Insights Success has solely focused on these app development companies that are striving for change and thriving on customer satisfaction. ‘The 10 Productive App Development Companies in 2019. Dot Com Infoway (DCI) is a company known for taking challenges head-on.Being an end-to-end IT and mobile solutions company
4. he Indian App Development Industry is one of the most dynamic parallels having an intrinsic approach towards the
Trequirement of various apps in this digital world. Mobile apps have made our lives so much easier that the change we
see today in our day-to-day activities has never felt so surreal. The convenience of it has really made all the difference.
Simple things like payments online has revolutionized the way we purchase and sell things or services in a seamless manner. No
one from the past 5-10 years would have imagined that you can make payments for the goods and services exchanged digitally.
That is, the monetary instrument not being in the form of hard cash and cheque. Even plastic money is out of the scenario. The
game has totally changed to a virtual payment system where a couple of servers handle all the banking transactions and
information related to it which is utilized to make secure payments between parties involved.
Digital payment platforms like BHIM UPI, Phone Pe, and Google Pay are disrupting the market in such a way that the concept
of monetary exchange has gone beyond and above the conventional methods. Even the small and medium business vendors are
also enjoying the benefit of quick access to payments and hassle-free transactions after each and every deal made. The offers
provided by these apps have also proved to be an encouraging factor for the individual app users as it provides quite an
incentivized approach in the form of cashback and scratch cards.
Apps have played a major role in enabling ease in access to information and distribution of the same to the relevant users. The
most important factor that these apps have is the user-friendliness. If an app needs to be relevant in this industry, its
user-friendly nature is what makes it more quantifiable in terms of downloads, subscriptions, and in-app purchases. The App
development market in India has started to scale new heights. The modernization and technological advancements in the digital
space have given rise to a lot of smart devices that are in need of comprehensive accessibility in terms of user interface and
end-to-end communication with users. That’s where highly innovative apps with seamless data exchange come into the picture.
After all, the user experience is all that matters for a smart device operator and if the designated apps for the device fail to
deliver the same, it raises the question on the device’s function and its practicality. This will inertly affect the smart device’s
approach to its customers negatively.
Hence, it can be said that an app can make or break the very integrity of the smart devices that we use in our daily lives and its
accountability somewhat lies in its continuous updates. India’s app development market has a lower cost as compared to
American and European agencies which have proved to be quite an attraction for the client organizations or users. App
development in India is on the rise with a new vertical namely outsourcing. It is one of the economical options to get an app
developed which can be carried out solely also with the help of few websites. Yet, there are a lot of companies that are acting as
middle-men, with a pool of in-house or freelance outsourced developers that can enable solutions to your every app-based
App Development
Enhancing India’s Digital Growth Spectrum
E
5. requirement. They can cater to your individual choices and suggest what the industry needs right now with consideration of
your creative vision for the app and present you with the app of your dreams!
This issue of Insights Success has solely focused on these app development companies that are striving for change and thriving
on customer satisfaction. ‘The 10 Productive App Development Companies in 2019’ showcases businesses that are enabling
digital solutions on a whole another level. Simplifying and enhancing the user experience is all that matters, and the esteemed
organizations featured in the magazine are portraying a similar gesture in their distinct way.
The cover of this month’s issue signifies an organization which is apt at providing offshore IT services on a global platform. Dot
Com Infoway (DCI) is a company known for taking challenges head-on. Being an end-to-end IT and mobile solutions
company, it facilitates an array of services such as AI, Blockchain, Mobile Application Development, Mobile Marketing, Digital
Marketing, IT Infrastructure support and staffing along with outsourcing services.
A smarter and innovative technology partner, building IoT solutions for different business needs of the client organizations is
Bluepixel Technologies LLP. Added in the cluster of this month’s issue, Bluepixel is a forefront player in Bluetooth, iBeacon,
and IoT development services. Another leading company in the list that provides competent end-to-end IT and product
engineering services is Gleecus TechLabs. It believes in a very simple idea - to understand PEOPLE. With the power to convert
any idea, plan or design into an app or a website, iCoderz Solutions is all set to incarnate the vision of its clients. Its creative
designs stand out in such a way that it makes the users hooked right into the content from the get-go. Also, Prometteur
Solutions is a development company that specializes in mobile app development and puts its customers first while delivering a
great digital experience. One company that is taking the way of doing business to the next level of digitalization is Softuvo
Solutions. Softuvo’s team possesses a skill set that helps its clients in achieving their desired business goals.
This month’s issue features an Interview with Mr. Saranraj from Nextbrain Technologies. Nextbrain is one of the top mobile
app development company focused on making the accessibility of the data more user-friendly. Similarly, emphasizing on Data
Science and educating us about the Data Analytics is Ashutosh Sharma - Founder of Data Potential. His CXO standpoint
makes us aware of how the emergence of new technologies is helping client organizations in increasing customer satisfaction
with the application of data science.
Dive into the panorama of the Indian app development space curated by Insights Success featuring some exceptional businesses
with some game-changing tactics at their disposal. Read Away!
Darshan Parmar
Editor
Darshan Parmar
7. INTERVIEWWITH
INSIGHTSSUCCESS
Bluepixel
Technologies
Deriving an Approach
towards Client Satisfaction
Nextbrain
Technologies
Cascading the App Development
Space Remarkably
Gleecus
TechLabs
Solving Complex Problems
with Impactful Solutions
Prometteur Solutions
Comprehensive Digital Solutions
for Business Needs
Softuvo Solutions
Driving Success Through
Digital Innovation
iCoderz
Solutons
Turning Your Ideas
into Reality
14
28
32
38
18
26
A R T I C L E S
Market Dynamics
App Development Industry
in India & its Dynamics
Apps-World
Challenges to Enter
in the Indian App
Development Market
22
40
cxoSTANDPOINT
Consumer Satisfaction
The Future of Customer satisfaction:
and how data science will
separate the boys from men
34
10. DOT COM
INFOWAYFacilitating Offshore IT
Outsourcing Globally
COVERSTORY
“Dynamism and dedication have
always been Dot Com Infoway’s
way of approaching work”
12. Technology is evolving each
day, significantly affecting
the way human beings live,
work and dream. Mobile and web
applications are the vehicle on which
technology traverses through our
daily lives, connecting the world
seamlessly. In essence, Mobile and
web applications hold the key to all
future technological integration. App
development, therefore, becomes an
intriguing space to be in. Designing
applications is exciting, as it renders
power to people in order to change
the way they live and do things.
Moreover, with the rapid
advancement in technology and the
emergence of AI, IoT, AR, and other
path-breaking technologies, app
development has become all the way
more intriguing and pleasantly
challenging.
One such company taking the
challenges head-on is Dot Com
Infoway (DCI). It is an award-
winning, end-to-end IT and mobile
solutions company that offers a wide
array of services. The services
include web and mobile application
development, mobile marketing,
digital marketing, IT infrastructure
support and IT staffing, and
outsourcing services. Additionally,
the company also offers IT
consulting and business consulting
services. “At Dot Com Infoway, we
have the potential and experience to
deliver what your business needs,”
claims DCI team.
DCI is an award-winning, CMMI
Level 3 company that offers mobile
and web application development
mobile app marketing, and digital
“Dot Com
Infoway is
a place
where
individuals
are
encouraged
to push their
limits to find
innovative,
disruptive
solutions”
13. 10 Productive
C o m p a n i e s i n 2 0 1 9
The
App Development
marketing services that are sought by
markets around the globe. It follows
the highest quality and service
benchmarks in creating solutions
across industries. The key differential
in the company’s development
modus operandi is the inclusion of IT
and business consulting. It
collaborates with business owners
and institutions to understand the
objective of any technology solution.
The DCI team then designs and
develops solutions that are user-
friendly and meet all the objectives
of clients. The company leverages its
high-caliber teams and state-of-the-
art infrastructure to create high-
quality solutions using the latest
technology. With more than 15 years
of mobile app development
experience, the company is one of
the premier, long-standing mobile
app development agencies in the
country, and the world.
Inspirational Pathway
C. R. Venkatesh is the Founder/
Managing Director/ CEO of the
company. He is a Mechanical
Engineer and a serial entrepreneur
with a knack for setting up and
driving technology businesses to
success.
Venkatesh has spearheaded the
business from a single-office IT
software company to a full-fledged
technology firm while securing a
prominent presence in the digital
marketing space. Helming the
company successfully for two
decades, he has expanded the
company’s presence in international
markets also. Under his leadership,
DCI has earned numerous awards
and top listings on global platforms
in the last few years. Venkatesh has
been a pioneer in the mobile and web
technology in Asia, and he continues
to contribute to the industry by
organizing large events such as the
GMASA (Global Mobile Application
Summit & Awards), etc.
He has received a lot of appreciation
and awards over the years, some of
which are listed below:
1. Young Innovative Leader Award -
Recognized by World Innovation
Congress
2. IT Professional Of The Year at
The Golden Globe Tigers 2016
3. In the Advisory Board of the Asia
Pacific Business Awards
4. ‘Best Employer’ Award in the
13th Employer Branding Awards!
5. King of Brands
Dot Com Infoway
With a definite philosophy of being a
market leader, DCI has always
strived to be an early adopter of
technology. The initial challenges
were to scaling up and building a
team of professionals skilled at
emerging technologies. “The field of
IT and technology was largely
unorganized when we started,
causing haphazard competition,”
says Venkatesh. “We were able to
create our niche and build credibility
in a market that was full of half-
baked players that set unrealistic
promises to the clients and seldom
delivered solutions for their
“We start seeking where others
stop thinking; this is how we have
been able to build remarkable
solutions for a diverse set of
clients across industries”
14. satisfaction,” he further adds. The
company, however, stood the test of
time, and not only kept delivering
value-added solutions to its
increasing client base but were also
able to embrace new technologies
and development styles. All of this in
order to serve the clients better, and
consequently, to the end-users. It is
the love for technology that has
primarily helped the firm in moving
from strength to strength, creating a
robust organization in the process.
DCI’s style of working is unique.
“We experiment, ideate and innovate
a lot in each project. One thing that
excites us about what we do is the
knowledge that we have, and the
power to change tomorrow,” tells
Venkatesh.
DCI envisions to be the ‘Go to
Company’ for highly functional,
responsive and innovative solutions
across technologies, platforms, and
devices. The vision of the company
is to keep providing cutting-edge
technology solutions – powered by
deep business insights - to clients and
users, globally. The mission of the
company is to be in-step with the
evolving technological landscape and
collaborate its experience in business
consulting and technology to keep
creating advanced solutions for a
global clientele.
Final Takeaway
Venkatesh opines, “Mobile and web
applications are the vehicle for all
profound technologies to transform
into powerful tools for humanity.
From entertainment to fitness, and to
work efficiently in social networking;
apps make it easier for people to
explore the most out of technology.”
From the application development
perspective, the company would be
focusing more and more on emerging
technologies such as AI, ML, Virtual
Reality, IoT, Blockchain and bots.
These new technologies are already
bringing a sea of change in the way
most industries work. As these
intuitive and smart technologies will
power the real world, the need for
mobile apps that can host them
would increase manifolds. Since
Smartphones would continue to be
the single window for managing and
operating a plethora of things in real
life, mobile applications would be
the platform for humans to interact
with the intelligent technology of
tomorrow.
As technology advances, people, in
the near future, would increasingly
be using their mobile phones even to
do mundane tasks such as opening
the door and finding a colleague in
the office. “We are excited about
being at the forefront, creating
solutions that would enable
advanced technology to be integrated
into every aspect of our lives,”
claims Venkatesh. “We envision to
create impactful solutions that
seamlessly connect various devices
and data inputs, offering an
impeccable technology leadership to
our clients – and a sustainable,
better world for the people,” he
concludes.
“One thing
that you’d
probably
hear the
most when
you are at
any of the
DCI offices
is -
Everything
is possible,
especially
the
impossible”
15.
16. NEXTBRAIN
Technologies
Cascading the App Development Space Remarkably
This issue of Insights Success includes insights from a company
that is deriving success in this ever-dynamic space of App
Development making the accessibility of data more user-friendly.
Plug-in and enjoy cruising through the journey of
Nextbrain Technologies Pvt. Ltd.
Mr. Saranaj
CEO
14 | INSIGHTS SUCCESS NOVEMBER 2019
17. for iOS and Android versions. We use the Laravel
PHP framework, Opencart, Wordpress, HTML5,
CSS3, Angular JS, Node JS, Java, C# to build the
website and mobile application to our customers.
The highly experienced team works on cutting
edge technologies and gives the apps with
best-features to the clients of different verticals
like restaurant and food, manufacturing,
education, banking & finance, and retail. The
in-house team strives at delivering high-quality
products to the customers through an extensive
logistics infrastructure. We do have repetitive
customers, and they keep coming back because of
the quality of the products we develop.
4. What fascinates you about the
app development industry?
ANS: Today mobile apps have changed the way of the
business engaging customers. Almost all users
prefer to use the internet over mobile for easy and
convenient access. The mobile app makes it just
one click away from the customer. They can
access the app from anywhere, anytime. As the
mobile app industry is using the latest
technologies with complete maintenance, bug
fixing, and post-launch support to create a
flawless mobile app most of the users are getting
attracted to the productive mobile app
development industry.
5. Name a few Awards and
Accolades.
ANS: The review and scorecard at GoodFirms is proof
of the quality services offered by Nextbrain
Technologies app developers. Clutch ratings and
reviews have certified Nextbrain technologies as
the top mobile app developers in 2019.
CIOReview India has also recognized Nextbrain
Technologies as the top mobile app development
company in 2019. The Manifest, silicon India,
appfutura have also ranked Nextbrain
1. Explain in brief the facilities that
your company offers?
ANS: Nextbrain Technologies is a top mobile app
development company that offers mobile and web
app development solutions to startups, medium-
sized companies, enterprises, and IT companies.
The mobile apps range from simple on-demand
food ordering mobile apps to a sophisticated
chatbot, AI, IoT and Blockchain solutions. We
started our journey of Nextbrain Technologies in
early 2016. We started with a handful of people
who have a desire to work hard. Gradually our
team increased in size, and now we are a team of
50+ members. In these 4 years, we have achieved
various milestones to earn customer satisfaction.
In a short period, our excellence and dedication
satisfied our clients, and we have worked on 120
projects till now.
2. Tell us about your CEO.
ANS: The CEO of Nextbrain technologies, Mr. Saranraj
has 11 years of experience in Web and Mobile
applications. Working with many top brands and
various startups, Mr. Saranraj gathered the
expertise to build dreams into reality. Hence,
Nextbrain technologies emerged in 2016. The
CEO, Mr.Saranraj says that the mobile apps and
its acceptance all over the world made him realize
the longevity of the mobile app development
market. Hence, he came up with the startup idea
and materialized the dream. As the CEO of
Nextbrain technologies, Mr.Saranraj focuses on
building a world-class brand in the field of Web
application, Mobility, Digital marketing, Chatbot
development, and Cloud computing.
3. How does the company cater to a
mobile, web application and
education solution?
ANS: The company caters to the clients with the apps
INTERVIEW WITH Insights Success
NOVEMBER 2019 INSIGHTS SUCCESS | 15
18. technologies as top mobile app development
companies in 2019.
6. What are the services offered by
your company?
ANS: We use the latest tools and technologies to design,
develop and deliver mobile and web applications.
● User experience design
● Web
● Mobility
● Artificial intelligence
● SaaS product development
● Serverless product development
● DevOps consulting services
● Staff augmentation / Dedicated Team
● IoT
● Chatbot development
● Cloud Adoption
● Internet marketing
Nextbrain Technologies delivers unique, secure,
and robust mobile and web apps as per the client
requirements. With a team of highly experienced
developers, designers, and other support staff, we
aim to deliver quality products to our clients.
7. Major challenges the company
has faced during its growth?
ANS: The startup company needs more funds to grow
which is a challenging one. In the early stage of
business, winning the trust of customers, dealing
with competitors, time management also became a
difficult task. We strive hard to overcome all the
challenges faced and withstand in our business.
8. Vision and mission.
ANS: Mission - To provide quality services and cost-
effective solutions to our clients by adopting the
latest technologies with an insight to provide
unique mobile applications.
Vision - To delight our customers by building
highly scalable mobile applications that reach
across a variety of devices and platforms.
9. A key mantra that has driven you
over the years?
ANS: Hard work with an optimistic approach and being
honest with our clients is the key mantra that has
driven our company over the years. We use our
full potential in contributing to our companies
growth.
10. A quote that best describes your
company?
ANS: Our ability to learn, and translate that learning into
action rapidly, help us grow faster.
11. Looking at the future from a
development point of view,
where do you go from here?
ANS: We have grown from a startup company with a
handful of employees in 2016 to 50+ employees
now. We are now in the process of expansion to
create the largest mobile and web app
development company providing end-to-end
digital solutions and quality services to our
clients. In the future, CEO, Mr. Saranaj would like
to be an industry expert by gaining specialized
knowledge in the field of mobile and web
applications and working on large-scale projects
providing unique solutions to the clients.
16 | INSIGHTS SUCCESS NOVEMBER 2019
19.
20. DerivinganApproachtowardsClientSatisfaction
he digital era has revolutionized how
Tthe business operations are carried out.
One of the important factors that has
made a difference is the ease of operating
devices that are user-friendly in nature. As an
innovative and smarter technology partner,
Bluepixel Technologies LLP builds IoT
solutions for various business needs of the client
organizations which helps in keeping them
ahead in this digital age. Read ahead the
glorious story of how the company has been a
major contributor to the app development
industry.
1. Explain in brief the facilities that your
company offers in the various sectors of the
app development industry?
Ÿ Bluepixel Technologies is a forefront player
in Bluetooth, iBeacon and IoT development
services. We provide Enterprise and Custom
Bluetooth & IoT based solutions like no one
else in terms of innovative approach.
Ÿ Our core specialization is in providing
custom Mobile Applications based on
Bluetooth, Bluetooth Low Energy (BLE),
iBeacon, NFC, RFID, QR Code and IoT
technology possibly across all the major
sector of industries. We also provide App
development for Android Tablet, iPad,
Android & Apple watch as well as other
Wearables. Other services include Hardware
& Firmware development, UI / UX
Designing for Mobile Apps and Web
development. Our tailored and custom made
solutions includes iBeacon based Proximity
Marketing, Smart Health & Fitness Apps,
iBeacon based Indoor Navigation, Vehicle &
Assets tracking, NFC, QR codes & RFID
based solution.
18 | INSIGHTS SUCCESS NOVEMBER 2019
21. 2. Kindly tell us about your
Founder/CEO and his/her
contribution towards the
company and the industry.
Ÿ Now the Founder of Bluepixel
Technologies LLP, Mr. Himen
Patel used to work as a
Software Developer for years
before he came up with the idea
of having his own Start up.
Working as a developer for a
long time, he realized he wanted
to utilize the latest & future
technologies to contribute much
more towards the Software
industry and hence Bluepixel
Technologies was born with a
vision of exploring Bluetooth,
Bluetooth Low Energy (BLE)
technology which was lesser
known then.
Ÿ He has contributed towards
developing their own Product App
BLE Scanner, along with his
co-founding partner Mr. Rakesh
Jiyani and they successfully
launched this App in the year 2014.
BLE Scanner, currently having 1
Million+ downloads on the Google
Play Store was developed with a
vision to help Bluetooth
community and Developers who
wish to build BLE Products &
Applications. It is not only used by
developers but also people are
using it to find their lost Fitness
Trackers and other Bluetooth
Smart Devices.
3. What fascinates you most about
the app development industry?
Ÿ The rapid & dynamic changes
observed in technologies fascinates
us the most and drive us to adapt to
as many future technologies as we
can, but one at a time to continue
providing robust, customized and
innovative App development
solutions to our customers. We are
also intrigued to see the benefits of
Mobile Applications across various
verticals of industry especially
Healthcare & Fitness, Home
Automation, Travel & Transport,
Education & E-learning,
Restaurant & Cafe.
Kindly mention the awards and
accolades received by the
Founder/CEO and the company?
Ÿ Topped in the list of “10 Most
Promising Proximity Technology
Solution Providers – 2018” by
NOVEMBER 2019 INSIGHTS SUCCESS | 19
22. CIO Review Magazine, India.
Ÿ Accredited by GoodFirms as “Top
IoT Development Company.”
4. What kind of
solutions/services/products does
your company offer at par with the
current industry standards?
Ÿ Along with Mobile Apps for
Android & iOS devices and Web
development service, we excel at
providing customized iBeacon
based Proximity Marketing
Solution, IoT solution, Asset
tracking solution, Bluetooth,
Bluetooth Low Energy (BLE),
Beacon, NFC & RFID based
solutions, Apps for Wearable
devices with an aim to match with
the technology trends that keeps on
changing so radically.
What are the major challenges the
company has faced during its
growth?
Ÿ Finding the right candidates to get
the work done was one of the
major challenges for the company
in beginning, since Bluepixel
Technologies was started up with
prime focus on exploiting
Bluetooth Low Energy (BLE)
technology about which people
were quite unaware during those
days.
Ÿ Apart from that getting BLE based
projects added up as a bit of
struggle because at that time,
might be people just knew about
the technology but not about its
applications or uses in real life,
like where they can apply this
technology to serve their business
or personal needs. To overcome
this struggle, Bluepixel
Technologies developed and
launched their own Product App,
BLE Scanner which had multiple
usages & advantages using which
people actually came to know
more about how BLE technology
works. BLE Scanner made its
mark and started spreading in the
market across the globe and
gradually led to growth of the
company.
5. Kindly share with your Vision
and Mission of your organization.
Vision: To provide Smart and
Effective solution in Bluetooth, BLE,
iBeacon and IoT technologies as
Customized Hardware/Firmware
Device, Mobile and Web application
to serve people across the globe.
Mission: As an innovative and smart
technology partner, we look forward
to building IoT solutions for Business
& Personal needs to keep one ahead in
this digital age.
What is your key mantra that has
driven you over the years?
Ÿ “Work hard and deliver nothing
but the best!” We have been a
keen believer of this and have
maintained our company culture
firmly sticking to this quote.
Please share a quote that best
describes your company.
“Technology at your Doorstep!”
6. Looking at the future, from the
development point-of-view, where
do you go from here?
Ÿ We are looking forward to
strengthening our company more
in the coming years by expanding
our base and the development
team. As per Bluetooth SIG report
which states there will be about 3
billion BLE devices existing by the
year 2023, we are also visualizing
successive growth of our company
financially. While we will continue
providing our core services in
Bluetooth & IoT development, we
might also plan to adapt with
upcoming technologies and
broaden our business horizon by
providing innovative solutions.
20 | INSIGHTS SUCCESS NOVEMBER 2019
23.
24. Between the years 2017-2018, India was at
the No.1 position, when it came to the sheer
number of apps downloaded and used be it
on iOS or Android. There was even a spike in the
revenues earned from these apps though a
substantial numbers were also of those which
constituted free downloads. When it came to the
earnings the scenario was entirely different with the
US andChinatakingtheleadwithahugemargin.
India is thirsty for content these days with video
streaming and downloading being the No.1 medium
of entertainment. Netflix, Facebook Messenger,
Whatsapp are some of the apps which have seen
most action in terms of downloading. Despite the
apparent industrial slowdown affecting the country
in the present, apps development and downloading
remains on top. The current positive scenario can be
attributedtothefollowingpoints:
• Availability of good mobile phones in India in the
present with decent bandwidth which allows for
easy downloading, and streaming of video
content
• Presence of service providers like Reliance Jio
which has seen usage per subscriber grow from
60 MBs monthly in 2014 to 1.5 GB per month in
2017-18.
22 | INSIGHTS SUCCESS NOVEMBER 2019
26. • Good content is available in loads including Netflix-like
streamingservices
• With 30% of smartphone users being women these days,
an entirely new thought behind app development is a
possibility
• Playing games on the mobile, paid or otherwise are seen as
cool “time-pass” these days with the way games are seen
thesedays.
A lot more positives could have been garnered in this space
butfor certainminuseswe face,like:
• Good, workable ideas. Sample these facts. India plays a
lot of online games with the like of PubG etc which are
anything but Indian by built.With the top 10 mobile games
being non-Indian, it’s fairly clear that all said and done,
somehow the concept of conceivable content is yet to
make its presence in India in a large way. Most of the app
being developed in India are attuned to satisfy very basic
needs instead of looking up to things like games and
money-making ideas. Even serious stuff like Netflix etc
are not Indian by concept. It’s just that they came into
existence outside and India borrowed the similar idea to
great effect. When it comes to creating the same on your
own, Indianssadlyarenowhere.
• Funding. Apps in India, including games are taken to be
child’s play i.e., something people are still to take
seriously. For this reason, besides some crowd-funding
and angel VCs, those with deep pockets are yet to register
their presence in funding Apps. Paradoxically, India has
the largest reserve of gold which otherwise does not
command any value other than intrinsic but look at
Indian’s penchant towards purchasing it! Even the poorest
WILLfind resources to buy gold but not put it into funding
greatappideas!
• Apps which are interactive: Typical Indian apps are
nowhere close to those found outside in terms of
interactivity. They are at best good to solve every-day
problems the way PCs did a while back. When it comes to
being instantly interactive, they are nowhere near a PubG
in terms of usage. App, by their very definition these days
need to be interactive and interesting almost instantly and
all that India offers is online shopping apps which by its
very nature have inherent lag. Till the time we build totally
interactive apps, we shall continue to play second fiddle to
foreign-madeapps.
• Bandwidth which allows better downloading of
pictures: India’s net connectivity, be it through wired
lines, wifi or through data card on most mobile phones is
pathetic to say the least. Even the measliest of mobile app
needs a fair bit of data interaction in real-time to seem
interesting. In India, bandwidth is well, anything but even
reasonably wide. Phones can at best manage just about 2 to
3 MBPS which by any standards, is pathetic. China,
India’s neighbour with similar population and related
issues have taken giant strides to address this issue by
rolling multiple 5G networks across the length and breadth
of the country. Playing games, using apps for education
and similar applications are expected to go through the
roof in China in times to come. India is still to even start a
pilot project in 5G and till that time, interactive apps could
beadistantdream.
• Bad UX & UI. Indian apps just don’t have the look and
feel of an app made by experts in the west. Indian apps are
at best good for online purchases and very restricted
actions. When it comes to anything seriously interactive
which needs great looks, feel and operability, we stand
nowhere. Our apps look dated, slow and anything but user
focussed. With small budgets for their development, app
making is still taken to be child’s play and accorded just the
same priority. With the roll-out of 5G by 2020, things
mightjustchangefor thebetter.
• Huge, huge markets which restrict visibility of app:
The best of app in India have a tough time standing out of
the crowd in India. And India, has a large crowd of apps
today. Mediocre they may be, but crowd they are.And like
crowds elsewhere, the restrict visibility to those apps
which matter and need visibility but get relegated to the
back of the crowd. Patience and providence seem the only
answer here.
India does give its app makers some very tough times and
reasons. But like always, it is these tough times and situations
which if taken into account the right way in the right spirit can
help develop an app (or apps) which in times to come may
take India to the top of the list of countries which produce the
bestof apps!
24 | INSIGHTS SUCCESS NOVEMBER 2019
27.
28. India has emerged as one of the
world’s fastest-growing markets
for mobile applications. The
country is also known for the most
number of mobile app downloads.
The demand for quality mobile
content among Indian users is
contributing towards the rapid
growth, with video streaming apps
gradually gaining popularity. Many
leading app development companies
are revolutionizing businesses with
their unique applications, easing
procedures and providing a lasting
customer experience.
One such leading company which
provides competent end-to-end IT and
product engineering services is
Gleecus TechLabs. The company
believes in a very simple idea – To
understand PEOPLE. Understanding
every client’s need, what they want,
what they would love to have, and
what would excite them is their prime
objective. This understanding helps to
deliver with an avant-garde quality.
Being a PEOPLE FIRST company, it
values employees with utmost reason
and provides them the freedom and
ability to explore their creative side.
FORWARD THINKING is at the core
of its business values, its consulting
approach, and internal workforce. It
believes that a forward thinking
ideology can assist intelligent digital
systems to serve the greater good of
human lives.
Delivering Customer-Focused Agile
Solutions
Throughout its exceptional tenure,
Gleecus has developed vast
experience and deep understanding of
industries, use-cases, and user and
business expectations. It offers
consultation services and partners
with its customers and their products
and solutions. The company’s strategy
and innovation practices assist in
efficiently maintaining customer
solutions. With effective
conceptualization, market research,
gap-analysis, road-mapping, and
LEAN Product Management, it helps
customers to achieve most of their
developed products.
The company’s deep tech knowledge
and expertise in empathetic user-
experience brings the best of both
worlds to its customers’ business and
its users. Open-source technologies
and platforms assist the company to
provide swift solutions without the
bounds of legacy systems. With
rd
advanced skills in 3 party integration
and leveraging, the company offers
service oriented architecture and
micro-services which steers its “Code
is Company” ideology.
Although being a process oriented
company, Gleecus does not follow the
‘one size fits all’ approach. The
company follows LEAN management
as its style of development, delivery,
and service. Simple and transparent
procedures keep the customers
informed on a near-real time basis
reduced development and delivery
cycles. Gleecus follows continuous
delivery and integration practices,
which assists it to quickly ship
features from staging to UAT to
release.
Steadfast Leadership
One individual playing a pivotal role
in the growth of Gleecus is the CEO,
Mr. Suprit Patra. Through his
unwavering sincerity, he has made
sure that the company witnesses
constant growth every year, thus
making a real sense out of its name
(Gleecus = happy customer). He
always inspires and encourages others
during low times. Having a team of
more than 60 members now, he has
taken substantial time out in nurturing
the young talent and guiding them to
become strong assets to the firm. The
first lot of the company’s employees
are still associated with the company
and praise the work, growth, learning
Gleecus TechLabs
Solving Complex Problems with Impactful Solutions
26 | INSIGHTS SUCCESS NOVEMBER 2019
29. and most importantly Suprit’s
leadership.
Suprit is always focused on
identifying the customers’ demands as
well as the employees’ needs. Being a
self-made man, he has gathered
knowledge about technology to the
core while working in all the
important roles required for the app
development. He empathizes every
customer and provides apt solutions
for them.
Distinct Offerings
Gleecus constantly focuses on
improving itself, while providing
excellent end-to-end digital
transformation consulting and
solutions. It provides many
client-centric services such as:
• Strategic Consulting – Products,
Solutions & Technology
• Bespoke Software Development
• Cloud Development – Adoption,
Migration and Hybrid Cloud
implementation
• Digital Modernization – IT,
Infrastructure, Application,
Moving forward
is our
belief system
‘‘‘‘
Suprit Patra
CEO
10 Productive
C o m p a n i e s i n 2 0 1 9
The
App Development
Services and Processes
• Enterprise and Consumer
Mobile App Development
• AI and Chatbot Development
Services
• RPA Solutions
• SOA and Microservices
Development
• Quality Analysis – Manual and
Automation
• DevOPS and CI/CD
Implementation
• Managed Product Labs – A
custom framework and
approach for Dedicated Product
ODC
• UX and UI Engineering
Solutions
Facing Challenges Confidently
Gleecus has set its steady foot in this
fiercely competitive corporate world.
To survive and stand tall, the
company has maintained a game face
and has punched above its weight to
gain the much needed recognition. To
do this, it had to boost the synergy
and culture of the team. Accordingly,
it built a solid foundation team, which
was peculiarly tricky but the company
succeeded in doing that.
Another significant challenge was
winning the trust and loyalty of the
prospects. To do so, Gleecus had to
work aggressively to implement a
customer centric working philosophy.
The company has always focused on
enabling the clients to succeed in their
pursuit of attaining the height of
sustainable growth and progress they
desire to achieve in this tech savvy
and challenging business world.
NOVEMBER 2019 INSIGHTS SUCCESS | 27
30. iCODERZ
Ideas can solve a problem and create something unique
and bring life to the possibilities never seen before.
Developing an idea into a tangible solution requires
creativity and a sense of personal touch. One such company
namely iCoderz Solutions Pvt. Ltd. can convert any idea,
plan or design into an app or a website. “Your idea will
take-off to the destination of success with our navigation,”
describes the team. The team incarnates the vision of the
clients and designs it in such a way that the users are
hooked right into the content. Given below is a discussion
with Insights Success where the team of iCoderz Solutions
shares how they are fairing in the app development space
by making a difference. A must-read for people who live by
the idea of ideas!
1. Explain in brief the facilities that your company
offers in the various sectors of the app development
industry?
ANS: Web and Mobile Application Development has
been ruling the ‘Digital World’ for years now. If we
look at the future of the digital era, too, Mobile
Application Development is considered as the ‘King’.
iCoderz Solutions have been serving the mobile and
web application development industry for about a
decade. We have been revolutionizing the application
development segment with our developer’s expertise
and creative flair. We are designing and developing
Ashish Sudra
CEO
Turning Your Ideas into Reality
iCODERZ
SOLUTIONS
28 | INSIGHTS SUCCESS NOVEMBER 2019
31. development since the
past 8 years and has
initiated delivery of more than
400+ Mobile Application Projects.
As an entrepreneur, he started ICoderz
Solutions in 2009 and now has 50+
developers. Mr Acharya has played pivotal roles
in multiple areas of the software business assuming
responsibilities as software engineer, Product manager
and Mobile Apps consultant. He manages day to day
operations of his company along with the few other
startups. For your information, Mr. Ashish pursued his
graduation from Dharamsinh Desai University in 2009
with a degree in Information Technology.
3. What fascinates you most about the app
development industry?
ANS: With the increasing craze of smartphones, the
application development industry is likely to enhance
in the coming years. The very amazing thing about
this industry is the ‘possibility’ of all the impossible
things. It brings you the comfort without
compromising your routine activity. You can do
banking, book movie tickets, order food for you and
your family, book your next travel picnic, shop online,
etc. using a smartphone application.
4. Kindly mention the awards and accolades received
by the Founder/CEO and the company?
ANS: Best Mobile apps Development Company in
India 2018 By Clutch
Top Mobile apps Development Company in USA
2018 by Goodfirms
5. What kind of solutions/services/products does your
company offer at par with the current industry
standards?
ANS: We are into various IT development services
including website designing and development,
smartphone application development including iOS
and ndroid and Cross-platform, Web applicationA
mobile applications as well as on-demand mobile
solutions for both Android and iOS. Our cross-
platform mobile application development expertise
has helped us to differentiate ourselves from other
application development brands. We are in pace with
the emerging mobile and web application technologies
including bots, wearable, hybrid, AI, IoT and ibeacon.
Either it is games or utility or photo editing
applications, we have excellent resources to shape
your dreams into reality. We serve with 2D, 3D and
4D games development services with our special
‘Games Development Team’. You can also learn about
our SaaS-based On-demand delivery solutions for
your delivery based startups.
2. Kindly tell us about your Founder/CEO
and his/her contribution towards the company and
the industry.
ANS: The CEO and Founder at iCoderz Solutions,
Mr Ashish Acharya’s primary focus lie in Mobile App
Sanket Dave
Director of International
Business
NOVEMBER 2019 INSIGHTS SUCCESS | 29
32. development, Chatbot application development, On-
demand solutions and services including food delivery
and grocery delivery apps, latest framework application
development including Javascript, Laravel and Django.
We have a hire development model that helps your
company to hire our independent development team for
your entire project.
6. What are the major challenges the company has faced
during its growth?
ANS: For any brand, the major challenge is to keep pace
with the technology as every day some or the other
technology is introduced in the market. We at iCoderz
Solutions invest a good amount of time and money for
training of the employees. We help our employees
to get adequate training for any new
technology or expertise that is trending.
Above all, retention of the
employees is very important as
every day new IT
Jaydev Gohil
Delivery Head
companies are born in the market hiring employees
with attractive packages and schemes. We make sure
that our employees are happy and growing along with
us.
7. Kindly share with your Vision and Mission of your
organization.
ANS: Our mission is for the next few years is to cater
the mobile, web and On-demand solutions market with
exciting designs, customization and development. We
want your business to grow with our expertise; we
want to make your business successful using our IT
solutions. Our key vision is to keep improving with
time.
8. What is your key mantra that has driven you over
the years?
ANS: Quality should never be compromised. The key
mantra for us has been focusing both on our clients as
well as employees. For us, both are valuable assets.
9. Please share a quote that best describes your
company.
ANS: ‘Only excelling is not important, Excelling with
the benefit for the clients as well as for the brand,
matters the most.’
10. Looking at the future, from the development point-
of-view, where do you go from here?
ANS: We have recently been a part of the ‘GITEX
Technology Week’ at the Dubai World Trade Centre.
In the future, we wish to be a part of many more IT
International events, where we can cater to the
International market on one-on-one basis by
explaining our IT solutions to them. We wish to grow
5 times more than where we are standing today.
30 | INSIGHTS SUCCESS NOVEMBER 2019
33.
34. O
ur smartphones have become
the new-age handyman
courtesy the various apps
that let it become one. There’s always
an app available on various platforms
for almost everything. Mobile users
can easily utilize the apps that they
deem most suitable for them.
Businesses now understand the wide
reach and ease that an app offers to its
clients. So besides engaging
customers in a traditional way, they
develop apps and websites along with
the product itself as part of the
package. With the product’s
acceptance at stake, they take a keen
interest in how the apps are shaping
up because more often than not, they
put an impression on customers that
stays with them.
To get the best apps, companies need
people or other companies who
specialize in developing them.
Someone like Prometteur Solutions,
a development company that
specializes in mobile app
development that puts the users first
and delivers a great digital
experience. The company is highly
skilled in creating, developing and
launching industry-leading digital
solutions, including website
development, web development,
mobile app development, iOS,
Android, Hybrid and Native Mobile
Frameworks, IoT (Internet of Things)
and SEO.
Delivering Excellence
Prometteur Solutions offers custom
web application development that
helps the client to best technical
infrastructure for business. It works
with different sectors like Education,
Healthcare, E-Commerce, On-demand
services, Hospitality, Real Estate. It
provides online E-commerce
platforms to sell products online with
different technology platforms.
Its web designs are best for easy
content management for clients
themselves. Its creative expert
designers have increased the
customer’s acquisition rate by
implementing innovative and creative
concepts. Team Prometteur has been
delivering cost-effective but robust
Android/iOS/Hybrid app solutions to
its clients. It also provides SEO
services as a part of Digital
Marketing.
The Four Foundations
Prometteur Solutions is a group of
four enthusiastic Partners, viz.,
Vaibhav Pansambal – Founder and
Business Analyst, Snehal Bhatt –
Chief Marketing Officer, Swapnil
Tambe – Founder & COO and
Pradip Thakar – Managing
Director.
The quartet came together, having
expertise in different domains like
Marketing, Development, Operations,
and Finances. Each one is
contributing in their own way using
knowledge in their respective
domains. Each one is a Computer
Graduate with a Masters in Business
Administration.
An Industry Brimming with
Opportunities.
The mobile application development
market is growing by leaps and
bounds. Day by Day, increase in the
need of Mobile apps and increasing
user base for Smartphones has given
the Mobile app Development sector a
good medium for Business growth.
The latest design standards, adaptable
mobile layouts with error-free
development and right hit buttons
bring users closer to their needs.
To satiate these needs of the business
Prometteur Solutions
Comprehensive Digital Solutions for Business Needs
32 | INSIGHTS SUCCESS NOVEMBER 2019
35. as well as end-users, Prometteur
provides a wide range of Solutions
comprising of majorly Mobile App
Development Services, Web
application development services,
Website Designing and Development,
Digital Marketing with
SEO/SMM/PPC, etc. Prometteur also
provides customized ERP solutions
with ODOO ERP. Prometteur has got
its own products as well like School
Management System, Table Booking
System.
...And some Challenges
Team Prometteur set out with a
progressive attitude combined with
the organizational culture, to realize
its vision to be a pioneer in its
domain. The company wishes to be
known as the one-stop solution for all
IT development needs across all
industry verticals. But with big goals,
come big challenges. Getting new
clients, different ways to reach out to
different clients, generating new
leads, converting them into Clients
were few of the major challenges that
it faced initially and few persist.
Beholding the Future
Prometteur’s singular mission is to
create Clients for Life – long-term
relationships that deliver rapid,
meaningful, and lasting business
value. The team drives itself every
day with the key mantra that “A
dream is not meant to be dreamed
forever; instead, it’s meant for you to
work hard and smart enough until
success wakes you up from it.” For its
future dreams, the company plans to
expand its technical expertise to
domains like IoT, Security and AI, as
these are the leading domains that can
bring wonders to this industry.
To know more and to connect with
the team.
prometteursolutions.com
Promises
that are
always
delivered
‘‘
‘‘
10 Productive
C o m p a n i e s i n 2 0 1 9
The
App Development
Pradip Thakar, Managing Director
Vaibhav Pansambal, Founder & Business Analyst
Snehal Bha , Chief Marke ng Officer
Swapnil Tambe, Founder & COO
From le to right
NOVEMBER 2019 INSIGHTS SUCCESS | 33
36. The future of
customer satisfaction
and how data science will separate
the boys from men
C
hanging customer expectations
and what drives satisfaction is
changing at a faster pace than
ever before. There is a reason why the
world’s most successful companies
have a laser focus on customer
satisfaction. Poor customer service has
been the top reason for customers
leaving organizations. The emergence
of new products with new and
differentiated capabilities is
continuously increasing, but the
customer still tends to stick with
companies that have serviced them
well over time. This is why companies
focus so much on customer loyalty and
advocacy. Net Promoter (NPS) system
continues to be a very reliable and
consistent measure for assessing
companies’ future growth potential as
well as projections of revenue.
Application of Data Science and
Analytics to help improve
satisfaction
With the emergence of new
technologies and the application of
data science methods on large amounts
of data, it is becoming more and more
commonplace for companies to put a
stronger focus on factors that help
increase customer loyalty for their
specific products.
Data science, analytics, statistical
testing, and machine learning are
growing at an astronomical rate and
companies are building capabilities or
hiring experts to sift through the
goldmine of data and help them drive
the right business decisions swiftly. It
is no longer enough for companies to
believe that they understand what the
customers want. It is not so simple
anymore. Companies now understand
that they don’t just have one common
group of customers. There are various
sub-groups of customers who
frequently have varying and sometimes
diametrically opposite needs. Some
customers may be interested in the
product features and another set of
customers may be with them for great
customer service or convenience.
These could be two very different
groups who have different motivations
for using the company’s products or
services.
Data scientists are able to create
different customer profiles and
understand what drives satisfaction or
dissatisfaction for various customer
Ashutosh Sharma is the
Founder of
datapotential.com (an
advanced online survey
platform) and Aselector.com
(an Artificial Intelligence-
based knowledge
management platform). Data
Potential also provides six
sigma based process
optimization, CX
improvement and data
science consulting services.
Ashutosh is a writer, speaker
and thought leader on AI and
statistical methods.
About the Author
34 | INSIGHTS SUCCESS NOVEMBER 2019
38. segments. Each customer is unique in their expectations and
desires however, data modeling can create groups of
customers using Cluster analysis to segment those that have
similar expectations and needs from the product. Cluster
analysis is a class of techniques that are used to classify
objects into related groups called clusters. It can also be
used as a predictive analytics tool. New customers can be
profiled and if they belong to a well-understood cluster, an
assessment can be made that can predict customer
preferences and buying patterns. The models continue to
evolve to keep updating the clustering patterns as more data
becomes available.
The other frequently used application is sentiment analysis.
Customers are constantly giving feedback on surveys,
social media and other channels about the services and
products. Sentiment analysis can automatically calculate a
sentiment score of each comment. Automated actions can
be taken to improve responsiveness to poor feedback.
Natural Language Processing (NLP) is commonly used in
chatbots and automated emails or IVR responses.
Importance of doing it right
While there is a lot of buzz about the latest data science and
AI techniques, one shouldn’t deviate from the basic logical
understanding of their business environment. The majority
of the techniques available today help us do what we want
to do faster and better. These techniques do not tell us what
we should be doing, not do they tell us which techniques
are more applicable for our business. Technology isn’t the
final solution, it’s an enabler. The data scientist’s role is
therefore not only to understand the benefits and limitations
of various analyses but more importantly to understand
when they should or should not be used. They need to
understand that correlation does not mean causation.
Incorrect data analysis interpretations can do more harm
than good because most management teams would not
know the inner workings of the analysis. This is the reason
we need reliable and experienced, trusted data science
experts. A small error could lead to big impacts, especially
in more automated scenarios where people may not get an
opportunity to apply common sense before making
decisions.
Solving the puzzle
Most organizations are beginning to use data science,
analytics and machine learning tools in different areas.
When it comes to using these tools for improving customer
service, it needs to start with collecting true customer
feedback Online surveys are the most commonly used tools
for collecting and understanding customer preferences as
well as feedback. Online surveys provide an automated
calculation of survey sample size to enable better analysis
at the end of the surveys. Customer satisfaction surveys are
adopted by almost all large organizations to constantly be in
touch with customer requirements. The Data Potential
online survey platform makes it seamless and effective for
organizations with an easy tool to build beautiful surveys
including automated sampling, calculations, and statistical
reports. Successful organizations constantly take feedback
from their customers at different stages of their customer
life cycle.
Once data is collected, the first step is a high-level analysis
of the data including data cleansing, preparation, and
exclusions. The next step is usually to apply descriptive
statistics, segmentation, and visualizations. At this stage, we
have a high-level understanding of trends but usually not
enough to make intelligent business decisions. It would be
fair to say that at this stage we have information, but not
knowledge. Data science tools than help take it to the next
level by really understanding the trends and preferences not
only to establish accurate satisfaction drivers but also in
being able to highlight areas of improvement and
opportunities for building customer loyalty. Data science
experts help do all these with experience, mathematics, and
statistical skills to help identify the actions that need to be
taken to improve customer satisfaction and loyalty in a
scientific manner. Data potential helps companies through
the complete process from gathering customer feedback on
our survey platform to using expert data science skills to
provide the distilled knowledge and intelligence to make
smart business decisions.
36 | INSIGHTS SUCCESS NOVEMBER 2019
39.
40. echnology never fails to
Tfascinate! The app
development industry has seen
a lot of revolution in the past few years
and is sure to witness more in the
future. The ever-changing technical
trends and advancements are a part of
this fascinating journey. Innovation is a
muse to creativity. Also, it has become
prominent in enhancing the business
capabilities to the maximum in
accordance with the latest trends in the
industry.
Taking the way of doing business to
the next level of digitalization is
Softuvo Solutions Pvt. Ltd. With an
in-depth knowledge of the related
industry, Softuvo’s team possesses a
skill set that helps its clients to achieve
their desired business goals. The
company believes in smart work. “Rest
everything falls in place,” says the
Softuvo’s team. Even when matching
up to the client’s requirements are
daunting, it works with full dedication
without limiting the team’s capabilities
by helping the clients in achieving their
business goal. Softuvo’s design, code,
and development squads ardently
believe in implementing the best, safe
& sound designs along with
development, coding and execution
practices across various app domains.
All this is carried out efficiently
in-order to exceed customer
expectations.
Differentiating Factor
Keeping client satisfaction as a top
priority, the company curates apps that
get countless downloads on the app
store.“We put our hearts in our work,”
states the team of Softuvo. The agile
app development process performed by
the team focuses on the client’s
requirements. That too, straight from
strategic planning to app design,
development, and post-maintenance
services. With out-of-the-box thinking,
Softuvo feels proud of delivering
successful customer-centric apps that
have the potential to be revolutionary
in business.
What makes Softuvo stand apart from
its counterparts:
• Strategic App development
approach.
• Customized mobile app solutions for
enterprises
• Cross-platform mobile application
development.
• Unique corporate IT solutions based
on innovation.
• Expert smartphone widget
developers equipped with the latest
software and techniques.
• Last but not least, specialization in
social networking app development
for everymobile-based platform.
Softuvo is set with a mission to deliver
excellent IT services that cater to
different business needs. It is a trusted
technology leader in web, software,
and app development industries. The
firm frames unique solutions that help
the client organizations to build a solid
name in the market.
A Guiding Factor
“Our mission is to provide
comprehensive IT Consultation to
clients- Turning business aspirations
into a reality,” says the CEO of
Softuvo Solutions Shanky Gupta. He
started off with this mission to provide
cost-effective IT solutions to
companies across the globe. With years
of expertise in the IT field, Shanky has
been well-versed with industry
standards. From delivering the
technical knowledge to boosting the
employees, he has been a constant
support for the company. The positive
environment he has created in the firm
has become a big plus for the Softuvo
family. His contribution and valuable
Softuvo Solutions
Driving Success Through Digital Innovation
38 | INSIGHTS SUCCESS NOVEMBER 2019
41. inputs are continuously expanding
its horizon.
Shanky is an exceptional leader
focusing on the development of the
company’s short and long term
strategies. Other roles and
responsibilities which he carries out
involve evaluating the work of other
executive leaders in the company along
with guiding them for achieving
effective results. Keeping a close eye
on the competitive market landscape,
expansion opportunities, and surging
trends is also one of the activities he
supervises. He monitors and assesses
the risks of the company to ensure its
minimization in time which in-turn
ensures that the company maintains
high social responsibility wherever it
does business. Drafting and
implementing the firm’s vision with
setting strategic goals, and managing
long-term associations with
subordinates and clients is of
paramount importance to Shanky.
Juggles and Struggles
Softuvo has faced many challenges.
But, thanks to the core knowledge
about the industry and a bonafide team,
the company now has been delivering
excellence. “We welcome challenges
with an open heart,” states Shanky.
But to name a few hurdles, the team
sheds some light on the following
factors:
• Technology is the biggest challenge
in this industry. It sometimes
gets difficult to match up with
the standards. Softuvo’s team of
app developers keep themselves
updated with the current
technology trends and frame
excellent solutions accordingly.
• Good employees are the asset of the
company. In the beginning, the
company encountered hiring issues.
The right resources were hard to
come by initially, but soon a family
was built that worked together in
delivering the best business
solutions.
• Finances play a crucial role in
establishing a company. Every
business has its good and bad times.
Investing in the right resources and
technology was a big problem, but
Shanky and Softuvo’s team planned
everything in the right direction.
“Surviving your business in tough
competition is difficult. To stand out
among the rest, we have been
continuously experimenting with
different technologies and techniques,”
advises Shanky. Establishing a
business is not an overnight game,
there is a lot of expertise and skills
required to get the desired results.
Softuvo seeks to create an environment
where everyone can equally enjoy the
benefits of advancements in
Information Technology.
We build
game-changing
apps that
accelerate
your business
growth
‘‘
‘‘
Shanky Gupta
CEO
10 Productive
C o m p a n i e s i n 2 0 1 9
The
App Development
NOVEMBER 2019 INSIGHTS SUCCESS | 39
43. APPDEVELOPMENT
INDUSTRY
IN INDIA ITSDYNAMICS
&
The Progressive Policy Institute, a non-profit organization
serving as a public policy think tank in the United States
states that India’s app economy grew by an astounding
39% between 2016 & 2019 from 1.2 to 1.6 million which going
forward will give India the world’s largest pool of app makers
by 2024.
Adding to this is a statement from NASSCOM according to
which revenues from apps in India is set to grow by 87% by
2020. Yes, in just a few months’ time from now.
That, pretty much sums up what India is in the world of apps
and app development. As for the current scenario in India which
has the population bigger than Africa (India 135 crores v Africa
129 crores) with possibly the biggest demographic advantage
(mean age just 28 years! Against China’s 37, US’s 45 &
Europe’s 48, which constitutes the majority population). We are
speeding away on the way to becoming the App Heaven of the
world.
As for what is causing these trends in favour of India:
1. Roll-out of 5G network by mid to end of 2020! 5G is THE
holy grail which shall allow the high-speed zero-latency
playing of the biggest of apps be it concerning movies,
Apps-World
NOVEMBER 2019 INSIGHTS SUCCESS | 41
44. videos, animation, games or any other format. With this
falling in place and a possibility of snagging close to 800
million (80 crores) subscribers by 2025. Apps of every
description doing every conceivable service including
games, e-com, banking etc. would go through the roof.
Newer data-heavy applications which till now were kept
aside would pop-up like mushrooms after a heavy
downpour.
2. Wearable apps & others for the medical industry.
No-one denies the fact that India needs everything in
large numbers from roads to water supply to electricity
to education and so on. The one thing which needs
precedence over all these is healthcare which today gets
concentrated around large centres leaving other regions
far open and sparse as far as services go. A Chinese
medical company in Fuhan in China has recently done
the “unthinkable”. It has, using a 5G assisted robot done
remote surgeries successfully. This is one extreme. At the
other are wearable apps which shall take reading of one’s
vitals and through the mobile network, report to the
cloud. Most useful for crowded countries like India
where one does not need main facilities just to show vital
readings. Running, jumping, walking or even sleeping,
these apps shall henceforth report to the Doctor miles
away. In days to come such apps would report one’s
health 24x7 and keep it from going downhill.
3. e-commerce shall go m-commerce with payment
through apps.
This, in a way, is already a reality as of now. Flipkart and
Amazon have their own apps which remain connected to
their respective servers on the cloud facilitate buying
right there from the app. Payment is routed through
either UPIs or the paying bank’s own app. In future, with
5G in place, this activity shall only get faster and more
pronounced with even better and lighter apps which open
fast and operate faster!
4. IoT through smartphone apps
IoT means different things to different folks. If taken
through the app mode, in the present context it means
home-automation related communication be it to switch
on and read security cameras, switch on air-conditioners,
heaters, home robots and the likes. Going forward, an
app with the right features could well be controlling and
communicating with connected equipment be it in
factors, offices or even on the road (like key-less entry &
driver-less vehicles). This is no fad! The most populous
country needs more than its share of IoT-connected smart
apps.
5. Beacon-based services through dedicated apps
Companies like Google, Amazon, Microsoft to name
some, have reached every household if not every
individual on the planet in some form or the other. Of
these Google has instituted the Google Beacon project,
called Eddystone wherein small, wireless transmitters
using Bluetooth Low-Energy technology (which truly
consume very, very less energy) helps with proximity
marketing with the help of location tracking. What it
does is advertise content relevant to a particular
geography wirelessly to those wanting to receive the
same. Where it differs from others is that it sends signals
to smart devices through dedicated apps within a
location with high accuracy and is best to start
meaningful interactions. It is not very prevalent in India
though there are others which do similar things though
with varied functionalities and lesser finesse.
6. On-cloud apps
Till now, apps had been using a smart-phone’s resources
and dedicated serves to give a seamless service to its
clients. But with increasingly bigger applications coming
about which demand ever increasing phone capacities,
the next and biggest development would be on-cloud app
which in the Indian context would be a reality only with
5G coming about. It’s biggest USP would be ease of use
across platforms, security of data at all times, and storage
and processing of large quantities of data. One of its
biggest uses, (no prizes for guessing. Would be gamers
who could play anything that their heart desires in
almost-real time with no lag or latency.
42 | INSIGHTS SUCCESS NOVEMBER 2019
