A project on establishing a start up electric scooter company with all the latest specs with marketing sub plan and human resource allocation, fund allocation , pricing, 4 p's , contingency funds, SWOT analysis done by Shiv N S

1. BUSINESS PLAN
FOR STARK 21
Changing the world for a better future!
-SHIV N S
ROLL NO. 44

3. Executive summary
• We want petrol scooters to become a thing of the past,
and electric scooters to meet fullest potential.
• Combining connective technology, high quality materials,
comfort and safety into a long rage electric scooter along
with performance, our goal is to show the world that
electric is the future and the future starts with us.
• We would like to target urban markets initially as they are
in need the most.
• The estimated investment in the start-up would be
around 100 crores one time investment on machines and
infrastructure development, we may need 90 crores to
sustain our business during the first year rest 10 crore
will be kept as emergency fund.

4. • Critical success factors:
1. No interference of middle men which increases
profit margin.
2. Fixed contracts with raw materials supplying
companies.
3. Electric scooter 0-40kmph in 3.9seconds and a top
speed of 80kmph.
4. Own charging network ‘Stark Power Grid’ all over
the city.
5. A range 75km which can be obtained by charging
for just 60 minutes.

5. Enterprise description
• Our company named ‘Stark Energy’ has been started in the
year 2019. We offer ‘Stark 21’ the electric scooter to satisfy the
hunger for performance and range in an electric scooter.
• Our tag line is “Changing the world for a better future!”
• Our headquarters is situated in Bangalore.
• Our vision is to ‘dominate the electric scooter industry with
quality and affordable scooters offered by us’.
• Our mission is to ‘accelerate the global transition towards
sustainable energy and transportation by creating a safe ,
scalable and environmental friendly alternative to petrol and
diesel vehicles.
• We choose this line business to promote sustainable energy

6. Product description
• Stark 21 offers the following features:
1. A range of 75km from 60 minutes of charging.
2. An amoled touch screen display instead of instrument cluster.
3. Bluetooth connectivity, OTA updates, Diagnostics that can be run via
your phone(App).
4. A top speed of 80kmph.
5. Front and rear disc brakes.
6. A reverse gear.
7. A trunk space of 50 liters.
8. Comes in variety of colours like red, yellow, white, matt silver and
matt black.

7. Competition analysis
• Our most important compititors are Hero electic vehicles
Pvt.Ltd. , Avon Cycles Ltd. and Okinawa autotech Pvt.Ltd.
• These are international brands . Hence it is having an
advantage over our company.
• But our competitors are using outdated technology in their
scooters and their scooters have a range limited to 50km
and a top speed of 40kmph. Where as our company out
smart them in each and every specifications.
• Our main strategy is to give quality product at reasonable
price to the customers.

8. Swot analysis
STRENGHTS WEAKNESS
1.Top speed of 80kmph. 1. Start-up cut throat competition.
2. Range of 75km in just 60mins of
charging.
2. Less awareness among people
about efficiency of electric
scooters.
3. Eco-friendly 3. Only limited to Bangalore city.
4. Govt. subsidy by FAME scheme. 4. Higher cost compared to other
electric scooters in market.OPPORTUNITIES THREATS
1. Good scope for performance
electric scooters in market.
1. Advancing of technology day to
day.
2. Rising awareness about air
pollution.
2. Competitors may introduce
similar product to many many
cities.
3. Rising prices of fossil fuels. 3. Changing Govt. policies.
4.Govt. supporting production. 4. Competitive pricing by rival

9. Industrial analysis
• The Indian electric scooters and motorcycles sector
generated a revenue of Rs.700 crores in 2018 and is
expected to register a Compound Annual Growth Rate
(CAGR) of 36.3% during the forecast period(2017-2025).
• The growth of the sector is attributed to the availability of
supportive government subsidies, the rising concern towards
environment, as well as stringent emission norms.
• Higher range electric scooters have ample of scope due to
the unavailability of charging infrastructure across the country.
• Some major players in the market are Hero Electric Vehicles
Pvt.Ltd. ,Avon Cycles Ltd. and Okinawa Autotech Pvt.Ltd.

10. Marketing sub-plan
• THE PRODUCT AND SERVICE:
• Stark 21 offers a range of 75km with 60 minutes of
charging(100%), it is equipped with amoled touch screen
instead of instrument cluster, Bluetooth connectivity, OTA
updates, Diagnostics that can be run from your phone, top
speed of 80kmph, a trunk space of 50 litres, front and rear
disc brakes and reverse gear.
• Stark power grid over 60 points in Bangalore from which the
riders can charge their scooters.
• There is no real competition to stark 21 in the market, the
existing electric scooters are technologically outdated.

11. • THE CUSTOMERS:
• We mainly target on urban customers living in cities as
cities tend to be more polluted and people living in cities
are more aware of the environment pollution.
• Raw materials and workforce can be easily available in a
urban area like Bangalore.
• We have 24x7 functioning call center for any query about
product or service to ensure complete customer
satisfaction.
• We take customer feedback very seriously as it help us in
improving our standards and quality.

12. • THE PLACE:
• The company is headquartered in Bangalore, Karnataka,
India, with its factory outlet along with showrooms and
charging stations.
• Bangalore is also known as as silicon valley of India, it is
an ideal place to initiate our start-up Stark Energy as we
find our target urban customers and can get enough
resources for the company to run smoothly.
• Online Test drive booking and Pre-booking facility is
provided through our website to customers in Bangalore.
• Stark power grids are all over the city. (60 charging points)

13. • PROMOTION:
• Methods used for promotion are advertisements in
popular television channels, popular newspaper and
popular magazines.
• Advertisements in YouTube, Instagram, Facebook.
• Posters in billboards at busy places of the city.

14. • THE PRICE:
• Stark 21: cost- Rs.80,000 + profit- Rs.20,000 = Rs.1,00,000
• RTO = Rs.7000
• Insurance = Rs.5000
TOTAL PRICE : Rs.1,12,000
• Price for using Power grid per hour Rs.50
• Yearly service or after 5000km service price Rs.1000
• Short term service ( battery check-up) price Rs.200

15. Stark 21

17. Human resource sub-plan
• We would be having full time labours in our company in the following departments;
1. Sales – 25 employees
2. Information technology – 30 employees
3. Marketing – 30 employees
4. Finance – 30 employees
5. Human resources- 25 employees
6. Research and Development- 30 employees
7. Production- 300 employees
8. Administrative- 30 employees
9. Logistics- 20 employees
10. Security- 25 employees
TOTAL NO. OF EMPLOYEES: 545

18. • We require only skilled and experienced employees
as the quality of work by the employees gives us a
competitive edge over our rival companies.
• To ensure loyalty we would be giving bonus time to
time.
• We would provide them with travel allowances once
in a while.
• Paid leave would be provided to employees who
have higher rate of productivity.

19. Operations sub-plan
• We already purchased lands for setting up factory and
headquarters along with 5 showrooms and 60 charging
stations around Bangalore.
• These locations are permanent unless there is an
expansion and addition of locations.
• The manufactured electric scooter is kept in warehouse and
according to the demand it is transported to the 5 Stark
Space( Showrooms).
• Bangalore is idle place for the start-up as it is the silicon
valley of India.

20. Financial sub-plan
• DIRECT COSTS INVOLVED ARE;
1. Raw materials costs.
2. Transportation of electric scooters.
• INDIRECT COSTS THAT ARE INVOLVED ARE;
1. Administrative salaries.
2. Electric and telephone expenses.
3. Accounting and other legal expenses.
We are investing 100 crore into this business. We require 90 crore for
operating the first year, 10 crore will be kept as emergency fund.
Our contingency plan is to convert the factory outlet into lithium-ion
battery manufacturing unit and rent excess of assets.

21. THANK YOU
PRESENTED BY: SHIV N S
ROLL NO. 44