1. Personal Communication in a Group
In a group setting communication between the members of the group are important to
keep the group focused and on the same level. There is entire branches of science that
study all the different variables that affected by the communication or lack thereof among
members in a group. There are three key areas that most of the researchers look for.
Some of the them study the cohesiveness of the group which is the bonding of the
individuals among the group that case them to work
as a team and remain a group. Other researchers
study the different levels of participation in the group
by each individual members efforts.
Researchers also look into manners within the group,
the style that the group utilizes to maintain its
effectiveness, and the tone at which they work or
communicate. The most frequently studied aspect
among all the collective behaviorists is the actual raw
communication between the members of a given
group. (aka how to work a room) They use this
information to determine many things such as who is
the leader of the group, who is the extrovert, who the
shy one is, and who has all the ideas.
These small groups of individuals otherwise known as primary groups play a role in
influencing the attitudes and the outlook among the members. The research that was
mentioned above has determined some major conclusions about the relationships
involved between the group members. When a person belongs to the same group for a
longer period of time the communication amongst the members causes changes in
opinions and attitudes. These changes are usually made to establish uniformity within the
group. The amount of uniformity that can be achieved within a group is a direct
reflection of how “attractive” it is to be a part of a certain group. In most cases the
members that don't lean toward the majority when it comes to prevailing matters of
opinions are then usually rejected by the group.

2. How much rejection that an individual will experience depends on how attractive
belonging to this particular group is and the importance of the issue at hand by the group
that the individual is not conforming to.
However, this still does not clarify how the social influence in the group is accomplished.
This is in part due to the continuous informal communication between members of the
group and members that are not among the group that put influence to the member of the
group therefore causing turbulence. To fully understand the dynamics of communication
among the members of a group you have to determine what does and what does not get
communicated in these social groups and who in these groups are actually receiving the
information
Communication
Attitude
Listening
.