2.
Engagement
Nowadays, customers want to know more
about your business, best practices and
products.
Through relevant and personalized content you
can interact with your customers and start
building a strong relationship.
Some practices:
Company Blog
It is a great way to educate your customers
about your products and updates. You need to
write useful content and make it appealing.
We take Coca-Cola as an example. The
website is a blog itself, you can find a lot of
news & articles - updated on a daily basis.
About Us
Give your customers a better understanding about
your company. Promote your best practices, let
them know who you are, what you do and how
everything started.
Product Information
Provide relevant information about your products,
such as material, origin or technical instructions. You
can also complement it with a size guide: which
can be helpful to avoid returns as well.
Scarosso
Starbucks
Coca Cola
3.
Cross-‐
and
Up-‐Selling
Cross-‐Selling
These techniques enable a wider and deeper
interaction with your webshop; by helping your
customers to find the right products at the right
time.
Some practices:
Boost the experience
Show premium brands or high-priced products
to your customers by exposing other alternative
items; which otherwise would not be
considered.
Shopping assistant
Become a personal Shopping assistant for your
customers. Display other products that they might
like or need.
It is likely that users buy complementary products
within the current purchase. This practice will bring
the online experience closer to the offline store.
Pull & Bear
Zalando
4.
Avoid
Cart
Abandonment
Prevent high bounce rates by approaching
your customers with suitable messages before
they leave your website.
It is a good idea to give your clients some
personal incentives to let them stay longer on
your website.
Some practices:
Free Shipping Policies
By enabling free shipping you will encourage
your customers to come back, improving their
shopping experience.
You can create special discounts linked to the
customers basket size; or gain free shipment if
signing up for the newsletter.
VANS USA free delivery over $49
Save bag for later
Allow your customers to save their items at any
moment, giving them the opportunity to complete
the order at a later point in time.
ASOS
Make it easy
The easier, the better for the customers. Some
suggestions:
-‐ Offer short and flexible delivery dates: avoid
problems within the process.
-‐ Provide several payment options: costumers
don´t want to feel limited or conditioned.
-‐ Provide premium services: in order to solve any
doubt as well as give technical support
5.
Ballard Designs
Campaigns & Offers
Limited Offers
Show limited time offers to persuade your
customers. It encourages users towards the
purchase as they do not want to miss a deal.
Price is one of the most important buying factor
for your customers. Provide special discounts
and unique offers, they will give your website a
better perception.
With the right campaign you can gain more
clients as well as reinforce the relationship with
the current ones.
Some practices:
Seasonal effects
Depending on the date of the year, you can
promote different products and adress different
campaigns.
Who needs an umbrella in the summer? But how
many of us need one in the middle of the winter?
Vale Resort, Valentine’s Offer
Special deals
The precious sales everyone is waiting for. By
offering discounts among the year you can
increase the satisfaction of your customer and the
traffic on your site. Besides, it is a good way to
output the overstock.
Uniqlo
6.
Geotargeting
It is an effective tool to personalize your
customer’s experience.
You can deliver different content based on
several data such as city, zip code, country, IP
address or other criteria.
Some practices:
Store Locator
Display the stores that are closest to your
customers. Provide additional details like
openning hours or distance from the user’s
location to the store
.
Website Content
Cultures are different, so the content should be too.
Change the appeal from one country to another, in
line with the society, current news or campaigns.
We take Nike as an example: the first image is the
landing page from US; the second one from
Australia. Although being the same brand, the
content diverges.
NIKE USA
Zara Store Locator
NIKE Australia
7.
About
Shopboostr
Shopboostr uses big data and algorithms to
help online retailers with the personalization of
their customer journey.
We help our clients to increase their conversion
and decrease their bounce rate through a
personalized customer interaction.
Data analysis and machine learning algorithms
are our key resources. Our technology is able to
predict a customer behaviour in real-time; in
order to target them with the right product and
marketing incentives at the right time.
Personalized Product Recommendations
Personalized Marketing Incentives
Behavioral User Segmentation
Detailed Analytics
If you want to know more about our
product or work with us, feel free to
contact us.
From Big Data to Personalization
Meet us
Hardenbergstrasse 38
10623 Berlin
Germany
+49 30 31478 725
info@shopboostr.de
BERLIN OFFICE
