This is a S.W.O.T I did recently on one of the biggest companies in the world. Hope this helps budding entrepreneurs. P.S. there's a copyright.

1. .S.W.O.T
Shaunak Mukherjee
1(C) Shaunak Mukherjee, 2015.

2. • Strength(s)
• Weakness(es)
• Opportunity (ies)
• Threat(s)
Technically, the four parameters required to
satisfy the demands, or the viability of an
organization.
2(C) Shaunak Mukherjee, 2015.

3. In today’s S.W.O.T menu, we have :-
3(C) Shaunak Mukherjee, 2015.

4. Salient features
• Founded in 1996 – Page and Brin – Stanford
research paper.
• Probably the world’s best-known company for
pioneering the search engine revolution
• “Do not be Evil”
• Eric Schmidt
4(C) Shaunak Mukherjee, 2015.

5. 5(C) Shaunak Mukherjee, 2015.

6. So what does make Google tick?
6(C) Shaunak Mukherjee, 2015.

7. • Undisputed leader in search engines – 65% of
the market share for internet searches. Averages
>1.2 Billion hits a month in terms of the unique
searches that users perform on the site.
• Incredible development work - Each employee
has to give 20% of their time to develop their
own projects.
• Adoption of Android and mobile technologies -
has resulted in it becoming a direct competitor of
Apple, Microsoft, etc.
7(C) Shaunak Mukherjee, 2015.

8. …THE BIGGEST ONE.
• In May 2011, the number of monthly unique
visitors to Google surpassed one billion for the
first time, an 8.4 percent increase from May 2010
(931 million). In January 2013, Google
announced it had earned US$50 billion in annual
revenue for the year of 2012.
8(C) Shaunak Mukherjee, 2015.

9. 9(C) Shaunak Mukherjee, 2015.

10. 10(C) Shaunak Mukherjee, 2015.

11. Everything can’t be right.
11(C) Shaunak Mukherjee, 2015.

12. • Excessive secrecy – search engine algorithm
still not known beyond bare-bones format
• Lack of marketability of other schemes –
Maps, Finance, Picnic, Book Search?
• Lack of reliability in terms of credibility – Fails
to distinguish between good, really good, not
so good.
12(C) Shaunak Mukherjee, 2015.

13. ..THIS ONE.
• “Google’s business model relies heavily on
advertising and the numbers reveal that it
gets more than 85% of its revenues from ads
alone. Any potential dip in revenues costs the
company dearly.” ~ Business Insider
• Non-foray into desktop market.
13(C) Shaunak Mukherjee, 2015.

14. 14(C) Shaunak Mukherjee, 2015.

15. Always a silver lining, though.
OPPORTUNITIES.
15(C) Shaunak Mukherjee, 2015.

16. INNOVATE. That’s what they love
doing.
• Driver-less cars.
16(C) Shaunak Mukherjee, 2015.

17. Google Glass
17(C) Shaunak Mukherjee, 2015.

18. Google Fiber
18(C) Shaunak Mukherjee, 2015.

19. THREATS.
Yes, there are many.
19(C) Shaunak Mukherjee, 2015.

20. Not all is well, you know.
• Criminal liabilities
• Android franchise risk
• Security breach liabilities
• Motorola acquisition risk
20(C) Shaunak Mukherjee, 2015.

21. THEY TRIED TO REPLACE THIS.
WITH THIS.
21(C) Shaunak Mukherjee, 2015.

22. 22(C) Shaunak Mukherjee, 2015.

23. BIGGEST THREAT?
• In recent years and especially in 2013, faced
with declining revenues from ads – declining
profitability of the company.
• Possible reasons :
i) ongoing global economic slowdown
ii) competitors snapping at its heels in a more
aggressive manner.
23(C) Shaunak Mukherjee, 2015.

24. Let’s sum up, then.
24(C) Shaunak Mukherjee, 2015.

25. TO COMBAT WEAKNESSES AND
THREATS?
• Google has to devise a more robust business
model that embraces e-commerce and mobile
commerce along with its current business model
that is based on ad revenues alone.
• Better focus on android and mobile development
market, especially on the ascent of Microsoft,
Apple, etc.
• If the driverless car somehow successfully gets
deployed sooner than later, Google might very
well become the world's first trillion-dollar
company.
25(C) Shaunak Mukherjee, 2015.

26. 26(C) Shaunak Mukherjee, 2015.