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Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
Shopper marketing resultaat- én onderzoeksbureau
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
2 
RETAILERS AND MANUFACTURERS SPEND MILLIONS ON (INSTORE) COMMUNICATION …YEARLY
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
3 
WHAT IF YOU COULD PREDICT THE EFFECT ON BRAND IMAGE ?
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
4 
WHAT IF YOU COULD PREDICT THE EFFECT ON BUYING BEHAVIOR ….AND HAVE TILL 55,8% INCREASE IN SALES?
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
QUESTION: 
WHICH INSTORE DISPLAY VISUAL WILL GENERATE THE BEST SALES?
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
ARE YOU SURE YOU CHOOSE THE RIGHT ONE? YOUR CHOICE COULD INFLUENCE SALES UP TO 55,8%!
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
ARE YOU SURE YOU CHOOSE THE RIGHT ONE? YOUR CHOICE COULD INFLUENCE YOUR BRAND IMAGE!
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
8 
STOP GUESSING! 
LET’S INTRODUCE YOU TO NEEMOS ® 
NO MORE PITFALLS ON THE SHOP FLOOR!
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
THE NEURO EMOTION SYSTEM (NEEMOS ®) IS THE RESULT OF 20 YEARS SCIENTIFIC BRAIN RESEARCH BY INCORE’S NEUROSCIENTISTS
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
THE NEURO CIRCLE® IS GLOBALLY THE FIRST NEUROSCIENTIFIC TOOL WITH PROVEN IN-MARKET* SUCCES! 
(*VARIOUS LARGE SCALE INSTORE TESTS ARE CONDUCTED)
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
11 
GLIMPSE ON ONE OF THE CASE STUDIES
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
WITH THE NEEMOS ® METHODOLOGY A PREDICTION WAS MADE OF THE BEST SELLING INSTORE DISPLAY VISUALS
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
6 WEEKS TEST, OVER 64.000 CUSTOMERS AND DAILY MONITORING OF PURCHASES
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
14 
BEST IN-MARKET RESULTS MATCHED WITH THE PREDICTIONS OF NEEMOS ® UP TO 55,8% DIFFERENCE IN SALES!
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
DON’T FORGET ... 76% OF ALL INTRODUCTIONS FAILS (ACNIELSEN ) 95% OF ALL INSTORE MATERIALS ARE NOT NOTED BY THE SHOPPER (POPAI) 95% OF OUR PURCHASE DECISION MAKING TAKES PLACE IN THE SUBCONSCIOUS MIND (PROFESSOR GERARD ZALTMAN, HARVARD BUSINESS SCHOOL) NEEMOS ® LEADS TO IMPROVEMENT OF YOUR BRAND IMAGE AND SALES!
Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 
Shopper marketing resultaat- én onderzoeksbureau 
CONTACT US TO LEARN MORE ABOUT HOW NEEMOS ® CAN HELP YOUR BUSINESS! Armin Junge | info@incore-berlin.com Art Frickus | info@conspicuous.eu http://incore-berlin.com http://www.conspicuous.eu

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WHEN SCIENCE HIT THE SHOP FLOOR!

  • 1. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary Shopper marketing resultaat- én onderzoeksbureau
  • 2. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 2 RETAILERS AND MANUFACTURERS SPEND MILLIONS ON (INSTORE) COMMUNICATION …YEARLY
  • 3. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 3 WHAT IF YOU COULD PREDICT THE EFFECT ON BRAND IMAGE ?
  • 4. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 4 WHAT IF YOU COULD PREDICT THE EFFECT ON BUYING BEHAVIOR ….AND HAVE TILL 55,8% INCREASE IN SALES?
  • 5. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary QUESTION: WHICH INSTORE DISPLAY VISUAL WILL GENERATE THE BEST SALES?
  • 6. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary ARE YOU SURE YOU CHOOSE THE RIGHT ONE? YOUR CHOICE COULD INFLUENCE SALES UP TO 55,8%!
  • 7. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary ARE YOU SURE YOU CHOOSE THE RIGHT ONE? YOUR CHOICE COULD INFLUENCE YOUR BRAND IMAGE!
  • 8. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 8 STOP GUESSING! LET’S INTRODUCE YOU TO NEEMOS ® NO MORE PITFALLS ON THE SHOP FLOOR!
  • 9. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary THE NEURO EMOTION SYSTEM (NEEMOS ®) IS THE RESULT OF 20 YEARS SCIENTIFIC BRAIN RESEARCH BY INCORE’S NEUROSCIENTISTS
  • 10. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary THE NEURO CIRCLE® IS GLOBALLY THE FIRST NEUROSCIENTIFIC TOOL WITH PROVEN IN-MARKET* SUCCES! (*VARIOUS LARGE SCALE INSTORE TESTS ARE CONDUCTED)
  • 11. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 11 GLIMPSE ON ONE OF THE CASE STUDIES
  • 12. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary WITH THE NEEMOS ® METHODOLOGY A PREDICTION WAS MADE OF THE BEST SELLING INSTORE DISPLAY VISUALS
  • 13. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 6 WEEKS TEST, OVER 64.000 CUSTOMERS AND DAILY MONITORING OF PURCHASES
  • 14. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary 14 BEST IN-MARKET RESULTS MATCHED WITH THE PREDICTIONS OF NEEMOS ® UP TO 55,8% DIFFERENCE IN SALES!
  • 15. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary DON’T FORGET ... 76% OF ALL INTRODUCTIONS FAILS (ACNIELSEN ) 95% OF ALL INSTORE MATERIALS ARE NOT NOTED BY THE SHOPPER (POPAI) 95% OF OUR PURCHASE DECISION MAKING TAKES PLACE IN THE SUBCONSCIOUS MIND (PROFESSOR GERARD ZALTMAN, HARVARD BUSINESS SCHOOL) NEEMOS ® LEADS TO IMPROVEMENT OF YOUR BRAND IMAGE AND SALES!
  • 16. Copyright © Conspicuous Holding BV, 2014. Confidential and Proprietary Shopper marketing resultaat- én onderzoeksbureau CONTACT US TO LEARN MORE ABOUT HOW NEEMOS ® CAN HELP YOUR BUSINESS! Armin Junge | info@incore-berlin.com Art Frickus | info@conspicuous.eu http://incore-berlin.com http://www.conspicuous.eu