Sales Promotion & Types

1. 1

2. SALES
PROMOTION
PRESENTED BY : SHOAIB ISMAIL
ROLL NO. : 1411-316160
DEPARTMENT : BBA
INSTITUTE NAME : PRESTON
UNIVERSITY

4. • It refers to the short term incentives.
• To encourage purchases or sales of a product or
service
Types of Sales Promotions:
Consumer Promotions
Trade Promotions
Sales Force Promotions
Sales Promotion

5. SALES PROMOTION OBJECTIVES
• To introduce new products or services.
• To attract new customers.
• To induce existing customers to buy more.
• Helps the firm to remain competitive.
• To increase sales in off-seasons.
• To add to the stock of the dealers.
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6. • CONSUMER PROMOTIONS
• TRADES PROMOTIONS
• SALES FORCE PROMOTIONS
SALES PROMOTION
OBJECTIVES

7. • Offer a trail amount of a product
• EXAMPLE=
SAMPLES

8. • COUPONS are certificates that gives buyers a
saving when they purchase specified products
• EXAMPLE=
COUPONS

9. • Similar to coupons except that the price
reduction occurs after the purchase
• EXAMPLE=
CASH REFUND

10. • Offer consumer saving off the regular price of a
product
• EXAMPLE=
PRICE PACKS

11. • Are good offered either for free or at low price
• EXAMPLE=
PREMIUMS

12. • Are useful articles imprinted with the advertisers
names ,logo or message that are given as a gift
to consumer
• EXAMPLE=
ADVERTISING
SPECIALIES

13. • Includes displays and demonstrations that take
place at the point of sales
• EXAMPLE=
POINT OF PURCHASE PROMOTION

14. • CONTEST=
CONTEST,SWEEPSTAKES & GAMES

15. • To submit their names
SWEEPSTAKES

16. • TO PRESENT
GAMES

17. TRADES PROMOTION
TOOLS

18. • It is also known as price-off.
• Discounts price cut off the list price on a
particular quantity purchased a stated time
DISCOUNT

19. • They are the amount offered in return for an
agreement by the retailer to feature the
manufacturer’s products in some way; displays,
advertising or otherwise.
ALLOWANCE

20. • Free goods are the extra merchandise offered to
middlemen who buy a specific amount of a
product
• .Companies also offer push money and specialty
advertising items to the middlemen.
FREE GOODS

21. BUSINESS
PROMOTION

22. • Companies spend huge amount on promotion
focused on industrial consumers.
• Trade shows and conventions.
• Sales contests.
BUSINESS
PROMOTION

23. • TRADE SHOWS AND CONVENTIONS are
effective to reach many customer not reached
with the regular sales force.
TRADE SHOWS AND CONVENTIONS

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