Leader in plus-size fashion industry, Avenue® converted its brand into a word-of-mouth powerhouse using effective referral marketing strategies. Using ShopSocially’s premium social, referral and retention platform, Avenue® drove high-quality referral traffic to its site and got an impressive ROI of 11.05X.
ShopSocially’s platform helped Avenue® derive the following benefits-
- 1000s of customer referrals in form of viral social posts
- Impressive sales conversion rate of 28.48% for users who connected with Avenue® brand through Facebook Connect
- 11.05X ROI for referral marketing efforts
- 88% high sales conversion rate for referral traffic generated through social sharing of purchases
- Overall increase in customer engagement and brand engagement
ShopSocially conducted a Webinar in which Kristen St. Peter, Director, E-Commerce at Avenue® shared how they achieved success using ShopSocially's referral marketing strategies.
Read more about this Webinar at http://blog.shopsocially.com/2015/03/27/avenue-reveals-secret-of-11-05x-roi-from-referral-marketing/
Contact ShopSocially at info@shopsocially.com for more details.
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ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse at a 11.05X ROI
1. Samir Palnitkar
President | ShopSocially
@ShopSocially
Presenters:
Kristen St. Peter
Director, E-Commerce | Avenue
@AvenuePlus
How Customer Referrals are Transforming
Avenue® into a Word-of-Mouth
Powerhouse at a 11.05X ROI
2. Introduction
How Referral Marketing can convert your business into a word-of-mouth
powerhouse
Marketing strategies adopted by Avenue
Specific examples and results
Questions and Answers
Special offer for today’s attendees
Hashtag for the webinar #ReferralMarketing
AGENDA
ShopSocially and Avenue Webinar
3. AVENUE
Fashion exclusively for plus size women
Leader in the plus-size fashion industry
Committed to offering trend-right, quality products for every season
Focused on fit and comfort
Besides the online e-commerce store, Avenue® has approximately 300
offline stores in market
4. SHOPSOCIALLY
Premium Social, Referral and Retention Platform
500+ brand name customers
Driving word-of-mouth promotions for 1000s of brands and delivering positive ROI
Offerings –
REFERRAL PROGRAM | VISUAL COMMERCE | SOCIAL LOGIN | CUSTOMER LOYALTY
PRODUCT STORIES | SOCIAL GAMIFICATION | SHOP WITH FRIENDS | VIRAL EMAIL ACQUISITION
5. REFERRAL MARKETING
Importance of Referral Marketing
Highly Recommended
Higher Conversion Rate
Quick Sales Cycle
Referral marketing is the third most important channel after SEO and SEM
6. REFERRAL MARKETINGREFERRAL MARKETING
Impact on CustomersImpact on Customers
Converts customers into brand ambassadors, ensuring a continuous cycle of
repeat customers and referrals
Leverages existing customers for marketing your brand
Drives word-of-mouth promotion
10%10%
Increase in traffic
and sales
8. New-Age Email Acquisition – powered by social media!
Acquire genuine email address and rich user profile data
Creates social posts endorsing brand on social media
Drives high quality referral traffic to the site
30%30%
Boost in email
acquisition rate
STRATEGY 1STRATEGY 1
SOCIAL CONNECTSOCIAL CONNECT
12. USE FACEBOOK CONNECT TO GET BRAND
ENDORSEMENTS
Referral post is created on Facebook
Each social post drives quality referral traffic to the site
13. RESULTSRESULTS
Users who used this solution converted to sales at 28.48% (very high number)
Viral email acquisition via word-of-mouth publicity on Facebook
SEO rank boost through social sharing and back links
14. Additional Benefits
USE FACEBOOK CONNECT TO GET
BRAND ENDORSEMENTS
Acquire rich social profile
data
like email, birthday, gender,
locations, friends, friends
interests, likes etc.
Pre-verified email
address
acquire email ID that is
used for Facebook login
15. STRATEGY 2STRATEGY 2
SHARE-A-PURCHASESHARE-A-PURCHASE
Convert up to 10% of your shoppers into brand ambassadors
Get up to 5 referral clicks for every share
Acquire new customers via referrals
Increase repeat purchases by 26%
Create real time social buzz
16. USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
Colorblocked Print Tunic
17. USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
Colorblocked Print Tunic
18. USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
Each socially shared purchase generates a viral post, bringing in quality referral
traffic to the site
Colorblocked Print Tunic
19. RESULTSRESULTS
Referral traffic generated by Share-a-Purchase converted at a 14.88% rate
Viral spread of the brand through purchase sharing
Gathered 1000s of rich social profiles
Generated 1000s of social reviews
20. USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
Identify social influencers and reward them – create loyal customers for the
brand
21. SUMMARY
Increase in customer engagement and brand endorsement
1000s
Of valuable customer referrals
posts on social media
28.48%
Conversion rate for connections
generated through social connect
11.05X ROI for referral marketing efforts
14.88%
Sales conversion rate for referral traffic
generated through social sharing of purchases
28. Sign Up for ShopSocially’s services
by April 15th
and we will waive
the one-time setup fee (up to $3,000)
Use code: SSAVENUE while signing up.
SPECIAL OFFER FOR TODAY’S ATTENDEES
Thank You
http://shopsocially.com
info@shopsocially.com
+1 650 701 7759