Marketing assignment on online stores in India. Spending Trends, Purchases, modes of payment and a little more on e stores

1. Online Stores and You
A Market Survey
18th Aug 2013
An Assignment of Marketing for Managers 1
TV, Shreeharsha
2K13BFS17
1 ‘C’
AIM, New Delhi

2. What They Buy
1%
Cloths and Apparels
15%
Shoes or Bags
21%
9%
Books and magazines
Electronics, Software and Games
12%
Furniture
17%
Vehicles and property
2% 1%
22%
Watches, Accessories and
Jewelery

3. Why Buy Online
2% 1%
Saves time
26%
42%
Goods cost less
EMI and Financing available
Free home delivery
No need to be self conscious
8%
Others
21%

4. 45
40
35
30
25
Top Preference
20
Preference2
Preference3
15
Preference4
10
5
0
Credit card
EMI on Credit card
Net Banking/Debit
Card
Cash on Delivery

5. I shop Online when
15%
33%
there is no time
goods cost lesser than in retail
stores
13%
I have free Promo coupons
I have to gift someone in another
city
39%

6. 70
60
50
40
Top Preference
30
Preference2
Preference3
20
10
0
Self
Gifts
Others who don't have
CC/DC etc

7. Favorite Online Stores are
22%
22%
The ones with global Presence
Indian
4%
Changes Often
Product Specific
52%

8. Promo Coupons
17%
39%
When Available
Always
No, against it
25%
Neutral
19%

9. Security Concern
4% 4%
Very Concerned
29%
Skeptical
Confident
Not concerned
63%

10. Product Returns
1%
7%
42%
Never
Rarely
Occasionally
Frequently
50%

11. Other Utility
20%
29%
Checking Prices
Only Sales
Keep up with trends
51%