Discover in this deck why experience beats product, learn about a motivational framework and get a better view on iterations and increments.
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2. At the end of this session, you will…
Know why experience beats product
Learn about a great motivational framework
A better view on iterations and increments
3. Photo by Priscilla Du Preez on Unsplash
And start learning
from Tesla
Photo by Chandler Cruttenden on Unsplash
We should stop
admiring Toyota
5. What did Tesla do?
Release stuff that’s not perfect and then improve
Do things that initially don’t scale
Prioritize value first, address quality later
Incentivize innovation over production
6. Happiness is experience, not stuff
Photo by Uriel Soberanes on Unsplash
You’re not in the business
of making bytes or atoms.
You’re creating
endorphins, dopamine,
oxytocin, and serotonin.
7. From product to experience
Motivation and engagement
Product Management Update 2
Iterations and increments
Wrapping up
8. The Tesla Experience
Photo by Vlad Tchompalov on Unsplash
The simplest choice.
The greenest choice.
The hippest choice.
10. So, you have a good product. But…
Is finding your product part of the experience?
Is ordering your product part of the experience?
Is waiting for your product part of the experience?
Is unpacking your product part of the experience?
Is showing off your product part of the experience?
Is servicing your product part of the experience?
Is returning your product part of the experience?
11. You may choose
to specialize in
one area, but
customers will
always have an
experience.
Experience
Hardware
Software
Service
In what area(s) are your talents?
12. Direct-to-Consumer
takes control of the
customer journey,
customer data, and
improves your
feedback cycles.
Which delivery model is best for you?
Supplier
Customer
Reseller DTCMarketplace
13. From product to experience
Motivation and engagement
Product Management Update 2
Iterations and increments
Wrapping up
14. What motivates and
engages users,
customers and other
stakeholders? What
makes them happy?
Meaning
Avoidance
Ownership
Social
InfluenceOctalysis
white hat
black hat
extrinsic
intrinsic
https://yukaichou.com
26. Optimize the feedback cycle with iterations and increments
1. A user test/prototype (iteration)
2. An early release (increment)
3. Any of these, individually (1 or 2)
4. Both of these, combined (1 and 2)
5. Don’t know
Discovery
(exploration of value
with validated learning)
Delivery
(execution of value through
deliberate practice)Iterations
Improving product quality and managing technical risk with internal rework
Increments
Adapting value and managing business risk with external user feedback
Iterations
Improving product quality and managing technical risk with internal rework
Increments
Adapting value and managing business risk with external user feedback
1 2 3
1 2 3
1 2 3
1 2 3
Lean and Agile are strong here
Design Thinking and Lean Startup are strong here
27. Optimize the feedback cycle with iterations and increments
1. A user test/prototype (iteration)
2. An early release (increment)
3. Any of these, individually (1 or 2)
4. Both of these, combined (1 and 2)
5. Don’t know
Iterations
Improving product quality and managing technical risk with internal rework
Increments
Adapting value and managing business risk with external user feedback
Iterations
Improving product quality and managing technical risk with internal rework
Increments
Adapting value and managing business risk with external user feedback
1 2 3
1 2 3
1 2 3
1 2 3
formative design
summative design
28. Design means working with constraints
Photo by mauRÍCIO SANTOS on Unsplash
Each type of product needs
a different approach to
iterations and increments.
29. Business agility requires breaking down
some walls
Photo by Luis Diego Hernández on Unsplash
Some design constraints
are good. Others are not.
30. From product to experience
Motivation and engagement
Product Management Update 2
Iterations and increments
Wrapping up