1.
INNOVATION
AT APPLE
Presented By:
Sushmita Singh
Shweta Singh

2.
Introduction
 Apple Inc. is an American multinational technology
headquartered in Cupertino, California.
 Apple was founded by Steve Jobs on April 1st 1976, to
develop and sell personal computers.
 Its products include the iPhone, smartphone, the iPad tablet
computer, the Mac personal computer, and the iPod portable
media player.
 Apple is the world‘s largest information technology company
by revenue, and the world's third-largest mobile phone
manufacturer.
 Apple has 453 retail stores in 16 countries.

3.
Vision
“Man is the creator of change in this world
As such he should be above systems and
Structures, and not subordinate to them”

4.
Mission
“The Company is committed to bringing the best
personal computing, portable digital music and mobile
communication experience to students, educators,
creative professionals, businesses, government
agencies, and consumers through its innovative
hardware, software, peripherals, services, and Internet
offerings”

5.
Current Apple Products
 Desktop
• Mac Mini
• iMac
• MacPro
 Laptops
• MacBook
• MacBook Air
• MacBook Pro
 iPhone
 iPad
 iPod
• iPod Classic
• iPod Nano
• iPod Shuffle
• iPod Touch
 Softwares
• iLife
• iTunes
• iWork

6.
Innovative Characteristics
 Apple Innovation has identified the next ‘big thing’ and
created it first and with better quality than competitors.
 Apple innovation has perfected the customer relationship.
 Apple Innovation has discovered that people need ‘value’.
 Apple Innovation has substantial ‘brand’.

7.
Innovation Strategy at Apple
 Process
 Products
 Business Model
 Customer Experience
 Leadership

8.
Apple: Products of Success

9.
Recent Innovation
 Apple announced the all-new Apple TV, bringing a
revolutionary experience to the living room based on apps
built for the television.
 Apps on Apple TV let people choose what to watch and when
you watch it.
 The new Apple TV’s remote features Siri, so people can
search with their voice for TV shows and movies across
multiple content providers simultaneously.
 The all-new Apple TV is built from the ground up with a new
generation of high-performance hardware and introduces an
intuitive and fun user interface using the Siri Remote.

10.
Contd…
 The new Siri Remote dramatically simplifies while people
select, scroll and navigate through their favourite content
while bringing unique interactivity to the new Apple TV by
using a glass touch surface.
 Apple TV runs the all-new TV OS operating system, based on
Apple’s IOS, enabling millions of IOS developers to create
innovative new apps and games specifically for Apple TV and
deliver them directly to users through the new Apple TV app
store.
 With Siri, people can use their voice to search TV shows and
movies by title, genre, cast, crew, rating or popularity.

11.
Contd…
 Pricing & Availability
 The new Apple TV will be available at the end of October in a
32GB model and a 64GB model from Apple.com, Apple’s
retail stores and select Apple Authorised Resellers.
 Pricing will be announced at availability.

12.
Apple’s Shift from Radical to
Incremental Innovation
 New Phone - iPhone 6
 New Phablet - iPhone 6 plus
 New Watch - Apple Watch
 New Service - Apple Pay
 New Operating System- iOS8

13.
Opportunities Ahead…
 Growth of tablet and smartphone markets.
 Advertisement: The recent launch of the iRadio does lay the
foundation for a solid Apple ad exchange. Advertisers will be
able to use Apple’s user data and purchase patterns to lay out
ads on iPhones, iPads, and MacBooks.
 Expand services further: Apple can add fewer version of
subscription or ad-supported video streaming content which
will lead to more revenues.
 Newer and existing products: Apple can generate more
revenue from emerging markets for iPhone and iPad products.