1. Win Listings
and Convert
Buyers with
Facebook
(Part 3)

2. Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home
Warranty
• Founder of YourNetCoach, Founder of ipayOne,
Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate
Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real
estate transactions
• Featured on CNN & in the New York Times
• Nominated twp years in a row for Inman Innovator
of the Year
Clients have closed over $25 billion in residential real estate!

3. • Graduate from UW-Madison
• Marketing and Logistics at WSDC
• Marketing and Promotions at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American
Family Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:
Hi!
Brian Geick – Career Highlights

4. Live Tweet
Follow Us

5. HSA Social Media Resources

6. IE Users

7. • Webinar Recordings
• Slides
• Facebook Tutorials
• Checklist
• Quick Help Videos
Social Media Resources

8. Recap
• Pages vs Profiles vs Groups
• Creating a Page
• Invite Friends & Share Your Page
• Basic Recommendations
• New Posting Features
– Highlight, Pin, Milestones

9. Recap
• Recommendations
• Exporting & Inviting Email Contacts
• Custom Facebook URL
• Adding Apps To Your Page
• New Posting Features
– Highlight, Pin, Milestones

10. One Decade Ago

11. Refusal to Adapt
Results in a Failure to
Thrive

14. • Location Targeted Posts
• Language Targeted Posts
Facebook Update

15. • Age
• Education (high school, schools attended,
education level)
• Gender
• Interests
• Relationship status
• Language
• Workplace
• Location (country, state, city)
Facebook Updates

16. • Instant Insights
Facebook Updates

17. Facebook Updates
• Notifications on the go

18. • Order
• Picture (111 x 74)
• Name
• Uninstall
Customizing Tabs
(111 px)
(74px)

19. Adding Your Website

20. • 1 Application & 1 Line of Code
Copy and Paste the following code:
<script>
location.href =
"http://www.YOURWEBSITE.com"
</script>
Adding Your Website

21. QR Codes

22. • http://qrcode.kaywa.com/
• http://www.qrstuff.com/
• http://goqr.me/
=
QR Codes

23. • Billboards on highways
• On your website
– Exception: When QR code is your contact info
• Sending a QR code by email
• Non-mobile friendly sites
• Areas that don’t get reception (subways)
How Not to Use QR Codes

24. facebook.com/HSAHomeWarranty
text like HSAHomeWarranty to 32665
Text to Like

25. Text to Like

26. Text to Like

27. Text to Like
text like YourPageName to 32665
facebook.com/YourPageName

28. Monitoring Your Presence

29. Monitoring Your Presence

30. • Master Agent Facebook Report
HSA Master Agents
• Facebook Signage

31. HSA Master Agents

32. Review
Customizing Tabs
Text To Like
Monitoring Social Presence
Add Your Website
QR Codes
Targeting Posts

33. Win Prizes
Post on our page and be entered into
our monthly fan drawing