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BRANDING
WHAT IS A BRAND?
Brand:
A collection of perceptions in the mind
            of the consumer.
Jenny Sun - Branding Yourself
Jenny Sun - Branding Yourself
Branding is AS important as
taking nice photos and investing
    money into your business.
Why?

Because it is what will make you
          STAND OUT
GO BACK TO THE BASICS.
YOU.

WHO ARE YOU?
The core of your brand:
 DEFINING WHO YOU ARE


• Describe you in 5 words
• Strengths & weaknesses
MY STRENGTHS

• Writer
• Outgoing, friendly personality
• Film / Design background
• I am a girl
MY WEAKNESSES:
• Inexperienced
• No portfolio
• Limited gear
• I am a girl
STYLE.

    Your style should be a true
visual representation of your brand.
The supermarket photographer.

               When you do everything,
       you send mixed signals to your clients.


                        RESULT?
            THEY DON’T REMEMBER YOU


   Be careful of what you put on your blog and website.
The LOOK BOOK.

- Compilation of images that inspire you
- What you like/inspired by will influence
  your style
Jenny Sun - Branding Yourself
Jenny Sun - Branding Yourself
Clear style + clear brand =

• Reduces price/service comparison clients
• Helps attract clients who love YOU, and YOUR WORK.
• You are unique.
4 Practical tips.

-   Don’t let others define you or your brand
-   Spend money on what is IMPORTANT.
-   Pick and study brands you like
-   DO IT.

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Jenny Sun - Branding Yourself