LinkedIn for Lawyers—Rath Young Pignatelli

LinkedIn for Lawyers
How To Network Online & Build Your Reputation
CharmLab.com LinkedIn for Lawyers 2017
Inbound Marketing | Social Media & Brand Strategy | Website Development

LinkedIn for Lawyers
Hello!
Please fill out our brief survey
and give it to us before you leave the session
today, thank you.
We will share an online link to the slide deck
after the presentation for your reference.
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Shelley Fajans, Founder, CEO
@charmlab
Head Charmer at CharmLab,
Social Media Consultant
and Rescue Dog Lover from Concord NH.
● CharmLab was founded in 2009
● Former restaurateur and magazine publisher in New York
● Recognized by Hewlett-Packard for Best World Wide Campaign Branding
● Was Juried Member of League of Craftsmen for my stained glass work
● Good at spinning a yarn and helping clients tell the unique story of their brand
Connect with me on LinkedIn:
www.linkedin.com/in/shelleyfajans
Meet Shelley Fajans
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What we will cover today
1. The Wagon Wheel of Social Media: LinkedIn is the strongest spoke in the Hub
2. OK, what is LinkedIn?
3. Is LinkedIn REALLY worth my time?
4. What do Lawyers use LinkedIn for?
5. Rath Young Pignatelli Company Page on LinkedIn
6. How to connect your Profile to your Company Page
7. Your Personal Profile: Your photo, description, share your expertise
8. Get found on Search—Completing your LinkedIn Profile
9. Be an ALL STAR on LinkedIn—your New Year’s Resolution project
10. What you can share that adds value? How to post content in your news feed.
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The Wagon Wheel of Social Networking
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OK, what exactly is LinkedIn?
LinkedIn launched in 2003
and is currently the most popular
business-to-business social network.
Total Number of Linkedin Users:
467 million
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Is LinkedIn REALLY worth my time?
How are legal services are sourced in 2017?
Peer-to-peer referrals are still, undoubtedly, the most popular method
for finding legal services. However, today there is an added step before contacting
a legal professional they have been referred to...
potential clients now conduct an online search for that person.
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If a potential client “Googles”
you before they pick up the
phone, what will they see?
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PRO TIP: Online Makeover
Log OUT of gmail or use a private browser window to Google
yourself so you see your search engine results as the public would
view them.
Staying logged in will skew your search results and not give you an
accurate anonymous search.
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Your LinkedIn profile should be considered
as a virtual business card or resume that helps
clients trust your expertise.
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Today, personal recommendation and
online search are inextricably linked.
LinkedIn members are 50%
more likely to hire a company they
engage with on LinkedIn!
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Are Lawyers using LinkedIn?
YES!
They use it for marketing, networking,
introductions, finding referrals, and sharing content.
78% of lawyers surveyed by the American Bar
Association said their firms were on LinkedIn in 2016.
Some estimates indicated that as many as
95% of all lawyers are currently on LinkedIn.
Are you?
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What do lawyers use social media for?
» 73% Career development/networking;
» 51% Client development;
» 35% Education/current awareness;
» 21% Case investigation
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Is our firm on LinkedIn?
Your company page on LinkedIn
can be a fantastic and easy marketing
tool to promote the firm and your career!
SPOILER ALERT!
Rath Young Pignatelli P.C.
has a Company Page on LinkedIn!
www.linkedin.com/company/rath-young-and-pignatelli-p.c.
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How do I find our Company page again?
You can access the Rath Young Pignatelli LinkedIn Company Page from any
page on the rathlaw.com website on the top right of the red navigation menu.
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Company Page: Who do I know at RYP?
Visitors can see at a glance how many employees the firm has,
and who they are already connected to on Linkedin.
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Who can help me?
I can see with a click of a button who I know at the firm and if they are already
connections or if not, send them a message to connect.
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How to Connect your Profile
to a Company Page
When LinkedIn members add or edit a position on their profile, they can specify and link a company
page to that position in their profile.
If they select an existing company from LinkedIn’s list, they will automatically show up on that
organization's Company Page.
Click the Me icon at the top of your LinkedIn homepage.
1. Click View profile.
2. Scroll down to the Experience section and click the Edit icon next to the position you want
to update the company for.
3. Click into the Company text box and type in the name of the correct company.
4. Select the company from the pre-existing dropdown menu that appears.
5. Click Save in the bottom right corner of the page.
https://www.linkedin.com/help/linkedin/answer/1588
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Be an ALL STAR on LinkedIn
In order to appear higher up in searches, your profile should rank as an “ALL STAR.”
This means your profile, at a minimum, needs to includes the following:
» Your industry/sector and your business postal code;
» A current position with a description;
» Two more positions (either current or previous);
» Your education;
» At least 5 skills;
» A professional profile photo (help people find you easily); and
» Has at least 50 connections.
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ALL STAR Pro Tip on LinkedIn
PRO TIP:
To find out if your profile ranks as an “All-Star”, click on
“Profile” on the top menu on the left-hand side. Your profile
ranking is shown as a partially/almost filled circle on the top
right of your profile page.
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Showcase Your Expertise
People hire you and refer clients to you
because of your expertise. It makes sense to
highlight your expertise in an ethical manner
when you’re able. Doing so increases the
likelihood that you’ll be retained.
LinkedIn offers you a number of ways to do
this. Include a descriptive summary and
your areas of practice in your bio.
Share relevant and helpful insights, articles,
blog posts, presentations, videos, and
photos.
You are adding value to your network by
spreading excellent quality information, and
you’re also driving traffic to your profile.
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Skills, Endorsements and Recommendations
When a successful case wraps up
and your clients are flying high on
a win, this is a perfect time to “ask
for a recommendation”
You may give one or ask for one,
and any given to you will be help
until you approve them to be
posted so no need to worry about
bad press on your own profile!
You can also be endorsed for
Skills that you list on your profile
and they can be very specific to
showcase your specific expertise.
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Welcome to Your News Feed
When you first login, the next screen you will land on is your NEWS FEED.
FYI this is NOT your main account profile page: https://www.linkedin.com/feed
News Feed
This is where YOU SHARE
and post content to feed.
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Content You Can Share in
Your News Feed
» Your Own Company Blog Posts—Use Share Buttons
» LinkedIn Company Page Updates
» Find Content through Feed Preferences: (LinkedIn.com/feed/follow)
» Find Content on Pulse (LinkedIn.com/pulse/discover)
» Search for content your best leads are interested in and sharing
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Sharing an Event in your News Feed
» Tag attendees, companies,
networks and speakers
@CharmLab
@Terzakis & Associates
@Susan-Anne Terzakis
@Women Inspiring Women
» Use event hashtags to make your
post more searchable #WIWNH
» Use unique hashtags
#noexcuses #clarity
» Videos get more views every
time! Post one from your phone!
» Share your content privately also
via message at bottom right of
page with a note to contacts you
want to engage with directly to
cultivate a relationship.
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Sharing a Company Page post in your News Feed
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PRO TIP: Share to feed
OR to private message
with a personal note to
one person or group

Share a Rathlaw.com post to your LinkedIn News
Feed
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PRO TIPS:
You can share post on:
1. Public feed if approriate
2. Groups you belong to
3. Or private message
with a personal note to one
person or a few
4. Use keywords in your
description to help people find
your content “Renewable Energy,
Solar, Interview”
This is a blog post that lives in the News section on the rathlaw.com website:
https://www.rathlaw.com/rath-young-and-pignatelli-attends-the-2017-solar-connect-conference/

Navigate to your News Feed or Profile Page
To navigate to your Profile Page
you can access it in two places:
Click the LinkedIn Homepage icon
to get to your News Feed
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YES! You MUST have a great profile photo!
WHY? If I search for “Michael Kasten” there are 53 results over 6 pages!
But, I know I have the right one because:
1. His photo looks like the guy I met at networking and;
2. He has properly linked his profile to the company profile page.
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Being “findable” is KEY!
Having a good profile picture makes your profile 14X times
more likely to be viewed.
Your profile picture appears at the top of your profile
and will be included in EVERY post you make on LinkedIn.
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Thank you for listening today!
https://www.linkedin.com/company/charmlab
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LinkedIn for Lawyers—Rath Young Pignatelli

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