A demo of Moneythink Mobile, a financial literacy app on Android and iOS. This presentation was presented by Sheryle Gillihan, Director of Partnerships of CauseLabs on behalf of Moneythink for a Caravan Studios' conference.

1. Investing in
Financial Literacy
Piloting new ideas to create a lasting impact.

2. The Problem
33% of U.S. adults do not pay their bills on time.
!
132 million U.S. adults lack emergency savings.
!
87 % don’t balance their checking account.
!
Nearly 1/3 of households don’t own a savings account.

3. How might we…
How might we improve financial literacy and engage
today’s youth to prepare them for future financial
realities as they enter adulthood?
!

4. Tar get Audience
• High school students
• Students from lower
income households
• Students with
irregular income

5. Moneythink Pillars
• Spending money
mindfully;
• Saving money;
• Using financial
products safely; and
• Earning money.

6. we believe everyone
deserves to enjoy the
life-changing benefits
of technology.

7. The Solution
Build a mobile app that compliments the in class
Moneythink curriculum and promotes ongoing
engagement and targets behavioral change.

9. Mentorship
Moneythink Mobile
enhances the existing
mentorship model with
simple dashboards and
interactions that tie
into the current
classroom curriculum.

13. Mentor Guidance
Mentors receive
instructions for each
challenge guiding
them on how to
integrate it into their
classroom curriculum.

14. Student Behavior
Students responded
best to the intuitive
challenges and so we
found that we didn’t
need to include a lot of
instructions.

16. Photo Challenges
We learned that the
students interacted
more photo-based
with challenges.
!
Expression through
images is familiar
because of apps like
Instagram.

17. Social Exploration
Also, high school kids
are social online and
they don’t necessarily
care if they know the
other person.
!
In fact, they draw on
others for inspiration.

20. Familiar Habits
We hope that by using
familiar habits, the app
visuals and peer to
peer encouragement
boosts learning and
behavioral changes.
!
< This challenge is
called the Savvy Selfie.

22. The Impact
The current pilot will reach 1000+ students.
!
We’re still learning what does and doesn’t work.
!
If Moneythink Mobile promotes ongoing behavioral
change towards be!er financial habits and produces a
more lasting impact, it could change the way financial
literacy is delivered to communities.

23. we believe moneythink
Mobile can impact the
future of Financial
Literacy.