SlideShare a Scribd company logo
1 of 17
Group No. 2 
Behavioral Program – II 
12 A
• Give positive satisfaction 
• Arising from intrinsic conditions of the job 
itself 
• Challenging work 
• Recognition 
• Responsibility
CAREER 
ADVANCEMENT 
MOTIVATIONAL FACTORS 
PERSONAL 
GROWTH 
RECOGNITION 
COMPETITION 
ACHIEVEMENT 
RESPONSIBILI 
TY
• Do not give positive satisfaction 
• Dissatisfaction results from their absence 
• Extrinsic to the work itself 
• Company policies 
• Supervisory practices, 
• Wages/salary
PAY HIKE 
HYGIENE FACTORS 
SUPERVISI 
ON 
RELATIONS 
HIPS 
COMPANY 
POLICIES 
ENVIRONME 
NT 
JOB 
SECURITY
Independent phenomena 
Not on a continuum with one increasing as the 
other diminishes 
The opposite of Satisfaction is ‘No Satisfaction’ but 
not dissatisfaction. 
The opposite of Dissatisfaction is ‘No 
Dissatisfaction’ but not Satisfaction.
Mostly 
affected by 
the "motivator 
factors" 
Motivation factors 
help increase the 
satisfaction but 
aren't that 
affective on 
dissatisfaction 
Satisfactio 
n 
Results of the 
"hygiene 
factors" 
if absent or 
inadequate, 
Cause 
dissatisfaction, 
but their 
presence has 
little effect on 
long-term 
satisfaction 
Dissatisfa 
ction
Step One: Eliminate Job Dissatisfaction 
• Fix poor and obstructive company policies. 
• Provide effective, supportive and non-intrusive 
supervision. 
• Create and support a culture of respect and dignity 
for all team members. 
• Ensure that wages are competitive. 
• Build job status by providing meaningful work for 
all positions. 
• Provide job security.
Step Two: Create Conditions for Job Satisfaction 
• Providing opportunities for achievement. 
• Recognizing workers' contributions. 
• Creating work that is rewarding and that matches 
the skills and abilities of the worker. 
• Giving as much responsibility to each team member 
as possible. 
• Providing opportunities to advance in the company 
through internal promotions. 
• Offering training and development opportunities, so 
that people can pursue the positions they want 
within the company.
Motivators 
A sense of 
Achievement 
Employees will 
influence other 
workers to work 
Both the business 
and the workers 
are likely to benefit 
Hygiene Factors 
Has the affect to de-motivate 
the workers 
Workers might not work 
hard 
Workers will remain 
unhappy which affects 
their work and performance
Achievement 
Recognition 
Work Itself 
Responsibility 
Advancement 
Personal 
Growth 
Hygiene (or Maintenance) Factors 
Status 
Perso 
nal 
Life 
Securit 
Relation 
ship 
with 
Peers 
y 
Relationshi 
Salar 
y 
p with 
Subordinat 
es 
Relationship 
Work 
Conditi 
ons 
with 
Supervisor 
Company 
Policy 
and 
Administr 
ation 
Motivators 
Supe 
rvisi 
on
Overlooks situational variables 
Herzberg assumed a correlation 
between satisfaction and productivity 
The theory ignores blue-collar 
workers
Implications of Two-Factor Theory 
• The Two-Factor theory implies that the managers must 
stress upon guaranteeing the adequacy of the hygiene 
factors to avoid employee dissatisfaction. 
• Managers must make sure that the work is stimulating 
and rewarding so that the employees are motivated to 
work and perform harder and better.
Implications of Two-Factor Theory Contd. 
• This theory emphasize upon job-enrichment so as to 
motivate the employees. 
• The job must utilize the employee’s skills and 
competencies to the maximum. 
• Focusing on the motivational factors can improve work-quality
Achievement 
Achievement recognition 
Work itself 
Responsibility 
Advancement 
Growth 
Salary 
Company policy & 
administration 
Supervision 
Interpersonal relations 
Working conditions 
Salary 
Status 
Security 
Motivation factors increase job satisfaction 
Hygiene factors avoid job dissatisfaction
Hygiene Factors 
• For Customers 
• For Fellow Workers 
• For Subordinates 
Motivational Factors 
• For Customers 
• For Employees
Herzberg’s two  factor theory

More Related Content

What's hot

Herzberg’s two factor theory
Herzberg’s two factor theoryHerzberg’s two factor theory
Herzberg’s two factor theoryRashid Mwinyi
 
Herzberg motivation theory
Herzberg motivation theoryHerzberg motivation theory
Herzberg motivation theoryOsval Achón
 
Frederick herzberg-dual factor theory of motivation
Frederick herzberg-dual factor theory of  motivationFrederick herzberg-dual factor theory of  motivation
Frederick herzberg-dual factor theory of motivationrenujain1208
 
Herzberg's two factor theory ( Amil )
Herzberg's two factor theory ( Amil )Herzberg's two factor theory ( Amil )
Herzberg's two factor theory ( Amil )Ryan de Niro
 
Equity theory of Motivation
Equity theory of MotivationEquity theory of Motivation
Equity theory of MotivationAkash Patil
 
Job Satisfaction and Theories of Job Satisfation
Job Satisfaction and Theories of Job SatisfationJob Satisfaction and Theories of Job Satisfation
Job Satisfaction and Theories of Job SatisfationBrijesh Jha
 
Work Motivation - seminar-by-Mohan-Kumar-G
Work Motivation - seminar-by-Mohan-Kumar-GWork Motivation - seminar-by-Mohan-Kumar-G
Work Motivation - seminar-by-Mohan-Kumar-GMohan Kumar G
 
Frederick Herzberg’s Two Factor Theory
Frederick Herzberg’s Two Factor TheoryFrederick Herzberg’s Two Factor Theory
Frederick Herzberg’s Two Factor Theorypdlanl
 
Frederick Herzberg's Two Factor Theory of Motivation.
Frederick Herzberg's Two Factor Theory of Motivation.Frederick Herzberg's Two Factor Theory of Motivation.
Frederick Herzberg's Two Factor Theory of Motivation.Charan Kumar Namindla
 
Job satisfaction
Job satisfactionJob satisfaction
Job satisfactionRohan Monis
 
Aiderfers erg theory
Aiderfers erg theoryAiderfers erg theory
Aiderfers erg theoryVinay Teja
 

What's hot (20)

Frederick Herzberg: Two-Factor Theory
Frederick Herzberg: Two-Factor TheoryFrederick Herzberg: Two-Factor Theory
Frederick Herzberg: Two-Factor Theory
 
Herzberg’s two factor theory
Herzberg’s two factor theoryHerzberg’s two factor theory
Herzberg’s two factor theory
 
Two factors theory
Two factors theoryTwo factors theory
Two factors theory
 
Job satisfaction
Job satisfactionJob satisfaction
Job satisfaction
 
Herzberg motivation theory
Herzberg motivation theoryHerzberg motivation theory
Herzberg motivation theory
 
Frederick herzberg-dual factor theory of motivation
Frederick herzberg-dual factor theory of  motivationFrederick herzberg-dual factor theory of  motivation
Frederick herzberg-dual factor theory of motivation
 
Job satisfaction
Job satisfactionJob satisfaction
Job satisfaction
 
Job satisfaction
Job satisfactionJob satisfaction
Job satisfaction
 
Two theory factor
Two theory factorTwo theory factor
Two theory factor
 
Job Satisfaction
Job  SatisfactionJob  Satisfaction
Job Satisfaction
 
Two Factor Theory of Motivation by Frederick Herzberg
Two Factor Theory of Motivation by Frederick HerzbergTwo Factor Theory of Motivation by Frederick Herzberg
Two Factor Theory of Motivation by Frederick Herzberg
 
Herzberg's two factor theory ( Amil )
Herzberg's two factor theory ( Amil )Herzberg's two factor theory ( Amil )
Herzberg's two factor theory ( Amil )
 
Equity theory of Motivation
Equity theory of MotivationEquity theory of Motivation
Equity theory of Motivation
 
Job Satisfaction and Theories of Job Satisfation
Job Satisfaction and Theories of Job SatisfationJob Satisfaction and Theories of Job Satisfation
Job Satisfaction and Theories of Job Satisfation
 
Work Motivation - seminar-by-Mohan-Kumar-G
Work Motivation - seminar-by-Mohan-Kumar-GWork Motivation - seminar-by-Mohan-Kumar-G
Work Motivation - seminar-by-Mohan-Kumar-G
 
Frederick Herzberg’s Two Factor Theory
Frederick Herzberg’s Two Factor TheoryFrederick Herzberg’s Two Factor Theory
Frederick Herzberg’s Two Factor Theory
 
Job satisfaction
Job satisfaction Job satisfaction
Job satisfaction
 
Frederick Herzberg's Two Factor Theory of Motivation.
Frederick Herzberg's Two Factor Theory of Motivation.Frederick Herzberg's Two Factor Theory of Motivation.
Frederick Herzberg's Two Factor Theory of Motivation.
 
Job satisfaction
Job satisfactionJob satisfaction
Job satisfaction
 
Aiderfers erg theory
Aiderfers erg theoryAiderfers erg theory
Aiderfers erg theory
 

Similar to Herzberg’s two factor theory

Recruitment: Understanding Herzberg in Business
Recruitment: Understanding Herzberg in BusinessRecruitment: Understanding Herzberg in Business
Recruitment: Understanding Herzberg in BusinessNicholasBevan2
 
Emp Satisfaction - LG-1
Emp Satisfaction - LG-1Emp Satisfaction - LG-1
Emp Satisfaction - LG-1Gopi Om Kumar
 
19104889 Job Satisfaction
19104889 Job Satisfaction19104889 Job Satisfaction
19104889 Job Satisfactionpradeepbalasore
 
ASHAVI Employee Engagement Program
ASHAVI Employee Engagement ProgramASHAVI Employee Engagement Program
ASHAVI Employee Engagement ProgramDinh Thi Diem Thuy
 
Job Satisfaction
Job SatisfactionJob Satisfaction
Job SatisfactionAsifa Aziz
 
Job Satisfaction
Job SatisfactionJob Satisfaction
Job SatisfactionAsifa Aziz
 
Assignment on Herzberg’s two-factor Theory.pptx
Assignment on Herzberg’s two-factor Theory.pptxAssignment on Herzberg’s two-factor Theory.pptx
Assignment on Herzberg’s two-factor Theory.pptxToaha Sayed Mohammad
 
PPT on Employee Relation-1- New
PPT on Employee Relation-1- NewPPT on Employee Relation-1- New
PPT on Employee Relation-1- Newlinagadekar
 
Employee satisfaction (1)
Employee satisfaction (1)Employee satisfaction (1)
Employee satisfaction (1)parixitthakur
 
Employee relations and rewards seminar
Employee relations and rewards seminarEmployee relations and rewards seminar
Employee relations and rewards seminarNcell
 
Employee Engagement Strategy
Employee Engagement StrategyEmployee Engagement Strategy
Employee Engagement StrategySarah Williams
 
employee-satisfaction
 employee-satisfaction employee-satisfaction
employee-satisfactionAnswaf Ansu
 
fdocuments.net_employee-attitudes-and-their-effects-55d151a37e38f.ppt
fdocuments.net_employee-attitudes-and-their-effects-55d151a37e38f.pptfdocuments.net_employee-attitudes-and-their-effects-55d151a37e38f.ppt
fdocuments.net_employee-attitudes-and-their-effects-55d151a37e38f.pptPilloJeramy
 
exam#1 Business.pptx
exam#1 Business.pptxexam#1 Business.pptx
exam#1 Business.pptxValerieMojica
 

Similar to Herzberg’s two factor theory (20)

Recruitment: Understanding Herzberg in Business
Recruitment: Understanding Herzberg in BusinessRecruitment: Understanding Herzberg in Business
Recruitment: Understanding Herzberg in Business
 
Employee engagement
Employee engagementEmployee engagement
Employee engagement
 
Hrm
HrmHrm
Hrm
 
Emp Satisfaction - LG-1
Emp Satisfaction - LG-1Emp Satisfaction - LG-1
Emp Satisfaction - LG-1
 
19104889 Job Satisfaction
19104889 Job Satisfaction19104889 Job Satisfaction
19104889 Job Satisfaction
 
ASHAVI Employee Engagement Program
ASHAVI Employee Engagement ProgramASHAVI Employee Engagement Program
ASHAVI Employee Engagement Program
 
Job Satisfaction
Job SatisfactionJob Satisfaction
Job Satisfaction
 
Job Satisfaction
Job SatisfactionJob Satisfaction
Job Satisfaction
 
Hr Practices.pptx
Hr Practices.pptxHr Practices.pptx
Hr Practices.pptx
 
Assignment on Herzberg’s two-factor Theory.pptx
Assignment on Herzberg’s two-factor Theory.pptxAssignment on Herzberg’s two-factor Theory.pptx
Assignment on Herzberg’s two-factor Theory.pptx
 
PPT on Employee Relation-1- New
PPT on Employee Relation-1- NewPPT on Employee Relation-1- New
PPT on Employee Relation-1- New
 
Human Resource Practices
Human Resource PracticesHuman Resource Practices
Human Resource Practices
 
Employee satisfaction (1)
Employee satisfaction (1)Employee satisfaction (1)
Employee satisfaction (1)
 
Hr project
Hr projectHr project
Hr project
 
Employee relations and rewards seminar
Employee relations and rewards seminarEmployee relations and rewards seminar
Employee relations and rewards seminar
 
Employee Engagement Strategy
Employee Engagement StrategyEmployee Engagement Strategy
Employee Engagement Strategy
 
employee-satisfaction
 employee-satisfaction employee-satisfaction
employee-satisfaction
 
Job Satisfaction & Morale.pptx
Job Satisfaction & Morale.pptxJob Satisfaction & Morale.pptx
Job Satisfaction & Morale.pptx
 
fdocuments.net_employee-attitudes-and-their-effects-55d151a37e38f.ppt
fdocuments.net_employee-attitudes-and-their-effects-55d151a37e38f.pptfdocuments.net_employee-attitudes-and-their-effects-55d151a37e38f.ppt
fdocuments.net_employee-attitudes-and-their-effects-55d151a37e38f.ppt
 
exam#1 Business.pptx
exam#1 Business.pptxexam#1 Business.pptx
exam#1 Business.pptx
 

Recently uploaded

Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...Ram V Chary
 
internship thesis pakistan aeronautical complex kamra
internship thesis pakistan aeronautical complex kamrainternship thesis pakistan aeronautical complex kamra
internship thesis pakistan aeronautical complex kamraAllTops
 
Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentNimot Muili
 
How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxAaron Stannard
 
Reviewing and summarization of university ranking system to.pptx
Reviewing and summarization of university ranking system  to.pptxReviewing and summarization of university ranking system  to.pptx
Reviewing and summarization of university ranking system to.pptxAss.Prof. Dr. Mogeeb Mosleh
 
digital Human resource management presentation.pdf
digital Human resource management presentation.pdfdigital Human resource management presentation.pdf
digital Human resource management presentation.pdfArtiSrivastava23
 
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalW.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalWilliam (Bill) H. Bender, FCSI
 
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime SiliguriSiliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siligurimeghakumariji156
 
Safety T fire missions army field Artillery
Safety T fire missions army field ArtillerySafety T fire missions army field Artillery
Safety T fire missions army field ArtilleryKennethSwanberg
 
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot ModelGautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNitya salvi
 
International Ocean Transportation p.pdf
International Ocean Transportation p.pdfInternational Ocean Transportation p.pdf
International Ocean Transportation p.pdfAlejandromexEspino
 
The Psychology Of Motivation - Richard Brown
The Psychology Of Motivation - Richard BrownThe Psychology Of Motivation - Richard Brown
The Psychology Of Motivation - Richard BrownSandaliGurusinghe2
 
Marketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docxMarketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docxssuserf63bd7
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxalinstan901
 

Recently uploaded (16)

Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...
 
internship thesis pakistan aeronautical complex kamra
internship thesis pakistan aeronautical complex kamrainternship thesis pakistan aeronautical complex kamra
internship thesis pakistan aeronautical complex kamra
 
Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable development
 
How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptx
 
Reviewing and summarization of university ranking system to.pptx
Reviewing and summarization of university ranking system  to.pptxReviewing and summarization of university ranking system  to.pptx
Reviewing and summarization of university ranking system to.pptx
 
digital Human resource management presentation.pdf
digital Human resource management presentation.pdfdigital Human resource management presentation.pdf
digital Human resource management presentation.pdf
 
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalW.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
 
Intro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptxIntro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptx
 
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTECAbortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
 
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime SiliguriSiliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
 
Safety T fire missions army field Artillery
Safety T fire missions army field ArtillerySafety T fire missions army field Artillery
Safety T fire missions army field Artillery
 
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot ModelGautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
International Ocean Transportation p.pdf
International Ocean Transportation p.pdfInternational Ocean Transportation p.pdf
International Ocean Transportation p.pdf
 
The Psychology Of Motivation - Richard Brown
The Psychology Of Motivation - Richard BrownThe Psychology Of Motivation - Richard Brown
The Psychology Of Motivation - Richard Brown
 
Marketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docxMarketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docx
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
 

Herzberg’s two factor theory

  • 1. Group No. 2 Behavioral Program – II 12 A
  • 2. • Give positive satisfaction • Arising from intrinsic conditions of the job itself • Challenging work • Recognition • Responsibility
  • 3. CAREER ADVANCEMENT MOTIVATIONAL FACTORS PERSONAL GROWTH RECOGNITION COMPETITION ACHIEVEMENT RESPONSIBILI TY
  • 4. • Do not give positive satisfaction • Dissatisfaction results from their absence • Extrinsic to the work itself • Company policies • Supervisory practices, • Wages/salary
  • 5. PAY HIKE HYGIENE FACTORS SUPERVISI ON RELATIONS HIPS COMPANY POLICIES ENVIRONME NT JOB SECURITY
  • 6. Independent phenomena Not on a continuum with one increasing as the other diminishes The opposite of Satisfaction is ‘No Satisfaction’ but not dissatisfaction. The opposite of Dissatisfaction is ‘No Dissatisfaction’ but not Satisfaction.
  • 7. Mostly affected by the "motivator factors" Motivation factors help increase the satisfaction but aren't that affective on dissatisfaction Satisfactio n Results of the "hygiene factors" if absent or inadequate, Cause dissatisfaction, but their presence has little effect on long-term satisfaction Dissatisfa ction
  • 8. Step One: Eliminate Job Dissatisfaction • Fix poor and obstructive company policies. • Provide effective, supportive and non-intrusive supervision. • Create and support a culture of respect and dignity for all team members. • Ensure that wages are competitive. • Build job status by providing meaningful work for all positions. • Provide job security.
  • 9. Step Two: Create Conditions for Job Satisfaction • Providing opportunities for achievement. • Recognizing workers' contributions. • Creating work that is rewarding and that matches the skills and abilities of the worker. • Giving as much responsibility to each team member as possible. • Providing opportunities to advance in the company through internal promotions. • Offering training and development opportunities, so that people can pursue the positions they want within the company.
  • 10. Motivators A sense of Achievement Employees will influence other workers to work Both the business and the workers are likely to benefit Hygiene Factors Has the affect to de-motivate the workers Workers might not work hard Workers will remain unhappy which affects their work and performance
  • 11. Achievement Recognition Work Itself Responsibility Advancement Personal Growth Hygiene (or Maintenance) Factors Status Perso nal Life Securit Relation ship with Peers y Relationshi Salar y p with Subordinat es Relationship Work Conditi ons with Supervisor Company Policy and Administr ation Motivators Supe rvisi on
  • 12. Overlooks situational variables Herzberg assumed a correlation between satisfaction and productivity The theory ignores blue-collar workers
  • 13. Implications of Two-Factor Theory • The Two-Factor theory implies that the managers must stress upon guaranteeing the adequacy of the hygiene factors to avoid employee dissatisfaction. • Managers must make sure that the work is stimulating and rewarding so that the employees are motivated to work and perform harder and better.
  • 14. Implications of Two-Factor Theory Contd. • This theory emphasize upon job-enrichment so as to motivate the employees. • The job must utilize the employee’s skills and competencies to the maximum. • Focusing on the motivational factors can improve work-quality
  • 15. Achievement Achievement recognition Work itself Responsibility Advancement Growth Salary Company policy & administration Supervision Interpersonal relations Working conditions Salary Status Security Motivation factors increase job satisfaction Hygiene factors avoid job dissatisfaction
  • 16. Hygiene Factors • For Customers • For Fellow Workers • For Subordinates Motivational Factors • For Customers • For Employees