2. It features several Web applications with similar functionality to
traditional office suites, including Gmail, Google Groups,Google
Calendar, Talk, Docs and Sites. It was the vision of Rajen Sheth, a Google
employee who later developed Chromebooks
Google Apps is a service from Google providing independently
customizable versions of several Google products under a custom
domain name.

3. Google Apps

4. 2) Google Calendar
https://www.google.com/calendar
With Google's free online calendar, it's easy to keep track of life's important events all
in one place. Calendar Icon. Share your schedule. Let your family and ...
1) Gmail: Email from Google
mail.google.com/?hl=en
Gmail. A Google approach to email. Gmail is built on the idea that email can be ...
3) Google Drive
https://drive.google.com/Share
Drive. Welcome to Google Drive, the new home for Google Docs. Access everywhere;
Store files safely; Collaborate with Google Docs. Learn more ...
4) Google Sites - Free websites and wikis
sites.google.com/Share
Thinking of creating a website? Google Sites is a free and easy way to create and
share web pages. Learn more. Create rich web pages easily; Collect all your ...
2

5. 2
1
5) Chrome Browser - Google
www.google.com/chromeShare
Google Chrome is a browser that combines a minimal design with sophisticated
technology to make the web faster, safer, and easier.
6) Welcome to Google Groups
www.google.co.in/intl/en/googlegroups/overview.html
Google Groups is all about helping users connect with people, access information,
and communicate effectively over email and on the web. Now there's a new ...
7) Google Goggles
www.google.co.in/mobile/goggles/Share
Google Goggles in action. Click the icons below to see the different kinds of objects
and places you can search for using Google Goggles. New! Text; Landmarks ...
8) Google Adwords
adwords.google.com/
PPC program where webmasters can create their own ads and choose keywords.
End

6. Gmail is a free, search-based e-
mail (Web mail) service, which
is accessible from a Web
browser anywhere in the
world. The backbone of Gmail
is a powerful Google search
engine that quickly finds any
message an account owner has
ever sent or received.
When Gmail displays an e-mail, it automatically shows all the replies to that e-mail
as well, so users can view a message in the context of a conversation. There are
no pop-ups or untargeted banner ads in Gmail, which places relevant text ads and
links to related Web pages adjacent to e-mail messages.

7. Gmail
Email
wherever
you work
Gmail
Labs
Connect
With
People
Gmail
Label
Work
Fast, Save
Time

8. Email wherever you work
Gmail works on any computer or mobile device
with a data connection and offline support lets
you keep working even when you’re
disconnected. Whether you're at your desk, in
a meeting, or on a plane, your email is there.
Work fast, save time
Gmail is designed to make you
more productive. 25GB of storage
means you never have to delete
anything, powerful search lets you
find everything, and labels and
filters help you stay organized.
Connect with people
Your inbox isn't just about messages, it's about
people too. Text, voice, and video chat lets you
see who’s online and connect instantly. See
your contacts’ profile photos, recent updates
and shared docs next to each email.

9. Using labels
Labels help you organize your messages into categories -- work,
family, to do, read later, jokes, recipes, any category you want.
Labels do all the work that folders do, but with an added bonus:
you can add more than one to a message. Only you can see your
labels, so whether you mark a message with "Best friend" or "Read
later," the sender will never know.
What makes Gmail's labels better
than folders is that you can "put" any
message in any number of folders.
An email can belong to the "most urgent"
messages as well as to a particular project at
work, for example.

10. Gmail Labs are experimental, pre-release features that users can enable to add key
business functionality to their Inboxes. When Gmail Labs are enabled, users can go to
a Labs tab in their Gmail Settings to turn on the Labs they want to use—Labs that let
them recall a message they just sent, enter a pre-composed response, and more.
Enable Gmail Labs for your users
Sign in to the Google administrator control panel.
1)Click the Settings tab and then select Email in the left column.
2)Select Labs from the list of links below the page title.
3)To enable users to use any of the available labs, select the radio button Enable Gmail
Labs for my users.
Click Save changes.

11. Google Calendar is a free time-management web application offered
by Google. It became available on April 13, 2006. Users are required to
have a Google Account in order to use the software.

13. Google
Calendar
Stay
organized
and on
schedule
Publish
calendar to
the web
Send
invitations
and track
RSVPs
Designed
for security
and
reliability
Find time
with you
team
Work
Offline
Never
forget an
event

14. Stay organized and on schedule
Organize your day with Calendar and get event
reminders on your phone or in your inbox.
Attach files or docs to your event so you have
the right materials when your meeting starts.
Find time with your team
Calendar sharing makes it easy to find time with the people
you work with and the smart scheduling feature suggests
meeting times that work for everyone.
Publish calendars to the web
Create an event calendar and
embed it on your website or set
up appointment slots so
customers can choose the best
time for them. Designed for security and reliability
Google Calendar is designed for security and reliability with
features like encrypted connections to Google’s servers,
simultaneous replicated storage for your calendar
appointments, built-in disaster recovery and fine-grained
sharing, which lets you share your calendar with people in
and out of your organization.

15. Send invitations and track RSVPs
Invite other people to events on your calendar. Guests
can RSVP to your events by email or via Google
Calendar.
Work offline
Know where you’re supposed to be even
when you don’t have internet access. With
offline access, you can view a read-only
version of your calendar no matter where
you are.
Never forget another event again
Customizable reminders help you stay on schedule.
You can choose to be notified by email or get a text
message sent right to your mobile phone.

16. Google Drive is a file storage and synchronization service provided
by Google, released on April 24, 2012, which enables user cloud
storage, file sharing and collaborative editing. Google Drive is now the
home of Google Docs, a suite of productivity applications, that offer
collaborative editing on documents, spreadsheets, presentations, and
more.
Work Better Together

18. Access your files anywhere
Google Drive on your Mac, PC or mobile device
(or your browser) gives you a single place for
up-to-date versions of your files from
anywhere. In addition to any file type you
choose to upload, Google Docs are also stored
in Google Drive.
Bring your work to life
Share files or whole folders with individuals,
your entire team or even customers and
partners. In the Docs, Sheets and Slides editors
multiple people can work on the same
document at the same time.
Never lose your work
Whether your computer breaks down or your
hard drive crashes, all your files stay absolutely
safe on your google account online.

19. Docs
Sheets
Slides
Drive

20. Docs
Create rich documents with images, tables,
equations, drawings, links and more. Gather
input and manage feedback with social
commenting.

21. Sheets
Keep and share lists, track projects, analyze
data and track results with our powerful
spreadsheet editor. Use tools like advanced
formulas, embedded charts, filters and pivot
tables to get new perspectives on your data.
Sheets

22. Slides
Create beautiful slides with our presentation
editor, which supports things like embedded
videos, animations and dynamic slide
transitions. Publish your presentations on the
web so anyone can view them, or share them
privately.
Slides is good for shiny 6-pagers or 600 page
snoozefests. Not only does it have everything
you need to pull together an awesome
presentation but you'll never have to hit "save"
again.

23. Google Sites is the easiest way to make
information accessible to people who need quick,
up-to-date access. People can work together on a
Site to add file attachments, information from
other Google applications (like Google Docs,
Google Calendar, YouTube and Picasa), and new
free-form content. Creating a site together is as
easy as editing a document, and you always
control who has access, whether it's just yourself,
your team, or your whole organization. You can
even publish Sites to the world. The Google Sites
web application is accessible from any internet
connected computer.

25. Building a project site is as easy as writing a document, no
coding skills required.

26. Share your project sites with the right people, inside and outside
your company.

27. Works across operating systems
Google Sites works in the browser on PC, Mac
and Linux computers. Teachers, students, and
parents don't need buy or download software.
Easy to build
Students can build project sites without writing
a single line of code. It's as easy as writing a
document. And, to save even more time, you
can provide them with hundreds of pre-built
templates.
System and site-level security controls
Administrators can manage site sharing
permissions across the school, and authors can
share and revoke file access at any time.

28. Build custom project sites that include videos, calendars,
documents and more. Great for e-portfolios!

29. Chrome is a fast, simple,
and secure web browser,
built for the modern web.
Chrome is designed to be fast in every possible
way. It's quick to start up from your desktop,
loads web pages in a snap, and runs complex
web applications lightning fast.
Chrome's browser window is streamlined,
clean and simple. For example, you can
search and navigate from the same box and
arrange tabs however you wish -- quickly and
easily.

30. Chrome is designed to keep you safer and more
secure on the web with built-in malware and phishing
protection, auto-updates to make sure you have all
the latest security fixes, and more.
Chrome puts you in control of your private
information while helping protect the information
you share when you’re online.
There are tons of ways to customize Chrome and
make it yours. It's easy to tweak your settings and
add apps, extensions, and themes from the Chrome
Web Store.

31. The main feature that sets apart Google
chrome from all other browsers is an
inbuilt app store – The Chrome Webstore
1. It helps to customize the browser to
ones own liking
2. It helps to discover new apps, deigns,
themes, plug-ins for exiting sites.
3. Also the fact that Google chrome can
be customized and liked to another
chrome browser on another machine
helps increase its effectiveness.

32. One of the most unique Google
app is Google Groups.
Created to enhance work
experience and Simplify the hectic
planner maintenance in large
organizations, today it finds
applications in many more areas
than traditionally intended.
With Google Groups, you can create online and email-based groups. There's a lot you can
do with Google Groups:
1. Engage in discussions about a specific subject.
2. Create a question and answer customer support group for a product, such as a piece of
software your company has written.
3. Organize meetings, conferences, or social events among members of a group.
4. Find people with similar hobbies, interests, or backgrounds.
5. Read group posts through email, the online interface, or both.

33. 1. Main discussion area
• My groups button
• Browse all button
• New group button
2. Navigation tree
3. Show/hide navigation tree button
1. Click on the My groups button (1a) to see a list of all of your group subscriptions.
Click on the Browse all button (1b) to Browse all groups starting with a list of group
categories. Click on the New group button (1c) to create a new group.
2. The Navigation Tree is visable on the left for users who are logged-in and have
visited a group (new users, or users who are not logged in will not see the
navigation tree). This tree contains groupings of groups and other information.
3. Click on the show/hide navigation tree button () to hide the navigation tree and
expand the main discussion area. Click the show navigation tree button to show the
navigation tree and collapse the main discussion area.

34. Google glasses is a unique application
that is linked to several other Google
apps and helps in searching, discovering,
learning, locating different objects. It
helps create a link between the physical
and the virtual world.
It is currently available only on android
and iPhone platforms, and is slowly
gaining momentum as most downloaded
app due to its varied uses

35. As of August 2012, the current version
of Google Goggles is 1.9 which adds
several new features and improves
both quality and ease of use. Goggles
is specifically developed to run on
mobile devices running the Android
operating system and can be installed
using Google Play (formerly Android
Market).
Although developed for Android there is now also an iPhone version, as part of the
Google Search app, available from the iTunes Store or App Store. Goggles requires
iPhone 3GS or iPhone 4 on iOS 4.0 or higher to run. In January 2011, version 1.3 was
released; it can solve Sudoku puzzles.
In late August of 2012, Google launched an update to its Google Goggles app,
version 1.9. This update puts an emphasis on helping users shop by including
improved product recognition and new recommendations that help users browse
similar products.

36. Keywords are what people search
for.
No matter what your budget, you can
display your ads on Google and its
widespread and highly penetrating
advertising network. Pay only if people
click your ads.

37. Expand your reach through the Display Network
With hundreds of thousands of high-quality websites, news pages, and blogs that
partner with Google to display AdWords ads, the Google Display Network can reach
users all over the web to help you drive conversions. Choose from text, image, and
video formats to communicate your message.
Target the right user in the right context
Using your keywords, Google's contextual targeting technology can automatically match
your ads to webpages in our Display Network that are most relevant to your business.
For example, an ad for a digital camera may show up next to an article reviewing the
latest digital cameras. If you want greater control, use placement targeting to hand-pick
specific sites or sections of sites you want your ads to appear on.
Measure and optimize your results
With the Placement Performance Report, you have visibility into where all your ads
appear. Review your ad's performance on a site-by-site basis to see impression, click,
cost, and conversion data, and use this data to identify well-performing sites to target
more aggressively and low-value placements that require content optimization or
exclusion.

38. The Adwords advantage
Adwords provides you with a lot of
freedom to target your markets very
location, specifically.
For eg- A relatively new business may
have presence in only North India. Thus
when a user sees that particular ad in
South India, there is almost o use and
Google wastes precious advertising
space. Hence Google to ensure
maximum probability of clicks, it filters all
results geographically. With its
humungous processing power, Google
ensures that the ads displayed are as
specific to the street you live on.
Another really interesting feature is the level
of ad customization one can do on Adwords.
You can choose to display the address in the
search link itself and provide a Google map
reference for it as well.
Or you could go in for the Sitelink option
that allows you to bookmark some of your
webpages from your site and provide quick
links for them within the search results.