Digital Printing For Packaging Market To Increase at Steady Growth Rate

Market Size of Digital Printing For
Packaging, Forecast Report 2016-
2026
April 2017
©2015 Future Market Insights, All Rights Reserved
Report Id : REP-GB-2188
Status : Ongoing
Category : Packaging

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Packaging has become not just a means of protection, durability and safe transport of the product.
Manufacturers have incorporated marketing of the product into the packaging. This allows for the
manufacturers to present their products on the shelf in an attractive manner. The packaging allows a
platform on which the manufacturers get an opportunity to present their products features to the
consumers without meeting them face to face. Many techniques have been utilized for the same. Labels
are one of the most common forms of marketing of products using packaging. However, digital printing
has caught up in the market and from the looks of it, it is here to stay.
Digital printing compared to the other techniques of printing is more time and cost efficient. Marketing
and promotion of the brand is a significant part of the packaging. Digital printing helps give an edge with
complete coverage of the product with the quality of print being better than most of the other
techniques. In case of seasonal and promotional changes, design adjustments call for technology that is
adaptable to the changing environment.
Digital printing for packaging Market- Market Segmentation:
Based on the Product type, the Digital printing for packagingmarket is segmented into:
• Pressure sensitive label printing
• Liquid toner electrography printing
Digital Printing For Packaging Market
©2015 Future Market Insights, All Rights Reserved 4

• Nanography printing
• Stream technology printing
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Based on end use, the Digital printing for packagingmarket is segmented into:
• Food & Beverages
• Consumer goods
• Cosmetics
• healthcare
Based on the packaging type, the Digital printing for packagingmarket is segmented into:
• Flexible packaging
• Corrugated boxes

• Labels
• Folding cartons
• Plastic Tubes
• Metal Cans
• Others
Digital printing for packaging Market- Market Dynamics:
With the rising trend in customization/ personalization, manufacturers have shifted toward digital
printing as opposed to conventional techniques. Digital printing for packaging per unit costs more
compared to other printing techniques. However, the time that is saved in the digital printing for
packaging holds more value for manufacturers in today’s world. Moreover, in the case of fast moving
consumer goods, we find that changes in designs of the packaging are more frequent. Digital printing for
packaging fits perfectly in this dynamic environment. In the past half-decade, a decline in the prices has
also been witnessed for digital printing for packaging machines. Food & Beverages sector has noticeably
adopted this technology and is only expected to become more popular among producers. With the
exponential growth in the food & beverages sector, we can expect digital printing for the packaging

industry to witness a steady growth during our forecasted period. The restraints for the digital printing
for packaging machines market is that trained personnel for handling the machines and software are not
readily available.
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Digital printing for packaging Market- Regional Outlook:
In terms of geography, the digital printing for packaging market has been divided in to five key regions;
North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. Asia Pacific region holds the
greatest share when it comes to digital printing for packaging. With the rising disposable incomes and the
surge in demand for packaging in Asia Pacific and the middle East, digital printing for packaging is bound
to experience a rise in demand through our forecasted period.

Digital printing for packaging Market- Major Players:
Some of the key players in the digital printing for packaging market are Amcor Ltd., Bell Mark, Code
Tech Corporation, Best Code, Domino Printing Solutions, INX International Ink Co., Primera Technology
Inc., Weber Packaging Solutions Inc., BOBST, ImmijBurtons,
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Digital Printing For Packaging Market To Increase at Steady Growth Rate

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Digital Printing For Packaging Market To Increase at Steady Growth Rate