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Communication Trends and Platform

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Communication Trends and Platform

  1. 1. Sherwin B. Manual InfoACE Unit Head Communication Trends and Platforms /davaoeye /sherwinmanual @davaoeye SUPERMANUAL davaoeye.blogspot.com manualchronicles.wordpress.com mindanaoandme.blogspot.com /prdppsomin @prdppsomin @daprdp
  2. 2. PLATFORM & CONTENT Topics:
  3. 3. Who we are? ATM 1 9 4 2 1
  4. 4. Traditional Communication PLATFORMS • Television • Radio • Newspaper CHANNEL/MEDIUM • Telegram • Telephone • Correspondence
  5. 5. Modern Communication Platforms • Facebook • Twitter • Instagram • YouTube • Tumblr • LinkedIn • Flickr • Blogs • Websites Channels/ Medium • SMS • Cellular Phones • FB messenger • Email • Google+ (@gmail) • Outlook • Hangout • Skype
  6. 6. Tools Every Social Media Manager Should Use • Hootsuite • TweetDeck • Sprout Social • Visually’s Google Analytics Report
  7. 7. Why Do You Need a Digital Engagement Platform?
  8. 8. • Your new marketing strategy will be a digital engagement platform. • A place where the social media and digital channels you will be using to reach your audience can come together and where you can manage everything in a coherent, strategic and effective way.
  9. 9. • It is essential that before you take on the responsibility of running the digital engagement platform yourself: • Define who your target audience is and • How you will involve them in the discussion. • Decide on what your message is, how you want to present it and which channels are best suited to your approach and audience profile.
  10. 10. Strategy: the Who, the How, the What • Who are the people you want to reach? • Where are they? • What are they interested in? • Where and when could they be available for interaction?
  11. 11. Implementation: Make it part of the process • If you have an engagement platform, it becomes part of your daily process.
  12. 12. The team: You and everybody else • Editor-in-chief • Media Editor • Audiovisual Editor • Writer
  13. 13. Getting Things Done: Your Guide & Schedule
  14. 14. Ensuring Impact: Measuring Success
  15. 15. Go, be engaging!
  16. 16. Content: The Other Half of the Story
  17. 17. Visuals 65% 90%60,000x of people are visual learners Visuals are processed faster of information is visual
  18. 18. PRINT: Press Releases/Photo Releases Published Articles Ave per week PSO 65 2.7 Region 9 10 0.42 Region 10 15 0.63 Region 11 10 0.42 Region 12 35 1.46 Caraga Region 10 0.42 ARMM 5 0.21 TOTAL 150 6.26
  19. 19. PRINT: Press Releases/Photo Releases 150 Published articles 43% 7%10% 7% 23% 7% 3% PR Distribution PSO Region 9 Region 10 Region 116.26 Ave. articles per week
  20. 20. Pick the Right Tool
  21. 21. Pick the Right Tool
  22. 22. Pick the Right Tool
  23. 23. Keep in mind that the purpose of slides is not to show all the data, but to communicate conclusions and insights.
  24. 24. Sometimes though, the best chart is no chart at all. If you only have one key message for your slide or the big message is just a number.
  25. 25. 38%of PRDP beneficiaries are women
  26. 26. The Good The Bad The Ugly
  27. 27. The Bad The Ugly
  28. 28. The Bad The Ugly
  29. 29. The Bad The Ugly
  30. 30. The Good
  31. 31. The Good
  32. 32. The Good
  33. 33. The Good
  34. 34. The Good
  35. 35. Slide:ology the Art and Science of Great Presentation By Nancy Duarte PRDP InfoACE Report, June 2016 Designyourway.net SOURCES:
  36. 36. Daghang Salamat! /davaoeye /sherwinmanual @davaoeye SUPERMANUAL davaoeye.blogspot.com manualchronicles.wordpress.com mindanaoandme.blogspot.com /prdppsomin @prdppsomin @daprdp

Notes de l'éditeur

  • Facebook
    The world’s largest social network, with more than 1.15 billion people using the site (as of September 2013). Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create pages and Facebook users can “like” brands’ pages.
    Twitter
    A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit).
    Instagram
    Image sharing platform that uses hashtags to connect users to content. Instagram is the fastest growing social media platform among 18-22 year olds. 
    YouTube
    A video hosting and watching website. The 2012 Noel-Levitz E-Expectations report found that 62 percent of high school juniors and seniors watch YouTube videos at least once a week.
    Flickr
    An image and video hosting website. Photos can be shared on Facebook and Twitter and other social networking sites.
    Tumblr
    A micro-blogging social network that allows users to make short-form blog posts. Tumblr content tends to be very visual.
    LinkedIn Groups
    A place where groups of professionals with similar areas of interest can share and participate in a conversations.
    Blogs
    A platform for casual dialogue and discussions on a specific topic or opinion.
  • Tweetdeck - This free, easy-to-use Twitter management tool allows you to oversee all aspects of your Twitter account(s) in one interface. One of the frustrations of managing multiple Twitter accounts is the need to log in and out any time you need to review content, respond to messages, or read tweets. Tweet Deck is the easy way around this daily headache. With this tool, you are able to connect multiple Twitter accounts, customize what you want to see, organize your feeds, and even compose and schedule tweets. If there are multiple people collaborating on a single Twitter account, you can add team members without needing to give them the password to the account.
    Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. Nevertheless, it gives great deal of control over the intricacies of your Twitter profile, without the hassle of navigating across profiles.
    Pricing: Free

    Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks. Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team to delegate between responses to fans and followers, eliminating the stress of coordinating responses and potentially overlooking valued fans. In the past, one of the biggest frustrations with Hootsuite was how it handled social media images. The good news is this issue is now fixed on Twitter, so scheduled posts will show up to four images directly in the feed. Another newer enhancement is Hootsuite’s ad beta, which helps you identify your best performing content on Facebook, and then helps you create ads to leverage that content for better performance.
    Pricing:
    Free – Up to 3 social profiles + basic reports and scheduling.
    $9.99/month – Up to 50 social profiles, one additional team member, and advanced scheduling and reporting features.
    Enterprise (custom pricing) – Unlimited.

    SPROUT
    Like many of the other tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple unique features that set Sprout Social apart. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. You can even turn your messages into action items to create workflows or reminders surrounding your social activity–connecting the dots from the conversations happening online to real business. Another perk is the ability to discover new people to connect with and systematically remove bad connections, using the Discovery tools.


    Analytics users can make sure they keep their eyes on the prize by signing up for our Google Analytics Report. Each week we’ll email you a custom infographic that gives you a snapshot of your website’s activity and performance. It highlights where your wins came from and calls out where you’re dragging. Forward it to your boss and you’ll look like a total rockstar (as long as the numbers are good).

  • The channels you choose will depend on who you want to reach, the type of presentation you want to use in disseminating your information to them, and how you want to engage with them.


    Now you know your audience, how you you’re going to reach them and the channels you’re going to use, you must make sure that your message is clearly defined, coherent and tailored to the profile of people you will be engaging with. Effectiveness begins with your defined message. Without this, all the effort which has gone before will have been in vain.
  • Another important thing to realize is that, if you want to implement the platform in your organisation, it isn’t just one person who does it but you really need everyone to be involved. In this way, operating the digital engagement platform is more of a philosophy than a task. People will need to integrate this into their work process.

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