1. How Social Media and Event
Technology enhance the
event experience
Josh Dry - Marketing Executive at
ShowGizmo and Event Camp Organiser
@ShowGizmo #Convene2013
Josh@ShowGizmo.com

2. ShowGizmo
The app for all events
@ShowGizmo #Convene2013
josh@ShowGizmo.com

3. What are Event Camps?
• Started via #Eventprofs
• #ECDU12, #ECME12 and #ECME13
• Live Hybrid Events with remote
audiences
• Event Profs around the World present
• Sharing latest trends and technologies
@ShowGizmo #Convene2013
josh@ShowGizmo.com

4. What is the point of good Social
Media for Events?
Not Social Media #101
Before, During and After
Used to help achieve your event objectives
Channels are open (whether you like it or not)
E.g.1 Crowd-sourced notes via Google Doc at NetHui 2012
E.g.2 #susanalbumparty and #nowthatchersdead
@ShowGizmo #Convene2013
josh@ShowGizmo.com

5. What is the point of good Tech
at Events?
Make some otherwise timely processes
streamlined i.e. Why we email
The unseen hero; registration systems,
lead capture, event apps, voting handsets
What is happening at Convene 2013 today?
@ShowGizmo #Convene2013
josh@ShowGizmo.com

6. Good Social Media and Event Tech
make events better:
Example: See a Tweet see the
Hashtag more Event Info (website, live
stream link)  watching stream Tweet a
question  get a reply!
Direct/Free/Fast/Educational/Feel-good
experience for an otherwise non-attendee.
@ShowGizmo #Convene2013
josh@ShowGizmo.com

7. Social Media Concierge
@ShowGizmo #Convene2013
josh@ShowGizmo.com

8. What makes a good SMC?
Knowledge of Tech, Social Media and the
event objectives
A SMC that can talk on camera and
understands the audiences
@ShowGizmo #Convene2013
josh@ShowGizmo.com

9. Achieving event ROIs through
Social Media and Event
Technology…
Use ShowGizmo for
Reach
one or many events:
Engagement with audience/ source to
source conversations
Keeping it digital (info and comms)
Capturing these leads
Using reports
Status/Kudos
@ShowGizmo #Convene2013
josh@ShowGizmo.com

10. Now is the time to mobilise
BYOD
Sharing + Communicating Digitally
Green and Sustainable
The work that Event Apps can do…
‘The use of smartphones will continue to grow from 50%
of exhibition visitors currently to 90% in the next two years’
– Feb Edition Exhibition News
@ShowGizmo #Convene2013
josh@ShowGizmo.com

11.  Connect
 Create profile
 Upload info
 Search
 Favourite
 Facebook
 Twitter
 Plan
 Show info
 People info
 Downloads
 Schedule
 Venue map
 Notifications @ShowGizmo #Convene2013
josh@ShowGizmo.com

12. For Delegates…
 Plan your schedule
 Connect with the right people
 Download information
 Share what you find
 Provide feedback in real time
@ShowGizmo #Convene2013
josh@ShowGizmo.com

13. For Exhibitors…
Delegates scan Exhibitor QR codes
with the ShowGizmo scanner:
Leads for exhibitors
Info straight to delegates phones
@ShowGizmo #Convene2013
josh@ShowGizmo.com

14. Where are Event Apps headed?
IPS
RFID
AR
HUD
FOTP
Where are they not headed?
Registration
Own internal social side
To the nearest recycle centre
@ShowGizmo #Convene2013
josh@ShowGizmo.com

15. Thinking Green and Sustainable
Digital communication / collateral
is eliminating waste
No Duplicated Technologies
programmes
Eliminating time + costs
Opportunities: Saving on your
and their print costs (event in
Middle East giving away $48
tablets)
Virtual Goodiebags?
@ShowGizmo #Convene2013
josh@ShowGizmo.com

16. Live Polls: fully configurable by you, display results in real time
Vote Now!
@ShowGizmo #Convene2013
josh@ShowGizmo.com

17. There is Rapid Growth in both
these areas!
New tool ‘Vine’
Lanyrd / Slideshare / Storify /
Esponce
Videos still king
1st Event App acquisition
How to Know/Find out about these?
#eventprofs, LizKing, CorbinBall
@ShowGizmo #Convene2013
josh@ShowGizmo.com

18. It’s what attendees want…
You can reach them and they
can reach you
The potential sharing reach of
your content
If you won’t your competitors will
@ShowGizmo #Convene2013
josh@ShowGizmo.com

19. What success
looks like……
Success = all the ways it was enhanced
It’s not just the experience either…
Success can be: attendance numbers
(online), increased sponsor promotion,
new leads captured (more or cheaper),
new social connectios, demonstrating
new technologies
Event Camp success: no budget thus
no revenue. Reach and strength of
knowledge shared
@ShowGizmo #Convene2013
josh@ShowGizmo.com

20. Your event is just
around the corner…
Get the balls rolling in social and
tech spaces…
Template Event Apps like
ShowGizmoare ready now!
EMBRACE IT before and during
@ShowGizmo #Convene2013
josh@ShowGizmo.com

21. And After?
Increasing the time of your event…
Leverage from what you have done…
(Tweet Category, Event App reports and
use of Technology reports!)
How the event achieved its ROIs through
good social media and event
technology…. what were yourmeasures-
what do results looks like?
@ShowGizmo #Convene2013
josh@ShowGizmo.com

22. Future proof your events today!
Think about your goals! Focus Event
Tech and Social Media on ROI
Give it a go!
Feedback Loop: use reports and
evaluations
‘If you don’t have an event app for your event by the end of this year,
your attendees will be asking why’ – Corbin Ball, ABEE 2012
@ShowGizmo #Convene2013
josh@ShowGizmo.com

23. LIVE POLL RESULTS
Everyone benefits:
Attendees, exhibitors, producers, sponsors
@ShowGizmo #Convene2013
josh@ShowGizmo.com

24. THANK YOU!
We are on stand #95, come have a chat
about Event Tech, Social Media, Event
Apps or your events…
info@ShowGizmo.com or @ShowGizmo
Use the app today and let us know what
you think…
@ShowGizmo #Convene2013
josh@ShowGizmo.com