2. WHAT IS CSR......
The independent submission of social and ecological
responsibility of companies is called Corporate Social
Responsibility (CSR).
Corporate social responsibility is basically a concept
whereby companies decide voluntarily to contribute to a
better society and a cleaner environment. Corporate social
responsibility is represented by the contributions
undertaken by companies to society through its business
activities and its social investment. This is also to connect
the Concept of sustainable development to the company’s
level.
Over the last years an increasing number of companies
worldwide started promoting their Corporate Social
Responsibility strategies because the customers, the
public and the investors expect them to act sustainable as
well as responsible....
3. CSR IN INDIA
In India there are an existent but small number of companies which practice CSR. This
engagement of the Indian economy concentrates mainly on a few old family owned
companies, and corporate giants such as the Tata and Birla group companies which
have led the way in making corporate social responsibility an intrinsic part of their
business plans. These companies have been deeply involved with social development
initiatives in the communities surrounding their facilities. Jamshedpur, one of the
prominent cities in the northeastern state of Bihar in India, is also known as Tata
Nagar and stands out at a beacon for other companies to follow. Jamshedpur was
carved out from the jungle a century ago. TATA’s CSR activities in Jamshedpur include
the provision of full health and education expenses for all employees and the
management of schools and hospitals.
In spite of having such life size successful examples, CSR in India is in a very nascent
stage.
5. IMPORTANCE OF CSR
CSR is important because businesses
are based on trust and foresight.
Establishing and keeping trust with
customers, communities and regulators
isn’t simple and can be easily damaged
or lost. To be successful in the longterm, companies need to think beyond
what’s affecting them today to what’s
going to happen tomorrow. This isn’t
just about addressing changes to
technology or the needs of customers,
but also taking into account alterations
in social, environmental and
governance issues.
7. Is CSR the same as business ethics?
There is clearly an overlap between CSR and business
ethics
Both concepts concern values, objectives and decision
based on something than the pursuit of profits
And socially responsible firms must act ethically
The difference is that ethics concern individual actions
which can be assessed as right or wrong by reference to
moral principles.
8. OBJECTIVES OF CSR.....
1.Basic objective of CSR these days is to maximise the
company’s overall impact on the society and
stakeholder.
2.To give back the community in the best possible way
in return to the resources.
3.To create awareness about the company & build its
public profile.
4.Support various national campaighs on social &
develop issues that need support to have a greater
impact.eg. Sustainable development,education,health
& sanitation & helps community to develop at large.
5.To maintain long run success of the business &
achieve customer loyalty..
9. GUIDELINE
S OF CSR......
THESE GUIDELINES ARE GIVEN BY MINISTRY OF
CORPORATE AFFAIRS, GOVT. OF INDIA
THESE ARE KNOWN AS THE NATIONAL
VOLUNTARY GUIDELINES FOR SOCIAL,
ENVIRONMENTAL AND ECONOMIC
RESPONSBILITY OF BUSINESS
10. POLICIES OF CSR......
Companies following CSR has a vision to actively
contribute to the social and economic
development of the communities in which they
operate. In doing so, they build a better
sustainable way of life for the weaker sections of
the society and raise the country’s human
development index.
Like, in education their aim is to spark the desire
for learning & knowledge at every stage through
maybe formal school,quality primary education,
girl child education etc
to be cont...
11. In health care to render better health
facilities living in the villages,the rural
areas through primary health care
centres, mother and child care projects
etc
In Infrastructure development
Through basic infrastructure
•Housing facilities
• safe drinking water
• Renewable sources of energy etc
12. CONCLUSION
Increasing social issues impacts the entire society in general
&business in particular because to a large extent business is
dependent on the society for its growth & prosperity. Both public
& private efforts must be extended to solve the problems
identified. CSR can thus be expressed in terms of three
principles: legitimacy, public responsibility & managerial
discretion. We need to create innovative strategies &
methodologies – which creates
win-win situation for all & communicate to others how
consultative & collaborative model of change is really profitable
for all.
