2. Paulo Coelho
• Alchemist of words.
• Brazilian writer
• Born in 1947 in a middle class family.
• Youth: Hippie
• Wrote song lyrics
• Worked as journalist
3. The Alchemist
• Critics praise his poetic, realistic and
philosophical style.
• “His books have had a life enhancing impact
on millions of people”
The Times , UK
• Coelho’s writing is beautifully poetic but his
message is what counts…He gives me hope
and puts a smile on my face….
Daily Express
5. More about the book
• Launched in Brazil in 1988
• Translated into 56 languages
• Sep 1993 topped the bestseller list
in Australia
• In 1995 published in Italy
• School edition launched in 2003
6. Journey …
• Santiago … enchanted by a dream
• Quest for treasure
• Insurmountable obstacles
• Jewels of wisdom
14. CRYSTAL MERCHANT
• Santiago enters the crystal merchant’s shop
from outside.
• He cleans crystal articles hoping to get food in
exchange of the work
• Crystal merchant “Because the crystal was
dirty. And both you and I needed to cleanse
our minds of negative thoughts.”
15. • Santiago helps improve sales by various
strategies.
• “It's called the principle of
favorability, beginner's luck. Because life
wants you to achieve your destiny.”
• Every blessing ignored, becomes a curse.
• “Maktub”
16. • Santiago : "I'm leaving today. I have the
money I need to buy my sheep. And you have
the money you need to go to Mecca.“
• He was actually two hours closer to his
treasure… the fact that the two hours had
stretched into an entire year didn't matter.
18. The Alchemist by Paulo Coelho
• Personal Legend = Your Destiny
• There are 4 obstacles to
overcome before you can
achieve your Personal Legend
– People tell you that your dream is
IMPOSSIBLE to achieve
– LOVE
– FEAR OF DEFEAT
– FEAR OF REALIZING THE DREAM
19. The Alchemist
• Personal Legend =
Destiny
• Our job is to pursue
our personal legend
despite the many
distractions placed in
our path
20. Lessons of The Alchemist
• Trust your heart
• Read the seemingly
inconspicuous signs
• Understand that as you
look to fulfill a dream, it
looks to find you, if you
let it
• Sometimes you can find
extraordinary in the
ordinary.