adaptability at the forefront.
Current events have shown us that every business has to be
resilient, flexible and quick to pivot. This makes the
difference between moving forward during any crises or
losing ground. We are future focused but comfortable in
letting go whatever no longer serves us and our clients, to
ensure that we all keep moving forward.

Leigh
RustA Winning
Entrepreneur

At Present, offices, schools, restaurants and even
hospitals are not built for the post-COVID-19
world. People are now demanding for spaces
designed for health and safety over aesthetics and value.
This includes incorporating smart ventilation into buildings
and having flora as a major feature in the city buildings.
How do we design and build?
With the same perception, Safetyline Jalousie Louvre
Windows are built for top performance even in extreme
conditions and designed for sustainability. Leigh Rust -
Founder and Director manufactures the most versatile,
highest performing, Australian made louvre window
systems on the market.
A Passionate Advocate for Australian goods
Leigh Rust is a huge believer of dedicating time to personal
development and he does a lot of work around mindset and
overcoming challenges. Leigh does not like to take no for
an answer, he firmly believes there is always another path
and he encourages everyone within his company to
approach their own roadblocks with the same attitude.
In terms of Leigh's influence on the industry, it is something
he is more determined to focus on now that he has things
under control with the business since the pandemic broke
out.
With borders shutting down all over the world, the founder
saw an opportunity to step up and create some noise
important for Australian Manufacturing within the
construction sector.
What started with standing up for 1500 small businesses in
window fabrication, ended up coinciding with
announcement of the Federal Governments $5 million, “Go
Local First' campaign in July 2020.
Since then, Leigh has employed the services of a number of
specialist consultants to help him devise a plan to lobby
government and raise the profile of the importance of this
cause in the media.
It has definitely been his most outstanding work yet, he is
thankful for the opportunity, even though it was born out of
such a terrible situation, where so many lives have been
lost.
Leigh now sees the potential impact he can have as a leader
in this space and he plans to continue making noise for this
cause as part of a longer-term goal to keep money on-shore
to make sure his kids, and other kids have the opportunity
to live and work in this great country.
The Driving-Force
Family values, along with the company values and
standards have been paramount for shaping the team's
culture over the past 10-years.
Leigh Rust is proud to say he still has a number of staff
members who have been with SJLW since day one - which
he believes is a testament in itself.
When it comes to team culture, it has been a challenge
keeping everyone 'together' during this time with staff
isolated in Brisbane, Melbourne and Malaysian offices
where, he has been making more of a conscious effort to
include them in decisions about the future of the business
and check in with them regularly on video calls.
An Open and Honest Individual
Leigh Rust believes, we must all play out part in ensuring
the social welfare of others. It's why 'Social Impact' is one
of the underpinning pillars of his business.
Beyond the innovative work that the organization does
developing performance louvre windows to improve social
outcomes, it also gets behind a number of causes and
community fundraisers including the recent CEO Dare Cure
event for childhood cancer research.
During the devastating Australian Wildfires, SJLW adopted
several Koalas at the local Koala hospital and throughout
the year, it tried to take part in events to help raise
awareness for Motor Neurone Disease (MND) research.
The company has also worked with the Tiny Homes Project
in the past to help find solutions for homelessness and may
have something more to announce to work it hopes to do to
assist with homelessness in the future.
Always Looking for Ways to Grow
After successfully partnering with government in the past to
supply over 400 schools with its performance louvre
windows, SJLW is now working on expanding out into
other areas of government like social housing, aged-care,
and defence.
In recently months, Leigh Rust spearheaded a proposal for
governments in Australia to coincide with a $17.6 billion
building and construction stimulus. Leigh's work lobbying
government is ongoing, and he has personally met, and will
continue to meet with politicians and government
representatives to create mutually beneficial relationships to
create these opportunities.

Prior to Covid, SJLW was about to expand operations into
New Zealand, so as soon as the company can, it will get
that rolling again too and it is also looking into its exporting
capability for 2021 and beyond.
The pandemic has seen a re-evaluation of the functionality
of space and a call for increased emphasis on physical
safety and health through well-designed buildings. It is
anticipated that high quality ventilation will be key in
creating safer buildings and that automation will play a big
part in post-pandemic architecture where the development
and use of no-touch technology is expected to be the norm.
So, in addition to its lobbying eﬀorts, Leigh is really
optimistic about SmartAir's potential to provide a pandemic
friendly ventilation solution for the built environment.
Core Values for the Future
SJLW has always been big on performance and exceeding
regulations and expectations, but after a decade in business,
and then the pandemic, Leigh Rust realized it was time to
review the core values which will carry the company into
the future.
The company now has a new code to stand by and the entire
team can feel proud of their involvement in a business that
seeks to do more than just produce high performance louvre
windows for sale.
The code is built from the following four pillars:
Ÿ Social Impact: Better outcomes for the health and
wellbeing of building occupants
Ÿ Environment Preservation: It supports the United
Nations global sustainable development goals
Ÿ Sustainability: It is the market leader delivering building
products for ongoing energy eﬃciency
Ÿ Stronger Economy: It supports local job growth and
Australian manufacturing
“We're a family business
producing Australian made
louvre windows that improve
natural ventilation and reduce
energy costs, consumption
and carbon emissions”
“

Leigh Rust
Co-founder & Director
Safetyline Jalousie
Louvre Windows

Historically, pandemics have marked the course of history. They are an integral
part of the life and evolution of every civilization. They are the symbol of the
development of our societies.
They are also the triggers of technical and scientific prowess and life-saving innovations.
Each obstacle leads to reflection and it is in adversity that man grows and develops
innovations that see their usefulness put to the benefit of humanity.
The year 2020 will remain engraved in the collective memory as a black year. A difficult
year, a year of mourning, of fear for loved ones and for oneself. Nations that had been at
peace for decades had to face this microscopic virus, which disrupted our independence.
2020 will have been a year of deprivation, a year that will have robbed us of our freedoms
and brought us back to a sometimes traumatic reality : we are all vulnerable in this
pandemic. Each individual has become aware that the threat is not always visible, and that
it is therefore essential to have good hygiene. 80% of contaminations are made by manual
contact, so it is imperative that our civilization is attentive, applying barrier gestures to
protect itself and thus avoid the spread of numerous contaminations.
It is against this invisible threat that we fight every day at LABORATOIRE HUCKERT'S.
Fighting what cannot be seen with the naked eye is not an easy task because we must
convince people of a risk that is not perceived in the same way by everyone.
Our approach is often informative, because we tend to forget that our environment is
populated by microorganisms that are sometimes dangerous.
We have developed high-level disinfectant solutions based on fine chemistry. Our
different ranges of disinfection products respond to the different problems linked to our
customers sectors of activity. Whether it is a sensitive environment, an imposed process,
or a technical need for example food contact, we meet the needs by offering adapted
products completely safe for humans, equipment, and the environment.
This health crisis will reveal us to others, calling us to order, and awakening us to our way
of life : individualism has no place in a society.
We are all connected to each other, we must relearn to be a nation, it is together that we are
stronger. Solidarity, altruism and the values of human mutual aid are the key, and these
have emerged stronger than ever.
During this most complex period, LABORATOIRE HUCKERT'S has increased its
efforts to respond to the many calls for help from around the world. Since our
grandfather's founding in 1957, we have maintained the idea of a circular economy.
Globalization must not make one nation dependent on another. For too long, our countries
have favored economic development at the expense of losing their know-how. Today,
Europe has become too dependent on certain countries. Developing countries where the
price of labor flirts with the most attractive profitability devaluing our local labor force
and thus having a considerable impact on our economy (reduced jobs, lower purchasing
power, loss of our know-how, etc.).
As entrepreneurs we also have a role to play in our economies. As a family business, we
are committed to the development of renewable energies, such as the introduction of
major innovations in our manufacturing processes with packaging made entirely of green
PE; we are advocates of "nothing is thrown away, everything is created". For the good of

Tech Insights

our planet and humanity, it is important to introduce our
customers to this responsible purchasing.
We believe in the power of nature, we strive to use the most
natural ingredients without altering the effectiveness of our
products.
Within LABORATOIRE HUCKERT'S, our production unit is
exclusively based in Belgium. We actively participate in the
development of our country and Europe by selecting our
partners according to their location and the geographical
location of their manufacturing units. It is important that we
share the same values. What we do, we want to do it well. The
opposite would not make sense. It is fundamental for us to
convince our customers of this ethic and the leitmotif that
drives us every day.
Many actors have taken advantage of this health crisis to set
up their own companies offering hand sanitizer and
disinfectant products that have not norms and not validated by
the national public health agency. But beware, we are not
talking here about a lucrative economic activity, but about a
vital need that saves lives. We must therefore be aware that
our customers need safety and reliability. When buying
disinfectant solutions to protect against viruses, diseases, we
must ensure a flawless efficiency and a completely safe
product for our customers and their environment. Using toxic,
carcinogenic or abrasive products or products that you must
protect yourself from when using them with protection
(gloves, masks, glasses) makes no sense to us. Our products
are completely safe, we validate all standards and the
effectiveness is regularly tested on new strains of viruses,
bacteria etc..
"Don't replace a biological risk by a chemical hazard" is the
leitmotif of our father, Etienne HUCKERT, who for more than
35 years developed and oriented the company's core business
towards niche markets such as high-risk infectious sectors in
the hospital and pharmaceutical sectors. It is obvious that a
company must find its way to make its know-how benefit.
Differentiation is the only way to stand out from technical and
qualitative competition.
ISO 13485 certified, medical devices, LABORATOIRE
HUCKERT'S solutions are used in more than thirty countries.
This year, in order to meet all demands and future
requirements, LABORATOIRE HUCKERT'S are investing
more than €2,500,000 in new automated production lines and
an expansion of a unit by more than 1000m2.
Our team has given 200% to help all the actors on the front
line, this war effort is not over but this year allows us to
highlight our role, the importance of our actions, and the
importance of good disinfection, because every day we save
lives.

Agreat leader has the capability to motivate employees, help others see
and believe in an idea, and lead innovation in the company. Having a
great leader at the front is something that all investors, consumers, and
employees want. In its upcoming edition “The 10 Most Influential Business
Leader of 2020,” Insights Success is bringing success stories of such leaders
who are influential business leaders that are changing the world.
Meet Louisa Maliako Mojela Founder of Bophelo Bio-Science & Wellness
Pty Ltd, an avid woman business leader, and South Africa’s most accomplished
black women leaders in business. She asserts “Our mission is to leverage the
natural purity of the Kingdom of Lesotho’s Lowlands and climate to produce
medicinal cannabis of the highest quality.” Her vision is to become producer of
medicinal cannabis products in the continent of Africa. The company’s values
are integrity, community upliftment and good citizenship, common purpose,
team spirit and harmony. She wants Bophelo to be a company that is committed
to the empowerment and upliftment specifically of women and the youth
residing near where the company operations are.
Below are the highlights of the interview conducted between Insights Success
and Louisa Maliako Mojela:
What led to an inception of the company?
The opportunity arose following the legalization of medicinal cannabis by the
Government of Lesotho and its being proven that cannabis if properly used for
medical purposes has many benefits that can save lives, I decided to take
advantage of the opportunity. Furthermore it is estimated that the cannabis
industry is poised to grow around $57 billion by 2027 according to various
market researchers.
Describe your company and its cutting-edge (domain of the respective
project) solutions which addresses all the needs of your customers.
We hope to create an economically sustainable company with upstream and
downstream value chain, become a leading medicinal cannabis cultivator,
manufacturer and exporter in the region, maintain international standard
especially the Good Agricultural Collection Practices (GACP), create the much
needed jobs to communities especially the youth, contribute to skills and
enterprise development above all maintaining the quality of our products.
Louisa Maliako
Mojela Empowering Women &
Youth in Africa

Give a detailed description of the featured person’s
influence over the company and the industry.
As the founder of the company first and foremost I have to
ensure the company is successful and achieves its stated
objectives. The policies of the company must be attractive
to make the company the best employer and the employer
of choice. I must also attract and retain young professionals
and talent to ensure the sustainability and continuity of the
company in the foreseeable future. More importantly we
must identify credible partners with expertise, track record
in the cannabis industry as we did by partnering with Halo
Labs which is a leader in cannabis growing, cultivation,
manufacturing and distributing as well as extraction and
processing of oils and concentrate.
Describe in detail about the work culture and the values
that drive your company.
Our culture is based on equal employment opportunity in
order to provide equal employment and opportunities to all
individuals based on merit, qualifications and individual
abilities without discriminating race, gender, religion, or
any characteristic prohibited by law. Our goal is to attract
formidable team of professionals and reputable institutions
in the industry. We strive for honesty and respect in our
dealings and accountable to all our stakeholders. Lastly we
strive to be good corporate citizens by giving back to
communities.
What are your company’s future aspirations?
Our future aspirations are to become a leading producer and
exporter of quality medicinal cannabis products that comply
with international standards and becoming a trailblazer to
other women to venture in the cannabis industry. Maintain
the wellbeing of our employees and investing in social
projects and projects that can bring about meaningful
change to those in need.
Corporate Social Responsibility is part of our culture and
values. The success of the company must be measured by
the development of the community around it. It can’t be that
communities are left impoverished whilst companies are
thriving at the exclusion of communities especially the
youth as they are the future.
What strategies are you undertaking to achieve those
goals?
The first goal is to become a successful and profitable
company and thus enable us to meaningfully have a social,
transformative and impactful contribution to the greater
communities and creating wealth for stakeholders.

“““It is my wish and that of the company
that this ground breaking opportunity
created by the Government of Lesotho
by legalizing the growing and
cultivation of medicinal cannabis will
bring meaningful change to the
communities and contribute to the
economy of the country.”

“For me, a conservative approach to
business builds a better company. I
equate starting and growing my
company to a stone building…The old
stone building that's been standing for
500 years.”
Ddr. Paul Guenther, DBA
President & CEO
Knowledge Hub Media

Dr. Paul Guenther
An Astute Leader Advocating Constant Innovation
Prior to founding Knowledge Hub, he was
working for a company that was in the B2B
Advertising industry. He had successfully taken
on and worked in several different roles within
the company, more specifically, in sales, client
services and client marketing. While working
there, he felt that he had a rather good grip on
most of the moving parts.
So, in 2009, he quit his job, and started his own
B2B Advertising Technology Company. Back
then, it was called 'IT Knowledge Hub' – as IT
Professionals and IT Decision Makers were its
general target market in terms of visitors and
email subscribers. Most of the challenges he
faced during the time of inception included
fulfilling campaigns with a limited audience.
He had to spend a large amount of money on
marketing in the beginning to get his name out
there and keep the registrations coming in.
Later on, Paul went on to receive his MBA
from Wilmington University in 2010.
ome people prepare themselves to
Sbecome an entrepreneur, whereas some
entrepreneurs are born. There are innate
skills that take an individual towards the
entrepreneurial path. The story of Dr. Paul
Guenther, the Founder & CEO of
Knowledge Hub Media, aptly exemplifies the
above statement.
Paul has always innately been an entrepreneur.
He started his first eCommerce website when
he was 14 and paid his way through college via
another ecommerce website that he started back
in 2002.
Paul graduated from Penn State University with
his bachelor's degree in the Spring of 2006.
Between 2006 and 2009, he had seven different
jobs, but he didn't like any of them too much.
He was always bouncing around to new
opportunities, chasing a higher paycheck. He
was never truly fulfilled career wise until he
started Knowledge Hub Media.

Eventually, he also earned his Doctorate in Business
Administration, from Wilmington University, in 2019.
Built from Scratch
Paul built Knowledge Hub Media from the ground up with
the help of a few key employees: Anthony DiFilippo, James
Pastuf, and his brother, Chris Guenther. Today, it has been a
leader in delivering breaking news, expert blog articles, and
the newest and most relevant white papers, webinars, and
case studies across all industry verticals. It provides B2B
demand generation (or lead generation) services via white
paper and content syndication.
The company utilizes its customer's white papers, webcasts,
eBooks, and other assets to generate highly qualified sales
leads; based on the specific software and/or service-based
solution(s) offered by each of its clients. Each client's
internal salesforce then contacts the leads that the company
has generated to (1) gauge their interest in the solution that
they are offering/selling, (2) get them into the automation
platform and/or sales pipeline, and (3) ultimately close the
deal. The company runs many different types of specialized
lead generation campaigns, as well. These include BANT
Campaigns, where four qualifying questions are asked to
ensure the contact has the authority, the budget, the buying
timeframe, and the need for the solution being promoted.
Additionally, it also runs SQL/SRL lead campaigns, where
the leads indicate that they want to be contacted and receive
more information about a client's solution. These are
remarkably high quality, sales ready leads. The company
has recently developed the ability to provide intent data to
its clients.
So, in addition to run standard Account-Based marketing
(ABM) campaigns, it can also build customized ABM lists
for clients. These lists are made up of companies who are
already showing intent to buy their solution. The intent is
measured by the types and amounts of content they are
consuming on a number of different B2B technology related
topics.
A Balance is Important
Maintaining a steady balance between professional life and
personal life is difficult. Paul is a passionate entrepreneur,
but he never let his professional and personal life clash. He
works hard all week, but never works on weekend. He starts
his day at 8am early in the morning and works till 3am, the
next day.
“I do take breaks and hang out with my family in between
all of this, of course! But I NEVER work on the weekend.
This is a promise that I made to my wife before we got
married; a promise that I made to myself before I even
started the company. I do not want to be tied to work 24/7
and being a fairly sociable person. I also like doing things
with friends and family on Friday nights, Saturdays, and
Sundays. And most importantly spend as much time as
possible with my beautiful wife Allison and three year old
son. Pledging to never work on the weekend ever has
afforded me the ability to do all of this,” states Paul.
Some Glorious Awards & Recognition
Paul has come so far with his company. Recognized three
Dr. Paul Guenther
Founder & CEO
Knowledge Hub Media

years running as an Inc. 5000 List Company (Inc.
Magazine), and named one of Entrepreneur Magazine's
“Best Entrepreneurial Companies in America” in 2017,
2018 and 2019 (Entrepreneur 360), Knowledge Hub Media
separates itself as one of the ﬁnest and most trusted
technology and business information resources online
today.
In 2018, Knowledge Hub Media was also recognized by
CV Magazine, receiving a “Corporate Excellence Award”
for B2B Advertising & Research. In 2019, The CEO Views
named Knowledge Hub Media one of the “Top 10
Emerging Companies of the Year.”
Constantly Innovating
Speaking about the vision, Paul aims to continue to add
new team members, create new products, and innovate new
technologies to oﬀer its clients a true edge over their
competition. He is also striving to build revenue year over
year and reach $10 million in annual sales by the end of
next year. Paul doesn't believe in forecasting growth with
any assumed trajectory. Instead, he believes in learning the
industry, ramping things up the right way, and constantly
innovating.

A
Connected
World42 | October 2020 www.insightssuccess.com

Networking and Business

rom speedy access to the
Finternet to the ability to
instantly get in touch with
almost anyone anywhere in the world
by dialling just a few digits, the
contemporary technology-oriented
world has changed the way we connect
and communicate. With smart devices,
people have also become smarter.
Though the processes of connecting
have become simpler, there is a need
for effective communication and
service between users, applications,
services, devices and so forth. This is
where network infrastructure comes
into the picture.
Let’s consider the current situation.
COVID-19 has compelled IT busi-
nesses to close their workplace and
made their employees work remotely.
As employees working from a different
location on enterprise networks
consists of traffic and thus, centralizing
traffic could have been a challenge for
business. To address this challenge,
there arises a need for a suitable
network infrastructure.
Along with the employee's perfor-
mance and excellent equipment, the
agility and productivity of organiza-
tions also depend on the robust and
secured network infrastructure. In
today’s digital age, businesses cannot
afford to have poor user experience and
security issues that can impact
employee productivity and thus, are
realizing the importance of adopting
comprehensive network infrastructure.
With sound networking solutions,
businesses can ensure optimum
efficiency and excellence in their
operations.
Even though enterprises have under-
stood the importance of network
infrastructure, choosing the right
networking services partner is another
challenge. Businesses are in search of
partners with integrated networking
solutions and a team that possesses the
required skill-set and industry rich
expertise. They are on the lookout for a
solution provider which they can trust
and rely on.
Taking this need into consideration,
many networking solution providers
have come forward with cutting edge
solutions and are ensuring the smooth
running of the enterprises without any
performance issue. The changes start
with migration to 5G technology. It is
built to increase the network speed and
reduce latency. It will assist in the
mobilization of employees allowing
them to work from any part of the
world.
Next up is harnessing the prowess of
Artificial Intelligence(AI) and Machine
Learning(ML) in solving business
problems in real-time. Right from
hiring the most suitable candidate to
process transformation and enriching
customer experience, AI and ML can
deliver solutions to help business
flourish.
Cloud Solutions are seen as the way
forward to maintain business continu-
ity and resilience and are being proven
effective in today’s crisis. It has helped
teams stay connected over work and
seamlessly deliver services proving
that physical distances can’t dampen
the innovative spirits. Digital experi-
ences supported by Cloud have found
new takers during the pandemic and
the technology is poised for steady
growth.
With so much dependence on net-
works, it is bound to grow complex. To
reduce and manage its complexity and
shift creation of network rules and its
maintenance, Intent-based networking
is one solution to look-out for. The idea
is to put a network control-
ler(deploying AI/ML) that can
regularly monitor the network, suggest
best paths and continuously adjust the
network performance for maximum
output.
And while we are at it, how can we not
mention Internet of Things(IoT). From
empowering manufacturing, providing
enhanced tracking to logistics, to
helping the healthcare sector in remote
monitoring and more, IoT is redefining
the way industries work and behave.
As connectivity grows, so does IoT’s
application.
Networking is evolving and with each
new step that it takes, it presents a new
opportunity for businesses to digitally
transform and scale their services.

Pete PallaresAn Active Associate in Autism Awareness and Treatment
s a parent or caregiver, you may be wondering
Ahow to keep your child’s development on track
through school closures and other COVID-19
precautions. During this time, when social distancing might
be necessary, you and your child can continue behavioral
health treatment through Telehealth. Center for Social
Dynamics (CSD) is a company that offers specialized
assessments, evaluations and treatment as woll as
diagnostic services to meet the developmental needs of the
child with his/her particular way to learn. The company’s
multidisciplinary team, incorporating behavior analysis,
occupational and psychological therapies, is committed to
providing individualized and cutting-edge diagnostic and
treatment services. One such team member is Pete Pallares
providing unparalleled support for your child and your
family.
Devoted towards Specialization
Pete Pallares is the Founder and CEO of the Center for
Social Dynamics. Active in the field of autism and
developmental disabilities for over 25 years, Pete has
devoted much of his time working in research, diagnosis,
and the treatment of autism across our communities,
cultures and languages.
As CEO, Pete oversees a team of highly qualified clinicians
and administrators develop and implement individualized
treatment programs for children and families diagnosed
with autism utilizing the principles of applied behavior
analysis and the cultural and linguistic context within their
geographical location. Pete has provided intervention
programs for a wide range of patients from high-
functioning children to very challenging individuals. His
specialization includes unpacking and analyzing cultural
dynamics within a setting, an environment, or an individual.
Pete has also a foundation, The Pedro Pallares Autism
Foundation, and his leadership and work on social equality
and diversity has received national recognition.
Originally from Barcelona, Spain, he spends time in his
native country and the Bay Area helping families affected
with autism. Pete is currently an active member and
presenter for different organizations that focus on Autism
treatment and awareness and has also been an associate to
important autism research studies conducted by the
Department of Public Health and Kaiser Permanente. Pete
has also received recognition from Inc5000 and SFBT as
one of the US fastest growing companies in the last 5 years
and has been a recipient of the EY entrepreneur of the year
award.
Treatment through Telehealth
Telehealth through the pandemic has taken over the
industry. Telehealth - delivering health care services, health
education/coaching and treatment through a live video call.
It primarily facilitates patient self-management and
caregiver support for patients through real-time training,
consultation, and delivery of services. Simply the
convergence of technology, its digitalization, and security
will have a huge impact on the patient experience...and that
is why and what Pete Pallares is here for. Also, the ability to
simplify through innovative ideas the day of a clinician is
key in what the Center for Social Dynamics does – It is a
constant.
Pete’s Foundation
The Pedro Pallares Autism Foundation was created in 2017
to help individuals and families impacted by Autism
nationally and internationally. “This is the job I want when
I grow up!!” says Pete.

Pete Pallares
Founder & CEO

Pete Pallares feels that the team is finally becoming a
proper foundation. Pete is getting much better at
fundraising and the ideology behind it. The Foundation is
constantly supporting organizations and causes that have a
great impact on people’s lives. Next for Autism is one of the
organizations it collaborates with. Also, the support it
provides to communities in terms of awareness and advice
is big as well as the attention to minorities and how they
access services in the healthcare industry are important for
the company.
From the Leader
The term leader has different meanings for people but what
Pete Pallares clearly knows is that leadership is a hard,
daunting job of passion and emotions. “For most of us, it
takes much more than learning the latest theories of
operations and management and operate from a manual; it
is about transforming ourselves, shares the leader. Pete had
to embark on an inner journey of self-growth, tolerance,
and patience to achieve results for his families and the
organization he wanted. Both CSD and The Pedro Pallares
Autism Foundation require a different view but a similar
type of character and personality.
Continuous Support
The world of healthcare is a frantic one in the US! Pete
Pallares hopes to continue helping families and creating
high-level administrators in five years. In terms of the
foundation, in five years hopefully, the Pedro Pallares
Autism Foundation has strong branding around Pete’s space
and it continues to support and fund organizations and
practitioners. Pete is very focused on growing CSD and
having his foundation active and operating to the best of his
ability. The Founder always tries to focus on things he can
control, so his team gets most of the attention.
Diversity and multi-culturalism are the principles and
foundation of why Pete Pallares started organizations that
provide care for others. Both CSD and the PPAF are built
on the core components that diversity, equality, and a multi-
diverse population make the society stronger and the world
better in all aspects. So, from day one the team has been
always very active about what they believe in. Only
recently those core values are making headlines and
political campaigns. The team has always been a diverse
community at CSD and the PPAF. It will always be.
It is incredible
what you can
accomplish when
no one cares who
gets the credit
“
“

Ran Rachlin
A Dedicated, Produc ve & Natural Leader
Crowd-tes ng is currently becoming one of the leading and
most resource-eﬃcient ways to test various types of digital
products. But how can you measure the ROI of Crowd-
tes ng? Is it possible to calculate the eﬃciency of Crowd-tes ng?
An interview with Ran Rachlin, Co-founder & CEO - Ubertesters
Inc. by Insights Success answer these ques ons and much more.

Below are the highlights of the interview:
What led to the inception of the company?
I founded the company back in 2013, following a true need
for a different type of software testing that I had in my
previous company. In my former company, we developed a
mobile app, and because of the diversity of the mobile
world, we needed global testers to test for us with different
devices, different languages, and carriers. We could not find
a flexible and affordable solution. So, we came up with the
concept of “Crowd testing” – a large community of global
freelance testers that are ready to test any product for the
client and provide a list of defects. The beauty of it was that
the tester can do the testing during his/her free time and
make extra money while testing.
Give a detailed description of your influence over the
company and the industry.
When I started Ubertesters I decided that there will be three
pillars to our success. The three most important things for
me were a solid vision, good execution, and exceptional
service. In the early days, I set up a clear vision of where
we want to be and how we could get there. The next stage
was to build a team of very talented, hardworking
individuals that had a true desire to execute the vision well.
Finally, once we started selling the service, there was no
compromise on excellent and superior customer service.
The best evidence is the large number of loyal customers
that are using our services for several years and are
extremely happy with us.
Further, I also take upon myself the role of leading the
sales team. Because of my sales background and the fact
that I know the product best – I can lead the sales team and
make sure we sign up the client.
What do you consider to be your biggest professional
achievement?
The main achievement with Ubertesters was 'creating
something from nothing'. It all started with an idea based on
a true “pain” I had, and a few years later, that dream
became a reality with hundreds of clients, many employees,
and a profitable company.
Corporate Social Responsibility (CSR) is extremely
important to me personally, and I strongly believe that it
can improve the employee's performance and morale.
However, as we are not a large corporation, it is more
difficult for us to engage in significant CSR activities. Our
CSR activities are divided between several aspects such as
community-related activities or environmental-related
practices.
I also believe that CSR is not only about the environment. It
is also about integrating CSR issues with your employees
and customers. Therefore, we make sure our employees'
wage structure is fair and equitable, we provide our
employees with ongoing training, and we encourage our
employees to seek a good balance between life/work.
Describe in detail the work culture and the values that
drive your company.
We believe that our core values shape our work culture and
inspire our employees to do more for our customers and as
a result, are better motivated. The core values of Ubertesters
are:
- We believe in customer-focus and treating our customers
with respect and faith.
- We integrate honesty, integrity, transparency, and business
ethics into all aspects of our business functioning
- We care about our employee's satisfaction and personal
growth.
Our work culture puts the customer and superior customer
service at the true center. This is our DNA as a company,
and it starts with me as the CEO.
Further, we believe in accountability and recognition. All
employees must be accountable for achieving their goals
and the company goals. As the leader, I follow their work
and either hold them accountable when underperforming or
recognize a job well done.
We also build a culture that is based on “make it fun”.
People work better when they love what they do, and they
cannot perform strict tasks all-day without fun.
Lastly, we provide our employees with “room to grow” and
make sure they are presented with interesting new roles and
responsibilities.
Our crowd
tes ng service
includes thousands of remote,
professional testers in more than
120 countries to test any digital
product and ensures it
works as expected.
“
“

Saana
Azzam
uccess is about elevating others. If I can do
Sthat with great health, compassion, and
some humour then that's a job well done,”
asserts Saana Azzam, whose expertise lies in the
art of high-powered public speaking. Currently,
Saana is the Founder and Chief Inspiration
Officer of the leading speaker's bureau in the
Middle East called MENA Speakers.
MENA Speakers: Empowering & Educating
MENA Speakers is a UAE based MCs and
Speakers Bureau that educates, engages, and
empowers by connecting speakers, MCs, and
trainers to events, companies, and governments
around the world. The company received the Best
Speakers' Bureau award in the Middle East in
2019.
Behind the Journey
Saana pursued her Master's in Economics from
the esteemed Stockholm School of Economics.
Her adept skills and knowledge in market
analysis, investments, research, and finance has
earned her the prestigious title of 'Female
Economist of the Year'. She undertook public
speaking assignments in Europe on leadership and
leading Generation Y and was listed as one of
Sweden's 101 'Supertalents' in 2012 and
recognized as a Top 30 Under 30 influencers in
2015. Besides, Saana is a certified NLP
Practitioner and incorporates this skill set in her
trainings. Her speaking engagements have
covered audience sizes from five up to 1000
persons and she has presented in Europe and the
Middle East with clients such as Ericsson,
Spotify, official functions and more.
Saana took over the responsibilities as Financial
Sales Executive of Saxo Bank Middle East since
November 2013 and pursued a banking career till
2016. Prior to Saxo Bank, Saana worked in the
precious metals industry for the Swiss based
company MKS/Pamp in a Business Development
role covering institutional clients including
Central Banks in the Middle East. She has played
a key role as Business Developer in American
Express and has also gained market research
experience while serving at Barclays Capital as
Summer Analyst FX Sales.
Besides, Saana is a fellow at The Vital Voices
GROW, a leading business program under the
founding leadership of Hilary Clinton and
Madeleine Albright. She is the author of the book
Leading Speakers and a contributing author of
two books titled Voices of the 21st Century and
Your Dose of Motivation.
Creating an Enlightened World through Dialogue
and Knowledge Transfer

Saana Azzam
Founder & Chief Inspiration Ofﬁcer
MENA Speakers

Initiative on Track
At every job, Saana would get
invited to speak at different
conferences. A seed was planted
already in 2010 when she
found herself being quite often
the “unique” person at
conferences in Europe. She
was often the only female, the
youngest and the only Arab
speaker. She got headhunted by
speaking agencies quite early on
in her career.
However, when she moved to Dubai
there was no traditional speaker agency and
she decided to set it up. It was new to the Middle
East, as people were not even familiar with the expression
“speakers' bureau”. She knew that she had signed up for a
real challenge and she was not so sure if her cashflow
would allow for that. In her first start-up month only, she
received a call from South Africa and was requested to
organize an event for HE President Thabo Mbeki of South
Africa in Dubai with a few days' notice.
It was a beautiful milestone in her life and hosting a humble
visionary such as His Excellency was marvelous
achievement. That event single-handedly lifted her spirit
and she felt like it was an omen that she was on the right
path. Since then, Saana has made her mission and life
purpose to improve the state of the world through great
dialogue.
“My hope is to have improved some
lives by giving them the knowledge
to independently lead
compassionate and successful
lives. I also have a dream that
we get more global speakers
from the Middle East and that
we showcase the renaissance
movement that is happening
here. If that also happens to be
female voices, then I would truly
have lived a life worth living,”
says Saana.
Inspiration is All Around
Saana finds inspiration in every human being.
She believes that by having an authentic
conversation with a person one will get to hear the most
beautiful and powerful stories. Generally, she draws
inspiration from people that challenge status quo like Oprah
Winfrey, Jean D'Arc, Muna AbuSulayman, Frida Kahlo and
so on.
According to Saana, lot of people visit the industry because
they had a lucky break in a panel or similar and then drop-
out when they realize how hard it is to be a professional
speaker. Yet, those that make it to the top reap some
amazing benefits. In her advice to aspiring women leaders,
who wish to break into public speaking industry, she says
“Get an agent, get organized, treat your speaking career as
if you were a corporation.”
I have a dream that we get more global speakers
from the Middle East and that we showcase the
renaissance movement that is happening here.
“

The 10 most influential business leader of 2020

The 10 most influential business leader of 2020

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to The 10 most influential business leader of 2020

Similar to The 10 most influential business leader of 2020 (20)

More from Merry D'souza

More from Merry D'souza (20)

Recently uploaded

Recently uploaded (20)

The 10 most influential business leader of 2020