1. A Case study on the Effectual Factors to
Magnetize Medical Tourism in India
Ms.T.Jenifer
I MBA
Hallmark Business School

2. Medical tourism
• Medical tourism or medical travel is the act of
traveling to other countries to obtain
medical, dental, and surgical care.

3. Purpose
• To determine the effective factors for attracting
medical tourism towards India and examine the actual
potential based on costs, quality and recognize other
aspect of marketing mix and investigate the role of
the government and related organizations in this
markets.

4. Research objectives
• To Investigate the proper function and performance of
corresponding organizations and institutes for
attracting medical tourists in India.
• To examine the effective factors of proper marketing
mix for attracting medical tourists in India.
• To recognize Indian situation and circumstances for
attracting medical tourists.

5. Methodology
• This study was conducted as an Empirical
research method.
• In this study quantitative techniques are used
to obtain information for success of medical
tourism in India . To observe and analyze
them, qualitative approach is also selected.
• Data was collected and gathered from a part
of population by questionnaire. The software
approach for data analysis in this research was
SPSS.

6. Statement of Hypothesis
• The proper functions of responsible state organizations relate with
medical tourism
• The proper functions of health centers relate with medical tourism
• Cooperation of responsible organization relates with medical
tourism.
• The diversity and variance of medical services relates with attraction
of medical tourism to India.
• The quality of medical services relates with attractions of medical
tourism to India.
• Pricing the medical services relates with attraction of medical
tourism to India
• Advertising the medical services related with attraction of medical
tourism to India
• Attraction of medical tourism to India relates with the medical
validity of India from the ancient time to now

7. Selection of Sample
• Samples are the persons who are familiar to medical
tourism.
These persons included in 2 groups:
• Specialist in medical tourism office in Ministry of
health, treatment, and medical educations.
• Active experts in the field of medical tourism industry in
Chamber of commerce, industries and mines in India.

8. Analysis of data
• 55questions was asked in part one and 4 questions
were asked in part two of the research questionnaire
about professional activity, organization, and city and
the time duration of knowing about medical tourism
discussion in India.

9. Results
• It can be concluded that 43.3% of the respondents
were medical doctor and 26.7% were tourism
specialist and 30% were mangers in different
organization who were the members of chamber of
commerce industries and mines .

10. Descriptive Statistics for Professional
activity level of respondents

11. ANOVA Test for the time duration of knowing medical
tourism issues
It can be expressed that all of the sig. level for 3 main fields
were more than 0.05. So We accept H0, which means that
knowing the time duration of medical tourism discussion of
respondents doesn't have effect on answers to questions.

12. T – Student Analysis Result

13. Suggestions
• Suitable credentials for tourism and treatment organization by
state intuitions can be a good solution for improving the
awareness of medical centers and related organization .
• Before entering the hospital and package in medical tourism
industry, they have to identify with prior program regarding:
* Whether the specialist in that area is available.
*Whether the hospital has all investigations required within
campus.
*The credentials of the hospital and the are available.
• Specify the role of different related organization for promoting
medical tourism industry in India.
• Building hotel, health centers, and health city near natural
medical resources in India such as Spa, mud, sand, and desert
locations are the important factor for promoting
complementary .

14. Future research
• Future research might take up issues that were not considered
in the present study. The findings of the present study survey
the effective factors of India which could be attracted medical
tourists to India. Upcoming research might address the extend
of following ways which are included:
 Designing to systematically planning of the proper function of
related organizations for promoting medical tourism industry
in India.
 Studying the requirement of international medical tourist’s
trends and patterns relating to specific country for promoting
medical tourism industry in India.
 Identifying the future demand of objective countries that could
be expressed of future market development for promoting
medical tourism industry in India.
 Future research might take up issues that analyzing the
competitors and recognizing advantages and disadvantages of
these countries and India.