Lavasa Digital Marketing Case Study aims to promote Lavasa as a weekend getaway destination through social media engagement and search engine optimization. The objectives are to build loyalty among existing guests and sell hotel packages online. However, the Lavasa website lacks realistic images, has excessive flash, poor navigation, and missing business keywords. Other hospitality brands leverage digital channels better by having more trustworthy, uncluttered content that generates leads and traffic. The Lavasa Facebook page also needs improvements to engage customers more innovatively and deliver its brand message.

1. Lavasa Digital Marketing Case
Study

2. Objective
• To promote the Lavasa brand as weekend
getaway destination
• To build loyalty among existing Lavasa guests
• To sell lavasa hotel packages through social
media engagement and search engine
optimization
• To make every guest feel valued and vital.
• To use their social media channels to listen
and respond

3. Is the lavasa Website Customer
Savvy?

4. • Absence of realistic images
• Flash Heavy Website
• Lack of Business Specific
keywords
• Poor Website Navigation

5. How other Hospitality Brands
Leveraging the Digital World?

6. • Fariyas Hotel

7. • Sheraton Hotel

8. How would you rate the Lavasa
Brand page on Facebook?

9. 0
5
10
15
20
25
30
35
Trustworthy
Source
O
fInform
ation
Clearand
Uncluttered
Fun
and
Engaging
C
ontent
usefulInform
ation
lead
G
eneration
Potential
new
and
Innovative
look
and
Feel
Brand
m
essaging
W
ebsite
Traffic
G
eneration
G
eneric
U
pdates

10. Digital Business Consultant
Shripad Nadkarni
+ 91 9820552673