Sgjetl

2. Table of Content
 Introduction
 What is Green Marketing?
 Electric vehicle standards and specifications in India
 TATA Products
 India Electric Vehicle Market Report Scope
 Objectives
 Research Methodology
 Research Statement
 Hypothesis
 Data Analysis
 Conclusion

3. 

5. Charging Station Maximum Supported
Level Type Voltage (V) Current (A) Power
(kW)
Vehicles Connector(s)
(preferred)
1
AC 240 16 3.5 "Light EV"
4w, 3w, 2w
Type 1, Bharat AC-001
DC 48–120 100 15 Bharat DC-001
2
AC
380–400
63 (3φ) / 70
(1φ)
22 4w, 3w, 2w
Type 1, Type 2, GB/T, Bharat AC-
001
3
200–1000
4.3–22 "Cars and
SUVs"
4w
Type 2
4 DC
400
Type 2, CHAdeMO,
CCS1, CCS2
Electric vehicle standards and specifications in India

7. Electric motor type Permanent magnet
synchronous motor
Permanent magnet
synchronous motor
Permanent magnet
synchronous motor
Permanent magnet
synchronous motor
Electric motor
(kW/PS)
power 55 kW (74.7 PS) 55 kW (74.7
PS)
55 kW (74.7
PS)
55 kW (74.7
PS)
Electric motor (Nm)
torque 170 Nm 170 Nm 170 Nm 170 Nm

10. Company EV related plans
Kia Kia plans to manufacture small SUV EVs in India for global markets in 2025.
Maruti Suzuki Maruti Suzuki plans to launch its first EV model in India by 2025.
Tata Motors Tata Motors bags an order worth US$ 678 million (Rs 5,000 crore) order from the government for electric buses; it
plans to launch 10 more EVs in India.
Hyundai Hyundai plans to launch IONIQ 5 EV in India by the second half of 2022.
Hopcharge Hopcharge, a Gurgaon- based start-up has created the world’s first on-demand doorstep fast charge service.
MG Motors MG Motors India has partnered with Bharath petroleum for expanding the EV charging infrastructure.
Mahindra &
Mahindra
Mahindra and Mahindra targets to launch 16 EV models across its SUV and LCV categories by 2027.

12. Report Attribute Details
Market size value in 2021 USD 383.5 million
Revenue forecast in 2030 USD 152.21 billion
Growth rate CAGR of 94.4% from 2021 to 2030
Base year for estimation 2020
Historical data 2016 - 2019
Forecast period 2021 - 2030
Quantitative units
Revenue in USD Million, Volume in Units, and CAGR from 2021 to 2030
Report coverage
Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends
Segments covered Product, vehicle type
Country scope India
Key companies profiled
Audi AG; BMW AG; Hyundai Motor India; Jaguar
Land Rover Limited; Mahindra & Mahindra Ltd;
Mercedes-Benz AG; MG Motor India Pvt. Ltd.;
Olectra Greentech Limited; Tata Motors; Toyota Motor Corporation
Customization scope
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional &
segment scope.
Pricing and purchase options
Avail customized purchase options to meet your exact research needs. Explore purchase options

14. Research Methodology








15. 


16. 

17. ANOVA
Sum of Squares df Mean Square F Sig.
[Quieter than other
vehicles]
Between Groups .785 4 .196 .825 .510
Within Groups
79.890 336 .238
Total
80.674 340
[Excellent acceleration] Between Groups 2.612 4 .653 1.231 .298
Within Groups
178.251 336 .531
Total
180.862 340
[Environmentally friendly] Between Groups
2.066 4 .516 .992 .412
Within Groups
174.984 336 .521
Total
177.050 340
[cost of charge] Between Groups 4.444 4 1.111 1.624 .012
Within Groups
229.867 336 .684
Total
234.311 340

18. 



19. Gender

20. 
Monthly Income (INR)

21. What factors encourage you to consider
buying electric car?
You decided to buy a car brand because

22.  Purchasing behavior toward green
marketing in car?

23. What are the electric cars that you
know Mahindra & Mahindra Limited

24. What are the electric cars that you know
Tata Motors Ltd.

28. 



29. THANK YOU