3. Communication channels through
which news, entertainment, education,
data, or promotional messages are
disseminated.
Media includes every broadcasting and
narrowcasting medium such as newspapers,
magazines, TV, radio, billboards, direct mail,
telephone, fax, and internet.
INTRODUCTION
9. • Creation Of Awareness
• Strengthen Democracy
• Promotion Of Tolerance And
Understanding
• Attract The Attention Of Policy Makers
• Strengthen Relations With Other Countries
• Entertainment
IMPORTANCE OF MEDIA
10. Information
Political awareness
Social awareness
Education
Economic awareness
Entertainment
Advertising
ROLE OF MEDIA
11. • Making world a global village.
• Reduce the communication gaps amongst the
people living in the far areas.
• Keeps the people updated
12. NEWS COVERAGE AND
NEW MEDIA
– By covering news, politics, weather, sports, entertainment,
and vital events, the daily media shape the dominant
cultural, social and political picture of society. Beyond the
media networks, independent news sources have evolved to
report on events which escape attention or underlie the
major stories.
– They have the purpose of misleading the reader to think one
way. With the arise of new media through social media, there
has been an increase in fake news. The use of Twitter,
Facebook, etc. has made it easier for false or misleading
articles to be seen. A major problem is the issue of unbiased
articles showing up in a timeline next to fake articles.
13. Media, through media
and communications psychology, has
helped to connect diverse people
from far and near geographical
location. It has also helped in the
aspect of on-line or Internet
businesses and other activities that
have an on-line version. All media
intended to affect human behavior is
initiated through communication and
the intended behavior is couched in
psychology.
Therefore, understanding
media and communications
psychology is fundamental in
understanding the social and
individual effects of media. The
expanding field of media and
communications psychology
combines these established
disciplines in a new way.
SOCIAL IMPACT
14. – Looking a broader aspect of current media scenario the
answers are ostensibly negative. India has more than 70,000
newspapers and over 690 satellite channels (more than 80
are news channels) and is the biggest newspaper market in
the world – over 100 million copies sold each day.
– Therefore, under such a stringent competition
professionalism is on stake. Media houses are looking for
reporters with minimum wages which indeed ends up
deprived quality of news.
PRESENT SCENERIO OF MEDIA
15. – More than journalism as profession, it has deprived to
business minded occupation these days. But it’s eminent
to understand that the media is not an ordinary business
that deals with commodities, it deals with ideas.
16. It Can Keep Us
Connected
It Can Spur
Business
It Can Spread Art
and Culture
It Can Give Voice
to the Voiceless
It Can Empower the
Already Powerful
It Can Be Used for
Disinformation and Hate
It Can Homogenize
Culture
It Can Overtake Personal
Connections
ADVANTAGES DISADVANTAGES
