This presentation provides a quick overview of Google Product Portfolio, BCG Matrix, Product Life Cycle, Ansoff Growth Matrix

1. Computer Industry & WWW-
Group 14
Shranik Jain(2017SMN668)
Vibhishek Chandar(2018SMT6631)
Gokul Krishnan(2018SMT6597)
Mayanka Mishra(2017SMN6667)
Vikas Sharma(2017SMN6665)
Ambika Prasad

2. Google Inc. become a technology conglomerate by announcing a new parent
entity – Alphabet Inc.,– that unites its widening interests and product lines.

3. Communication and publishing tools
Software Development tools
Statistical tools
Operating systems
Mobile Applications
Hardware
Services
Google Product Categories

4. Search & explore
Watch & play
Devices made by
Google
Use anywhere
Talk & text
Stay organised
Work smarter
Grow your business
Google Product Line-Based on Usage ( Overall of 251 Products & Services)

5. Question MarkStars
High
Low
High Low
Market Share
Cash Cow Dogs
26.9% market share(2018) from
8.5% (2017)
Market Growth
73.40% Market Share
84%
of company Revenue
20%
Unit Revenue Growth
4% Market Share
After Amazon Cloud Services,
Microsoft Azure, IBM
14.5%
of Company Revenue
Contribution
70%
of Global Browser
Market Share
11.02%
Market Share( Leader:
Microsoft Word 37.5%)
22% Market Share
Behind Paytm(38%)
BCG Matrix

6. INTRODUCTION GROWTH MATURITY DECLINE
SALES
TIME
Product Life Cycle

7. Existing
Existing
New
New
Market
Product
Ansoff Growth Matrix

8. Brand Development Grid
Product Line
Extension
Brand Extension
Multi-Brand
New Brand
Product Category
Brand Name
Existing
New
Existing New
Google Self Driving
Car Project

9. Conclusion & Recommendations
The MAYA Principal: Design for the Future, but Balance it
with Your Users’ Present
Most Advanced. Yet Acceptable
Google Should Continue to Invest in their Cloud & Smart Home Business due to their
business growth and potential to gain higher market share.

10. Additional Slides-Autonomous Vehicle Segment
• Released Autopilot, its semi-autonomous driver-assist technology, in
2014
• Autopilot Hardware 3 released in April 2019
• In 2016, announced that all Tesla vehicles on the road would be able to
receive self-driving technology through a software update
• Three recent fatal crashes involving Autopilot have hurt Tesla’s self-
driving reputation
• First auto company to deploy hands-free driving
• Flagship self-driving A8 model approved for street driving in Europe
• Former Tesla Autopilot manager hired as CTO of self-driving tech subsidiary
• Board began investing in autonomous driving initiative in 2016
• Unveiled self-driving shuttle concept car called the “Sedric” in 2017
• $7B joint venture with Ford announced in 2019

11. • Building employee transportation network; currently has 66 self-driving
minivans on the road in California
• Some setbacks for Apple’s self-driving car program, Project Titan, in 2016
• Hired former Waymo and NASA engineer in June 2018 to head Project Titan
• Acquired Drive.ai in June 2019
• Showed off autonomous car concept at CES 2016
• Plans to deploy self-driving car on the road by 2021
• Opened second autonomous driving campus in Munich in 2018
• $1.1B facility in tech works dedicated to self-driving, smart home, and smart
city technologies
• Developed world’s first fully autonomous parking function approved for
everyday use with Daimler
• Internally dedicated 2K+ engineers to working on driver-assist technology
• Partnering with TomTom for mapping and Mercedes for vehicles

12. • Launched semi-autonomous Super Cruise in 2018 Cadillac CT6
• Filed petition in January 2018 to run commercial ride-sharing business
through autonomous Chevrolet Bolts
• Received $2.25B from SoftBank to support autonomous work
• Plans to roll out autonomous vehicles by 2021
• Acquired AI startup Argo for $1B
• Partnering with Domino’s, Postmates, and Walmart on autonomous
delivery pilots
• Focus on driver-assist technologies and smart car infrastructure
• Opened Silicon Valley R&D lab in 2017
• In 2018, announced partnership with Nvidia to build self-driving vehicle
systems
• It planned to have 75,000 autonomous vehicles in operation by 2019
and to have driverless taxi services operating in 13 cities by 2022
• Has since faced legal troubles and criticism over its role in a fatal crash
involving a self-driving Uber vehicle

13. • Waymo One self-driving car service launched in December 2018
• Permission to transport passengers in Waymo robotaxis granted in
California in 2019
• Achieved 4,000,000 self-driven miles by Waymo autonomous vehicles
in November 2017
• Purchased 62,000 new Chrysler minivans to increase size of Waymo
self-driving fleet 100x
Google WAYMO Current Position-Autonomous Vehicle
Segment

15. Thank You
(References are in comment section of every slide)